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Tactics commonly used in games to
encourage gameplay. This includes
Badges, Points, Leader
boards, Levels, Challenges, and
Strategies commonly used in game design
based on psychological motivations to drive
What is “Gamification”?
What is “Gamification”?
"Gamification is the use of game-thinking and game mechanics in non-
game context in order to engage users and solve problems" - Wikipedia
"The infusion of game design techniques, game mechanics, and/or
game style into anything" - Gartner
Gamification represents the
fusion of four trends:
explosion of social
rise of big data
emergence of wearable
Abstract - playArea
Gamification solutions are
fast gaining pace in the
current engagement and
Abstract – playArea (role in Business Application)
On the basis of Type of Service Customers:
• SMBs (Small and Medium Businesses)
• Large Enterprises
On the basis of Solutions:
• Gamification Platform and Service Providers
• Open Source Platforms
• Mobile SDKs
On the basis of Applications:
Other Enterprise Departmental Applications
Abstract - bonusPoints
These solutions are positioned as flexible and
user-friendly tools that are focused on enhancing
employee motivation or customer
stickiness across all applications.
Gamification solutions provide enterprise, e-
commerce sites, websites or social sites with fun
and competitive elements.
This concept has the potential to evolve and
revolutionize workplace dynamics altogether.
Gamification Market* is Estimated to Grow from
$422 Million in 2013 to $5.5 Billion in 2018
Gamification market industry is expected to grow at a
CAGR of 5.85% between 2013-2018
The adoption of Gamification strategies in
non-gaming industries has been increasing significantly.
Current penetration rate is 20% as of 2013, but an estimated
figure shows 70% of global companies will manage at
least one "gamified" application (innovation or marketing) by
the end of 2016.
* Markets and Markets(M&M)
Fantasy Sales Team
“Increasingly, organizations like Marriott, Deloitte, Aetna and even the Departmet of Defense are using
gaming to recruit, develop and motivate employees” - Forbes
Creating the game story and plan along with its important interactive
elements is called game design.
It requires skills of story writing, story-telling, understanding of market
trend and people preferences & creative visualisation.
Game can be designed by applying new innovative ideas and rules to a story.
Game design is a very young field, and there is still much to be discovered.
The movie industry and even the advertising industry know more about invoking
atmosphere and mood than any game designer out there and more
important, they know how to apply their techniques effectively.
Core Mechanics is the heart and soul of the game.
The rules that define the
operation of the game world that
make up the core mechanics of the
game, or the foundations of
All the games tell a story. The complexity and depth of that
story depends on the game. Narrative means that part of the
story that is told by you, the author and designer, to the player.
Ref: Crawfor, C. - Game Design. New Riders Publishing.
Interactivity is the way that
the player sees, hears, and
acts within the game's world.
The way the player plays the
This covers a lot of diverse
topics: visual, sound, user
interface & everything that
comes together to present the
Story is the three-act structure
The hero's journey is often used in a circular story form split into three acts.
Return with the
Call to Adventure
The Road Back
Meeting the Mentor
Crossing the First
Approach to the Inner
Ref: Rollings, A., Morris, D. - Game Architecture and Design. Xth edition. New York, New Riders Publishing.
Growth of the Character/Player
The common character growth cycle that is tied in with the Hero's Journey advises how to manage
the growth of the hero character. The hero starts with a limited awareness of himself.
Ref: Salen, K., Zimmerman, E. - Rules of Play, Game Design Fundamentals. Xth edition. New Delhi, MIT Press.
Creating a Compelling Storyline, balancing the inevitable tension between
your desire for control as a game designer, and the player's desire for freedom
as an actor in your world.
Creating the User Experience, the effective application of communication
channels & hiding complexity.
Generalities are always risky, and Misguided Assumptions about Players
can result in failure of game. This is dangerous hubris (presumption). The
reason for making a successful game is to engage an audience in the form of
Collusion is the form of cheating in interactive realtime game play. This is
also the violation of rules by either or all the players involved in game.
However, there is no foolproof mechanism to control the collusion happening
in the game.
MS Powerpoint Ribbon
SAP gamified their LasVegas TechEd Conference
Ref: SAP Gamification Overview
IBM saved millions by gamifying product manual translation and localization.
Cisco gamified its annual sales kick-off meeting
LIFE IS A GAME,
PLAY YOUR MOVES &
DEVELOP THE STORY.