Valentine Coget is applying for a midpoint review at the Academy of Art University's School of Advertising. The document provides biographical details about Coget, including her childhood interests in crafts and helping her ill mother, as well as her various career aspirations over time such as becoming a lion tamer, archaeologist, and lawyer. It describes how she ultimately found her passion in advertising after struggling in law school and switching to a communications degree. The summary concludes that Coget is now pursuing a Master's degree in advertising at the Academy of Art University with a focus on account planning and creative strategy.

1. Valentine Hélène Coget
ID : 03439535
Academy of Art University
School of Advertising
Account Planning
Midpoint Review
21 October 2013

2. As a little girl, I was very crafty and glue and scissors were my best friends. I was making DIY’s everyday and sharing them in
class with pride. At this point of my life I didn’t have a plan yet of what I wanted to be, of course I was only five. I was already a
little different from my peers, because of my mom. She was very ill and needed extra help and attention. I understood this at a
very early age and tried to offer her a new vision on life when hers was just black and white. Hopefully now she has recovered
but her condition has turned me into an eagle-eye observer and an ultrasound listener. My DIY career was over but I used this
creative stream to solve every problem that I encountered.
My memories weren’t all bad, but actually far from it! I remember one day my dad brought us to a circus which gave me this
dream of becoming a lion tamer, so cool! We had a cat instead, and after a few scratches I changed my mind about the whole
taming thing, although I still like the idea of leaving society, going to South Africa and taking care of lion cubs: Yes I’m a dreamer.
Anyway, a few years later, I received a book on Greek mythology for Christmas. Even though I didn’t like reading then, I devoured it and started to research a lot on the subject. This book gave me my passion of History and storytelling. For that period
of my life I wanted to become an archaeologist/anthropologist (this had nothing to do with Indiana Jones as I’m often told). My
archaeologist aspiration ended with a very boring history teacher who made us consider escaping class through the windows
at the break.
During my last year of high school, I had an important decision to make I had to decide what to do next. But I wasn’t ready,
and went to law school with no conviction, at least the parties were great. My first year wasn’t too hard since the majority of
the classes were unrelated to law: classes like sociology, psychology and anthropology; I actually enjoyed those. The second
year was dreadful but I had never dropped a class before and I wasn’t about to start. During that year a close friend committed
suicide and his action shifted my perspective on life. I couldn’t continue like this and study something I hated with the hope of
finding a good and steady job. I hated giving up on my dreams and muzzling my creativity with structure and reason. There
had to be another way!
From that day on, I lived for the moment and since then everything seemed to fall into place. I started a school of communication, and I liked it. I tried a major in advertising, and I loved it. The program was filling my need of structure and creativity making
both my right and left side brain happy. It was like marriage between sciences and graphic design; and I could never know
where one project would take me.
This inebriated happiness led me to the path of becoming a creative strategist. That’s when I started a master at the Academy
of Art University.

3. Anxious
Curious
Complicated
Dreamy
Ingenious
Malicious
Bossy
Cheerful
Open-minded
Generous
Naive
Sniveler
Hopeful
Stubborn
Creative

4. RESUME
Education
MASTER OF FINE ART IN ADVERTISING
ACADEMY OF ART UNIVERSITY
San Francisco, CA 2012 - Present (expected date of graduation December 2014)
Emphasis in Account Planning/ Creative Strategy
BACHELOR OF SOCIAL COMMUNICATION
HAUTE ECOLE GALILEE
Brussels, Belgium
2009 - 2012
Emphasis in Advertising and Public Relations
BACHELOR OF LAW
FACULTES UNIVERSITAIRE SAINT LOUIS
Brussels, Belgium
2006 - 2008
Dropped after the second year

