The document outlines the agenda for an economic development course, including sessions on strategies and tools, case studies, small business development, incentives, workforce development, and more. It also provides an overview of the goals of economic development programs and defines economic development. The final sections describe a case study assignment where participants will analyze information about Franklin County, NY to develop a modified SWOT analysis, vision statement, additional goals, and economic development initiatives.

1. Course Introduction
Rob Camoin, CEcD
President & CEO

2. I. Review Course Agenda
II. Why Economic Development?
III. What is Economic Development?
IV. Tools and Strategies
V. Case Study
Presentation Overview

3. I. Strategies & Tools of Economic Development
II. Introduction & Case Study
III. Small Business & Entrepreneurship
IV. Finance Packaging & Incentives
V. Business Retention & Expansion
VI. Leadership & Managing an EDO
VII.Workforce Development
Course Agenda Overview

4. VIII. Community Development in Theory & Practice
IX. Strategic Planning
X. Real Estate Development & Reuse
XI. Marketing Your Community
XII.FDI and Export Programs
XIII. Ethics & Civility in Economic Development
XIV. Case Study Presentations & Graduation
Course Agenda Overview

5. Why economic development?
Story of Gary P.

6. What is economic development?
A program, group of policies, or set of activities that
seeks to improve the economic well-being and quality
of life for a community by creating and retaining jobs
that facilitate growth and provide a stable tax base.

7. .
.
.
..
.
Meaningful
Job
Creation
New
Wealth
Private
Investment
Sustainable
Tax Base
Quality
of Life
Goals of
Economic
Development

8. 101 Things
Economic
Development
Professionals
Do

9. Know Your Economy
Data driven economic development
 Competitive industry clusters
 Real estate markets
 Retail sales
 Workforce skills
Employers and stakeholders
 Political leaders
 Business owners
 Organizational leaders
Economic Development Strategies & Tools

10. Data Resources
EMSI Analyst
Historic and projected labor market data, including job counts by
NAICS and SOC, workforce demographics, educational
completions, and industry earnings and sales
Input-output analysis used for economic impact
Job postings analytics
Subscription required
www.economicmodeling.com
ESRI Business Analyst Online
Location-based market data: Ability to select or draw a region and
obtain market data specific to that area, including reports on
demographics, housing, consumer spending, and business sales
Create basic maps from market data
Subscription required
www.esri.com/software/businessanalyst
Datamyne
Global import-export data, searchable by company, industry,
commodity, and location
Subscription required
www.datamyne.com
IBISWorld
Continuously updated market reports for industries at the 5-
digit NAICS level
Includes information on industry performance and outlook,
key industry drivers, supply chain, revenue, employment, and
major companies
Subscription required
www.ibisworld.com
ReferenceUSA
Searchable database of U.S. businesses that is filterable by
industry, geography, sales, employment count, and other
characteristics
Free access through many libraries
www.referenceusa.com
Your Economy
Data on number of establishments, jobs, and sales by
establishment stage (number of employees) at the county
and MSA levels, as well as expansions, contractions, startups,
closings
Substantial amount of data available free
www.youreconomy.org

11. Data Resources
OnTheMap
Tool for understanding commutation patterns for any
region. Data on worker inflow and outflow, by industry,
salary, and age
Public access
http://onthemap.ces.census.gov/
Census Flows Mapper
Map county-to-county migration flow patterns across the
United States.
Public access
http://flowsmapper.geo.census.gov/flowsmapper/flowsma
pper.html
Realty Rates
3 quarterly reports (investor survey, developer survey, and
market survey) that provide data on real estate markets,
financing terms for various use types, discount rates,
capitalization rates, and price points
Useful for building pro forma models
Subscription required
www.realtyrates.com
PolicyMap
Online data mapping tool, GIS-based
Demographics, socio-economics, mortgages and home sales, health
statistics, jobs and employment and more
Basic data and tools free, subscription required for more robust analysis
and data access
www.policymap.com
Data and tools used to benchmark the economic performance of
industry clusters across the United States
Led by Harvard Business School's Institute for Strategy and
Competitiveness in partnership with the U.S. Department of Commerce
and U.S. Economic Development Administration
Public access
www.clustermapping.us

12. Data Resources
Bureau of Labor Statistics (U.S.
Department of Labor)
Data on employment, unemployment, pay and
benefits, inflation, productivity, and other labor-
related statistics
Public access
http://www.bls.gov/data/
Bureau of Economic Analysis (U.S.
Department of Commerce)
Data on GDP by industry, consumer
spending, international trade
Regional Input-Output Modeling System
(RIMS II) for producing regional multipliers
used in economic impact studies
Public access
http://www.bea.gov/itable/index.cfm
Provides information, analytics and marketing services to
the multifamily and commercial real estate industry. They
are the leading source for timely, verified, and reliable
commercial real estate intelligence.
www.costar.com
CBRE, Cushman and Wakefield, Colliers, Grubb and Ellis,
and other real estate brokerages
Real estate market reports on various use types (multifamily,
retail, office, industrial) for metro areas with information on
development activity, absorption, vacancy, and pricing
Free report downloads

13. Strategic Planning
Business Retention & Expansion
Company Attraction & Recruitment
Workforce Development
Real Estate Redevelopment & Reuse
Economic Development Strategies & Tools

14.  Innovation &
Technology-led Economic
Development
 Entrepreneurial and Small
Business Development
 Community Development
 EDO Management,
Capacity & Funding
Economic Development Strategies & Tools
economic
development
toolbox

15.  Quality of Life
 Performance Measurement
 Regulatory Processes
 Infrastructure and Sites
 Tax & Financing Incentives
Economic Development Strategies & Tools
economic
development
toolbox

16. Case Study
You are part of a consulting team that has been
charged with developing components of a
comprehensive economic development strategy for
Franklin County, NY.
A lot of research and background work has already
been summarized for you and is provided. Plus you
are free to conduct more current original research.

17. Case Study
Each team is being tasked with reviewing existing
and new information and modifying the County’s
current strategy. Each team will prepare a 15
minute presentation before a panel of three
judges on the final day of the course.

18. Franklin
County, NY

19. Case Study
More specifically, your assignment is to develop and
present the following 4 items:
1. Modified SWOT
2. Vision statement
3. Additional goals
4. Additional economic development initiatives

20. Rob Camoin
President & CEO
Camoin Associates
Phone: (518) 899-2608 ext. 555
Email: rcamoin@camoinassociates.com
Web: www.camoinassociates.com
LinkedIn: linkedin.com/in/economicdevelopment