We are mobiclciks
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We represent the most successful platforms Globally in Africa. Platforms that are innovative and add value to the digital advertising spectrum. We focus on delivering value, insights and results.
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We are mobiclciks
- 2. Who are Mobiclicks We representthe most successful platforms Globally in Africa. Platforms that are innovative and add value to the digital advertising spectrum. We focus on delivering value, insights and results, not impressions and clicks.
- 3. Your Digital Platform Partner Smartzer makes online videos interactive & shoppable allowing brands to monetise video content on-site, in out-stream video ads and social. Silverpush’s product suite consists of a collection of platforms that uses sync across TV & Sport moments to understand the customer and reach them effectively. Blis is the leader in location data technology. Their solutions pair with accuracy and precision, enabling brands to reach relevant audiences at the moment of intent.
- 4. BLIS Location Pioneers. Global Reach. Local Service Founded in 2004, Blis is an award winning pioneer in advanced location data solutions. With offices that span the world from New York to Sydney, our clients benefit from truly international talent & expertise. 35 Offices . 75 Markets . 310 Employees London DusseldorfParis New York Montevideo Cape Town Johannesburg Dubai Melbourne Sydney Auckland Singapore Manila Hong Kong Kuala Lumpur Jakarta Bangkok Brazil Mumbai Istanbul
- 5. Location is at the core of identity Think about your daily journey and realize how location describes who you are…
- 6. Brand Safety Partners: 1. Third Party Analytics We work with multiple third parties to ensure ads are served in a brand safe environment. 2. Dedicated In-house monitoring & policies Ops & Supply teams continuously review our publishers, blacklisting any deemed a potential risk. In an event that an ad appears anywhere inappropriate, a take-down policy is in place. 3. Platform Capabilities Self Serve clients have the ability to pause campaigns & control whitelists & blacklists. How do we ensure your ads are only served in a safe environment? Brand Safety, Ad Fraud, Viewability & Verification
- 7. We’ve taken many steps at to make sure our advertising sees an average of 75% viewability or higher (70% is considered “tops” by most industry standards, and the goal for any ad unit). For the ad to be classified as “viewed”, 50% of it needs to be seen by a user for 1 second. Viewability
- 8. Verification Our proprietary data validation tool Smart Pin automatically identifies & filters out all sources of inaccurate location & fraudulent data. We completed a successful certification test with Location Sciences for real-time location targeting, with their average Verify results showing: • 100% POI Health • 100% Location Health • No impression discrepancy
- 10. How can we help you? Private & confidential. Location Targeting Audience TargetingTrend & Insight Reports Creative Solutions Sales Uplift Reports Store Visit Reports Brand Uplift Reports
- 11. Example targeting… Main shopper for household Main shopper + interested in healthy living Main Shopper + interested in healthy living + is in or lives <X km of supermarket X Main Shopper +interested in healthy living + is in or lives <5km of supermarket X + buys product X or competitors + + + + + + Shops at X Shops at X Shops at X Shops at X Goes to gyms Goes to gyms Goes to gyms Hostorically bought Product X Is in or lives near X Is in or lives near X
- 12. BehavioralGeographical PLACES: Proximity Target based on specific locations relative to your strategy People + Places: Custom Physical visitation history gives touch points to uniquely qualify niche audiences at scale, served at the appropriate time Real-time Historical PEOPLE: Audience Target groups of locations indicative of particular audiences
- 13. Key Benefit – Gaining Understanding of Audiences’ Behaviors Consumer Behavioural insights Time of visit Residential Shopper locations Supermarket Preference FootfallHH Occupancy Frequency of visit
- 14. Key Benefits – Bespoke Targeting Proximity (where users are) Historical (where users have been) Targeting Gender Age Interests Time Weather Retargeting
- 15. School 3+ times week Nail Salon 1+ / fortnight Retailer 2+ / week
- 16. • Use locations to reflect bespoke audience profiles • Understand which audiences are most receptive to messaging Examples of some commonly used UL targeting… • Women 25-54 seen at supermarket X in last 30 days • Parents, seen at supermarket X in last 30 days • women seen in beauty and fashion environments • Men interested in (or who have bought) product X in last 30 days and are located or live near supermarket X (please note have previously purchased only available in certain markets) Create bespoke audiences based on historical movement Nursery Hairdressers Office Seen in supermarket A 5+ last 30 days Home Target Audience: Female working parents who are loyal supermarket A shopper
- 17. Knorr Creative
- 18. Audience Where do they work? Where do they live? Are they parents? With kids? Do they…? How often? How often do they shop? What shops do they frequent? What do they think of our brands? What do they buy?
- 19. No other data let’s you understand human behaviour like this... Source: 1. Location vs. Browser Profiling; Movie Audience = x8, Clothing Retail = x14 (January 2019) 2. R2 is 0.86 for QSR and 0.78 for CPG. * (sample 5.2m devices) **(sample 2.4m devices) …that’s real-world intelligence Understand how advertising drives store visits and sales Understand consumers’ real-world behaviour Reach consumers when they’re ready to buy Target your competitors’ shoppers Did you know? Location data is 8 times more accurate at predicting movie goers than online data1. Did you know? Ad-driven store visits lead to sales.2 Did you know? Reaching consumers near your store achieves 47% uplift in store visits.* Did you know? By reaching competitors customers they are 23% more likely to visit your store.**
- 20. Movement Data tells a deeper “story” about our audience. Private & Confidential.
