It's such a long time I have not updated my portfolio. I've tried to update it today but actually it just reflects quite few of my works recently.

1. HO THAI ANH
PORTFOLIO
0936.277.538 Artistic.hta@gmail.com 494/1/21 Le Quang Dinh, Ward 1, Go Vap Dist
My philosophy: "The beauty of this business is there’s NO job
that "same same" or "I have done it before". Every job has it’s
unique and obstacles. I have to be 100% focus and commit."

2.  Degree: Bachelor from Foreign Trade University Ho Chi Minh City.
 Major: Business Administration
 Graduation year: 8/2012
 GPA: 7.67
EDUCATION
SKILLS
- Team work and independent work
- Dare to jump out of ordinary
- Writing: screen script, headline, tagline, PR ...
- Computer: skillful in computer literacy (Word, Excel, PowerPoint)
- Language: have a good English level in both in writing and speaking
- Others: be sensitive, be able to adapt and work under pressure

3. WORK EXPERIENCE
Copy writer at Mullenlowe
Copy writer at HAVAS RIVER ORCHID
Copy writer at XM-MIRUM
Working experience highlight:
 4 year working experience in advertising and digital marketing as a copy writer with a strong portfolio
of giant clients: Knorr, Clear, Closeup, BiaHnoi, Comfort, P/S, Sapporo Beer, Pepsi, 7up, Mansan
Group,Nestlé, Maybelline, L’Oreal, 3 mien noodle, Beetalk, PNJ,....
 Experience in a strong customer focused environment and multinational corporate culture,
collaboration with a diverse set of people from across different disciplines and markets.
 Strong story telling skills, analytical and critical skills, and sharp strategic thinking.
 Understand mood and tones of brands.
 Project management skills, writing skills, communication and interpersonal skills, organization skills,
time management skills, English and Vietnamese language capability, strong ability to work as a team
member in a constructive, cooperative manner
1/2017 - Now
9/2015 – 10/2016
3/2014 - 12/2014

4. FREELANCE PRJECTS
 Comfort, P.S, Pond (campaign projects - Ogilvy One)
 Gia Dinh Nestle (Tet project - FMC marketing)
 https://doctordong.vn/
 Holcim – Insee (Corporate films)
 Com nha la nhat (Masan Group)

5. SELECTIVE WORKS

6. Microsoft Windows 10 (integrate Lumia phone with laptop) -
launching
Power of Collaborat10n
Challenge:
How to create a big buzz in town about the first launch
of Microsoft mobile after acquiring Nokia as an evolution
of technology when the innovative integration allows
smart phone sync to laptop.
Solution:
All the businessman wants from his staff is productivity. All
the officers need is free from work. So, we will fill the gap
between businessman’s demand and officer’s need
through the campaign: THE POWER OF INTEGRATION.
Phase 1: Vanishing office: Free from work
- Cover the normal office and make it disappear
- Raise a buzz through media news and social talks about
vanishing office.
- Drive to controversial topic: should we really need an
office to work?
Phase 2: Productivity anywhere you are
- Décor office as a coffee shop where people can come
and talk and relax.
- Group of 5 members (Celeb) conquer challenge (working
together to create an art work, be it a music song, a short
film, a photo album, a print news…) in [XX] hours by
collaboration and use Windows 10 to integrate computer
to mobile) in the coffee shop in front of people.

7. L’oreal White perfect
Tự tin làn da đẹp khởi đầu mọi thành công
Challenge:
How to bring a skincare brand from Paris to youngsters from 18 years old to 24 years old as a mass whitening segment in order to strengthen image of
skincare expertise.
Solution:
As a student/first jobber, youngsters constantly and actively
seek for new things, be it new jobs, new relationships, new
challenges. There are many FIRST TIMES waiting for them,
and their face is the FIRST THING to catch up people’s eye.
Hence we launch a integrated campaign with the key
message: MAKE YOUR FIRST TIME SHINE

8. L’oreal White perfect
Tự tin làn da đẹp khởi đầu mọi thành công
Campaign
idea SHINE YOUR FACE – SHINE YOUR FIRST TIME
AWARENESS ENGAGEMENT SUSTAINMENT
TVC & POSM
First interview.
First day at work.
First public speaking.
First dating.
First meeting with his parents.
YOUR
FIRST
TIMES
Offline event:
university tours
Social + PR
Topics are lead and discussed by KOLs
- Share memorable 1st times
- Your face makes you confident in the 1st times
- WHITE PERFECT – smart skin tone equalizer (SSTE)
Expert Hub: To continue to build up
the image of skincare expertise from
L’Oreal Paris & enhance platform
of ’YOUR SKIN. OUR EXPERTISE ’.

