iBeacons use Bluetooth Low Energy technology to allow devices to detect signals within a range of 5-70 meters to enable location-based notifications and content. They consist of low-cost transmitters that broadcast an identifier to nearby smartphones, which can then trigger push notifications and app content. Major companies using iBeacons include retailers, museums, and airports for indoor positioning and promotions. The future of iBeacons includes expanding their use for indoor location and mobile payments.

1. iBeacons

2. What is it ?
BLE (bluetooth smart based) hardware
devices
Range : 5-70m
Price : U$120 for 3
BLE stack presented by apple as iBeacons

3. How it works
It emits BLE signals like beacons , and BLE devices in
proximity can detect the signal.
One can do PUSH promotions and content using
mobile app

4. Technology behind it
Bluetooth smart <__enter details_>
Part of core location framework for Apple iOS
UUID
Major
Number
Minor
Number

5. Who uses it ?
Retails
Museums
Airports
Indoor positioning

6. Companies around globe
APAC
Rainmaker labs
(Singapore)
Australia
Chinese
Manufacturers
Europe
Startups in
Germany
France
Poland
America
Estimote
Urban Airship
Fosbury

7. Whats the future ?
Payment (being pushed by Apple
and Paypal)
Indoor location

8. Technology comparison
iBeacons GPS
Micro-location targeting
Macro-location targeting
Works indoors and underground
Cannot receive signals
underground
Within 150 feet - very accurate
GPS signals - precision is
mediocre
Low cost, low energy Battery draining

9. Technology comparison
iBeacons NFC
BLE enabled devices NFC enabled devices
Range : 150 feet
Range : 4 inches
Does in-store marketing + indoor
location
Only handles transactions
Easy to construct
Heavy investments for POS
systems