- 21. CASE STUDIES
- 22. DOMESTOS • Drive mass awareness of the new Domestos, in the Western Cape. • Measure uplift on the footfall, to the selected Domestos retailers. • Drive awareness, consideration and ultimately sales of the new Domestos. CAMPAIGN NAME: DOMESTOS FLUSH LESS Targeting Solutions: • Target users who are in proximity to Pick n Pay, Makro, Checkers & Woolworths within the Western Cape region • Retarget users who have been served an ad, and engaged with the ad previously, to reinforce the brand message to drive them into store to purchase the New Domestos . Results: Overall Campaign CTR0,53% Footfall Rate8,98% Uplift in feet to store18,16% Engagement day of weekSaturday Unique devices seen in store1547 HOME CARE Conversion day of weekSaturday Brief: CaseStudy
- 23. KNORR • Drive mass awareness of the Knorr Brown Onion Soup special. • Measure uplift on the footfall, to the national Pick n Pay & Shoprite stores. • Drive awareness, consideration and ultimately sales of the Brown Onion soup special, 3 for R10.99. CAMPAIGN NAME: BROWN ONION SOUP Targeting Solutions: • Target users who are in proximity to a Pick n Pay or Shoprite store Nationwide, and serve them the Knorr Brown onion soup “3 for R10,99” Promo ad • Retarget users who have been served an ad, and engaged with the ad previously, to reinforce the brand message to drive them into store to purchase the promo • The Richmedia creative has a interactive Map, where the user can locate their nearest Pick n Pay or Shoprite store. Results: Overall Campaign CTR2,55% Footfall Rate2,73% Uplift in feet to store42,19% Engagement day of weekSunday Unique devices seen in store455 FOOD & DRINK Conversion day of weekTuesday Brief: CaseStudy
- 26. • Identify moments in real time, live • Sync digital campaigns across social media channels. • Reach consumers at right the time, right place and in the right context • Improve brand’s digital engagement metrics.
- 27. KEY TRIGGERS SYNC MOMENTS • SELF • COMPETITION • ALLIED • SPECIAL EVENTS • CRICKET • FOOTBALL • BASKETBALL • BASEBALL • SUMMER • RAINS • WINTER • AUTUMN • SNOW • TEMPERATURE RANGE • HIGH • LOW • INDIVIDUAL STOCK • CATEGORY STOCK • GROUP STOCK
- 28. TV Ads Tracking Ads Detection Ads Activation User sees the ad DSP TV ADS LIBRARY How It Works - TV
- 29. Radio Ads Tracking Ads Detection Ads Activation User sees the ad DSP Radio ADS LIBRARY How It Works - Radio
- 30. AD PLACEMENT Across All Leading platforms in the NATIVE format RICH MEDIA CLICK TO SHARE CLICK TO CALL
- 32. Sports Sync with Magnifi Target users within seconds of the moments witnessed on TV Live Detection of following moments done using parallels Central Dashboard used to set sync for campaign on digital platforms for a short duration . Live campaign is triggered across social , display and Video Platforms . oGoal oPenalty shoot out oFouls oFree Kick oHalf Time oFull Time oWin
- 33. PRODUCT KPI information: CTR%, Uniques CAMPAIGN NAME: Standard Bank – Brand - Cricket World Cup Targeting: Twitter and GDN, where sporting moments were used as triggers. Those being 4,6 and wickets in a South African cricket match. Twitter was targeted for 7 days and GDN for 2days. Results: CATEGORY CaseStudy 1M impressions served in 7 days, with 69 681unique devices, with 178 relevant TV Moments Identified Formats Used: Standard Banner (GIF) Overall Campaign CTR7,33% 8,47% 0,50% 9,58% Campaign Unique users69 681 8,5% Best performing day Sunday Overall Campaign Twitter CTR Overall Campaign GDN CTR Post Engagement Rate
- 35. Private & confidential. YOUTUBE MOMENTS uses Artificial Intelligence coupled with computer vision to detect the CONTEXT in video content and accordingly serve In-Video Ads, in line with the advertiser’s core communication while ENHANCING USER EXPERIENCE. face detection, brands can tap/exceed the full potential of a celebrity brand endorsement with contextual ads across devices & streaming platforms. Let your trademark’s popularity & visibility raise brand awareness & increase transactions with contextual ads on OTT platforms. Pick and choose your brand ambassador’s in- video emotion to drive your promotion. Serve allied and contextually rich ads to upsell your product with actionable ads.
- 38. Increased Engagement With TV Sync you will get 5 times more engagement by capturing your audience in the right moment Private & confidential.
- 39. INTERACTIVE AND SHOPPABLE VIDEOS.
- 40. AN INTERACTIVE OVERLAY FOR ANY VIDEO. The Smartzer video tagging platform adds hotspots to your videos. Make anything in your video clickable through our beautiful customisable interactive overlay. The interactive overlay is automatically optimised for all distribution channels including websites, social media, video ads and touch screen experiences.
- 42. Smartzer's shoppable video player can also be linked to Facebook Ads or Canvas Components, where an image/ video based advert on Facebook can trigger opening of the full shoppable video. Smartzer's shoppable video player can also be linked to a Snapchat story where the shoppable video player opens in full screen as the user 'swipes up' on a story. Smartzer's shoppable video player can be linked to an Instagram story where the shoppable video player opens in full screen as the user 'swipes up' on a story. Private & confidential.