Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
7 disruptive technology to watch | Best SEO agency in USA | Best crm develope...Searchable Design
As we continue imbibing new technology, we may as well take advantage of the disruptive technology trends available to us today to make our lives better.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
146-inch TVs. Autonomous electric cars. Smart homes. AR for the masses. A ping-pong playing robot. And voice-assisted and connected everything.
But what stood out among the 3,900 exhibiting companies stretched over 2.75 million square feet of exhibit space? And more importantly, what should you care about?
DigitasLBi brings you our CES 2018 Top 10 Toys & Trends, our annual compilation of the logical takeaways and insights that rose above the rest. It’s a mix of the CES stuff that wow’d, woo’d and is worthy of watching.
7 disruptive technology to watch | Best SEO agency in USA | Best crm develope...Searchable Design
As we continue imbibing new technology, we may as well take advantage of the disruptive technology trends available to us today to make our lives better.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
IBM & Panasonic: The Internet of Mobility & Cognitive Personalization of Spac...Sebastian Wedeniwski
Joint Panasonic Automotive & IBM presentation "The Internet of Mobility & Cognitive Personalization of Spaces and Devices" at the VDI Congress CESIS Global Internet of Things World 206 in Berlin.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
The mobile internet has grown much faster than the PC based internet and the number of connected devices is growing exponentially. Millennial’s are changing the world, embracing mobile technology through all aspects of life. Location based services, Internet of Things, Virtual Reality and other emerging technologies continue to drive change throughout society, both in work life and personal life. This presentation explores the growth of mobile technologies and the opportunities they drive for business and society.
Robots are everywhere, even where you would not expect. Artificial intelligence is already part of our daily lives. What are the robots among us past and present - and what is yet to come?
The TV is the design and media center of the hotel room. It’s the first thing your guests see and has the greatest impact on the overall impression of an establishment. This infographic looks at five key considerations for IT in delivering a superior guest experience with smart hospitality TVs.
Bij Welkoop sprak ik over de grote digitale transformatie rondom E-commerce, klanten tot ambassadeurs maken en virtual reality waar de Welkoop ondernemers in de toekomst mee te maken gaan krijgen. Ook een interview met advies van Prof. Cor Molenaar
Next-Generation Knowledge Workers: Accelerating the Disruption in Business Mobility White Paper: http://cs.co/6019ZLTv
For more discussions and topics around SP Mobility, please visit our Mobility Community:http://cisco.com/go/mobilitycommunity
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
What were the big trends at MWC17? What are the things you need to be aware of to stay successful?
Here’s a quick summary on the big trends and insights from Mobile World Congress 2017 based on hundreds of interviews, tours, presentations and announcements.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
IBM & Panasonic: The Internet of Mobility & Cognitive Personalization of Spac...Sebastian Wedeniwski
Joint Panasonic Automotive & IBM presentation "The Internet of Mobility & Cognitive Personalization of Spaces and Devices" at the VDI Congress CESIS Global Internet of Things World 206 in Berlin.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
The mobile internet has grown much faster than the PC based internet and the number of connected devices is growing exponentially. Millennial’s are changing the world, embracing mobile technology through all aspects of life. Location based services, Internet of Things, Virtual Reality and other emerging technologies continue to drive change throughout society, both in work life and personal life. This presentation explores the growth of mobile technologies and the opportunities they drive for business and society.
Robots are everywhere, even where you would not expect. Artificial intelligence is already part of our daily lives. What are the robots among us past and present - and what is yet to come?
The TV is the design and media center of the hotel room. It’s the first thing your guests see and has the greatest impact on the overall impression of an establishment. This infographic looks at five key considerations for IT in delivering a superior guest experience with smart hospitality TVs.
Bij Welkoop sprak ik over de grote digitale transformatie rondom E-commerce, klanten tot ambassadeurs maken en virtual reality waar de Welkoop ondernemers in de toekomst mee te maken gaan krijgen. Ook een interview met advies van Prof. Cor Molenaar
Next-Generation Knowledge Workers: Accelerating the Disruption in Business Mobility White Paper: http://cs.co/6019ZLTv
For more discussions and topics around SP Mobility, please visit our Mobility Community:http://cisco.com/go/mobilitycommunity
We have chosen the top 5 stories from March, 2015 to get your creative juices flowing. These include solar powered beacons, South by Southwest and beacons helping the visually impaired in London. Check out movintracks.io to learn more about launching a campaign.
