Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl
Deliver on your innovation goals with IBM Bluemix
1. IBM Bluemix
Digital Innovation Platform
www.bluemix.net
Deliver on your innovation goals with IBM Bluemix
by Carl Osipov / @CloudsWithCarl
2. Agenda
• Rationale for a Digital Innovation Platform
• Introduction to IBM Bluemix
• Demonstrations
• Case Studies
• Q&A
3. IBM…how you’ve changed!
Acquired & created capabilities to
augment & scale cloud portfolio
§ $2B spent on Softlayer in 2013
§ #1 Hybrid Cloud Computing
Infrastructure as a Service (IaaS)
Provider (IDC)
§ $1B investment to support IBM
BlueMix and hybrid cloud
§ Bluemix is the fastest growing
Cloud PaaS according to ESG
§ Bluemix is the world’s largest open
source Cloud Foundry Foundry
deployment
Exited commoditized businesses
that no longer fit IBM strategy
§ DRAM 1999
§ Network 1999
§ Flat Panel Displays 2001
§ Hard Disk Drives 2002
§ Personal Computers 2005
§ Printers 2007
§ Retail Store Solutions 2012
§ Customer Care BPO 2013
§ x86 Servers 2014
12. How do I get started?
Sign up in minutes. Pay for what you use.
• 30 day trial (no credit card required) -
Designed to allow testing of an entire
application on the platform
Friction free adoption
• Free tier for every service - encourages
experimentation of new services for
applications already running on Bluemix
• Pay-as-you-go - optimized for flexibility, no
term commitment
Multiple Commitment Models
• Subscription - term based optimized for cost,
discounted from pay as you go rates
• Zero to coding in less than 5 minutes
Self Service
• Credit card over the web in many countries -
or through your IBM rep
21. Bluemix: Core Use Cases
Mobile Back Ends
APIs and On-Prem Integration Analytics and Reporting
Web Applications
• Enabling online experiences in the physical
store for retail
• Leverages BlueMix for data collection APIs and
dashboards
• Reduction of infrastructure setup from days
to minutes by moving off of a pure IaaS
• Back end services replacing custom code
hosted on IaaS (e.g. Push Notification)
• Cloud Code for offloading business logic from
the mobile client
• Integrated into iOS and Android native
applications using BlueMix SDK
• Providing APIs that are integrated into the
BlueMix experience
• Leveraging existing on premise databases
and technologies
• Building mobile applications that connect to on-
prem data via Bluemix
• Embed IBM Cognos business intelligence
content into apps
• Use IBM Analytics Warehouse to store and
analyze business data
• Gain immediate visibility and control over app
performance and availability
29. Feb 2014
Public PaaS
5 Services
June 2014
35 services
New pricing structure
Nov 2014
Bluemix Dedicated
London Region
70 services
Feb 2015
Virtual Machines
Containers
100+ services
Jan 2016
Bluemix Local
Sydney Region
140+ services
2+ Years of Bluemix
Evolution based on customer need:
• More compute choices
• Deployment flexibility
• Increased support for hybrid scenarios
• Deeper foundation services
• Further depth of control for IT admins
• Improved performance and scale of open source
30. Why Build with IBM Bluemix?
§ Get your app to your users quicker and with less effort
§ Focus on your code and forget about the infrastructure
§ Use the languages, runtimes, and frameworks that you know
§ Enhance your app with IBM and partner provided services
§ Integrate your on-premise systems with a cloud platform
§ Build with the development tools that work best for you
36. Notices and Disclaimers (cont’d)
Information concerning non-IBM products was obtained from the suppliers of those products, their published announcements or other
publicly available sources. IBM has not tested those products in connection with this publication and cannot confirm the accuracy of
performance, compatibility or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should
be addressed to the suppliers of those products. IBM does not warrant the quality of any third-party products, or the ability of any such
third-party products to interoperate with IBM’s products. IBM EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESSED OR
IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR
A PARTICULAR PURPOSE.
The provision of the information contained herein is not intended to, and does not, grant any right or license under any IBM patents,
copyrights, trademarks or other intellectual property right.
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