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© 2014 IBM Corporation 
The Internet of Things 
Intimate Things: 
How Wearables Will Change The Internet of Things 
San Francisco, October 2014
Lots and lots of devices are expected. 
Page 2 
© 2014 IBM Corporation 
1950 
5000 
1975 
10,000 
2003 
500 million 
2009 
2.5 billion 
2014 
10 billion
Lots and lots of devices are expected. 
Page 3 
© 2014 IBM Corporation 
1950 
5000 
1975 
10,000 
2003 
500 million 
2009 
2.5 billion 
2014 
10 billion 
2020 
30 billion 
2050 
100 billion
Wearables are a special case for IoT, perhaps the most demanding 
Page 4 
© 2014 IBM Corporation
Wearables are a special case for IoT, perhaps the most demanding 
Page 4 
© 2014 IBM Corporation 
Shared
Wearables are a special case for IoT, perhaps the most demanding 
Page 4 
© 2014 IBM Corporation 
Shared Mostly Yours
Wearables are a special case for IoT, perhaps the most demanding 
Page 4 
© 2014 IBM Corporation 
Shared Mostly Yours Personal
Wearables are a special case for IoT, perhaps the most demanding 
Page 4 
© 2014 IBM Corporation 
Shared Mostly Yours Personal Intimate
Why again, is it, that I need a smart, connected sock? 
No 
Advertising 
Page 5 
© 2014 IBM Corporation 
No 
Apps 
No 
Subscription 
No 
Problem
If 
it 
ain’t 
broke, 
don’t 
fix 
it. 
Bert 
Lance, 
1977 
Page 6 © 2014 IBM Corporation
So far, wearables have disappointed. 
Page 7 
© 2014 IBM Corporation 
Work In A Clinical Environment
Less Effective With Consumers 
So far, wearables have disappointed. 
Page 7 
© 2014 IBM Corporation 
Work In A Clinical Environment
Wearables, like most other Internet of Things devices have not been particularly clever so far 
Page 8 
© 2014 IBM Corporation
The technology required to make wearables exceptionally smart is coming 
Page 9 
© 2014 IBM Corporation
The technology required to make wearables exceptionally smart is coming 
Page 9 
© 2014 IBM Corporation
The technology required to make wearables exceptionally smart is coming 
Page 9 
© 2014 IBM Corporation
The technology required to make wearables exceptionally smart is coming 
Page 9 
© 2014 IBM Corporation 
Full ARM SoC as powerful as 
many cell phones with 2GB of 
RAM. 
Boots when connected. Runs 
Mac OS Core (XNU) 
Receives MPEG stream and 
converts it to HDMI output.
The first network connected, independently smart wearables are emerging now. 
Page 10 
© 2014 IBM Corporation 
Timex Ironman One Omate TrueSmart 
Network Connected 
Location Aware 
Cloud Integrated 
Smartphone Independent
Analytics are also evolving fast. 
Page 11 
© 2014 IBM Corporation
Analytics are also evolving fast. 
Page 11 
© 2014 IBM Corporation 
Descriptive 
What has happened
Analytics are also evolving fast. 
Page 11 
© 2014 IBM Corporation 
Prescriptive 
Choices currently 
available 
Descriptive 
What has happened
Analytics are also evolving fast. 
Page 11 
© 2014 IBM Corporation 
Anticipatory 
What could happen & 
how to take action 
Prescriptive 
Choices currently 
available 
Descriptive 
What has happened
Make 
the 
most 
of 
yourself, 
for 
that 
is 
all 
there 
is 
of 
you. 
Ralph 
Waldo 
Emerson 
Page 12 © 2014 IBM Corporation
To be successful with wearables, we must use technology to replicate for all some of things that 
clearly work in a clinical environment. 
Page 13 
© 2014 IBM Corporation 
Health 
Impact 
Wearables 
Data 
Intervention
To be successful with wearables, we must use technology to replicate for all some of things that 
clearly work in a clinical environment. 
