The document provides information about a company called I.C. It discusses who they are, what services they provide which include creative branding, content creation, and digital solutions. It then presents case studies showing examples of projects they have worked on for clients such as developing marketing campaigns and strategies for brands. The case studies demonstrate how they have helped clients with issues like differentiation, promotion, and communicating new messages.

1. TH
E
COMPANY
CREDENTIALS

2. AGENDA
WHO WE ARE WHAT WE DO CASE STUDY

3. WHO
ARE WE
COMPANY
CREDENTIALS

4. WE UNDERSTAND YOU MAY NOT NEED TO
KNOW WHO WE ARE YET, YOU WANT TO FIND
OUT WHAT WE CAN DO FOR YOU
CORRECT
GO TO SLIDE
WRONG
GO TO SLIDE

5. OBJECTIVE
START-UP
How to move the brand forward
from a business idea
SOLUTION
How to spend focused and straight
forward to address a business
problem
INSIGHTFUL
How to write stuff that share same
language with my target audience

6. WHAT
WE DO
COMPANY
CREDENTIALS

7. WHATWE DO
CREATIVE
BRANDING
CONTENT
SERVICE

8. WHAT IS I.C?
IDEA CONTENT
THINGS WE
SELL
STORY
BRAND
-ING
CON-
TENT
CREATIVE CONTENT in diversified
platforms

9. Creative
Content
Clips that
VIRAL
Advertorials
that TELL &
DO
Social that
INFLUENCES
On-ground
activities
that SHARE

10. WHY I.C?
A boutique Start-up with 12 years in
advertising & communications
Strong in brand strategy with insightful
written contents
We are SMALL enough to right fit to your
organization as a strategic partner or as
an in-house Mar-Com Dept

11. IMAGE
Vy Le Ho Khoa
Hieu Nguyen Minh Pham Trang Nguyen

12. I.C’s SCREW
Vy Le – IC Founder
IDEA GENERATOR
STRATEGIC PLANNER
PROJECT COMMANDER

13. I.C’s SCREW
Ho Khoa – Art Director
CONCEPT VISUALIZER
CI GENERATOR KV
DEVELOPER

14. I.C’s SCREW
Trang Nguyen
Copywriter

15. I.C’s SCREW
Hieu Nguyen
IMC Account Manager

16. I.C’s SCREW
Minh Pham
Planner & Photo – Story Teller

17. CASE
STUDY
CREATIVE &
DIGITAL
SOLUTIONS

18. MITSUBISHI PAJERO
SPORT
Solution
• Positioning: True Performance
• Annual platform: Pajero Sport
Conquers Vietnam Roadtrip
Issue
How to differentiate in SUV
segment

19. Differentiation: Cereal & Nuts MIXED_MILK
START-UP BRAND
STRATEGY
Business Idea:
MILK matters to
everyone
everywhere. But
anything else
besides cow milk?
Market leader in creating demand by build everyday habit with a
#mixed_milk

20. Issue
• How to promote IPS is the No.1 panel in the world with 3
prominent functions
Solution
• Positioning: TV của bạn có “TRÁI TIM” khỏe mạnh?
• Annual platform: Animated viral clip are showcased on Youtube and
social
TV của bạn có “TRÁI TIM” khỏe mạnh?

21. Issue
• How to communicate Vuvuzela new message “BE YOUR BEST
VERSION”
Solution
• Annual platform: Viral clip with Tóc Tiên & Hữu Vi are KOLs –
Exclusive song of campaign – Online contest truy tìm đại sứ chất
riêng “Be your best version”

22. CASE
STUDY
CONTEN
T

23. Kohler Bold. Art 2016 is cross-national exhibition
that attracts the participation of dozens of
sculptor around Asia. Their masterpieces are
made under the theme “Multiculturalism”, which
reflects the impact of the globalization wave on
each country’s society and culture.
Issue: For the first time coming to Vietnam,
Bold. Art got no awareness among the young
audiences. The task was to stir the public and
recruit people to the 5-day events at HCMC
and Hanoi.
Solution: Focused on the strength of content,
the campaign utilized simultaneously
online/offline PR, social media, activation and
broadcasted media to trigger young artists to
the event, from which indirectly promoted the
advantage of cutting-edge design of Kohler.

