Stickernation Dot Com

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Stickernation Dot Com

  1. 1. STICKERNATION.COM Srini Kumar * 12/14/06 ©2006 All Rights Reserved
  2. 2. Agenda <ul><li>The Product And The Irresistible Offer </li></ul><ul><li>How did I get the idea? </li></ul><ul><li>Website And Operations </li></ul><ul><li>Amazing Margins </li></ul><ul><li>Who buys custom stickers? </li></ul><ul><li>Marketing, Branding, Promotion Strategy </li></ul><ul><li>Competitive Strategy </li></ul><ul><li>Vision For The Future </li></ul>
  3. 3. StickerNation.com? <ul><li>Based out of Asheville, NC </li></ul><ul><li>We print custom vinyl b&w stickers </li></ul><ul><ul><li>with low minimums (as few as 125) </li></ul></ul><ul><ul><li>for really cheap (125 for $25) </li></ul></ul><ul><ul><li>as fast as we can (3 weeks) </li></ul></ul><ul><li>Unlike CafePress, we send you the stack </li></ul><ul><ul><li>A minimum order (125 stickers): $12 profit </li></ul></ul><ul><ul><li>Add-ons ($5/$10) go straight to bottom line </li></ul></ul><ul><ul><li>Viral marketing is built into the product </li></ul></ul><ul><li>We Are Expanding The Sticker Market </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  4. 4. The Irresistible Offer <ul><li>Express Yourself </li></ul><ul><ul><li>Help America Speak Its Mind </li></ul></ul><ul><li>Everybody Loves Stickers </li></ul><ul><ul><li>Highly portable and high visibility </li></ul></ul><ul><li>We Make Stickers Cheap & Fast </li></ul><ul><li>Don’t Offer Everything Under The Sun </li></ul><ul><ul><li>Black, White, Fast, Cheap </li></ul></ul><ul><li>We Make Sticker Printing Super Easy </li></ul><ul><li>The Best Promo Bang For The Buck </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  5. 5. How did I get the idea? <ul><li>Always loved slogans (radicalism, punk) </li></ul><ul><li>Worked at Kinko’s Menlo Park </li></ul><ul><li>Learned Adobe Illustrator </li></ul><ul><li>Printed stickers; had fun with them </li></ul><ul><li>Lived in Palo Alto during 1993 “c’mon everybody let’s learn HTML” period </li></ul><ul><li>Eventually gravitated to vinyl </li></ul><ul><ul><li>All of the stickers I made were my own ideas </li></ul></ul><ul><li>2000: Why not Open Source The Factory ??? </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  6. 6. The Website <ul><li>Very easy to use: Net is ideal for custom merch </li></ul><ul><li>Only a few variables needed to order </li></ul><ul><ul><li>Message (extra lines = $10 each) </li></ul></ul><ul><ul><li>Font (non-default font = $5) </li></ul></ul><ul><ul><li>Tagline (custom tagline = $10; default tagline = “printed at StickerNation.com) </li></ul></ul><ul><ul><li>Quantity ($25 for 125, $50 for 250, $90 for 500, $160 for 1000, $300 for 2000) </li></ul></ul><ul><li>Tallies up the price (including $5 shipping) </li></ul><ul><li>Customer pays via CC portal or PayPal </li></ul><ul><li>Customer gets email receipt </li></ul><ul><li>Me and my assistant get production order </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  7. 7. Operations <ul><li>I receive an email and the order </li></ul><ul><li>I confirm receipt of payment </li></ul><ul><ul><li>Orders paid immediately: great cash flow </li></ul></ul><ul><li>I lay the order out on a sheet </li></ul><ul><ul><li>Takes about five minutes per order </li></ul></ul><ul><li>When the sheet is full I email the printer </li></ul><ul><li>One week turnaround from printer </li></ul><ul><li>Asheville assistant packs & ships order </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  8. 