The Briefing Room with Shawn Rogers and Noetix Slides from the Live Webcast on Aug. 14, 2012 One size will never fit all in the complex world of information management. In fact, the variety of information systems in use continues to expand. That includes all kinds of systems: data-producing applications, data-processing apps, and the downstream tools used for reporting and analytics. How can data-savvy organizations stay ahead of the curve? Check out this episode of The Briefing Room to learn from Analyst Shawn Rogers of Enterprise Management Associates, who will explain how effective use of standard data models can solve the complexity of increasingly heterogeneous information architectures. Rogers will be briefed by Daryl Orts of Noetix who will tout his company’s wide range of industry and application-specific data models which can be used to satisfy the particular needs of today’s diverse user community. For more information, visit: http://www.insideanalysis.com

2. Eric.kavanagh@bloorgroup.com
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3. ! Reveal the essential characteristics of enterprise
software, good and bad
! Provide a forum for detailed analysis of today s
innovative technologies
! Give vendors a chance to explain their product to
savvy analysts
! Allow audience members to pose serious questions...
and get answers!
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4. ! August: Analytics
! September: Integration
! October: Database
! November: Cloud
! December: Innovators
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5. ! Analytics has always been about discovering
insights that lead to better business decisions.
! Organizations can be challenged by the
inaccessibility of legacy systems, which can hinder
business intelligence processes and strain IT
resources.
! As more customers require faster time-to-insight
and user-friendly solutions, vendors are offering
products and suites that augment the power of
legacy systems, but keep the end user in mind.
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6. Shawn Rogers is Vice President of Research for
Business Intelligence at Enterprise Management
Associates, a leading analyst and consulting firm.
Shawn has more than 19 years of hands-on IT
experience. Prior to joining EMA he co-founded
the BeyeNETWORK, a global online publication
covering business intelligence, data warehousing,
performance management and data integration.
He was also a partner at DMReview magazine
(now Information Management) and has held
various executive level positions with technology
companies.
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7. ! Committed to helping customers simplify access to data from
enterprise applications
! Specializes in access, reporting and analytics for Oracle E-Business
Suite
! Its BI platform offers a full range of capabilities, including
advanced mapping and navigation tools
! Just introduced Noetix Generator for Microsoft Business
Intelligence, an automated modeling solution that can be used in
conjunction with Noetix Views and Analytics
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8. Daryl Orts is the Executive Vice President of
Product and Services for Noetix Corporation and
is responsible for Noetix technology products and
the Consulting organization. Prior to joining
Noetix, Daryl was Vice President of Applications
R&D for Onyx Software as well as Vice President
of Engineering for Luminous Corporation. Daryl
received a bachelor’s degree in computer
engineering from Case Western Reserve
University.
Follow Daryl’s blog at http://darylorts.com/ and
Twitter: @darylorts
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9. Noetix Business Intelligence

10. About Noetix
• BI solutions experts since 1994
• Oracle E-Business Suite centric solution
• Certified with all leading BI Platforms
• 1500 customers globally
PARTNERSHIPS

11. Why invest in Business Analytics?
Drivers Performance
Business / IT Management
Information Operational
Access Efficiency

12. Common Business Drivers
Maximize dsd
Maximize Maximize
Global view of vendor spend to
maximize vendor discounts – GE
Revenue Efficiencies Global Visibility
• Increase product • Business users writing • Global view of customer
margins their own reports margins and profitability
• Increase Projects • Streamlined GL period • Global view of vendor
Profitability close spend

13. Common IT Drivers
a
Change Exp
Change Change
ERP BI Platform Organization
• Major Oracle EBS • New implementation • Acquisition required new
upgrade of Microsoft BI ERP instance
• New Oracle EBS • Migration from • New joint venture
implementation Discoverer to Cognos required new ERP
instance

15. How useful is the data?
• How useful is this
• Would maps help?
information?
• How about search
• Could you easily find
and navigation?
your destination?
• Information?

19. Noetix Provides the BI Maps
• How useful is this
• Would maps help?
information?
• How about search
• Could you easily find
and navigation?
your destination?

20. Operational Business Views
(BI maps)
Oracle Database Tables
View / Map
Emp_Sal_Analysis
PER_ALL_ASSIGNMENTS
HR_ALL_ORG_UNITS
Date Effect.
Emp. Name
Grade
Jurisdiction
PER_ALL_PEOPLE_F Organization
Pay Basis
Payroll Name
PAY_PAYROLL_ACTIONS PAY_PEOPLE_GROUP
Tax Amount
Tax Type Code
PAY_US_TAX_BALANCES HR_LOCATIONS_ALL_TL

21. Analytical (BI maps)
Operational Data Store Data Mart
Set of Set of
Product Product
Books Books
Order Order Order
Headers Lines Lines
Org Ship To Org Ship To

22. BI Maps for Your Tools
Oracle BI EE
Noetix BI Maps
Operational
IBM Cognos
Oracle
EBS
Analytical
Salesforce / SAP
Other SaaS
BusinessObjects
Other
ERP/CRM
Microsoft BI