24. ColourFutures 17 is the initiative by
AkzoNobel - the owner of Dulux - aims to
provide ideas, inspiration and insight
for interior and design professionals, as
well as consumers on decoration trends.
Issue: 2016 was the time Vietnam hosted
the global launch of CF, in which Denim
Drift was announced as Colour of the
Year. The task was to kick
-off the trend of using Denim Drift on all
aspects of design this year.
Solution: Taking the theme “Life in the
new light”, Denim Drift was
communicated as “Blue in the new light”,
from which encouraged people to see
familiar things in life in a new life to get
new inspiration from everything around.

25. CASE
STUDY
KV, LOGO
DEVELOPTION

34. CASE
STUDY
PHOTO -
STORY
TELLER

35. SHINING STARTS WILL NEVER STAMP
OUTThere were many people ask me why I decided to educate
children. It made me think a lot and the best way to help those
children is to educate them properly in order to get a
vocational or university certification so that it will be easily for
them to get a job if society needs them. If I didn't educate
them, they would think they're abandoned...', Soeur Maria
Nguyen Thi Hoang shared.
Situated in a small alley on Nguyễn Tri Phương Street, I had a
chance to follow Humans of Sài Gòn come to Bừng Sáng Blind
Children Supporting and Teaching Establishment in order to
share our joy with children who living here while Christmas is
coming.
Please click the link for the full story
https://www.facebook.com/minh.phammmmm/media_set?set=a.
1555566547789896.1073741937.100000096968833&type=3

36. INNOCENT EYES AT
NIGHTWe happened to meet these children in Cho Lon as the dusk had
fallen. Despite the rubbish-filled air, they climbed up dumping
trucks to collect all odds and ends. Some would just hopped over
and turned the garbage inside out; some played around by
jumping from one truck to another; a few just lay down, pretending
the junk heap their own beds to rest, after a whole day searching
high and low.
However, it was the most gut-wrenching when we brought out the
question of their parents' whereabouts. Their answer, weightless
yet bitter, was summed up in 2 clear-cut words, "Already left".
Through these photos, Humans of Sài Gòn hope to deliver the
most truthful and sincere perspectives to our readers, and through
that, everybody would somehow sense that Saigon has its
unimaginable nightlife.
Please click the link for the full story
https://www.facebook.com/pg/humansofsaigonn/photos/?
tab=album&album_id=1599645976949854

37. BÚP PHÊ… CƠM TRƯA VĂN PHÒNG
Chỉ với 30 đến 40 nghìn là đã có được một bữa trưa
văn phòng dưới dạng búp-phê
Nói đến “Cơm văn phòng’’, hầu hết chúng ta sẽ liên
tưởng đến những quán cơm xếp hàng dài dằng dặc,
bán từng đĩa cơm kèm với chén canh rau với giá bình
dân rồi ngồi ăn nhanh cho qua bữa.
Vậy còn cơm trưa văn phòng… theo mô hình búp-phê,
thì sao? ‘’Búp-phê’’ thường xuất hiện ở những nơi ăn
uống dành cho dân sành sỏi, có tâm hồn ăn uống và có
giá cả cao hơn so với ‘’bình dân’’ ấy vậy mà ở một tiệm
cơm trưa văn phòng lại hiện diện mô hình này...
Please click the link for the full story
https://www.facebook.com/minh.phammmmm/media_set?set=a.
1568773116469239.1073741938.100000096968833&type=3

38. MOTHER’S & FATHER’S DAY DIGITAL CAMPAIGN INTERVIEW
https://www.facebook.com/
humansofsaigonn/videos/vl.
https://www.facebook.com/
humansofsaigonn/videos/vl.
https://www.facebook.com/
humansofsaigonn/videos/vl.
136762966753870/1714714978776286/? 136762966753870/1713058458941938/? 136762966753870/1712737912307326/?
type=1 type=1 type=1
https://www.facebook.com/
humansofsaigonn/videos/vl.
https://www.facebook.com/
humansofsaigonn/videos/vl.
https://www.facebook.com/
humansofsaigonn/videos/vl.
109755456120334/1728938250687292/? 109755456120334/1729647757283008/? 136762966753870/1714714978776286/?
type=1 type=1 type=1