8. Amazing Margins <ul><li>Fixed Costs: </li></ul><ul><ul><li>Rent for Office: $375/mo </li></ul></ul><ul><ul><li>Mailroom Assistant: $1200/mo </li></ul></ul><ul><ul><li>Let’s say the total FC = $3000/mo </li></ul></ul><ul><li>Variable Costs: </li></ul><ul><ul><li>It costs me $180 for a 125 sheet </li></ul></ul><ul><ul><li>I can fit 18 orders on a sheet @ $25-$35 </li></ul></ul><ul><li>MARGIN: 250%-350% </li></ul><ul><li>This means we’ll be able to MARKET </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  9. 9. Customers: Who Buys Stickers? <ul><li>Individuals </li></ul><ul><ul><li>Politics </li></ul></ul><ul><ul><li>Culture/Society </li></ul></ul><ul><ul><li>Wiseacres </li></ul></ul><ul><li>Small Businesses and Professionals </li></ul><ul><li>Website Owners </li></ul><ul><li>Bands </li></ul><ul><li>Teams, Church Groups, etc. </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  10. 10. Marketing Strategy <ul><li>Understand our customer </li></ul><ul><li>Best website and smoothest operations </li></ul><ul><li>Invest In Direct Mail </li></ul><ul><ul><li>The catalog request list is thousands long </li></ul></ul><ul><ul><li>We need to put together a CRM strategy </li></ul></ul><ul><li>The Need For Speed </li></ul><ul><ul><li>Issue a “get your stickers in two weeks or they’re free” guarantee (cf. Domino’s) </li></ul></ul><ul><li>Viral Marketing and Word Of Mouth </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  11. 11. Our Brand: Freedom, Creativity <ul><li>The name StickerNation implies: </li></ul><ul><ul><li>Citizenship </li></ul></ul><ul><ul><li>Freedom of Speech/Our Rights </li></ul></ul><ul><ul><li>Community; Togetherness </li></ul></ul><ul><li>When people think of custom stickers: </li></ul><ul><ul><li>Promoting something </li></ul></ul><ul><ul><li>Fun and cool and customized </li></ul></ul><ul><ul><li>Creative and clever </li></ul></ul><ul><li>Epitomized By My Book !!! </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  12. 12. Promotion Strategy: EVENTS <ul><li>Make StickerNation part of every event </li></ul><ul><li>Great “party favors” </li></ul><ul><li>Memento of good times </li></ul><ul><li>People will start collecting them </li></ul><ul><li>Each sticker is “limited edition” </li></ul><ul><li>We do weddings, birthdays, bar mitzvahs, new product/project launches </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  13. 13. Competitive Strategy <ul><li>“ More stickers, less money” </li></ul><ul><li>Our best competitors are totally focused on the “punk rock kid” psychographic </li></ul><ul><li>Our marketing is focused on the small business and professional market </li></ul><ul><ul><li>Higher LTV and greater reorder percentage </li></ul></ul><ul><ul><li>Obvious need for our product </li></ul></ul><ul><li>Address the competitive market with hip but free marketing; try to attract CafePress users </li></ul><ul><li>“ Crossing The Chasm” </li></ul><ul><li>Promote the Sticker Nation book !!! </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  14. 14. Coming Attractions <ul><li>Flash Preview Functionality </li></ul><ul><li>Gift Certificates </li></ul><ul><li>Discount Codes </li></ul><ul><li>CRM and Autoresponder (Salesforce?) </li></ul><ul><li>Owning Our Own Stickerpress </li></ul><ul><li>Custom Pins? T-shirts? Coffee Mugs? </li></ul><ul><li>Color Sticker Business Cards </li></ul>product * history * website * manufacturing * margins * customers * marketing * competition * the future
  15. 15. one of our fans
  16. 16. Thank You !!! <ul><li>Our website again: http://www.StickerNation.com </li></ul><ul><li>My email: [email_address] </li></ul><ul><li>If you have any ideas for promotion or niche markets for StickerNation – or if you want to try out the service – please get in touch with me </li></ul><ul><li>Also: SEND ME AN ANGEL !!! </li></ul>

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