SoftLayer is a global cloud computing company formed in 2005 by 10 industry veterans. It operates on a software-driven infrastructure model without legacy restrictions. SoftLayer was acquired by IBM in 2013. SoftLayer provides on-demand computing resources including servers, storage, and networking with consumption-based billing. It offers a variety of cloud solutions including public clouds, private clouds, bare metal servers, and virtual servers that can be managed from a single control panel. SoftLayer has a global footprint across 13 data centers and 17 network points of presence serving over 21,000 customers.
SoftLayer is Global cloud provider who provide cloud computing resources to customer worldwide. SoftLayer is IBM Company and operated under IBM Global Technology Services. IBM commit to expand SoftLayer cloud data center from 13 datacenter to 26 datacenter by end of 2015.
This presentation gives an overview of SoftLayer cloud capability which more URL information at the end of presentation. You can look for additional information of SoftLayer e.g. price, location, bandwidth from their web site at http://www.softlayer.com
IBM SmartCloud e SoftLayer: il Cloud senza compromessi
Una soluzione IaaS (Infrastructure as a Service) appropriata può fare la differenza per superare la concorrenza con idee innovative.
Per massimizzare la velocità e l'agilità del cloud, IBM offre una vasta gamma di soluzioni Infrastructure-as-a-Service (IaaS) e oltre 100 applicazioni Software-as-a-Service (SaaS) e funzionalità Business process-as-a-Service (BPaaS) con la sicurezza, la disponibilità e la flessibilità necessarie per rispondere alle esigenze di innovazione delle aziende
SoftLayer, an IBM Company, utilizes infrastructure which is fully customizable, with a single point of control, for flexible and powerful cloud options. It is one of the only providers who offer Bar Metal dedicated Cloud, and completely configurable Virtual Cloud (Public and Private) without any t-shirt sizing.
Achieving Scalability and speed with IBM Solutions - IaaS SoftlayerAna Alves Sequeira
En esta presentacion podreis ver varios ejemplo de empresas que se han movido al cloud con IBM Softlayer.
Los beneficios del mismo para mas escalabilidad y velocidad, con IBM IaaS - SoftLayer.
Introduction to types of cloud storage and overview and comparison of the SoftLayer Storage Services. Topics covered include Block and File offerings"Codename: Prime", Consistent Performance, Mass Storage Servers (QuantaStor), and Backup (EVault, R1Soft), Object Storage (OpenStack Swift), CDN, Data Transfer Service, and Aspera.
SoftLayer is Global cloud provider who provide cloud computing resources to customer worldwide. SoftLayer is IBM Company and operated under IBM Global Technology Services. IBM commit to expand SoftLayer cloud data center from 13 datacenter to 26 datacenter by end of 2015.
This presentation gives an overview of SoftLayer cloud capability which more URL information at the end of presentation. You can look for additional information of SoftLayer e.g. price, location, bandwidth from their web site at http://www.softlayer.com
IBM SmartCloud e SoftLayer: il Cloud senza compromessi
Una soluzione IaaS (Infrastructure as a Service) appropriata può fare la differenza per superare la concorrenza con idee innovative.
Per massimizzare la velocità e l'agilità del cloud, IBM offre una vasta gamma di soluzioni Infrastructure-as-a-Service (IaaS) e oltre 100 applicazioni Software-as-a-Service (SaaS) e funzionalità Business process-as-a-Service (BPaaS) con la sicurezza, la disponibilità e la flessibilità necessarie per rispondere alle esigenze di innovazione delle aziende
SoftLayer, an IBM Company, utilizes infrastructure which is fully customizable, with a single point of control, for flexible and powerful cloud options. It is one of the only providers who offer Bar Metal dedicated Cloud, and completely configurable Virtual Cloud (Public and Private) without any t-shirt sizing.
Achieving Scalability and speed with IBM Solutions - IaaS SoftlayerAna Alves Sequeira
En esta presentacion podreis ver varios ejemplo de empresas que se han movido al cloud con IBM Softlayer.
