Snap-shot of Ice-cream consumption in India

1. ICE-CREAM MARKET IN INDIA
MARKET OUTLOOK
Ice Cream Market in India 2009-15
 Ice-cream consumption in India is expected to increase from US$
450 million in 2009 to US$ 905 million in 2015 at a CAGR of 12%
 North and West India accounts for 70% of total ice-cream 1000 Non-Branded 905
consumption in India with Ahmedabad and Delhi accounting 900 Branded
12%
787
for 30% of the total consumption 800 691 293
 Vanilla, Strawberry and Chocolate account for 50% of the total 700 610
US$ million
548 281
consumption in 2011 600
450
495
273
REASONS FOR GROWTH 500 265
 Rising disposable income 400 255
260
250
 Largest middle class population in the world 300
506
612
 One of the fastest growing economies in the world 200 346
418
288
 Acceptance of global trends such as going out for eating ice- 100 200 240
cream 0
KEY TRENDS 2009 2010 2011 2012 2013 2014 2015
 International brands such as Baskin Robbins and Cream Stone
have been increasing their outlets in Market Share (Branded), 2011
 Availability of large number of options – from traditional ‘Kulfis’
to new ‘gelatos’ and ‘flavored yogurts’
 Growing trend of going out to eat ice-cream with increasing
Others Amul
health consciousness especially among young urban 35% 35%
population, higher focus on fat free, low sugar and pro-biotic
variants
 Reducing impact of seasonality with people preferring to go out Mother
Dairy Vadilal
and consume ice –cream in winter season as well Cream Bell 10% 10%
10%
Source: Business Standard, Indian Express and estimate