This document discusses sustainability and consumerism. It defines consumerism as protecting consumer interests and defines a consumer as someone who purchases goods for personal use. It then discusses overconsumption, using more resources than can be replenished. Examples show the US consumes 30 times more than India on average. While ads now promote corporate sustainability, the US consumes over 30% of resources being only 5% of the population. Students are assigned activities to research these topics and create a public service announcement about sustainability.

1. SUSTAINABILITY
05
CONSUMERISM
Activities

2. Consumerism is the
protection or
promotion of the
interests of
consumers.
A consumer is a
person who
purchases goods
and services for
personal use.
CONSUMERISM

3. The social and environmental
conscience of a person that
determines their purchasing
behaviour and impact on the
environment as well as
meeting their needs (from
chapter 1).
CONSUMER SUSTAINABILITY

4. Businesses making responsible
decisions that will reduce
their business' negative
impact on the environment.
CORPORATE SUSTAINABILITY

5. Take a LOOK with the person next to you...
Looking at the image of the word ‘consumerism’ below, how
many brands can you identify by the font used?
ACTIVITY

6. The earth is a system and everything is connected. Using the
video clip linked, identify what the three parts of the system
are on this picture of the earth...
https://www.youtube.com/watch?v=-g21O7a9280
THE EARTH SYSTEM

7. The economy is the process or system by which goods and
services are produced, sold, and bought in a country or
region.
Basic production and consumption needs help our society
and economy to function. The main issue we face is with...
overconsumption!!!
Overconsumption = using too much
= using resources at a faster rate than they
can be replaced
= not a sustainable way to live
= an issue mainly in wealthy countries
OVERCONSUMPTION

9. ACTIVITY
https://www.youtube.com/watch?v=WfGMYdalClU

10. What does overconsumption look
like?
One person in the United States
generally consumes 30 times
more than what one person in
India does.
Yet, surveys have shown that
Americans were most happy
when they had way less stuff.
No home computers, no cell
phones, no video games, no
emails, no internet.
EXAMPLES OF OVERCONSUMPTION

11. ACTIVITY

12. In 2011 the United States is 5% of the world’s population. It
consumes over 30% of its resources. This is overconsumption.
The world’s poorest 20% consume 1.5% of the world’s
resources.
The world’s middle 60% consume 21.9%.
The world’s richest 20% consume 76.6%
(Statistics from Naumann, Ruth, ‘Sustainability’, 2011)
STATISTICAL DATA

13. ACTIVITY

14. If the global business community is to thrive in the long term
— and carry us to that flourishing future we are trying to
imagine and help build — it needs to continue to scale up the
ambition and influence of its efforts.
That’s much easier said than done though we are seeing a
number of encouraging trends within the Sustainable Brands
community that, while still emerging, are promising to
deliver a lot of value for years to come.
SUSTAINABLE ADVERTISING
- CORPORATE RESPONSIBILITY -

15. Check out this ad for the
2018 Superbowl in
America.
https://www.youtube.com/wat
ch?v=ShtOVIB2lbU
Write a 250 word short
response answer for the
question ‘Why is it
important that big brands
and companies take the
lead with promoting
sustainable business?’
You can use your iPad to
complete further
research on examples
and evidence for your
response.
ACTIVITY

16. As a class watch the clip above, called Follow the Frog.
https://www.youtube.com/watch?v=3iIkOi3srLo
ACTIVITY

17. Thinking of the clip you have just
watched (and re-watching it if you
need to) answer the following
questions:
1) Why does the man in the clip
decide he must do something
about deforestation?
2) In your books, explain in your
own words what the main
message of this video is to
consumers.
Use full sentences, aim to write at
least two paragraphs, and include at
least two examples from the video.
ACTIVITY

18. Your teacher will split you into 8 groups. Working in those groups,
you will each be given a topic and a video link to watch. In your
groups, you will be required to create an ad for tv, advertising
sustainability for your topic. These are the following instructions you
must follow for creating your ad:
1. Watch your groups video link for inspiration and content ideas
2. Research your topic for more information to use in the ad
3. Brainstorm your ideas for what your ad will be about, for
example, will your be selling a product, promoting your brand as a
sustainable brand, raising awareness for an event.
4. Make a plan for how you are going to film, edit and script your ad
5. Your video must be no longer than one minute.
TAKING ACTION
- WHAT CAN YOU DO FOR THE PLANET? -

19. TAKING ACTION
- WHAT CAN YOU DO FOR THE PLANET? -