Los beneficios del mismo para mas escalabilidad y velocidad, con IBM IaaS - SoftLayer.
Introduction to types of cloud storage and overview and comparison of the SoftLayer Storage Services. Topics covered include Block and File offerings"Codename: Prime", Consistent Performance, Mass Storage Servers (QuantaStor), and Backup (EVault, R1Soft), Object Storage (OpenStack Swift), CDN, Data Transfer Service, and Aspera.
Blue Box Cloud Dedicated private cloud as a service (PCaaS) is the logical solution for organizations that demand the security and control of a private cloud with the ease of use of a public cloud. Powered by OpenStack, quick to deploy, highly flexible and fully scalable, Blue Box Cloud Dedicated offers month-to-month and 12-month term pricing options. Get started in a data center near you.
OpenStack Atlanta Summit - IBM, SoftLayer, and OpenStack: Present and FutureMichael Fork
Breakout presentation from the OpenStack Juno Summit in May 2014 that gives a brief overview of IBM SoftLayer, how it applies to OpenStack, and what IBM is doing to make OpenStack simpler with SoftLayer.
Video at https://www.youtube.com/watch?v=LrcsPz5njFU
SoftLayer Bluemix User Summit 2015 Tokyo - Blue Box Breakout SessionJesse Proudman
Breakout presentation from Softlayer Bluemix User Summit 2015 hosted in Tokyo, Japan. A deeper dive on the Blue Box technology and offering, architecture and use cases.
Maintaining a Healthy OpenStack Cloud: What does it take?Tyler Britten
One of the most important tasks that a cloud operator needs to focus on, after deployment, is effective monitoring. But what are the best tools to use and what metrics should be tracked to ensure a healthy OpenStack cloud? Join us to hear from Blue Box, an IBM Company—they specialize in operating OpenStack clouds. Find out how they monitor customers’ clouds and the lessons they've learned from being in the trenches of deploying OpenStack in production. They'll focus on the tools and the methodologies used to monitor OpenStack clouds and to proactively resolve issues.
Tap into a Private Cloud as a Service to Accelerate Hybrid SuccessDenny Muktar
Used for IDC CXO-CIO Event in April 2016, JW Marriot, Jakarta. Talk about Hybrid and Private Cloud and IBM BlueBox. IBM commitment on open and contribution to OpenStack.
IBM in Surveillance: Solutions that Deliver InnovationPaula Koziol
Video surveillance has a growing significance as organizations seek to safeguard their physical and capital assets. Simultaneously, the requirement to detect more places, people, and things together with a desire to draw out more useful information from video data is rousing new demands for capacities, capabilities, and scalability. IBM Storage offers a broad spectrum of offerings which are ideally suited to help organizations store, manage and secure increasingly large volumes of video surveillance footage. Hear about the evolving DVS space and how IBM Storage offerings -- such as FlashSystem, Storwize Family, Elastic Storage Server, Spectrum Scale and Spectrum Archive -- can deliver higher value for digital video surveillance solutions.
HP CloudSystem Matrix is Infrastructure-as-a-Service (IaaS) for private and hybrid cloud environments, allowing users to provision infrastructure in minutes for physical and virtual. This offering includes a self-service infrastructure portal for quick auto-provisioning, along with built-in lifecycle management to optimize infrastructure, manage the resource pools, and help ensure uptime. Using included Cloud APIs, you can easily customize the operating environment to your specific requirements, enabling chargeback and billing integration, integration into approval processes, and other process automation tasks. Matrix is integrated by design with broad support of heterogeneous environments, and it offers cloud-bursting to a variety of public cloud providers including HP Cloud Services. The core elements of a CloudSystem Matrix solution are:
- HP BladeSystem c7000 enclosures (1 or more)
- HP Virtual Connect
- HP Matrix Operating Environment
- HP Implementation Service
Blue Box Cloud Dedicated private cloud as a service (PCaaS) is the logical solution for organizations that demand the security and control of a private cloud with the ease of use of a public cloud. Powered by OpenStack, quick to deploy, highly flexible and fully scalable, Blue Box Cloud Dedicated offers month-to-month and 12-month term pricing options. Get started in a data center near you.