9. Maybelline – Colour Fantasy
Những sắc màu táo bạo
Challenge:
How to tell and engage youngsters an interesting story of “Color Fantasy” through digital channels to kick off the new platform of
Maybelline “Make It Happen”.
Solution:
After full day of workshop about new platform “Make it
happen”, we define our target audience from 16 to 24
years old: They are the Maybelline girls at heart:
audacious, fearless, standing out and dare to make “it”
happen. Hence a makeup set will be a way to express
themselves. Also, they are waiting for the right moment
to bloom, and beginning of the new year is perfect time
to start a new journey. So, we come up with the idea:
DARE TO BLOOM.

10. Maybelline – Colour Fantasy
Những sắc màu táo bạo
Social media:
It’s time for girls to
rule the game.
 Dare to rule and
play your game.
LET YOUR INNER
COLOR EXPLODE
Fantasy truck: transform look
in 10 minutes
On ground activity: DAY TO
DARE On leap day, MNY
motivates the girl to express her
love
MV for leap day

11. Pepsi – new look of packaging
Solution:
Change a new look of pepsi is innovation. So, we
encourage youngsters be innovative in the way they
drink. We celebrate the new look of pepsi by
interesting event in which every people is welcome
and invited to bring their unique cup to drink pepsi
free, be it a helmet, a pot, or anything they think it’s
really innovative and can contain pepsi
Challenge:
How to excite youngsters and catch up
their attention about new look of pepsi
then through that, brand image is
consolidated in user’s mind.

12. Artistic.hta@gmail.com 1050 Chu Van An, Ward 18, Binh Thanh Dist
Beetalk- Một nửa rất gần

13. OTHER WORKS
TVC – CLIP – SHORT FILM
BANNER
CONTENT WEBSITE
PR ARTICLES

14. TVC
CLIP
SHORT FILM

15. Animatic board
Hoa Sen Galvanized steel
TVC 30s
4/5/2013

16. In the beginning, a young man has just got off a taxi
and walks towards fence
The young man takes a glance over the house. By
the time he walks around, he traces the rusted fence
peeling through the time. They show the
devastating trail of the time
Watching from the inside, we see him touching
the fence gate and his facial expression shows
the blue as looking toward in-house.
Step by step across the yard, he takes a glance at
the swing. Suddenly, memories from the childhood
appears in front of his eyes. We listen to the
reading voice:
Comment: The values of love is immortal and endless

17. The swing swats lightly. It recalls his memory when he
was a child
Flashback: we see him as a young boy,was sitting
on the swing, his mother is pushing him on his
swing
The man hears his mother calling him and
wakes up from his old dreams, and smiles as
he sees him “son”
Lời Bình: “đi cùng với ký ức tươi đẹp của cuộc sống ….
The guy turns back and see his parents. They look so
happy when see him get back
Comment: “…sustainable over the years…”

18. All of them came in home. In the man’s
view the corner of roof was rust
Camera zooms in to the young man’s
furrowed face. Then something happens,
some great ideas seems to materialize in his
head. His face happily turns bright.
Zoom closer we see his very own hand touching
the notepad, searching for products on Hoa Sen
pages. Then he hít the button to select.
Close-up: a corner of the roof strut
has rust, seemed badly damaged.

19. The rotten old pillars then are replaced
with brand-new zinc pipes of Hoa Sen
Zoom closer to capture the shiny, beautiful
fence
Zoom in to the screen, we see a foreign specialist standing in
front of the QC Department of Hoa Sen Group. He directs our
attention to the screen and say:....
Lotus galvanized pipe,
manufactured by NOF advanced
technology in the world, making
quality control durable over time,
not always shiny and rust

20. The memorial swing is also renewed
thanks to Hoa Sen zinc pipes. His mother
sits on the new swing, son is kneeling
down, holding mother’s hand &
smiling/talking
Comment : ….for love is out of faded
Next scene: new swing new roof new fence and a happy family

21. Product’s Logo appear with slogan.
Slogan: Hoa sen Galvanized pipe - durable over time

22. Cosy Kinh Đô
Episode demo: So goood! (Phêeee)
Storyboard

23. Mở đầu clip là một chiếc bánh
quy đang ngủ say trên gờ hộp
bánh. Nó đang có 1 giấc mơ rất
đẹp.
Trong giấc mơ, nó thấy 2 nửa thân
mình đang nhảy múa với nhau rất
vui nhộn vì nó đã được bẻ ra.
Miệng nó chảy đầy ke. Cảm giác
“phê tê tái” hiện rõ trên gương mặt
của nó.
VO: Phê quá phê..Hê hê :3