Page 13 
© 2014 IBM Corporation
Three elements to a transformational user experience 
Page 14 
© 2014 IBM Corporation
Three elements to a transformational user experience 
Page 14 
© 2014 IBM Corporation 
Context
Three elements to a transformational user experience 
Page 14 
© 2014 IBM Corporation 
Context Insight
Three elements to a transformational user experience 
Page 14 
© 2014 IBM Corporation 
Context Insight 
Action
Context 
Page 15 © 2014 IBM Corporation
Pulse Oximetry 
Weight 
Time 
Location 
Light 
Heart Rate Respiration 
Age 
Cadence 
Speed 
Weather 
Temperature 
Sleep 
Context 
Page 15 © 2014 IBM Corporation
Context 
Be Yourself 
Page 15 © 2014 IBM Corporation
Insight 
Page 16 © 2014 IBM Corporation
Insight 
Sleep Badly 
Feel Tired 
Eat Cookie 
Feel Guilty 
Snap At Kids 
Go For Ice Cream 
Page 16 © 2014 IBM Corporation
Insight 
Know Yourself 
Page 16 © 2014 IBM Corporation
Action 
Page 17 © 2014 IBM Corporation
Action 
Page 17 © 2014 IBM Corporation
The snack before you binge. 
The nap before you snap. 
The suggestion right when you’re ordering 
The jog that doesn’t pass Krispy Kreme 
The hotel just next to the CrossFit gym 
Action 
Page 17 © 2014 IBM Corporation
Action 
Just Do It 
Page 17 © 2014 IBM Corporation
Context, Insight & Action aren’t just for wearables. They are for all the smart devices we envision 
Page 18 
© 2014 IBM Corporation
If 
you 
don’t 
stand 
for 
something, 
you 
will 
fall 
for 
anything. 
Gordon 
Eadie 
Page 19 © 2014 IBM Corporation
The two-sided business model has to go. 
Page 20 
© 2014 IBM Corporation
The two-sided business model has to go. 
Page 20 
© 2014 IBM Corporation 
Sell To 
User
The two-sided business model has to go. 
Page 20 
© 2014 IBM Corporation 
Sell To 
User 
Sell The 
User
The two-sided business model has to go. 
Page 21 
© 2014 IBM Corporation 
Sell To 
User 
Sell The 
User
The two-sided business model has to go. 
Page 21 
© 2014 IBM Corporation 
Sell To 
User 
Sell The 
User
Meta-data is content. Anonymity isn’t. 
Page 22 
© 2014 IBM Corporation
Meta-data is content. Anonymity isn’t. 
Page 22 
© 2014 IBM Corporation 
Promises of privacy have not been 
kept by governments or enterprises. 
Security procedures for restricting 
access to private data have failed 
repeatedly 
Commonly used tools for anonymizing 
data sets are easily defeated.
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. 
Page 23 
© 2014 IBM Corporation
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. 
Lots of Data Is Useful & Valuable 
Page 23 
© 2014 IBM Corporation 
YES 
Where can I find a parking spot?
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. 
BUT 
YES 
Page 23 
© 2014 IBM Corporation 
If there is more than one source: 
And the cost to make copies is: 
$0 
Lots of Data Is Useful & Valuable 
Where can I find a parking spot?
Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. 
BUT 
YES 
Page 23 
© 2014 IBM Corporation 
If there is more than one source: 
And the cost to make copies is: 
$0 
SO 
Supply is: 
And the market price heads to: 
$0 
Lots of Data Is Useful & Valuable 
Where can I find a parking spot?
The 
future 
is 
already 
here. 
It’s 
just 
not 
very 
evenly 
distributed. 
William 
Gibson 
Page 24 © 2014 IBM Corporation
The components required for a data-driven, context-aware experience are ready for assembly. 
Page 25 
© 2014 IBM Corporation 
Senors For Context 
Enabling 
Technology 
Analytical 
Insights
The technology exists for extraordinary privacy and security. 
Page 26 
© 2014 IBM Corporation 
Zero Knowledge 
infrastructure 
Open source 
security
Miniature 1GB Hard Drive 
Click Wheel 
FireWire PC Interface 
Lithium Ion Battery 
MPEG Audio Compression 
Page 27 © 2014 IBM Corporation
Change 
is 
good. 
You 
go 
first. 
