Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Content Marketing lecture to Griffith college Diploma in online marketing, sales and digital strategy. Gives an introduction toinbound marketing, atrraction marketing, content marketing, pull marketing etc....
Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers an overview of content and inbound marketing strategies, and case studies
Content marketing ia an approach to attract and retain customers. Through content you can explain the visitors about the product or services you offer and why should they opt your service. It can build trust and loyalty. Content is not just words, it’s the building block for any business.
A content strategy is a plan that will explain a business’s purpose, message and audience. The goal is to create significant, cohesive, appealing, and sustainable content.
Much noise and confusion exist about what content marketing truly is. Beyond copywriting, white papers or flashy videos, savvy content marketing is first and foremost about revenue. It is about selling more through effectively engaging your customers with relevant information at the right time and in the context they appreciate.
Defined by the Content Marketing Institute, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In practical terms, it starts with a strategy that aligns with your customers’ buying cycle while regularly publishing content to address their needs. While it may seem daunting, especially considering few have the luxury of an increased budget or additional headcount, you may be surprised regularly publishing valuable content is not as complicated as you might think.
Here are some tips to drive more value and mileage from your content marketing efforts:
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Streamlining the Sales Cycle with WebinarsReadyTalk
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Content marketing ia an approach to attract and retain customers. Through content you can explain the visitors about the product or services you offer and why should they opt your service. It can build trust and loyalty. Content is not just words, it’s the building block for any business.
A content strategy is a plan that will explain a business’s purpose, message and audience. The goal is to create significant, cohesive, appealing, and sustainable content.
Much noise and confusion exist about what content marketing truly is. Beyond copywriting, white papers or flashy videos, savvy content marketing is first and foremost about revenue. It is about selling more through effectively engaging your customers with relevant information at the right time and in the context they appreciate.
Defined by the Content Marketing Institute, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In practical terms, it starts with a strategy that aligns with your customers’ buying cycle while regularly publishing content to address their needs. While it may seem daunting, especially considering few have the luxury of an increased budget or additional headcount, you may be surprised regularly publishing valuable content is not as complicated as you might think.
Here are some tips to drive more value and mileage from your content marketing efforts:
When it comes to B2B businesses, many companies do not put enough importance on the marketing department. Marketing is an essential part of generating leads and customers for a B2B company. If you do marketing of your B2B business digitally then it will become game changer.
In the document I have covered B2B marketing strategies that can help you to get more quality leads & sales for your business.
If you want any other help for your B2B business then just visit: https://yashus.in/
A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
Streamlining the Sales Cycle with WebinarsReadyTalk
Webinars have long served as effective lead generation tools, but their value isn't limited to just lead generation. Webinars can provide value across the entire sales cycle.
This presentation will consider the typical sales cycle - Needs, Discovery, Consideration, Decision and Review - and share insight on how to produce webinars specifically designed to help move prospects through each phase faster. We’ll discuss:
- What a webinar might look like in each phase
- Mapping webinar topics based on existing customer personas
- Examples of B2B companies using these tactics successfully
Whether you’ve attended a webinar, downloaded an ebook or shared a graphic on Facebook, you’ve probably participated in content marketing without even knowing it. Content marketing is one of the most effective and popular marketing tools in today’s cluttered world – and one your ministry or nonprofit should be using.
Overview of developing and creating a lead management programme along with a clear content marketing solution integrated with possible automated marketing solutions
Week4 Lecture in DBS Online Marketing, sales and digital strategy - covers B2B content and inbound marketing strategies, lead management process and case studies
Week4 Presentation to DBS Diploma in Online Marketing, Sales and Digital Strategy covering Content Marketing for the B2B market, Buyer Cycles, Lead Management, Lead Nurturing, Creating Content Marketing Schedules, mapping out content marketing along buyer cycles
As of the way social media and local and mobile technologies the way marketers communicate has changed - there is an almost constant need for information. A challenge and a content marketing opportunity! Find out how to segment your audience, create personas and map your audiences needs to create targeted, relevant and engaging content for any communication channel your customers may use.
Content marketing-Management career institute PoojaPatidar11
Basic definition:
1.Content Marketing:
Content is the information and experience which share and published in different forms.
2.Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
3.Content Marketing:
Marketing refers to the activities of a company associated with buying and selling a product or service.
4.Content Distribution:
Marketing refers to the activities of a company associated with buying and selling a product or service.
Categories in three groups-
a]Owned content distribution
b]Earned content distribution
c]Paid content distribution
5.3S model of content-
•Snackable (short & simple)
•Shareable
•Searchable
6. Content marketing includes-
a]Infographics
b]E-books
c]Photographs
d]Case studies
e]Question & answer articles
f]Blogs
g]Videos
h]Apps
7.Principles of content marketing-
a]Originality
b]Value
c]Consistency
d]Visibility
e]Engagement
f]Depth
g]Evolution
Summary
1.Develop editorial content
2.Publish the right mix on the right channels
3. Engage with the audience with each piece of information (interaction, comments, retweets…)
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