This document provides Amrit Sarkar's portfolio, including contact information and summaries of past work. It discusses a pitch campaign created for a new beer brand launching in Delhi, as well as the results of digital detox campaigns and ideas for interactive ads. It also briefly summarizes other projects including a headline campaign for a clothing brand, digital films created for grooming and smartphone brands, and a 10th anniversary campaign newspaper for an insurance company.

1. Portfolio
Amrit Sarkar
Welcome
to
sarkar.amrit07@gmail.com Phone- +91-7827754641

2. As they say, your best work is as good as your last idea. So sharing this pitch campaign, one
of my latest for Brew Monkey, a new beer to be launched in Delhi NCR as another offering
from Ginsburg beer.

3. The results can be astounding.

4. Without technology, people would look into people's eyes
rather than downward to their smartphone screens.
People would open up more to people.
People would become more approachable when you enter a
room.

5. People won't look for answers on google rather activate their creative
neurone to guess answers often resulting in a fun and creative
storytelling.

6. We will remember much more about people, such as mentions about
peoples distant relatives, during a conversation, like their names. It would
foster a new kind of bonding by learning more about people.

7. Studies show that who fiddle with our phones before going to sleep, don't
get high-quality sleep, as blue light from the phone screen suppresses
melatonin in the body.

8. It can bring big changes to our career and relationships. It has the power
to free our minds to contemplate more important issues and develop the
will power to sustain transformations

9. We want to create a life-changing experience for you by helping you digitally
detox and pass down the benefits of digitally detoxing in your everyday life.
We want you to unplug periodically. We want you to set boundaries to your
smartphone use.
Our Brew Monkey App will help you put away your smartphone every day
effectively for a few hours but will alert you for anything that requires
immediate attention.

10. We want people to drink beer and spend quality time. Engage in more deeper,
meaningful relationships. We want them to engage socially without much use of
smartphones.
Also, we are a sucker for quality. Brew Monkey crafts the finest quality single malt
beer whose another name should be quality. So have a quality beer and spend
quality time with your pals. As we stand for taste and not testosterone.

11. We can create an interactive banner ad, in which
one has to hibernate the smartphone for a few
seconds only to open a virtual beer or win a
freebie.
This is sure to give a rush to the millennial
audience and result in more clicks.

12. Headline Campaign
Jabong
As the brief, the 'Sale campaign property name' was provided to us to develop into an outdoor
campaign. The result is as follows. The campaign had a sizable buyer turnout and was covered by
Afaqs and other industry portals.

16. Digital Film
The Man Company
Decoding the brief and adding action
The men's grooming industry is a fledgeling in India. There is a huge scope for the ''Man Company / Emami” to
become the dollar shaving clubs of the world. Through this digital Film penned by me, we wanted to define
men's grooming as a topic for conversation in India. And Rakhi presented a no better occasion to dissect the
character and necessary evolution of the Indian man from the caveman to the modern man.

17. ＣＡＭＰＡＩＧＮ ＳＴＲＡＴＥＧＹ
For Rakhi, We can create a digital film like the key light of a shoot and
can amplify the idea of the film across media including social, outdoor
etc.

18. ＣＡＭＰＡＩＧＮ ＲＡＴＩＯＮＡＬＥ
Is grooming of a man only restricted to products? We don't think
grooming is limited to that. Rakhi presents us with a great occasion to
reflect how the closest of men: our siblings, brothers 'bhais' are well-
groomed men and does not use cuss words with Behen, or snoops into
their sis's phone etc. We want to send a larger message to the world
extending the concept of grooming for a man.

19. ＣＲＥＡＴＩＶＥ ＩＤＥＡ
A parody of Kabir Singh, pic right, we can create a
character by the name SUGAR SINGH, he is
rough and tough, macho but well behaved, well-
groomed.
DIGITAL FILM ABOUT SS
• Rakhi celebrations at home
• Sis tying Rakhi to Sugar Singh
• Sis proud of her bro for various reasons and
admits while tying Rakhi
• We cut to the various reasons visuals/flashback
• Sugar playing cricket discourages the
wicketkeeper from sledging cuss words with
Behen
• Sugar tells WK that it's not cool.
• We explore such situations like sis coming
home late etc.
• The film ends with sis gifting TMC gift box to
bro, Sugar ....connecting the message with the
brand grooming kit.
SUGAR SINGH

20. Digital Film
HONOR Mobile
As the objective of the campaign, Honor Mobiles wanted to wear an Indian image, rootedness to the culture of
an Indian Diwali and connect it back with product features of a fully-loaded phone. We thought of creating a
digital film led campaign. I was entrusted to write a digital film for the campaign.