Welcome Address from Alan Quayle: Industrialization of Telecom Application Development.
Review of the past year by the numbers, what TADSummit has in store over the next 2 days, and introducing some of the TADHack Global winners from around the world. Telecoms is democratized and innovation using telecom app development is happening everywhere.
Presented at TADSummit 2016, 15-16 Nov, Lisbon.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas Media
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Village Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
The software development sector is constantly expanding, creating a plethora of opportunities for organizations, startups, and entrepreneurs. We provide valuable information that helps you in software development for your business.
Get more information about software development. We are providing the best information which helps you to develop customized software for your business.
Mobile World Congress 2015: What we learned at MWC and what brands have to kn...yann le gigan
>>Mobile World Congress 2015: What we learned at MWC and what brands have to know
[SlideShare Ogilvy&Mather 11.0.15]
http://fr.slideshare.net/OgilvyWW/mobile-world-congress-2015-full-recap
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Similar to Cisco Key Highlights: Looking Back on My Journey to Mobile World Congress 2013 (20)
Read other blog posts by the author, Zahid Ghadialy, here: https://communities.cisco.com/people/ZahidGhadialy/content
For more discussions and topics around SP Mobility, please visit our Mobility Community: http://cisco.com/go/mobilitycommunity
This paper outlines the need for traffic matrices and describes how Demand Deduction works. You will learn what a traffic matrix is and how Demand Deduction creates reliable traffic matrices; Demand Deduction as a proven accurate, complete, and useful traffic simulation.
More Information: http://cisco.com/go/quantum
Read Monica Paolini's blog post to learn more, The Evolution of the Small-Cell Backhaul Market: How to Pick the Right Solutions (and Vendors): http://cs.co/mpssbr
Look through the slides from the July 17th FierceWireless webinar with guests from Cisco, SDNCentral, and Openwave Mobility as they examine the place of SDN in facilitating next-generation application services.
You will learn:
1. How to provide subscriber-awareness in a SDN network via the SDN Controller
2. Why a hierarchical (L2-4 and L7) SDN approach is necessary
3. The critical business and ROI drivers for service providers considering Gi-LAN services
For more SP Mobility related content, visit our Cisco SP Mobility Community: http://cisco.com/go/mobilitycommunity
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Cisco Key Highlights: Looking Back on My Journey to Mobile World Congress 2013
1. Cisco Key Highlights: Looking Back on My Journey to Mobile World
Congress 2013
Posted by Kellie Wong on Mar 6, 2013 11:54:53 AM
By: Giovanni Fruscio
It's really impressive to look at the two towers in this rainy afternoon and the underlying square with no booth and no
banner.This year the conference was at the new "Fira" and the expectations were really high. My flight was actually
canceled, so I landed without a chance to take a look inside before the show. Nevertheless, we got at the "Gran Via"
slightly early, at 7:00 am and took some time to look around the new building. I have to say that for the first time in 16
years of attending the conference, I felt comfortable with the space, despite the fact there was going to be 1500
exhibitors. And it will be crowded, with about 70000 attendees, but still room to guarantee a good working
environment at the booths. Taking a look around, I immediately realized that if you don't show anything on SDN or
IoE (or at least show you know what these acronyms stand for), you're completely out. For sure we still have the
trademark of IoS (licensed to the famous consumer electronics vendor and became very famous in the mass market),
so we could pretend it stands for "Internet of Something", that is a good start.
So I rushed to get to the Cisco booth and go through the demo and meeting rooms with the anxiety of a child
unpacking Christmas gifts.
In the first pod we had a Small Cell Monetization Architecture demo, showing the other flip of the coin: that it is not
just capacity and optimization anymore, but also offers new opportunities to monetize the information collected from
the cell sites.
2. This information is completely anonymous (it's generated by cell phones' and tablet's beacon frames, even if they are
not associated) and allows Service Providers to aggregate data and produce views on the dwell time for typical
location and typical path of the user through the covered area.
