This document provides tips for marketing through social media, blogging, events and networking. It discusses optimizing websites and content for search engines. Different social media platforms are recommended for various business types and content. Metrics like email click rates and bounce rates by industry and company size are shown. The document emphasizes writing blog content that educates, entertains and solves problems for the intended audience.

4. Brewing the Perfect Cup of Coffee

5. • LinkedIn Groups
• Use # (hashtags)
• Facebook Advertising
• Use lead forms
• Avoid banner ads
• Demonstrate expertise and
authenticity
• Problem solving, entertainment,
information
• Meetup Groups
• Networking Organizations
• Industry conferences
• Offer an incentive for contact
Social Media Blogging Events/ Networking
Requirements: Sufficient Quantity & the Right Beans

6. Customer Life Cycle Marketing

7. Your Website
BlogPage(s)

9. Search engine market share
Period: February - April 2012
Source: statowl.com
81%
16%
3%
Google Yahoo/Bing Other
81%
16%
3%
Google
Yahoo / Bing
Other
(AOL, Ask, Baidu, etc)
The “Golden Rule”
– The Ones With the Gold
Make the Rules.

10. On Page Optimization

11. Linking Strategies
Bigger = Trusted = Better

12. Re-Targeting Strategies

13. Facebook Re-Targeting
Custom Audiences: Based on the list of emails you upload into Facebook.
Lookalike Audiences: FB assembles by finding people whose profiles are
similar to the people in your custom audience.

14. Facebook Re-Targeting

16. Average Bounce Rates by Industry

17. Email Click Rates

18. Company Size
(employees) Median Open Rate Median Click Rate
1 - 10 35.30% 6.90%
11 - 25 32.40% 6.70%
26 - 200 32.30% 6.30%
201+ 32.20% 7%
Average Click Rates by Size

19. You Want to Be Where They Are….
Social Media Platform Who Should Be Here?
Everyone
Everyone
Lifestyle, food, fashion,
personalities and luxury brands
B2B businesses
Brands with video
content and ads

20. Know Where She Hangs Out.

21. Know Where She Hangs Out
Social Media Channel
% of channel users in the demographic

22. Topic Delivery
Weight
Loss
vlogwebinar
blog images
white paperinfographics
Customer Focused
Stories That
Educate
Entertain
Inform
Solve Problems

23. Content Mapping
Need
Recognition
Research
Comparison
Selection
Purchase
Experience &
Advocacy

24. Considerations for Effective Blogging
Hallmarks Details
Purposes: Problem solve, Educate, Inform, Entertain
Tone: Authentic. Be yourself. Share a point of view.
Personality: Write TO your persona in mind. Achieve for an emotional
connect.
Consistency: Publish on a schedule.
Community: Create opportunities for feedback and engagement.
Activation: Generate leads!