OpenStack Atlanta Summit - IBM, SoftLayer, and OpenStack: Present and FutureMichael Fork
Breakout presentation from the OpenStack Juno Summit in May 2014 that gives a brief overview of IBM SoftLayer, how it applies to OpenStack, and what IBM is doing to make OpenStack simpler with SoftLayer.
Video at https://www.youtube.com/watch?v=LrcsPz5njFU
SoftLayer Bluemix User Summit 2015 Tokyo - Blue Box Breakout SessionJesse Proudman
Breakout presentation from Softlayer Bluemix User Summit 2015 hosted in Tokyo, Japan. A deeper dive on the Blue Box technology and offering, architecture and use cases.
Maintaining a Healthy OpenStack Cloud: What does it take?Tyler Britten
One of the most important tasks that a cloud operator needs to focus on, after deployment, is effective monitoring. But what are the best tools to use and what metrics should be tracked to ensure a healthy OpenStack cloud? Join us to hear from Blue Box, an IBM Company—they specialize in operating OpenStack clouds. Find out how they monitor customers’ clouds and the lessons they've learned from being in the trenches of deploying OpenStack in production. They'll focus on the tools and the methodologies used to monitor OpenStack clouds and to proactively resolve issues.
Tap into a Private Cloud as a Service to Accelerate Hybrid SuccessDenny Muktar
Used for IDC CXO-CIO Event in April 2016, JW Marriot, Jakarta. Talk about Hybrid and Private Cloud and IBM BlueBox. IBM commitment on open and contribution to OpenStack.
IBM in Surveillance: Solutions that Deliver InnovationPaula Koziol
Video surveillance has a growing significance as organizations seek to safeguard their physical and capital assets. Simultaneously, the requirement to detect more places, people, and things together with a desire to draw out more useful information from video data is rousing new demands for capacities, capabilities, and scalability. IBM Storage offers a broad spectrum of offerings which are ideally suited to help organizations store, manage and secure increasingly large volumes of video surveillance footage. Hear about the evolving DVS space and how IBM Storage offerings -- such as FlashSystem, Storwize Family, Elastic Storage Server, Spectrum Scale and Spectrum Archive -- can deliver higher value for digital video surveillance solutions.
HP CloudSystem Matrix is Infrastructure-as-a-Service (IaaS) for private and hybrid cloud environments, allowing users to provision infrastructure in minutes for physical and virtual. This offering includes a self-service infrastructure portal for quick auto-provisioning, along with built-in lifecycle management to optimize infrastructure, manage the resource pools, and help ensure uptime. Using included Cloud APIs, you can easily customize the operating environment to your specific requirements, enabling chargeback and billing integration, integration into approval processes, and other process automation tasks. Matrix is integrated by design with broad support of heterogeneous environments, and it offers cloud-bursting to a variety of public cloud providers including HP Cloud Services. The core elements of a CloudSystem Matrix solution are:
- HP BladeSystem c7000 enclosures (1 or more)
- HP Virtual Connect
- HP Matrix Operating Environment
- HP Implementation Service
IBM Cloud Infrastructure as a Service (IaaS)- Feb 2019 by Gianfranco Mollojoemolls
Presenting IBM Cloud IaaS during "Tech Up Tour 2019" to Customers and BPs @ IBM HQ in Rome, Italy
#ibmcloud #digitaltransformation #infrastructuremodernization #multicloud
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Global Cloud Leader
Created by 10 Industry Veterans – 18 years – 3 companies
Started with one of the first mass market hosting companies in the world 1995
Dialup, hosting, domain registration
Learned the value of automation
Next moved to ne of the first mass market dedicated hosting companies in the world 1999
Colocation & managed services
Learned how automation could enable faster provisioning
SoftLayer
We previously had seen how most customers were ordering the same products and services over and over, but did so in a custom way. They were all using the same x86 servers, firewalls, and load balancers, etc but in a custom deployment.
