How we got more than 700 mentions on twitter in less than 2 hours? Its about a case study of Twitter campaign which Simplify360 had successfully run on Twitter. It demonstrates about tips and tricks on running Twitter Contest.

1. How we got more than
700 mentions on twitter
in less than 2 hours?

2. Lets face it..
How hard can it be?

3. 700 mentions in 2 hours is
not a joke….

4. After all,
You have to think from the
POV of your…..

6. What engaging on twitter
looks like?

8. What it actually is…

10. If we do some math.. The cost for
creating such buzz, you will have
to spend some cool $$$$...

11. If we do some math.. The cost for
creating such buzz, you will have
to spend some cool $$$$...
Not to mention,
Twitter Ads are quite expensive..
And you might not even have
access to it 

12. Honestly,
Twitter is
not as easy
as
Facebook !!

13. Few problems that we see !

14. 1. Not very social

15. 1. Not very social
2. Too much marketing
messages

16. 1. Not very social
2. Too much marketing
messages
3. Not very innovative in their
campaigns..

17. Why brands struggle to
create a following ?

18. Because they only
hear,
they don’t listen…

19. Also many community
managers crib about…

21. That’s right, you have to
make sense, …

22. Focus on
Context,
Not just
on
Content
…

23. Why Twitter Contests?

24. Drive traffic or user actions

25. Drive traffic or user actions
Engage followers & customers

26. Drive traffic or user actions
Engage followers & customers
Gather feedback

27. And Yes….
To Acquire followers

28. So when people tweet the
most?

29. Image Courtesy – Jeff Bullas

30. So how we did it? And what
can you learn from it?

31. Campaign : Twitter Ninjas
Day and Time: Friday Noon

32. Twitter Contest Recipe!

33. #1
Clearly Define Your
Contest Parameters and Rules

34. Relevant Prize for
Target Audience
Easy to Understand Call to
Action for users to
participate
Users Informed about
the guidelines
Contest
Landing Page

35. #2
Establishing Measurement
Procedures

36. Establishing Measurement Procedures
Consistent campaign measuring and reporting is an integral part of any social media
campaign, but it is especially important with Twitter contests.
Be sure to establish a measurement procedure before the contest launches and establish
benchmarks, or you might also miss out on crucial data.
Figure Above: Simplify360 Analytics Dashboard.

37. #3
Activation of Hash Tag

38. Teaser
Tweets
Penultimate
Tweet

39. #4
Let some of the key influencers
on your timeline know about it.
Request them to RT.

40. Contest is on
…………

41. #5
Mix some fun and wit

42. Mix some fun and wit in your tweets!
Craft funny and witty filler tweets for keeping the momentum
going!
(c) Copyrights 2013 InRev Systems
www.simplify360.com

43. #6
Contest Closure

44. (c) Copyrights 2013 InRev Systems
www.simplify360.com

45. #7
Publicly announce the winner while
highlighting the achievement !

46. (c) Copyrights 2013 InRev Systems
www.simplify360.com

47. Fantastic Numbers
 60 genuine followers,
 739 mentions,
 Influence score
jumped
from 44 to 50

48. For Details, Visit -
http://simplify360.com/
http://simplify360.com/blog/
http://www.facebook.com/simplify360
@simplify360
Thank You!
(c) Copyrights 2013 Simplify360
www.simplify360.com

49. Image Credits;
empowernetwork.com
beyond8bit.com
yowchuan (meshio.com)
dmnews.com
Demetri Martin
Schulz
indigocoach.net
postadvertising.com
Wikimedia commons
cazeriney.wordpress.com
mbahighway.com
meinlilapark.blogspot.in