E-commerce has grown from humble beginnings in 1971/1972 when two students used the ARPANET network to discreetly arrange the sale of cannabis. Consumers now scrutinize online purchases and any difficulty or irritation in the checkout process can lead to lost sales. To prevent abandoned checkout processes, retailers should display a progress bar, remove distractions, and use clear calls to action to guide customers through a single path to payment completion. Sunday nights are now the most popular time for online shopping.

1. ese
E-commercehasextremely
humblebeginnings…
-In1971/1972,twostudentsfromtheuniversitiesofStanfordandMassachusettsInstitute
ofTechnologyusedtheARPANETnetworktodiscreetlyarrangethesaleof
anundeterminedamountofcannabis.
…
…
8:05pmisourpreferredtimeto
makeonlinepurchases-after
wehavearrivedhomefrom
workandeatendinner.
Theconsumerwillscrutinisetheirdecisionregardingwhethertoactuallymakeapurchase
ornot.Anyhintofdifficultyorirritationwithinthecheckoutprocesswillleadtoalossofinterest.
Howtoensurecustomersdon't
abandonyourwebsiteatthecheckout:
Displayacheckoutprocess
bartoshowcustomershowfar
intotheprocesstheyare
Removedistractionssuch
asadverts,andguidecustomer
throughtheprocessusingclear
calltoactionbuttons
Removebackbuttons;
youwanttoensurethe
customeronlyhasonepath
totakewhichistowards
thepayment
-
(£3billion).
.
Sundaynightisthe
mostpopulartimein
theweektoshop.
Saturdaynightisthe
leastpopulartimein
theweektoshop.
.
30%needtosee
thephysicalobjectfirst.
21%citethepotential
fussofreturningtheitem
atthePostOffice.
21%blamealack
ofinformationabout
theproduct.
30%havesecurityconcerns
aboutputtingpersonalinformation
andpaymentdetailsonline.
18%haveapreferencefor
themoresociableexperience
ofshoppingonthehighstreet.
buyingprocess.
.
.
.
Havingto
registerbefore
buying
s
…
Qualitycontent:making
userexperiencethe
numberonepriority
Exclusive,highquality
andgenuinelyengaging
writing,imagesand
videoswillhelpdrivevideoswillhelpdrive
peopletoonlinestores
31%ofconsumerssay
theyboughttheproduct
afterbeinginfluencedby
apromotionalvideo
Growthinretailersoffering
nextdaydelivery:68%of
onlineretailerscurrently
offernextdaydelivery
….
…ASOShalvedtheir
checkoutabandonment
ratebyaddingaguest
checkoutoption(2011)
logos;morethan
havemoreconfidence
whentheyseemorethan
onepaymentmethod
www.ems-internet.co.uk
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-Was-a-Drug-Deal/#!Q0KC9
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