Location analytics create new opportunities for monetizing these data by delivering in the agreed format to
Enterprises (for billboards and advertisements) and by sending on-line ads to the wifi users (granted free access and
agreed to receive say one ad every two minutes). This is a completely new business model that allows the Service
Providers to expand the Marketing and Sales organization to fulfill these new roles and focus on sales initiatives
beyond just selling new contracts (wifi can be offered for free in this model).
In the second pod I find the "magic word", that is IoE (Internet of Everything) and Network Virtualization that should
offer the right economy of scale of the networks supporting such applications. In fact, the recent Cisco Mobile VNI
forecast Update for 2012-2017, shows that M2M (Machine to Machine) applications will generate just 5% of the
global mobile traffic, but also 20% of the overall connections. This is the luck of the Service Providers adopting Cisco
ASR5500 as a 2G/3G/LTE Gateway as it scales the capacity in a flexible way in the three dimensions: throughput,
transactions, bearers. The concept beyond IoE is that every object should be addressable and locatable, thus
controllable via the Internet. The demo showed the interior view of the Cisco shuttles from and to the city centre, but
also the connection with sensors in the bus and the position of all the shuttles on the map, in real time. Just think
about the benefits for a transportation company … and for Service Providers who could run real-time measurement of
the signal, coverage and quality of the service.
In the third pod it's unveiled the content of the announcement we made last week that is the Cisco Quantum Suite,
that allows for policy control, network abstraction, analytics, self-optimising networks and WAN orchestration. The
final objective is to optimise the network for the best quality of experience, that will be more and more the
differentiating factor in the upcoming years, with the growing hunger of bandwidth and of responsiveness of the Apps
we have on mobile phones.
In that moment I saw a colleague who went around with something in his hand, vey similar to the receiver of an old
pots telephone.
3. What's that? Believe it or not it's the first Cisco Licensed 3G Small Cell and it's an expansion unit for the Cisco 3600
WiFi Acces Points. Just imagine the opportunity for the Service Providers with networks populated by thousands of
Access Points, that can be upgraded in a couple of micro-seconds by plugging this module. The backhaul remains
the same, the gateway remains the same and they immediately upgrade the capacity of the network by hundreds of
gigabit per second ...
There was so much news at our booth this year that I didn't have enough time to visit all of the other 1500 booths, but
wanted to take the time to go and visit our partner service providers who was demonstrating ANDSF (Access
Network Discovery and Selection Function) and Passpoint authentication with our infrastructure, that will facilitate the
seamless network selection and sim-authentication when roaming (or handover, if within the same network) across
the four different radio access technologies.
I wanted to spend some time at the booths where I saw use cases for IoE, appreciating the implementation of vertical
applications in healthcare, automotive, education as mass market applications (read cheaper, thus accessible to
everybody). An interesting example was an application to be used by nurses assisting old people. When they are
notified of an emergency call on their wireless tablets, wherever they are, all data related to the patient automatically
and immediately gets downloaded, thus having an immediate and clear indication on how to manage the emergency.
Home automation is another example, maybe the first one appearing in this market many years ago. It's impressive to
note how it has evolved, and now you can do virtually everything you want remotely, controlling and changing images
in the frames, light, temperature, the fridge, the oven, the coffee machine. How many of you would like to go home
and find a fresh-made apple-pie or coffee? Or just hot water in the bath tub?
This recalls me I was told by my mobile phone I am missing eggs for the pancakes in the fridge and where to buy
them, so I'll have to go now …
More Resources
The Road to Mobile World Congress By: Stuart Taylor
Cisco at Mobile World Congress: How Service Providers Can Monetize Wi-Fi By: Stuart Taylor
Observations from Mobile World Congress 2013 By: Stuart Taylor
4. Cisco presents: Big Thinkers in Small Cells By: Darshita Maniar
For all content (videos, blogs, photos, etc.) related to Cisco at MWC 2013, please visit our Cisco SP360 Events Tab
For more discussions and topics around SP Mobility, please visit our Mobility Community:
http://cisco.com/go/mobilitycommunity