Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Week4 Lecture in DBS Online Marketing, sales and digital strategy - covers B2B content and inbound marketing strategies, lead management process and case studies
The use of effective marketing content leads to increased sales productivity. Today, most customers that sales reps face are educated buyers. To compete with the educated buyer and increase sales productivity, it is pertinent that sales reps be equipped with effective and informative marketing content.
Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Week4 Lecture in DBS Online Marketing, sales and digital strategy - covers B2B content and inbound marketing strategies, lead management process and case studies
The use of effective marketing content leads to increased sales productivity. Today, most customers that sales reps face are educated buyers. To compete with the educated buyer and increase sales productivity, it is pertinent that sales reps be equipped with effective and informative marketing content.
Overview of developing and creating a lead management programme along with a clear content marketing solution integrated with possible automated marketing solutions
Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
June 2011 - Marketing Roundtable - Sean HickeyAnnArborSPARK
In many organizations, there's a wide gulf between social media and traditional marketing. This panel of experts will help you understand that buyers don't distinguish, and each medium has distinct advantages and uses. We'll review case studies, and discuss strategies and tactics to help you leverage and integrate your traditional outbound efforts with new tools like Twitter, LinkedIn, YouTube, and Facebook.
The Only Marketing Left: The Essential Strategy of Content MarketingBlair Smith - MBA, CM
An exploration of the fundamentals of content marketing. Includes the evolution of content marketing over time, how to start thinking about core evergreen and micro-content, comparing content vs. advertising, and measuring the ROI of content marketing.
Week4 Presentation to DBS Diploma in Online Marketing, Sales and Digital Strategy covering Content Marketing for the B2B market, Buyer Cycles, Lead Management, Lead Nurturing, Creating Content Marketing Schedules, mapping out content marketing along buyer cycles
Overview of developing and creating a lead management programme along with a clear content marketing solution integrated with possible automated marketing solutions
Good investor relations improve the market’s ability to evaluate fair price for a share. Find out how digital content distributed via social media channels can help to provide a right view of a company.
What decisions do you need to make when planning an ad campaign? How do you do it on social media? What objectives and audience targeting options are there? All the answers are in this helpful guide to planning for paid advertising on social media.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
June 2011 - Marketing Roundtable - Sean HickeyAnnArborSPARK
In many organizations, there's a wide gulf between social media and traditional marketing. This panel of experts will help you understand that buyers don't distinguish, and each medium has distinct advantages and uses. We'll review case studies, and discuss strategies and tactics to help you leverage and integrate your traditional outbound efforts with new tools like Twitter, LinkedIn, YouTube, and Facebook.
The Only Marketing Left: The Essential Strategy of Content MarketingBlair Smith - MBA, CM
An exploration of the fundamentals of content marketing. Includes the evolution of content marketing over time, how to start thinking about core evergreen and micro-content, comparing content vs. advertising, and measuring the ROI of content marketing.
Week4 Presentation to DBS Diploma in Online Marketing, Sales and Digital Strategy covering Content Marketing for the B2B market, Buyer Cycles, Lead Management, Lead Nurturing, Creating Content Marketing Schedules, mapping out content marketing along buyer cycles
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. Outline Overview of Content Marketing Programmes Class exercise Leveraging Owned Media Assets Managing Content Marketing Initiatives Content Marketing for Business to Consumer Relevant Case Studies Content Marketing for Business to Business Relevant Case Studies Project Pitch
4. Leveraging Owned Media Assets Recognise the value in your owned media assets Websites, mobile applications, digital media assets Its not about talking about “Yourself” all the time Requires a change in mindset to what is “valuable” Provide information and value to customers all the time Brands/Businesses are becoming publishers and media outlets Become trusted experts in your business area Establish trust and develop relationships with customers and prospects Be engaging, entertaining, informative etc.. Use content to increase acquistion rates and reduces retention costs
5. Who creates the content Internally Find employees who are knowledgeable and want to write Re-purpose content that has been created over time for different media Partners, customers and third party experts Publish whitepapers, webinars, eBooks, articles etc…with partners Customers If you create a community you can allow them to create feedback, suggest ideas, generate comments, develop engaged community etc.. You can allow customers to make product recommendations – crowdsourcing
6. Advantages Become trusted thought-leaders in your business area Creates a less-frictional way of converting prospects into sales Helps build long-term relationships rather than one-off sales Creates stickiness to your owned media assets (rather than paid ones) Once started, provides an ongoing framework to control and publish valuable information Content Marketing thinking becomes ingrained in the culture of the organisation Nurturing prospects Vs aggressive interrupt based marketing techniques
7. Success Vs Failure Success Understanding the informational needs of your customers Knowing how those informational needs mix with your marketing goals and objectives Developing a content program around those needs Being consistent (content marketing is a marathon, not a sprint) Listen and continually evolve the program Failure Always selling, rather than informing Not being consistent with your content promise Not listening, thus not evolving the content program Waiting for perfection to come before you deliver the content.
8. Key points to remember Content = valuable information NOT just orchestrated messages Customer relationships don’t end with a payment Focus on what a customer needs rather than what you sell Address needs all the time Valuable communications is what differentiates you from competition Marketers are publishers today Without good content, community is impossible 90% of corporate websites talk about “How great they are” Buyers are more in control today than ever – not sales organisations
10. Content forms The copy and digital media on your Web site Articles and other intellectual property or knowledge sharing Whitepapers, case studies, Webinars, podcasts E-mail newsletters Facebook/MySpace/Bebo fan pages and groups Product/service reviews Forums Blogs and reader comments Videos, demos, presentations, and custom animations Tweets, status updates, Content widgets