We had the ability to created something new from blank sheet of paper – driven by customer demands and needs.
Wanted to design something that at the time didn’t exist
We decided to pre-build a standardized platform with an abstraction layer on top called IMS that allows us to sell infrastructure as service.
Buy it buy the drink, only pay for what you used, and easily scale over time with price predictability
We had to think differently about how we did things before to achieve the attributes our customers were looking for.
Rack and stack servers differently
Create a new complex network topology that didn’t exist
Create a billing model to allow for monthly and hourly billing
Ultimately SoftLayer would become one of the first (if not the first) cloud computing company in May 2005 - 12 months before our closest competitor – Amazon.
Four Guiding Principles
Innovation – “innovate or die” – SoftLayer’s fundamental operating mantra is to bring new technologies to market as soon as they become commercially viable
Empowerment – complete transparency and control to the end customer. Our datacenter is your datacenter. We show customers everything. If you want the information its there, if not spin up your infrastructure and you are on your way.
Automation – key takeaway today – automation / automation / automation – if it cannot be automated – it does not live within the SL platform. Automation; 1) reduces costs 2) improves efficiency, 3) improves time to market, 4) eliminates human mistakes and results in higher SLA
Integration - hosting solutions traditionally have been disparate operating silos – SoftLayer offers a fully integrated approach from billing to service delivery delivered thru a single interface and API set. It also means building solutions that allow you to integrate your current infrastructure into the SoftLayer cloud.
A working definition
Market – defines cloud as virtual machines and simple storage in a multi-tenant environment
SoftLayer – defines clouds as – “On-Demand Compute with Consumptive Billing”
On-Demand – buy it now – get it now
Compute
Bare Metal – 4 hours or less
Private Clouds – Fully orchestrated in 1 hour or less
Public Clouds – minutes
Ancillary Services – real time with no downtime
Consumptive Billing
Hourly or monthly billing
No Contracts
Makes IT costs truly variable in nature
SL is Uniquely Positioned to Match Business Needs to IT Needs
What does cloud mean to you and what does SoftLayer’s cloud mean to you as an IT leader?
Integration – we anticipated legacy installations – a “shift to the cloud”
API - Over 1600 APIs to integrate into existing infrastructures
Slowly add new workloads to the SoftLayer cloud
Begin migrating existing systems to the SoftLayer cloud
Eventually start turning down old or outdated systems in your existing infrastructure
Global Network -17 POPs globally to connect existing environments – up to 10g
Connect existing Intranets, internal systems, datacenters, and colo environments via network pops around the world.
Allows your cloud environment to co-exist with your existing environment
Software – Enterprise customers trying to shift away from commercial software and to open source software.
We support both commercial and opensource software
Recognize you cannot immediately shift from one to the other without transition time.
Time to Market – IT resources are often the “long pole” for most organizations
Rapid time to market becomes a competitive advantage
Make a mistake, buy the wrong resources – easy to change hardware rapidly
No contract, no setup fees. Cancel and reorder what you need.
Access to Technology – IT managers face unlimited IT wants with shrinking budgets
A and B projects get all the budget, C and D projects get the scraps.
Imagine if every developer, project, division, group, or unit had access to all technologies
Small or cost constrained projects gain access to SAN storage, Quad Processors, or Enterprise SW
Reduce or eliminate the need to prioritize projects – all technologies available in real time in consumable fashion
Access to Innovation – fast direct path to new technologies that become commercially viable.
