Rise of the Marketing Technologist (And What It Means For Agencies)

Co-founder & CTO of ion interactive; Editor of chiefmartec.com; Program Chair of MarTech at MarTech Conference
Oct. 24, 2011
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
Rise of the Marketing Technologist (And What It Means For Agencies)
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Rise of the Marketing Technologist (And What It Means For Agencies)

Editor's Notes

  1. Now, I’m not saying that everyone in the marketing department has to be a technologist.
  2. Speaking of contention… let’s talk about the relationship between marketing and IT for a moment. It sometimes feels like this. But having worked on both sides of the divide, I can say that there’s a very logical reason for this tug-of-war. Marketing and IT have different goals and incentives.