5. Experience
ACCOUNT ASSISTANT
SO NICE
Brussels, Belgium
20011 - 2012
Assisting an Account Planner senior in his everyday work
ANIMATOR FOR CHILDREN
ACTION SPORT
Brussels, Belgium
2009 - 2010
Organizing and supervising activities for kids
CASHIER
GB QUICK
Brussels, Belgium
2007 - 2008
Assisting customers with their order
Qualification
STRENGTH
Curious
Empathetic
Meticulous
Metaphoric Thinker
Understands higher stakes
Entrepreneurial
Solution Finder
Inspired
SKILLS & INTERESTS
Adobe (Photoshop, InDesign, Illustrator, Flash)
Microsoft (Word, Excel, PowerPoint)
Final Cut Pro
Keynote
Language (English, French, Dutch)
Photography
Cooking
Travel

7. Altoids
Alaska
Cultural Map
Lipton
Make More Babies
Habits
Cultural Movement
Segmentation
Essie
Time line
-

9. Altoids
Instructor:
Marlin Neufeld
Class:
Perspective in Advertising
Semester:
Fall 2012
Assignment:
Create a print campaign to promote
the strength of Altoids mints
Account Planner; Copywriter &
Art Director:
Valentine Coget

13. Strategy
In a world cluttered by advertising, people are tired of hearing about
the importance of a healthy oral hygiene; they already know all the
benefits of having fresh breath. They don’t want to be harassed so
these ads have to be light and funny. With that in mind, I just want to
make them smile and share a good moment with the brand.
Campaign solution
The product comes to resolve a conflict between the graphics and
the headlines, giving the ads an underlying sexual undertone. It works
as a catharsis for the viewer, who barely even captures it conscientiously. To put it simply, use Altoids and you’ll get laid. This message is
implied with humor; it permits the viewer to laugh about it and releases
tension.

15. Alaska
Instructor:
Marlin Neufeld
Class:
Perspective in Advertising
Semester:
Fall 2012
Assignment:
Create a print campaign to promote
the Alaskan road trip to young
folks
Account Planner; Copywriter &
Art Director:
Valentine Coget

18. Strategy
This campaign, aiming eighteen-something’s, is promoting
Alaskan road trip. The strategy
here is to reject the traditional family vacation and show the fun you
can have on the road with some
friends. Things that could be boring with your family aren’t with
your friends. If you add that to the
sense of danger and adventure
that Alaska offers, you’re guaranteed to have an awesome trip.

19. Campaign solution
There is a little bit of reversed psychology in these ads, because
they offer you to do things that
your parents wouldn’t approve of
and that is exactly why you want
to do them.

21. Cultural Map
Instructor:
Cameron Maddux
Class:
Account Planning
Semester:
Fall 2012
Assignment:
Create, using any medium, the
cultural map of a neighborhood

22. I try to separate judgment
from feeling, be aware of my
biases, and provide an objective opinion.
The exercise is impossible
and now I’m apprehensive.
Camera check, let’s go have
a first impression! Wow I feel
good around here.
DAY ONE

24. DAY
TWO
I pull every
detail
together
by taking
notes,
pictures,
restaurant
menus and
everything
else I can
find. That’s
how I find
out that the
festival of
Potrero Hill
is planned
in a few
days, nice!

25. Today’s the
day of the
Festival and
it’s great. I
love the atmosphere,
everybody’s
friendly and
happy. Let’s
relax and
just enjoy
being here.
DAY
THREE

27. I have some questions so
let’s go talk to Potrero’s
residents. Almost everyone
agrees to answer my
questions, very cool. Hmm,
I wonder where Potrero
comes from, let’s Google it!
DAY FOUR

29. With this assignment I learned
a lot about the characteristics
of a neighborhood, but I also
learned a great deal about
myself and the way I like to
interact with perfect strangers
because I’ll always be surprised.
My goal with this cultural map
is to share the experience I had
in Potrero Hill with people as if
they were there with me.

