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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Week4 Lecture in DBS Online Marketing, sales and digital strategy - covers B2B content and inbound marketing strategies, lead management process and case studies

1 of 35
B2B Lead Management / Content Marketing
The Sales Funnel
Traditional Funnel
The problem
B2B lead development gap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Terminology
Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attraction Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hubspot โ€“ Inbound Marketing Company view
The solution Buyer Journeys, Lead Management and Content Marketing
The Buyer Process
Understanding the Buyer Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buyer Stage Q & A
Components of a successful B2B Marketing Programme
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 7 Key Rules for Connected Marketer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management Process
Lead management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key lessons to implement lead management
Advantages of Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Economics of the funnell
Content Programme
What we want our content to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Content Plans
Relevant B2B Content
Business to Business Case Studies
CrownPeak
Altimeter Group
American Express
Alterian
Marketo
Intuit Business Services
Eloqua
MarketBright
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