Dilbert 
Page 28 © 2014 IBM Corporation
© 2014 IBM Corporation 
Email pbrody@us.ibm.com 
Linked In Profile : http://www.linkedin.com/in/pbrody 
Reading List Delicious : http://www.delicious.com/prbrody 
Twitter & Sina Weibo @pbrody

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Intimate Things: How Wearables Are Changing The Internet of Things

  • 1. © 2014 IBM Corporation The Internet of Things Intimate Things: How Wearables Will Change The Internet of Things San Francisco, October 2014
  • 2. Lots and lots of devices are expected. Page 2 © 2014 IBM Corporation 1950 5000 1975 10,000 2003 500 million 2009 2.5 billion 2014 10 billion
  • 3. Lots and lots of devices are expected. Page 3 © 2014 IBM Corporation 1950 5000 1975 10,000 2003 500 million 2009 2.5 billion 2014 10 billion 2020 30 billion 2050 100 billion
  • 4. Wearables are a special case for IoT, perhaps the most demanding Page 4 © 2014 IBM Corporation
  • 5. Wearables are a special case for IoT, perhaps the most demanding Page 4 © 2014 IBM Corporation Shared
  • 6. Wearables are a special case for IoT, perhaps the most demanding Page 4 © 2014 IBM Corporation Shared Mostly Yours
  • 7. Wearables are a special case for IoT, perhaps the most demanding Page 4 © 2014 IBM Corporation Shared Mostly Yours Personal
  • 8. Wearables are a special case for IoT, perhaps the most demanding Page 4 © 2014 IBM Corporation Shared Mostly Yours Personal Intimate
  • 9. Why again, is it, that I need a smart, connected sock? No Advertising Page 5 © 2014 IBM Corporation No Apps No Subscription No Problem
  • 10. If it ain’t broke, don’t fix it. Bert Lance, 1977 Page 6 © 2014 IBM Corporation
  • 11. So far, wearables have disappointed. Page 7 © 2014 IBM Corporation Work In A Clinical Environment
  • 12. Less Effective With Consumers So far, wearables have disappointed. Page 7 © 2014 IBM Corporation Work In A Clinical Environment
  • 13. Wearables, like most other Internet of Things devices have not been particularly clever so far Page 8 © 2014 IBM Corporation
  • 14. The technology required to make wearables exceptionally smart is coming Page 9 © 2014 IBM Corporation
  • 15. The technology required to make wearables exceptionally smart is coming Page 9 © 2014 IBM Corporation
  • 16. The technology required to make wearables exceptionally smart is coming Page 9 © 2014 IBM Corporation
  • 17. The technology required to make wearables exceptionally smart is coming Page 9 © 2014 IBM Corporation Full ARM SoC as powerful as many cell phones with 2GB of RAM. Boots when connected. Runs Mac OS Core (XNU) Receives MPEG stream and converts it to HDMI output.
  • 18. The first network connected, independently smart wearables are emerging now. Page 10 © 2014 IBM Corporation Timex Ironman One Omate TrueSmart Network Connected Location Aware Cloud Integrated Smartphone Independent
  • 19. Analytics are also evolving fast. Page 11 © 2014 IBM Corporation
  • 20. Analytics are also evolving fast. Page 11 © 2014 IBM Corporation Descriptive What has happened
  • 21. Analytics are also evolving fast. Page 11 © 2014 IBM Corporation Prescriptive Choices currently available Descriptive What has happened
  • 22. Analytics are also evolving fast. Page 11 © 2014 IBM Corporation Anticipatory What could happen & how to take action Prescriptive Choices currently available Descriptive What has happened
  • 23. Make the most of yourself, for that is all there is of you. Ralph Waldo Emerson Page 12 © 2014 IBM Corporation
  • 24. To be successful with wearables, we must use technology to replicate for all some of things that clearly work in a clinical environment. Page 13 © 2014 IBM Corporation Health Impact Wearables Data Intervention
  • 25. To be successful with wearables, we must use technology to replicate for all some of things that clearly work in a clinical environment. Page 13 © 2014 IBM Corporation
  • 26. Three elements to a transformational user experience Page 14 © 2014 IBM Corporation