24. Bất giác, nó trở mình và bị té
nhào xuống đất. Nó la lớn:
VO: Trời sập, trời sập mấy má
ơiii. Ủa hơm phải trời sập mà là
mình bị té dập mặt nè chời @.@
Chiếc bánh bắt đầu khóc và rên rỉ
VO: Ủa mà mình vẫn chưa bị bẻ
sao? Chưa được phê nữa hả? Hu
hu! Lạy ông đi qua, lạy bà đi lại,
làm ơn bẻ em đi màaaaa!!!!)
Rồi nó lủi thủi bước đi. Chợt thấy
vỉa hè, nó mừng rỡ vội đâm sầm
vào đó với hi vọng mình sẽ bị bể
ra, nhưng rất tiếc.
VO: Bể nào, dzô ta, bể điiiiiiii

25. Nó nằm đó và lại vừa khóc vừa hát
VO: Bể nhanh đi bà cho ăn bánh,
hông thôi bà quánh cho mày tét
mônggggg…hiu hiu.. Bẻ em đi
mà.. Làm ơn cho em phê miếng đi
mà hiu hiu
Bất chợt nó nảy ra một ý tưởng.
Mặt nó hớn hở hẳn ra.
Nó chạy ra xa lấy đà và lại nhào tới
cái vỉa hè. Vừa chạy, nó vừa hét
lớn:
VO: Em tới đâyyy

26. Nó bị trượt chân bất ngờ, mông và
“chỗ hiểm” bị đập mạnh vào vỉa
hè khiến nó “thốn đến tận rốn”
Nó nằm rên rỉ:
VO: Bẻ em đi mà….Hãy bẻ đi bẻ đi
đừng ngại ngùng…
Chợt, một bàn tay khổng lồ ở đâu
xuất hiện, nhấc bổng nó lên

27. Bàn tay bẻ nó ra trong tích tắc. Nó
reo lên sung sướng:
VO: Cuối cùng em cũng được bẻ
rồi, phê quá mấy má ơiiiii
Phóng to ra, thấy 2 người bạn
đang cùng nhau chia sẻ chiếc bánh
thật ngon lành và cười nói vui vẻ.
VO: Ăn đi nè cưng.
Màn hình trắng.
Super:
Sẻ chia ngọt ngào, niềm vui lan
tỏa.
Còn tiếp….

28. MÌ BA MIỀN

29. TVC 1:
The beauty of Vietnamese cuisine is packed inside the little
sachets
Trong một không gian đậm chất
Trung Bộ, trên cánh đồng tỏi sai
trái dưới ánh chiều tà, những
người nông dân chăm chút cho
cánh đồng tỏi
Cận cảnh đôi bàn tay nâng niu
những củ tỏi bóng bẩy căng tròn.
Những tia nắng khẽ xuyên qua làm
ánh lên độ căng, bóng mới được
hái của tỏi
Chuyển cảnh: trong không gian
cánh đồng ớt Bắc Bộ bạt ngàn rực
rỡ sắc đỏ trong tinh khôi sớm mai.
VO: Là tinh hoa của nắng gió miền Trung
VO: Là chắt lọc của khí hậu ôn đới miền Bắc

30. TVC 1:
The beauty of Vietnamese cuisine is packed inside the little
sachets
Cận cảnh: đôi bàn tay nâng niu
những trái ớt căng mọng còn
vương trên mình những hạt sương
sớm long lanh
Chuyển cảnh: cánh động muối
Nam Bộ bạt ngàn được ánh lên
sắc trắng tinh khôi trong ánh nắng
ban trưa
Cận cảnh đôi bàn tay đầy ắp muối
và những hạt muối rơi qua kẽ tay
dưới ánh nắng trở nên lấp lánh
sống động như báu vật tinh khôi
nhất trần gian
VO: Là đặc sản của những cánh đồng màu mỡ miền Nam

31. TVC 1:
The beauty of Vietnamese cuisine is packed inside the little
sachets
Cận cảnh: Những hạt muối rơi
xuống bao đựng muối
Cảnh rộng: thấy các bao nguyên
liệu: ớt, muối, tỏi, tiêu, hành, rau…
Khi đôi bàn tay người nghệ sỹ ra
hiệu lệnh, tức thì tất cả nguyên
liệu bay lên không trung
Cận cảnh: các nguyên liệu phân
ra theo đơn vị nhỏ nhất đến li ti
VO: dưới đôi tay nghệ nhân, những nguyên liệu hội tụ để hòa quyệnVO: được người nghệ sỹ chắt chiu cho cuộc gặp gỡ gia vị của 3 miền