21. Target Audience
• TG - 18-25 years
• Psychographic - Young at heart, mind...age is just a number!
• Also, the majority of them live, eat, breathe in the digital.

22. Big Idea/ Digital Film
• Dream Sequence or Daydreaming
• VO introduces Sheelu ( A college going girl)
• And her London wala Mamu
• Greeting each other on the Diwali Eve / Diwali Celebration at home
• Mamu has got a lot of gifts for Sheelu
• Sheelu's face is glowing with excitement
• As she tries to unwrap the gifts the dream is interrupted by the shrill voice of Sheelu's mother
• Sheelu's mother tells her that tomorrow is Diwali, so it's high time for her to lend a hand in the cleaning of the
house
• Contd...

23. Big Idea / #Digital Film
• Cut to Diwali Eve in (reality) / Everything goes as per Sheelu's expectations
• Sheelu is all excited to greet her Mamu and the gifts
• London wala Mamu greets Sheelu in the same breath of excitement
• Except for a twist in the tale
• Mamu instead of giving Sheelu loads of gifts hands her over just a note of
Rs.500.
• VO makes the message clear to the audience, that “ Diwali mein aapka
expectations kaash kabhi pura ho, but iss Diwali pura hoga aapka
expectations from your phone”
• Contd...

24. Big Idea / #Digital Film
• We get into the product integration bit
• Honor 20i, 20 & Honor 20 Pro ( flagship product with 4 cameras ) etc.
• To fulfil all your expectations from a smartphone
• Super - Honor wishes you “ Great Expectations Wali Diwali”

25. Making it a Campaign!
• We can do a series of funny videos about big Diwali Expectations of people.
• For eg.
“A film about a funny neighbourhood aunty who thinks she is the No.1 cook in the
world. Her plan of treating friends and family during Diwali fails as a mischievous
kid reveals the secret that the sweets were bought from a nearby shop and breaks
Aunty's big Diwali expectations.”
Every video/shorty like the above one to reinforce that Honor fulfil your expectations
from a smartphone.

26. The Big Idea - Amplified!
• We can take it to the Radio, making RJs to bring in callers who want to share their experience of funny
Diwali expectations.
• We can start a hashtag campaign on Instagram # Diwali Expectations break up stories etc. to drive
more engagement.

28. 4 5
BLINK TO CLICK:
Overall 14 million impressions were achieved with a CTR of 0.9% and 123,620 click on the website. The campaign bagged
several prestigious awards both in Media innovation and the Creative category.
For the first time ever, blinking at a banner ad could make you click a selfie on phone. Engaging to the next level
this campaign conceptualised by me got us a silver at the creative Abby Award, Goa Fest, 2015
Smartphone - Panasonic Eluga S
Client - Panasonic
Know more from the film -
https://www.youtube.com/watch?v=C8Zog7f0oeA

29. Subros
Corporate Film
Subros as a company is the chief supplier of airconditioning systems to Maruti Corp. They wanted to
make their corporate AV make an impact on their employees and stand apart. I wrote this film way
back in 2012 and was directed by a notable Bollywood director. Link below.
https://www.youtube.com/watch?v=fcMgQzZB89A

30. Apollo Munich
10th Anniversary Campaign
During my stint with Apollo Munich, a large BFSI corporate, I was working on communication content.
But, I got an opportunity of depicting the journey of the brand through the decade in the format of a
newspaper with the theme: Making India Health Confident. The newspaper was circulated on the day
of the brand's anniversary to over 1.5 lacs customers. I did the research and wrote the content for the
newspaper.

31. APOLLO MUNICH TIMES
THIS DAY THAT
AGE
THE BIRTH OF THE SECOND STANDALONE
HEALTH INSURANCE COMPANY IN INDIA
India’s leading healthcare specialist, the Apollo Hospitals Group
had made an important promise, three decades ago of bringing
international healthcare within the reach of all. And to do so the
healthcare expert believed it needed to do more. Bringing the
best of healthcare for our people was not enough. It accepted
the challenge of making it accessible to the citizens and banked
on health insurance as the most powerful medium to turn it into
a reality, believed its founder & chairman, Mr. Prathap. C.
Reddy.
Hard Copy to be presented

32. Print Ads

35. Thanks for taking the pain to go
through it.
Cheers