  • 27. Three elements to a transformational user experience Page 14 © 2014 IBM Corporation Context
  • 28. Three elements to a transformational user experience Page 14 © 2014 IBM Corporation Context Insight
  • 29. Three elements to a transformational user experience Page 14 © 2014 IBM Corporation Context Insight Action
  • 30. Context Page 15 © 2014 IBM Corporation
  • 31. Pulse Oximetry Weight Time Location Light Heart Rate Respiration Age Cadence Speed Weather Temperature Sleep Context Page 15 © 2014 IBM Corporation
  • 32. Context Be Yourself Page 15 © 2014 IBM Corporation
  • 33. Insight Page 16 © 2014 IBM Corporation
  • 34. Insight Sleep Badly Feel Tired Eat Cookie Feel Guilty Snap At Kids Go For Ice Cream Page 16 © 2014 IBM Corporation
  • 35. Insight Know Yourself Page 16 © 2014 IBM Corporation
  • 36. Action Page 17 © 2014 IBM Corporation
  • 37. Action Page 17 © 2014 IBM Corporation
  • 38. The snack before you binge. The nap before you snap. The suggestion right when you’re ordering The jog that doesn’t pass Krispy Kreme The hotel just next to the CrossFit gym Action Page 17 © 2014 IBM Corporation
  • 39. Action Just Do It Page 17 © 2014 IBM Corporation
  • 40. Context, Insight & Action aren’t just for wearables. They are for all the smart devices we envision Page 18 © 2014 IBM Corporation
  • 41. If you don’t stand for something, you will fall for anything. Gordon Eadie Page 19 © 2014 IBM Corporation
  • 42. The two-sided business model has to go. Page 20 © 2014 IBM Corporation
  • 43. The two-sided business model has to go. Page 20 © 2014 IBM Corporation Sell To User
  • 44. The two-sided business model has to go. Page 20 © 2014 IBM Corporation Sell To User Sell The User
  • 45. The two-sided business model has to go. Page 21 © 2014 IBM Corporation Sell To User Sell The User
  • 46. The two-sided business model has to go. Page 21 © 2014 IBM Corporation Sell To User Sell The User
  • 47. Meta-data is content. Anonymity isn’t. Page 22 © 2014 IBM Corporation
  • 48. Meta-data is content. Anonymity isn’t. Page 22 © 2014 IBM Corporation Promises of privacy have not been kept by governments or enterprises. Security procedures for restricting access to private data have failed repeatedly Commonly used tools for anonymizing data sets are easily defeated.
  • 49. Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. Page 23 © 2014 IBM Corporation
  • 50. Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. Lots of Data Is Useful & Valuable Page 23 © 2014 IBM Corporation YES Where can I find a parking spot?
  • 51. Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. BUT YES Page 23 © 2014 IBM Corporation If there is more than one source: And the cost to make copies is: $0 Lots of Data Is Useful & Valuable Where can I find a parking spot?
  • 52. Stop fighting for the right to build a business selling user data. It’s probably worthless anyway. BUT YES Page 23 © 2014 IBM Corporation If there is more than one source: And the cost to make copies is: $0 SO Supply is: And the market price heads to: $0 Lots of Data Is Useful & Valuable Where can I find a parking spot?
  • 53. The future is already here. It’s just not very evenly distributed. William Gibson Page 24 © 2014 IBM Corporation
  • 54. The components required for a data-driven, context-aware experience are ready for assembly. Page 25 © 2014 IBM Corporation Senors For Context Enabling Technology Analytical Insights
  • 55. The technology exists for extraordinary privacy and security. Page 26 © 2014 IBM Corporation Zero Knowledge infrastructure Open source security
  • 56. Miniature 1GB Hard Drive Click Wheel FireWire PC Interface Lithium Ion Battery MPEG Audio Compression Page 27 © 2014 IBM Corporation
  • 57. Change is good. You go first. Dilbert Page 28 © 2014 IBM Corporation
  • 58. © 2014 IBM Corporation Email pbrody@us.ibm.com Linked In Profile : http://www.linkedin.com/in/pbrody Reading List Delicious : http://www.delicious.com/prbrody Twitter & Sina Weibo @pbrody