Social media for Start ups and #Twitter explained by @ukmarketinghelp and sponsored by @McrEscalator

Thanks to:
And
TWEET @McrEscalator for startup space in Manchester and @ukmarketinghelp
for marketing help

The principles behind all social media.
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The First C: Content
• Social media tools allow everyone to become a
creator, as publishing and distribution of
multimedia content is free and easy.
• User generated content is at the core of the
business model of almost all social media
platforms. And citizen journalism.
• However, just because everyone can become a
creator doesn’t mean that everyone does.
• The 1:9:90 rule says that 90% of all users are
consumers:
• 9% of all users are curators
• And only 1% of the users are creators.
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The Second C: Collaboration
• Social media facilitates the aggregation of
small individual actions into meaningful
collective results.
• Collaboration can happen on 3 levels:
• conversation,
• co-creation
• and collective action.
• Each a stepping stone to the next level.
Copyright Great Marketing Works 2015
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So what do you want?
• Conversations are a mere stepping stone for co-
creation.
• E.g. Wikis are a perfect example of co-creation.
• And then Collective action goes one step further and
uses online engagement to initiate meaningful action.
• Collective action can take the form of signing online
petitions, fundraising, tele-calling, or organizing an
offline protest or event.
• Or getting behind a brand and buying its products…
• Or even getting behind the #icebucketchallenge…
• But back to collaboration – how does it work?
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How does this all work?
• An event happens.
• A little like a brand is born.
• So something like the world cup.
• BIG stuff – but something smaller inside it.
• A player bites someone.
• Everyone consumes this news.
• But only a few brands ‘create’ something off it.
for marketing help

It’s not the first time he has done it.

Which makes it ripe for parody…

Some ok…
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But why did this one do the best?
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Is this collaboration?
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The Third C: Community
• Social media facilitates sustained collaboration
around a shared idea, over time and often across
space.
• But remember every web page is a latent
community, waiting to be activated.
• But people don’t build relationships with each
other in a vacuum. A vibrant community is built
around a social object that is meaningful for its
members. The social object can be a person, a
place, a thing or an idea.
• But does it work….?

It’s this bad boy is so good…
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7 biggest mistakes for start ups on Twitter.
A UK Surveys say the main reason for following is a
compelling bio (67%) and good tweets (30%).
Basic do not do’s:
1. NO PHOTO! People buy from people.
2. Uninteresting tweets – we will about how to get them
interesting
3. Generic bio - WIIFM. What benefit do I get if I follow you?
4. Boring background – jazz it up a little – use a professional
at Fiverr
5. 317 name - Make sure your name – means something
6. Snobbery – follow those who follow you!
7. Unbalanced ratio – Twitter is ANTI – SPAMMING.
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Social Media For Start Ups.
Twitter for Startups :
What can Twitter do for your start-up.
Ways to leverage twitter for start-up needs.
5 tools and apps that will help by Dan.
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It’s USED to be all about
planning ahead.

Ideas like this…
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And seasonal changes… like…

On Valentine’s Day.
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And asking questions…
TWEET #FASTERCLASS and get all MY
notes for FREE.

Or “hijacking” the weather
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Or hijacking TV shows as….
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Hashtagging everything – but not too
much
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Use Twitter Advertising and Analytics
for marketing help

It’s hard work…
notes for FREE.

But it’s amazingly rewarding… and
cost effective Twitter Advertising.
when you get it right.

Use Analytics to learn more…

Use hashtags to build lists / Tweetbe.at
#EB_TRAINING

You could use this Tool. @Follogro
for marketing help

Make sure you are tweeting to the
right people at the right time.
notes for FREE.

Klout
Can be
Used to
Schedule
As
Well…

AND You could use this Tool.
@Follogro
notes for FREE.

It does THIS to your Klout Score.

But you gotta have stuff to tweet so:
Creating Cool Content
• Cool tools you can use to make stuff
• https://infogr.am for making some cool infographics
• https://placeit.net/ to make things look great on a screen
for mock ups
• https://www.reembed.com for adding your logos onto
videos.
• http://www.tryspruce.com for creating twitter images
• http://www.chartblocks.com for pretty charts and graphs
like visual.ly
• www.spoken.ly for creating your own inspirational quotes
• And Canva does this too
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Some amazing stuff…
but just the tip.
• http://twittercounter.com
• http://socialmention.com/
• http://www.twitalyzer.com/
• http://manageflitter.com
• http://twitonomy.com
• http://tweetreach.com
• http://mentionmapp.com
Copyright www.greatmarketingworks.co.uk 2015©
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You CAN get in with this one.
As I will make sure you can. Follogro
for marketing help

Case study:
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Remember it’s ON again: May 8th

It’s this AGAIN…
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It’s about the connection point…
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Is this the new reality?
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What would they think?
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Is it really any different?
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www.follogro.com
for marketing help

Tools you can use for content:
• https://infogr.am for making cool infographics
• https://placeit.net/ to make screen for mock ups
• https://www.reembed.com for adding logos
• http://www.tryspruce.com for twitter images
• http://www.chartblocks.com for pretty charts
• www.spoken.ly for creating inspirational quotes
• www.canva.com is great too for the above

Tools you can use for Twitter
• http://twittercounter.com
• http://socialmention.com/
• http://www.twitalyzer.com/
• http://manageflitter.com
• http://twitonomy.com
• http://tweetreach.com
• http://mentionmapp.com
• http://follogro.com
for marketing help

Social media for Start ups and #Twitter explained by @ukmarketinghelp and sponsored by @McrEscalator

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