31. LIPTON
Instructor:
Roger Muller
Class:
Campaign
Semester:
Spring 2013
Assignment:
Create a campaign for Lipton by
enhancing wellbeing
Account planner & Art director:
Valentine Coget
Copywriter:
Ian Barrera

32. The Big Picture
Unilever committed to a ten-year journey towards sustainable
growth, and want us to create a positive social impact
utilizing their Lipton brand. aing, whether it is in the form of an
experience, an event, or a community group.

33. Consideration
• Unilever is looking for something that could easily be developed
• Consider forming an interdisciplinary collaboration

34. The challenge?
What are we advertising?
How are we going to accomplish that?
Who do we want to reach?
What do they currently think?
What state of mind do we want them to reach?
Why should they believe us?
What is the cultural tension?
What is the cultural arena for the conversation?
What will kindle their passion?
What is the tone of this conversation?

35. People tend to completely ignore those sitting right next to them.
A real-time, face-to-face, connection
By setting social context as the norm
Yuppies wired 24/7
Sitting alone in a coffee shop counts as socializing
If I can befriend people at my fitness club, why wouldn’t I at my coffee shop
Because people are more fun than machines
Online versus real life
Coffee shops and coffee breaks
Making new friends
Accommodating and inspiring

36. Step into a coffee shop today and you’ll likely find people sitting
alone, squinting at their laptops, and ignoring one another. Lipton
wants to bring these people together, to remind them how
good it is enjoying the company of others. People in cities have
countless opportunities to enjoy their communities, and Lipton
aims to facilitate that. Using media from video to tea bags label,
and event from amusing to inspiring, Lipton will make it fun and
easy for people to make a real connection.

37. Lipton has created a website to help San Franciscans find cafes in their neighborhoods. Coffee shops show up as “Human
Hotspot”, and people can click on them to learn about events where they can meet others from their area.

38. The Video tab links to T-Crew webisodes: visitors
can watch short funny videos about a group of
friends at their coffee shop hangout.
The what’s up tab tells the Human Hotspot story
and describes events that bring people together
in cafes, such as book clubs, meet-up groups,
and game nights.
The Past Events tab links to photos and posters
that show visitors how strangers can come
together in coffee shops, have a great time and
become friends.

39. Campaign
Solution
In order to get people to make a real connection, Lipton is promoting
events in coffee shop like Book club, Poetry slam, Meet up events,
board game parties. The coffee shops taking part to those events
will be showing it with the sign: Human Hotspot. The campaign
goes further with tailored tea bags, functioning like fortune cookie,
engaging people to talk to each other. The way Lipton is going to
promote the ‘real connection’ is through the T-crew story.

43. Messages on Lipton labels give people permission to talk to strangers. Their confidence is
boosted because they’re participating in a movement.

44. The story is about 7 people who seem to have nothing in common,
yet they’re all friends because they hang out at the same coffee
shop. The short film will be an introduction to all the characters,
and the web series will show bits of their time in the coffee shop
with a sitcom-type humor.

47. Make more babies
Instructor:
Roger Muller
Class:
Campaign
Semester:
Spring 2013
Assignment:
Come up with a campaign that opens
a dialogue on birthrate
Account Planner & Copywriter:
Valentine Coget
Art Director:
Niaz Ziabakhsh

48. The Big Picture
Big cities in the US have been struggling with the issue of
low birth rates, and coupled with the increase in the elderly
population, they are now facing one of the biggest challenges
to economic growth and sustainability. Even though we
may not be able to do anything to prevent the rapidly aging
population, what we could do is encourage the birth rate.

49. Analysis
Today’s couples are not having kids for myriads of reasons such as furthering their
career, higher costs of living, disenchantment on the world’s climate and resources,
and the burden of supporting the elderly. What can we do to change their perception?
This subject is very delicate and intimate because of the consequences of such a
decision. Promoting a higher birth rate shouldn’t sound like a state order; we must
imperatively avoid propaganda. The social pressure on childless couples already
exists and we don’t want to be seen as the baby lobby.
With this campaign it’s in our capacity to defuse tension with humor and understanding
that will make a difference. We just want to open a conversation, under good omens.

