Steve Sams (VP IBM Global Site & Facilities Services) presentation at Gartner Data Center Conference (Dec 2011). Learn more about IBM Smarter Data Center Services: ibm.co/smarterdc

1. Steven Sams
VP, GTS Site and Facilities Services
December 5, 2011
Watson vs. Your Data Center
Improving IT performance with analytics-based services
© 2011 IBM Corporation

2. Watson vs. Your Data Center
Watson answered a grand challenge …
Can we design a computing system that rivals a human’s ability
to retrieve, analyze and interpret vast amounts of information in real time,
arriving at the highest probability correct answer in less than three seconds?
2 © 2011 IBM Corporation

3. Watson vs. Your Data Center
CEOs are using Watson-like analytics to make more informed
choices with confidence to anticipate and shape business outcomes
Which customers are Which transactions Which new product
thinking of moving to are fraudulent? has the greatest
my competitor? opportunity to drive
more profit?
3 © 2011 IBM Corporation

4. Watson vs. Your Data Center
We are building Watson-like analytical capabilities to help CIOs
How can I better link Where can I improve Which actions will
my IT and business the efficiencies in my help me manage
strategies? IT infrastructure? my IT operations
and better protect
my users?
Cloud? Virtualization? Security?
4 © 2011 IBM Corporation

5. Watson vs. Your Data Center
2 out of 3 CIOs re-engineering their companies will …
… partner for new skills & expertise
versus doing 100% in-house
… and change the mix of capabilities,
knowledge and assets
5 © 2011 IBM Corporation

6. Watson vs. Your Data Center
Analytics are used to transform IT and is not just for large companies
Link IT Improve IT Manage Operations
and Business Efficiencies and Protect Users
Develop a plan Redirect Manage Grow data Improve Protect users
How do we get resources storage center service with a disaster
from here to where From 5 growth capacity to provide recovery plan
we want to go? to 90% saving hours 2x increase in predictable for the entire
virtualization by automating data center process in 4 business
adoption provisioning power / cooling key areas
6 Watch the NFL video: http://www.youtube.com/user/IBMITServices © 2011 IBM Corporation

7. Watson vs. Your Data Center Link IT & Business (print version)
Identify cloud opportunities 90% faster to improve time to value
IBM Cloud Workload Analysis Pain versus Gain
10
WORKLOADS
Workloads
• Web serving • ERP, SCM • Collaboration App
AB
Intranet
Apps most
Office
• Web application • Analytics • File & Print Task
Users
attractive to
Field Users move to
• BI Data Warehouse • Numerical, Batch • Desktop App XC
Dev
Test
ABC Data cloud for
• Development Warehouse
your
Exchange
& Test App App
business
Value / Gain
JK NM
Call Center Users
ClientXYZ.com
5
BW
YOUR
WORKLOAD WORKLOAD SAP
CHARACTERISTICS MATURITY
• Virtualization maturity Virtualization example
• IT automation maturity (Derived for each characteristic)
• Standardization • High: > Two thirds virtual servers
• Process improvement 0
• Medium: In-process 10 5 0
• Utilization improvement
• Low: < One third virtual servers Effort / Pain
• Data constraints
Map IT workload characteristics and current Opportunities are identified 90% faster by
capabilities to prioritize cloud deployment removing impediments to reduce costs
7 © 2011 IBM Corporation

8. Watson vs. Your Data Center
Improve IT efficiencies
Make complex Wintel workloads simple and fast to virtualize
Achieve 60-70%
virtualization for
cost-effective operations
ROI of 6-18 months for
complex workloads
50% reduced Profile into 6 workload scenarios
transformation costs
40-80% faster
implementation time
Reduce resource required
to manage instances
per FTE by 2-3x Use migration factory resources
for rapid implementation
8 © 2011 IBM Corporation

9. Watson vs. Your Data Center
Improve IT efficiencies
Create a self-service environment to handle growth in storage
OFTEN
User input requested
USE
Flexibly manage Enter data type and quantity
storage growth with
Define standard data types (15-20)
policy-based automation • Database • Email • Shared • Voice • App
Space Space/ File Space • Video Binaries
Reduce 50% of • Transaction Store • Static File • Backup • App
Logs • Email Space Logs
• Exports
architect’s time • Archive Logs • Active File • OS
Logs • Email Space
DEFINE ONCE
• Database Archive • User Home
Provision in minutes Binaries Directories
versus days Define key performance indicators
• Size
Size • Operational
Operational • Data
Data • Migration
Migration
Use less of the most • Availability
Availability Recovery
Recovery Security
Security • Archive
Archive
expensive storage – reduce • Performance
Performance • Disaster
Disaster
Recovery
Recovery
• Compliance
Compliance • Disposal
Disposal
10-20% Tier 1
Architect to infrastructure
• Storage
Storage • Network
Network • Disaster
Disaster • Business
Business
• Backup/
Backup/ • Archive
Archive Recovery
Recovery Continuity
Continuity
Recovery
Recovery • System
System • Services
Services
9 Storage provisioned automaticallyCorporation
© 2011 IBM

10. Watson vs. Your Data Center
Improve IT efficiencies
Improve investment governance by providing vendor and
technology tradeoffs
Capital Cost Analysis Operating Cost Analysis
Show 5x difference in technology alternatives Show 2.5x difference for vendor alternatives
$2 $3 Technology 1, Vendor A
Technology 1, Vendor C
2.5
1.5 Technology 3, Vendor G
2
$ Millions
$ Millions
1 1.5
1
.5
.5
0 0
1 2 3 4 5 6 7 8 9 10
Technology #1 Technology #2 Technology #3
Year
Reduce data center total costs 15-30% over its useful life
10 Source: IBM Estimates © 2011 IBM Corporation

11. Watson vs. Your Data Center
Manage operations
Identify and solve critical security threats quickly
13 Billion security alerts per day
Real-time analytics Web
and correlation Firewall E-mail
Anti-virus Intrusion
protection
Over 4,000 clients have
lowered their risk and costs
by entrusting their
protection to IBM
90% reduction in emergency
response and patching activity
Average 55% cost reduction
vs. doing it in-house
Protect against new threat
remediation 30+ days before
market fixes are available
Only 5-30
11 events require proactive risk mitigationIBM Corporation
© 2011 decisions

12. Watson vs. Your Data Center
Leverage IBM’s experience to get started
Manage operations
3 & proactively
protect users
Link IT & 2 Improve IT
efficiencies
1 business
strategies
Managed Security
Smart Video Surveillance Suite
Smart Business End User
Server Optimization and Integration Strategic Outsourcing
Infrastructure Strategy Information Lifecycle Management Data Center Operations
and Planning and Management
Network Infrastructure
Optimization Tivoli Live
Cloud Infrastructure
Strategy and Design Middleware Strategy and Design
Data Center Strategy Data Center Design
Data Center Consolidation
and Relocation
12 © 2011 IBM Corporation

13. Watson vs. Your Data Center
Explore IT analytics and talk to IBM technology and services experts
Monday Tuesday Wednesday
2:45 – 3:45 pm 4:15 – 5:15 pm 9:00 – 10:00 am
University of CIOs and Storage – Cloud Computing –
Rochester Medical Strategies and What is real
Center Cracks the Solutions versus virtual
Code on Data
12:00 – 12:30 pm
Foundations for Cloud –
A Simple Approach
For more information: ibm.com/services/smarterdatacenter
13 © 2011 IBM Corporation