23. Noetix Provides Management
Dashboards

24. Noetix Provides Drill-Down
Reports

25. Noetix BI Breadth of Coverage
Human Order Discrete Process
Financials Procurement Projects Service
Resources Management Manufacturing Manufacturing
General Human Order
Purchasing Inventory Costing TeleService
Ledger Resources Management
Advanced
Receivables Quoting Quality Development Billing Field Service
Benefits
Advanced Bills of Project
Payables Payroll Pricing iProcurement Execution Contracts Depot Repair
Material
Master
Learning Release Project
iExpense Scheduling Financials Install Base
Management Management Management
MRP
Incentive Shipping Service
Assets Advanced Supply Chain Planning
Compensation Execution Contracts
Cash Warehouse Work in
Time & Labor Management Planning
Management Process
Enterprise
Labor Cost
Asset
Distribution Management
Management
Financial
Statement Engineering
Generator
Working
Capital

26. Noetix BI — Architecture
Operational Analytical
Real-Time Dashboards Drillable
Reports KPIs Reports
SAP
Noetix Oracle IBM
Oracle BI EE Business Microsoft BI
Platform Discoverer Cognos BI
Objects
NOETIX TECHNOLOGY
Transactional Data Warehouse
Business Views ODS Data Marts
NOETIX TECHNOLOGY
Oracle
PeopleSoft Other ERP/CRM Custom
E-Business Siebel CRM
Enterprise Applications Applications
Suite

27. Why the Noetix packaged solution?
• Rapid Implementation
– Subject area BI maps
empower users to answer
their own questions
• Lower TCO
– Creating BI maps and
maintaining them is
resource intensive
• Mitigated Risk
– Custom projects don t
Noetix BI Maps with search meet expectations more
than 50% of the time
and navigation

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29. To Each Their Own:
How to Solve Analytic Complexity
Shawn P. Rogers
Enterprise Management Associates
Vice President Research Business Intelligence / Data Warehousing
srogers@enterprisemanagement.com
August 14, 2012
© 2012 Enterprise Management Associates, Inc.

30. It’s a Complex World
• Our data management ecosystems continue to expand…
• Difficulty answering the demands of change
• Lack of flexibility, speed, automation
• Greater focus on operational data
• Hybrid Data Ecosystem (HDE)
• Accept the change – stay ahead
• Right platform for the right problem
Slide 30 © 2012 Enterprise Management Associates, Inc.

31. The Drivers of Change
• Maturing User Community
• Workloads and Demands – Reporting to Advanced Analytics
• Consumer shift, democratization and self service
• New Technology
• Introduction of new technologies
• More powerful technology
• Economics
• Enterprise level commodity hardware
• Open Source frameworks
• Business Intelligence is recession resistant and proven
• Valuable Data Types
• Move from Structured SQL driven analysis - new alternatives
• Sophisticated analysis of new data – Sensor, Machine, Social
Slide 31 © 2012 Enterprise Management Associates, Inc.

32. The Solution Opportunity
• Vendors have an opportunity
• Agility
• Automation
• Deep domain expertise
Ø Fast starts – Data models
Ø Templates coupled to data and structure
• Extending application functionality
• Taking Analytics Beyond the Application
Ø Enabling power users and self service
Slide 32 © 2012 Enterprise Management Associates, Inc.

33. Questions
• Who buys Noetix solutions and whom do you compete with? Does
Noetix focus on the Large Enterprise or SMB Market?
• Noetix delivers standard data models, semantic layer and ETL
mapping optimized to extend Oracle E-Business Suites. Often
times predesigned models are too rigid or lack detail. How does
Noetix avoid these common pitfalls?
• Your website says that “Noetix automatically creates queries and
reports specific to your organization.” What type of domain
experience does Noetix apply to this process?
• What type of effort is required to design and implement your pre-
defined data views in NoetixViews? Does this create a data
management challenge?
• Do you have plans to work with other applications platforms beyond
Oracle?
Slide 33 © 2012 Enterprise Management Associates, Inc.

34. Questions
• How do you leverage data from other systems in step with Oracle’s
application data?
• Is Noetix capable of handling KPI’s, drill down, trending analysis,
scorecards?
• With the built in BI integration to popular BI platforms are you able to
go beyond Oracle, Cognos and SAP? (Noetix Generator)
• Can an end-user override the automated aspects of Noetix Generator?
Especially around the presentation model and semantic layer?
• How do you protect your clients against Oracle Application upgrades?
When customization takes place how are these changes in source
structure migrated to the data model, semantic layer and glossary?
Slide 34 © 2012 Enterprise Management Associates, Inc.

35. Questions
• What are the hardware requirements to support Noetix Analytics?
• What about ad-hoc queries? Does Noetix support this type of
analytic function?
• If real-time analytics is required how do you serve that need?
• When leveraging the Oracle E-business Suite what operational
areas do you find customers in the deepest pain. Financials, Supply
Chain, HRMS, Procurement
• How do you approach clients that already have a DW? IS Noetix
looking to replace the existing DW or operational data stores?
• How does Noetix handle issues of access, security workload query
complexity etc…
• Does your platform support collaborative interactions between
decision makers?
• Does Noetix have the capability to integrate data from Hadoop or
other Big Data platforms?
Slide 35 © 2012 Enterprise Management Associates, Inc.

36. Thank you for attending
today’s presentation
For more information on Enterprise Management Associates,
please go to www.enterprisemanagement.com, or call
+1 303-543-9500
© 2012 Enterprise Management Associates, Inc.

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38. ! August: Analytics
! September: Integration
! October: Database
! November: Cloud
! December: Innovators
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