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Ian Thomas Director Microsoft Digital Advertising Solutions
<ul><li>What is Web 2.0, anyway? </li></ul><ul><li>What does it mean for Microsoft customers? </li></ul><ul><li>What does ...
AJAX Mash-ups SOAP Tags Blogosphere The Long Tail Buzz WOM Adsense Cloud Meme Folksonomy
I’ve just put this great mash-up on my vlog. It uses SOAP and AJAX to overlay pet food shops on a Google Map. Now I just n...
A bubble?
<ul><li>A change in the  shape  of the web </li></ul><ul><li>A confluence of a number of trends: </li></ul><ul><ul><li>Par...
Publisher/retailer (powerful, magnanimous) Consumers (humble, grateful)
Publisher/retailer (becoming slightly nervous) Consumers (sharing information, more demanding)
Intermediaries (brokers,  networks, search engines) Users (empowered, interacting, creating) Publishers (confused, humbled...
 
<ul><li>From consumer to creator </li></ul>
<ul><li>From push to pull </li></ul>
<ul><li>From a few big advertisers to lots of little ones </li></ul>
 
<ul><li>From the desktop to the cloud </li></ul>
<ul><li>Enterprises </li></ul><ul><ul><li>Want to move LOB & productivity apps from the desktop to the ‘cloud’ </li></ul><...
<ul><li>Users are part of the communications process, not just at the end of it </li></ul><ul><li>Many consumers are becom...
 
 
 
 
 
<ul><li>Web 2.0/online marketing: </li></ul><ul><ul><li>www.micropersuasion.com </li></ul></ul><ul><ul><li>www.liesdamnedl...
<ul><li>[email_address] </li></ul>
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Web 2.0 and you

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A presentation (originally delivered to McCann Erickson London) about the business implications of Web 2.0, and its impact for marketers and Microsoft customers

Published in: Business, Technology
  • Thanks for sharing such an amazing explanation through nicely built presentation. I have two websites: http://www.stage2pilotage.com/ and http://www.offres-internet-haut-debit.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • Good informative feed, should be great start for people new to internet marketing, thanks for taking the time to make this.

    Sam
    http://www.cross-country-running-shoes.net for Cross Country Running Shoes
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  • wooo makes you creative thanks 4 sharing http://crosscountryrunningshoes.blogspot.com/
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  • Web 2.0 and you
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  • Very nice presentation! thank you

    http://www.der-prepaid-vergleich.de
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Web 2.0 and you

  1. 1. Ian Thomas Director Microsoft Digital Advertising Solutions
  2. 2. <ul><li>What is Web 2.0, anyway? </li></ul><ul><li>What does it mean for Microsoft customers? </li></ul><ul><li>What does it mean for marketers? </li></ul><ul><li>What does it mean for you ? </li></ul>
  3. 3. AJAX Mash-ups SOAP Tags Blogosphere The Long Tail Buzz WOM Adsense Cloud Meme Folksonomy
  4. 4. I’ve just put this great mash-up on my vlog. It uses SOAP and AJAX to overlay pet food shops on a Google Map. Now I just need to get some good WOM and generate a buzz in the blogosphere and I can tap into that long tail – not to mention the AdSense revenues!
  5. 5. A bubble?
  6. 6. <ul><li>A change in the shape of the web </li></ul><ul><li>A confluence of a number of trends: </li></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Personalization & collaboration </li></ul></ul><ul><ul><li>Democratization of market access </li></ul></ul><ul><ul><li>Richer online apps </li></ul></ul>
  7. 7. Publisher/retailer (powerful, magnanimous) Consumers (humble, grateful)
  8. 8. Publisher/retailer (becoming slightly nervous) Consumers (sharing information, more demanding)
  9. 9. Intermediaries (brokers, networks, search engines) Users (empowered, interacting, creating) Publishers (confused, humbled) Retailers (eager, a bit desperate)
  10. 11. <ul><li>From consumer to creator </li></ul>
  11. 12. <ul><li>From push to pull </li></ul>
  12. 13. <ul><li>From a few big advertisers to lots of little ones </li></ul>
  13. 15. <ul><li>From the desktop to the cloud </li></ul>
  14. 16. <ul><li>Enterprises </li></ul><ul><ul><li>Want to move LOB & productivity apps from the desktop to the ‘cloud’ </li></ul></ul><ul><ul><li>Don’t want to lose the functionality they enjoy in Office </li></ul></ul><ul><li>SMEs </li></ul><ul><ul><li>Need a radically different way to buy desktop productivity (Office Live) </li></ul></ul><ul><ul><li>Google AFYD, 37signals etc real competitors here </li></ul></ul><ul><li>Consumers </li></ul><ul><ul><li>Are looking for a ‘place to live’ online </li></ul></ul><ul><ul><li>Xbox Live is MS’s standout example </li></ul></ul>
  15. 17. <ul><li>Users are part of the communications process, not just at the end of it </li></ul><ul><li>Many consumers are becoming vendors themselves: </li></ul><ul><ul><li>Of stuff (eBay, Amazon) </li></ul></ul><ul><ul><li>Of media (bloggers, MySpace) </li></ul></ul><ul><li>Hooking into the zeitgeist is key </li></ul><ul><li>Opinion-formers are popping up in more unexpected places </li></ul><ul><ul><li>Bloggers in particular </li></ul></ul><ul><li>Border between advertising & PR is blurring </li></ul><ul><ul><li>New field of ‘PR about advertising’ </li></ul></ul>
  16. 23. <ul><li>Web 2.0/online marketing: </li></ul><ul><ul><li>www.micropersuasion.com </li></ul></ul><ul><ul><li>www.liesdamnedlies.com (my blog) </li></ul></ul><ul><ul><li>www.thelongtail.com </li></ul></ul><ul><ul><li>www.gladwell.com/tippingpoint </li></ul></ul><ul><ul><li>sethgodin.typepad.com </li></ul></ul><ul><li>Microsoft-related blogs: </li></ul><ul><ul><li>microsoft.blognewschannel.com </li></ul></ul><ul><ul><li>bink.nu </li></ul></ul>
  17. 24. <ul><li>[email_address] </li></ul>

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