•  Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad So...
<ul><li>By 2010 Generation Y will outnumber    baby boomers </li></ul><ul><li>YouTube is second largest search engine    i...
Why Social Media? Business Benefits: • Visibility & Branding • Customer Service & Interaction • Generate Leads • Market In...
What Do I Need?  •  Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads  • Customer Se...
<ul><li>Be Methodical: </li></ul><ul><li>•  Observe Others • Study Competition • Learn Social Media Etiquette • Establish ...
Extend Your Strategy
<ul><li>Step One: Branding & Visibility </li></ul><ul><li>•  Build Your Community • Promote Your Social Networks • Engage ...
<ul><li>Promote, Promote, Promote </li></ul><ul><li>•  Promote a Contest / Deal / Event • Engage Your Audience • Make it S...
Build Your Community
Build Your Community Over 25% Growth of Fan Base In Two Weeks!
Build Your Community Fan Pages With • FANtastic Content •  Facebook Enhanced  Pages •  Being Attentive •  Being Real • Sha...
Attracting Leads Tips in Getting Started Step Two: Lead Generation •  Post Coupons / Promotions / Contests • Use Guerilla ...
Attracting Leads www.threadless.com/
Build Your Community 1 Million in Revenue In 1 Day!
Steps to Get Started: •  Use the name of you business  as your Twitter username •  Create a Custom Twitter  Background •  ...
Managing Your Customer Tips in Getting Started <ul><li>Step Three: Customer Interaction • Be Responsive • Ask for Feedback...
Setup Alerts
Manage Feedback
Manage Negative Feedback
Gather Your Data <ul><li>Step Four: Market Intelligence </li></ul><ul><li>•  Gather & Analyze Data • Keeping Doing What Wo...
Monitor Your Brand Monitoring Tools: <ul><ul><li>•  Tools such as Brandwatch, TweetDeck, Socialmention and Heartbeat help ...
Monitor Your Brand
Monitor Your Brand Video: http://www.youtube.com/watch?v=g-Z2x4SClaE&feature=related
Monitor Your Brand Establish Best Practices: <ul><li>•  IBM and Intel Published  </li></ul><ul><li>Guidelines for Social M...
Monitor Your Brand
Stay Ahead of the Game Add Something New: <ul><ul><li>•  Watch Your Competitors • Stay on Top of Trends • Reward Your Cust...
Who, What, Where, Now? <ul><li>What are the Next Steps? </li></ul><ul><li>Join the conversation </li></ul><ul><ul><li>•  W...
Questions?
Connect, Join, Follow Get Social! <ul><li>Connect with Kathy Steele </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in...
 
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Social Media Presentation - Naperville Womens Leads

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Naperville Womens Leads Social Media presentation by Desert Rose Design\'s Kathy Steele.

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Social Media Presentation - Naperville Womens Leads