50. The challenge?
What are we advertising?
Who do we want to reach?
What do they currently think?
What state of mind do we want them to reach?
Why should they believe us?
Who are the inciters who fan the flame?
What is the cultural tension?
What is the cultural arena for the conversation?
What will kindle their passion?
What is the tone of this conversation?

51. How do you make happy childless couples want to have kids?
The unexpected fun of having a child
Kid free couples
Kids are a burden
Kids enrich your life
Don’t take our word for it, ask any parent
Those who already took the big step
Social pressure on childless married couples
Places like baby showers and family reunions
An inexplicable happy feeling
Comprehensive, light and amusing

54. Give the movement an identity,

55. A Manifesto,
“Get yourself a pair of porn star size boobs!”
“Pregnancy horniness, it’s not a myth!”
“Baby shower = load of presents”
“Finally make your mother in law happy about something!”
“Get yourself a mini me!”
“Parenthood raises credit scores and lowers car insurance”
“Unlike pets, kids eventually learn to take care of their own poop”
“Do your job wearing pajamas”
“Have someone to visit you when you’re old”
“And if they don’t, have something to complain about in senior’s residence”
“A kid believes what ever you say; become agent 007”

58. And a voice

59. Campaign
Solution
In order to set this movement in motion, we created a book called “100 reasons
to have kids”, which sums up the best and funniest things about parenting. Along
with the book there’s a website where parents and future parents can register and
claim a tree upon the birth f their child. For each newborn child a tree is planted to
help the environment. If this action is shared by an entire movement that will reinforce
the bond between its members. As for the social part of the movement, an App.
allows people to share their own experiences and create the content of the next
book. As part of merchandising the design of the book is put on greeting cards and
magazines.

61. The web site allows people to register and claim a tree upon the birth of their child; parents can also share their experience
and it’s a great tool for childless couples to learn more about parenting life without raising questions and hysteria.

63. Habits
Instructor:
Cameron Maddux
Class:
Creative Thinking
Semester:
Summer 2013
Assignment:
Observe and understand the
routine phenomenon

65. Observation 1
Old habit
Example of an old impregnated habit
I go into an H&M store even though I’m broke, I don’t
have enough time and it’s not my favorite store.
Why? Because I walked in front of it.
Why is that my cue? Because in Brussels all the
stores I usually visit are in the same street a street.
I go only for shopping, that makes me pass me
passing in front of it which is a cue for shopping.

66. Example of a new habit recently implemented
Every morning, I bake eggs and ham in the oven, muffin style.
Why did it become a habit? Because it’s easy to do (habit), it’s
healthy, appealing and keeps you full the whole morning (reward)
plus I haven’t put away the muffin pan since I first did it (cue).

67. Cue: Morning
OR is it seeing the muffin pan?
Habit: preparing the eggs
Reward: it’s delicious!

68. Example of an old habit changed thanks to a new reward
Every day I drink 3 liters of water, in Belgium I used to buy
bottled water, but now I need to pay attention to my budget so
I drink only tap water.
Observation 3
Old habit, new reward

69. First try f
or changin
g a habit
Cue : thir
sty
Habit : takin
g a glass
of tap wa
Reward : d
ter
oesn’t fee
l good
The habit
didn’t set
in. W
Because th
e taste of hy?
tap water
isn’t good
enough for
my reward
.
Second try
Cue : thirsty
water bottle in
Habit : putting tapinking it when fresh
the fridge and dr
Reward : feel good
in. Why? Because
The habit has set a bottle I accept
when cold and in water better.
the taste of tap

70. Example of an old habit modified by the cue
In Belgium, we eat dinner at 7pm everyday; in San Francisco we
eat at various schedules, sometime 8pm, sometimes 10:30, and it
changes from day to day.
Why? Because in Belgium my dad calls us at 7pm everyday,
because he wants to watch the news on TV at 7:30. Now, nobody
calls us for dinner so we eat at various schedules.

