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Srini Kumar
Srini Kumar
BusinessTechnology
1 of 13
IBM Case Challenge Phaedra Boinodiris Chanel Chambers Srini Kumar Alexey Smirnov Crystal Yin New Directions in Enterprise Marketing
The Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevancy? Creative Marketing Tools? Credibility? Brand Image? Bleeding-edge? Educate? GAMING
 
Why Games? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Interactivity matters. ,[object Object],[object Object],[object Object]
Sims can effectively illustrate: ,[object Object],[object Object],[object Object],[object Object]
THE LEMONADE STAND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why IBM? ,[object Object],[object Object],[object Object],[object Object]
How to Embark into Gaming ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduces new advertising venues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Generating sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The future of enterprise marketing ,[object Object],[object Object],[object Object],[object Object],Questions?

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Ibm Final

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