  1. 2. • Lack of Knowledge & Understanding • Brand Management & PR Concerns • Lack of Time and Personnel • It’s a Passing Fad Social Media Myths & Fears Most Common Reasons:
  2. 3. <ul><li>By 2010 Generation Y will outnumber baby boomers </li></ul><ul><li>YouTube is second largest search engine in the world </li></ul><ul><li>Facebook has reached 400m users – fastest growing segment is 55-65 year old women </li></ul><ul><li>50 million Tweets per day - 80% are outside of Twitter </li></ul><ul><li>Over 200,000,000 Blogs </li></ul><ul><li>80% of companies use LinkedIn as primary tool to find employees </li></ul>Social Media Trends 2010 Stats: Source Mashable.com & Socialnomics.net
  3. 4. Why Social Media? Business Benefits: • Visibility & Branding • Customer Service & Interaction • Generate Leads • Market Intelligence
  4. 5. What Do I Need? • Increase Sales • Create Brand Awareness • Promote a Product or Service • Generate Leads • Customer Service • Attract Employees • Gain Customer Feedback • Share Expertise Getting Started What is your goal? •
  5. 6. <ul><li>Be Methodical: </li></ul><ul><li>• Observe Others • Study Competition • Learn Social Media Etiquette • Establish Corporate Best Practices </li></ul>Plan of Attack
  6. 7. Extend Your Strategy
  7. 8. <ul><li>Step One: Branding & Visibility </li></ul><ul><li>• Build Your Community • Promote Your Social Networks • Engage with Potential Customers • Promote a Contest / Deal / Event </li></ul>Building Your Image Tips in Getting Started
  8. 9. <ul><li>Promote, Promote, Promote </li></ul><ul><li>• Promote a Contest / Deal / Event • Engage Your Audience • Make it Simple • Offer Something Unique </li></ul>Building Your Image Tips in Getting Started
  9. 10. Build Your Community
  10. 11. Build Your Community Over 25% Growth of Fan Base In Two Weeks!
  11. 12. Build Your Community Fan Pages With • FANtastic Content • Facebook Enhanced Pages • Being Attentive • Being Real • Sharing http://www.facebook.com/#!/projectworkingmom?ref=ts
  12. 13. Attracting Leads Tips in Getting Started Step Two: Lead Generation • Post Coupons / Promotions / Contests • Use Guerilla Style Campaigns • Post Industry Info / Article Links • Cross Promote (i.e., Traditional Marketing)
  13. 14. Attracting Leads www.threadless.com/
  14. 15. Build Your Community 1 Million in Revenue In 1 Day!
  15. 16. Steps to Get Started: • Use the name of you business as your Twitter username • Create a Custom Twitter Background • Use Advanced Twitter Search Industry Influencers that your Business Should Follow • Use Link Shortners, Hashtags, Direct Messages • Acknowledge Your Followers Attracting Leads
  16. 17. Managing Your Customer Tips in Getting Started <ul><li>Step Three: Customer Interaction • Be Responsive • Ask for Feedback • Be Consistent • Setup Alerts & Monitor (i.e., Google, SocialMedia, Monitter, Tweetbeep, Heartbeat) </li></ul>
  17. 18. Setup Alerts
  18. 19. Manage Feedback
  19. 20. Manage Negative Feedback
  20. 21. Gather Your Data <ul><li>Step Four: Market Intelligence </li></ul><ul><li>• Gather & Analyze Data • Keeping Doing What Works • Add Something New (i.e., offer a new product) • Watch Your Competitors • Monitor the Marketplace • Manage Your Brand </li></ul>
  21. 22. Monitor Your Brand Monitoring Tools: <ul><ul><li>• Tools such as Brandwatch, TweetDeck, Socialmention and Heartbeat help you monitor your brand </li></ul></ul>
  22. 23. Monitor Your Brand
  23. 24. Monitor Your Brand Video: http://www.youtube.com/watch?v=g-Z2x4SClaE&feature=related
  24. 25. Monitor Your Brand Establish Best Practices: <ul><li>• IBM and Intel Published </li></ul><ul><li>Guidelines for Social Media Use • 41% Of Excels Say Info Will be Leaked • 89% Of Internet User Give Personal Info </li></ul><ul><li>Online • 15% Of Employees Said If Their </li></ul><ul><li>Employer Did Something They Did Not </li></ul><ul><li>Agree with They Would Comment </li></ul><ul><li>About it Online </li></ul><ul><ul><li>Source IBM - http://www.ibm.com/blogs/zz/en/social_computing_guidelines.html </li></ul></ul>
  25. 26. Monitor Your Brand
  26. 27. Stay Ahead of the Game Add Something New: <ul><ul><li>• Watch Your Competitors • Stay on Top of Trends • Reward Your Customers (i.e., customer loyalty or rewards program) </li></ul></ul>
  27. 28. Who, What, Where, Now? <ul><li>What are the Next Steps? </li></ul><ul><li>Join the conversation </li></ul><ul><ul><li>• Who, what, when, how can you help? </li></ul></ul><ul><li>Create a Manageable Plan • Social media takes time • Build your network </li></ul><ul><li>Measure Results • Adjust as needed </li></ul>
  28. 29. Questions?
  29. 30. Connect, Join, Follow Get Social! <ul><li>Connect with Kathy Steele </li></ul><ul><li>LinkedIn: http://www.linkedin.com/in/kathleensteele </li></ul><ul><li>Twitter: http://twitter.com/kathysteele </li></ul><ul><li>Connect with Desert Rose Design </li></ul><ul><li>DRD Blog: http://write-on-red.desertrose.net/ </li></ul><ul><li>DRD Facebook: http://www.facebook.com/DesertRoseDesign </li></ul><ul><li>DRD Twitter: http://twitter.com/DRDmarketing </li></ul><ul><li>DRD Resource Box: http://www.desertrose.net/resourcebox/ </li></ul><ul><li>DRD LinkedIn: </li></ul><ul><li>http://www.linkedin.com/groups?home=&gid=1846028 </li></ul>

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