71. Previous Cue
Cue : my dad
cal s us for d
inner
Habit : we ea
t dinner
Reward : we
are satiated
New Cue
Cue : it’s dark
outside, I’m h
ungry, it’s
probably time
to eat
Habit : we ea
t dinner
Reward : we
are satiated

72. Observation 5
Old habit, new habit
Example of slipping a new habit into an old one
I used to take pills to help me fall asleep and now I drink a relaxing
tea and read a book, which helps me falling asleep.
Why did I take pills? Because I was afraid I would not sleep.
Why did I want to change my habit? Because I knew pills weren’t
a good solution.

73. Previous habit
Cue: bed time
Habit: take pill
Reward: comforting feeling ( I know I’ ll sleep)
How did I change the habit? By understanding that my fear of not being
able to fall asleep was the cause of my sleepless nights. I needed something
that would distract me from those thoughts plus some sort of placebo.
New habit
Cue: bed time
Habit: drink a relaxing tea and read a book
Reward: comforting feeling ( I know I’ ll sleep)

74. Conclusion

75. Old habit can resurface after
months, even years, when the
cue is triggered.
A habit as old as yourself can
be modified if the cue changes.
An old habit can be readjusted
by changing the reward, if
you want to change a habit
you need to find an equivalent
reward that works for you.
New habit can appear when
all the right ingredients are
combined: a distinctive cue, a
practical habit and a proper
reward.
If you leave the cues and
rewards of an old habit
unchanged, it’s possible to
change the habit it self but you
need to want it hard enough
and believe you can change it.

77. Cultural Movement
Instructor:
Cameron Maddux
Class:
Creative Thinking
Semester:
Summer 2013
Assignment:
Create a spark for a cultural
movement

78. The Big Picture
We live in a world where there is an abundance of products
that pushes consumers to buy more, which makes it hard
to stick to a shopping list. In addition, this overconsumption
leads to a huge amount of waste. With this in mind I want to
create a cultural movement about meal planning.

80. Analysis

82. The abundance and variety of food in grocery
stores makes you buy more than what you need,
resulting in a waste of food as well as money.

83. What i need
What i get
At first I searched for existing solutions and I found plenty of meal
planning Apps. I tried several of them and realized that they are
very useful for making a checklist but not so much for sticking to
the weekly meal plan. I still ended up buying too much food, either
because I was tempted by something new or because I wasn’t
sure of the appropriate quantities.

84. My solution is a shop-by-recipe grocery store. The spark for this
movement would come from our love for food photography.
The way it relates with the shop-by-recipe store concept is
that in today’s world, people get their recipes ideas mainly
from Internet.

85. ‘
‘ ‘
‘
‘
‘
The Spark

86. The challenge?
Who do we want to reach?
Who are the inciters who fan the flame?
What is the cultural tension?
What is the cultural arena for the conversation?
What will kindle their passion?
What is the tone of this conversation?

87. Food abundance makes meal planning difficult and waste inevitable
The home cook
Culinary curious DIYers
More is better
Showing off places: Facebook, twitter, instagram, lunch break, and
neighborhood gatherings
When something looks good and tastes even better you want to share it.
Tasty!

88. A Concept?
I did my research, and found out that the concept of a shop-by-recipe store already
exists in Berlin, it’s called Kochhaus. In this store every aisle is its own recipe, and a
cook shows you how to nail them; you can even taste everything. Could we import
this concept in San Francisco? Sure, but we need to be prepared.

90. San Francisco grocery store market is already saturated; the
competition is the typical organic grocery store such as Trader
Joe’s, Whole Food, Mollie Stone’s, and Farmer’s Market. In order
to make Kochhaus a successful store in San Francisco we need
customers to do the advertising for us. The way they’ll do that is
by using food photography.