32. TVC 1:
The beauty of Vietnamese cuisine is packed inside the little
sachets
Cảnh rộng: sau khi phân ra,các nguyên liệu hòa quyện nhuần
nhuyễn vào trong nhau
Và rớt xuống 3 gói gia vị
VO: và cô đặc trong những gói gia vịVO: làm nên bản hòa ca hương vị Việt

33. TVC 1:
The beauty of Vietnamese cuisine is packed inside the little
sachets
Các gói gia vị rơi xuống một
tầng khác nơi có tô mì hấp
dẫn và bao bì sản phẩm 3
Miền
Chuyển cảnh: gia đình vui
vẻ cùng nhau thưởng thức
tô mì nóng
Cận cảnh: khuôn mặt
thưởng thức độ tinh tế của
gia vị
Chuyển cảnh: ending frame và
tagline.
VO: Mì 3 miền – Tinh túy ẩm thực ViệtVO: để mang tinh túy ẩm thực Việt vào mỗi gói mì dành cho người Việt

34. BANNER

35. CONTENT
WEBSITE

36. PRESS
RELEASE

37. PERSONAL WORKS
https://www.youtube.com/watch?v=mmsDISSUUUA
Thank you, my children!
It’s based on a brief from Monte on Mother Day. Monte, as a brand for kids, would like to say thank you Mom on Mother
Day. However, every year we say thank you mom as a machine. It’s too cliché and boring to me. And I upside down the
matter that: If a lady doesn’t have a kid, she might not complete the nature mission of woman. So, a mom should say
thanks to her children, Thanks to them, she becomes full of nature woman.
Then, through that saying, everyone can see full the beauty of women as Maria, a Creator of the World.
Client, after giving an applause for that, they kept silent, and I made this work with director as first phase of our personal
work.

38. PERSONAL WORKS
https://www.youtube.com/watch?v=rRN0huXTT20Shadow of the sun
This work was a collaboration for 48 hour film project with topic: Scifi film. My team
got the prize for the best script. And I was proud of to be a part in creating idea
for the whole story.
The story is about a man far from his home who exploits the sun to sell sunlight for
wealthy people in the context that sunlight becomes exhausted and about to
fade. When he comes back his homeland and find out that his homeland is out of
sunlight and his grandson blinds due to lacking sunlight. He decided to donated a
pair of eyes to his grandson.
The very first idea : in the context that sunlight becomes exhausted and about to fade, a man, far from his house exploiting the
sun to serve sunlight for rich class who pays money for him. When he comes back his homeland he finds out he has nothing
except money: his wife death, his son addicted to sex.
The son has sex with many prostitutes but the son doesn’t have enough money to pay. The son hates his father because he thinks
that his father is a reason for a broken family. He finds his father’s work disgusting as a killer’s work (take sunlight out of life).
Because the son never talks with his father, the father reaches his son’s prostitutes to hear them talk about his son. After his son
death, he has sex with his last son’s prostitute and gives her all money then he dives into the void where the light of the sun
welcomes him.

39. INTERESTS
Favourite directors: Lars Von Trier, Tong Thanh Vinh, Truong Nghe Muu (Zhang Yimou)
Favourite movies: Nymphomaniac, Melancholia, Antichrist, Young and Beautiful, Perfume
Favourite music: Bach, Mozart, Beethoven, Zen music, Jazz, Blue, country music
Favourite singers: Nina Simone, Amy Winehouse, Lara Fabian, Ha Tran, Michelle Gurevich
Favourite authors: Osho, Krishnamurti, Ha Cao.
Favourite books: Lolita, The world as I see, The little prince, Silk, Ocean sea, Freedom from the
known
Favourite artists: Viva, Marina Abramovic (experimental artist), Vivian Maier (photographer)
0936.277.538 Artistic.hta@gmail.com 494/1/21 Le Quang Dinh, Ward 1, Go Vap Dist

40. Available on request, for more information please contact:
 Ian Brown, Executive Creative Director at Havas River Orchid
 Address: 77 Tran Nhan Ton, Ward 9, Dist 5, HCMC
 Mobile No: 0935607264
 Email: ian.brown@havas-ro.com
 Paolo, Ex-Creative Director at XM Sofresh (Mirum)
 Address: 11bis Nguyen Gia Thieu, Ward 6, Dist 3, HCMC
 Mobile No: 0938 839 640
 Dat Pham, Interactive Director at XM Sofresh (Mirum)
 Address: 11bis Nguyen Gia Thieu, Ward 6, Dist 3, HCMC
 Mobile No: 0983 464 494
REFERENCES
0936.277.538 Artistic.hta@gmail.com 494/1/21 Le Quang Dinh, Ward 1, Go Vap Dist