Examples
Big Data – Big Insights, mongoDB, Cloudant, Cloudera, Riak
Private Clouds – Opentstack and Object Storage
SoftLayer’s “Innovate or die” mantra combined with IBMs $6Billion annual R&D budget is a perfect match going forward
Contract and Cost
No long term contract requirement – consumed by the hour or by the month
“Effectively makes technology risk zero”
At SL – user and group based permissions allow for cost assignment
Track costs by user, group, division, unit, project, subsidiary or company
Enterprise Scale
Robust SLAs
Global Backbone and Redundant Network
Tier 3 – N+1 Datacenters
Same trusted hardware used internally
Juniper, Cisco, Intel, F5, Citrix, Fortinet, EMC, NetApp, IBM
Internet Scale
Example – spin up a fully orchestrated Citrix Private Cloud or MongoDB Solution
2000 physical or virtual nodes
Across 10 different datacenters
3 different continents
Managed from a single console or API set
In 2 hours or less
SL did this for the Obama Inauguration – single largest web event ever
Control and Transparency
You select the city / datacenter/ POD you want to be in – not in a regional zone
Complete insight into the physical infrastructure
Routers, switches, racks, power, server, components, serial #, firmware, etc
You choose – managed as a developer resource or driven as system administrator
Built by engineers for engineers
All controlled thru UI or extensive API set
Global Cloud Platform
SL is the ONLY cloud provider to offer bare metal, private clouds and public clouds in a single integrated environment.
Bare Metal for high I/O intensive applications – databases and big data
Private Clouds for repetitive IT tasks – Vmware, Citrix, Parallels, Hyper V, Openstack
To us its just an OS install
Public Clouds for unpredictable, burstable, seasonal or R&D workloads
Mix and Match all three technologies across multiple datacenters
Largest and most sophisticated customers use all three
Ordered today, tomorrow, next week or next year
Interconnected private network with no bandwidth cost
Presented to you as if they were in the same physical rack
Can share firewalls, load balancers, SAN storage and backup
All managed thru on UI or our extensive API set
Global Footprint
13 Datacenters across three continents
Only Cloud provider in the world with a global internet backbone
17 Network POPs including all major carrier exchanges worldwide
7 Tier 1 transit providers, 1400 private peers, pass about 500Gbps sustained
IPv4 and IPv6 dual stack – every compute instance and ancillary service comes dual stacked
Arbor Network & Cisco Network Analysis and DDOS Mitigation
Enterprise DNS system consisting of over 400 load balanced physical nodes across 20 global locations
20,000,000 active domains
100,000+ physical nodes – millions of virtual machines
21,000 customers in 140 countries
Unparalleled Flexibility and Power
Any physical server in any datacenter can be turned into any service
No silos of assets or services across the service platform
All services are available in all datacenters – true ubiquitous platform
Triple network Architecture
Every physical or virtual node has 5 network interfaces
2 x GigE or 10GigE to the public network
Transit to and from the internet
2 x GigE or 10GigE to the private network
Connect any physical or virtual machine to any other in any datacenter
Access to the service network – SAN storage, Object storage, DNS resolvers, OS update servers, application update servers, template repository
1 x GigE to the management network
VPN Access to the management interface – BMC and KMV over IP
Customer controlled – create VLANs, add/remove IPs, SWIP IPs – with dual stack IPv4 and IPv6
How it all fits together
Standardized modular datacenter layout and construction
Unique, fully redundant triple network architecture overlay
IMS orchestration layer consisting of 3 million lines of production code
Easily driven thru simple UI or 1600 APIs
Robust, full featured API
SoftLayer started with the API first – our own control panel uses our API
1600 Function calls to over 200 services – industry competitors less than 100
Support Rest, SOAP, and XML-RPC interfaces
Easy integration into existing environments
Supported by SL developer network with numerous examples, downloads and plugins
SoftLayer’s own iPhone/iPad and android apps show the power of the API
Service Portfolio
Widest and deepest service portfolio in the cloud industry – far greater selection
Trusted enterprise grade hardware and software solutions coupled with leading open source options for complete control and vendor alignment
Ability to “buy ingredients” to create custom solutions - or choose fully orchestrated solutions sets delivered on the fly
Leading-edge Customers
First 5 years – internet centric SMBs – born on the web and die on the web – revenues tied to platform
Last 3 years – huge shift to enterprise or fortune 1000 – top 25 customer base rolled almost 100%
Future – continue to service internet centric customers while services cloud demands of IBMs enterprise clients