92. Food photography

93. Campaign
Solution
What if the shop-by-recipe store selects its recipes ideas through a food photography
competition? Food lovers come up with delicious new recipes all the time, the one
recipe that gets the most positive reactions is the one selected for a month in our
store. This way, Kochhaus raises awareness without spending a dime and the
reason this will work is because the campaign set is based on an already existing
habit that people have and that is to photograph their food and this habit happens
to incite envy.

95. Segmentation
Instructor:
Cameron Maddux
Class:
Creative Thinking
Semester:
Summer 2013
Assignment:
Create a segmentation based on a
product

96. When I arrived in San Francisco, I noticed that many people
wore sneakers, and they weren’t all jogging, some wore them
for fashion, some for comfort. The subject needed further
investigation, that’s why I choose to do my segmentation on
sneakers. I approached the task by defining all the features
of sneakers, and based on those features I was able to
determine 5 categories of people.

97. Purpose
Look
Brand/ Origin
Price/ quality
Comfort

98. The Collector
For the collector, sneakers are a collection piece. The brand/
origin is what matters the most when selecting sneakers, it’s
almost the only thing that matters. He couldn’t care less
about the price because he’s madly in love with sneakers,
to a pathological extend sometimes. He owns an entire
collection of sneakers and takes extra good care of them!

99. The Outfitter
For the outfitter, sneakers are fashion tools. The look is what
matters the most; he wears sneakers when it fits with the
rest of his outfit. When buying sneakers, he first considers
the look, and then pays attention to the price/quality ratio
and the brand/origin. He generally owns all sorts of shoes,
not exclusively sneakers.

100. The Oblivious
For the oblivious, sneakers are just regular shoes. The quality/
price ratio is what matters the most, when selecting sneakers;
he also pays attention to the look and the comfort, which brand
doesn’t really matter. He usually own one or two pairs and wear
them until they wear out. He wears only sneakers because he
doesn’t really like any other type of shoe. The oblivious doesn’t
really care about shoes in general.

101. The low-profiler
For the low-profiler, sneakers are like slippers he can wear
outside. Comfort is what matters the most, he then pays
attention to the price; the look doesn’t matter at all. He
actually doesn’t like sneakers but wears them for comfort,
only when he doesn’t need to pay attention to his outfit. He
usually doesn’t own more than one pair.

102. The challenger
For the challenger, sneakers are like gear. The purpose of the
shoe is what matters the most for him when it comes to choosing
a pair of sneakers. He wears them for running, and training. Each
activity having its adapted pair of sneakers. The challenger needs
good sneakers, quality and comfort are thus very important as
well.

105. Essie
Instructor:
Jessica Mayer
Class:
Digital Motion Graphics
Semester:
Summer 2013
Assignment:
Create an App for a brand that is
missing one

108. The Big Picture
Essie is a nail polish brand founded by the American Essie
Weingarten in 1981. L’Oreal took over the company in 2010. The
brand offers more than 300 colors, effect topcoats and nail care
polishes among with other manicure products. Essie opened a
Nail Salon in New York in 2012. While the brand doesn’t have it’s
own retail store, you can find their products on their website and
in any Walgreen, Macy’s, Sephora, etc. The only problem with
those stores is the scarcity of Essie products in their stocks.

109. Why an App?
In order to find a specific colors and topcoats, consumers best
option is to visit Essie’s website, and Apps are the new website.
Most people, especially our target group, access the web via
Apps because they’re using their mobile device; mobile website’s
experiences aren’t good enough. For Essie an App would be a
good way to set up an online flagship store.

110. The challenge?
What are we advertising?
Who do we want to reach?
What do they currently think?
What state of mind do we want them to reach?
Why should they believe us?
What is the cultural tension?
What will kindle their passion?
What is the tone of this conversation?

111. How can you make an Essie app more than just an online store?
The extension of customer’ s individual style at their fingertips
Fashionistas without label's
Classic is good
Nails are part of the fashion world, and there’ s infinite possibilities
Because they should be setting the rules of their own style
Classic versus original
Expressing their own style
Neat, well designed, original and colorful

112. The App
Would you like
to check out our
menu?

113. Stop by our
nail polish
collection!!
Look at
all those
colors!!

114. and match any
color with a
nail polish :)
Take a
picture...

115. If the color
doesn’t exist,
create your
own ;)
Ouh, I love
this color! So
sweet and
sassy!

116. Get
inspiration
for your next
manicure, ..
with
explanation
step by step!
:D

117. Where I had the most fun was the quest for original App
ideas instead of the making of the App. I loved learning
about new tools to come up with original ideas. Nothing is
really original but by observing, comparing and associating,
you can ignite creativity.

120. Oyster pearls, or the art of
turning annoyances into
worthy ideas

121. Not
knowing what
to wear
App. that suggest an outfit
type (color, clothes, material,
etc.) for each nail polish in
each situation (job interview,
Christmas dinner, cocktail
party, picnic, etc.)
Flaking
off nail polish
App. with
identification form for
each nail polish with
real lasting time,
color and effect,
etc.
Not
enough choice
color, or not the one
they are looking for
App. that allows the user to take
a picture of a color and get the
exact color code for it and order
that color which would be a
unique edition. Basically you
could create your own
nail polish.
Not
knowing the true
color of the nail polish
App. with Id form where people
can see the product, the color
and a photo of polish nails, so that
they can see the real effect on the
nails, a plus would be to have the
possibility to select a skin tone,
in order to see the results
on with their own skin
tone.
Long
dry time
App. with short
animations to
distract while
waiting
Difficult
application
App. giving tips for
a better application
and even showing
how to fix a bad
manicure.
Boredom
during long lines
App. that allows the user
to create his own art nail, by
either selecting existing ones or
creating from a picture or from pure
imagination. Then selecting the tools
needed, with the proper colors and
top coats and order it to do it at
home or save it as a picture
and go to a beauty salon
to get it done.

122. The Essie App. has to be downloaded uploaded : The App. should offer the possibility to upload a new polish design
to the brand, and receive bonus points.
The Essie App. has regular updates no update : The App. should provide the possibility of upgrading for a certain price
for cooperative like Aids association (upgrade your App. and unlock a limited edition, receive a sample and pay for a
good cause).
Nail polish fortifies the nails makes the nails weaker : The App. could provide a health tap, showing how to care for
your nails.
A manicure necessitates multiple layers one layer : The App. could provide photos of the different stages, one layer,
two layers, plus topcoat.
Essie products are for the nails any makeup : The App. could be embedding links to make up brands (to match the
nails with the make up).
Essie offers multiple colors one color : The App. could allow the user to create it’s own color, which would be a
limited and exclusive color.
F
ashion is multiple colors colorless : The App. could provide the option of uploading picture of clothes and find the
color that matches these clothes.

124. Timeline
FALL 2012
ADV 602 Art Direction Lance Anderson
ADV 622 Perspective in Advertising Marlin Neufeld
ADV 623 Account Planning Cameron Maddux
Spring 2013
ADV 606 Campaign Roger Muller
ADV 604 Copywriting Techniques Scott Storrs
GLA 603 Anthropology : Experiencing Culture Julie Wulferdingen
Summer Intersection 2013
Summer 2013
GLA 602 The Art and Ideology of the 20th Century Andrea Jost
ADV 630 Digital Motion Graphics Jessica Mayer
ADV 624 Creative Thinking Cameron Maddux

125. Fall 2013
ADV 600 Strategic Thinking Michael Brandt
ADV 699 Visual Storytelling Jervis Lowell
GR 616 Making Ideas Visible Scott Rankin
Spring 2014
# GLA
# Directed Study
# Directed Study
# Directed Study
Summer 2014
# Directed Study
# Directed Study
Fall 2014
# Directed Study
GLA
##Directed Study

127. I might not know where I’ m going,
But I know I’ m on the right path!