Simon Cast is the head of products at PeerIndex and previously worked as a rocket scientist. He grew up in the Middle East and tweets on Twitter under the handle @simoncast. Influence is based on trust in the messenger and is built up over time through consistent messaging, but does not guarantee future behavior and instead represents the probability of achieving desired behavior. Influence also cannot be divorced from the topic, as no one is influential in everything.

1. Influence Metrics
@simoncast
#SMWAnalytics

2. @simoncast
#SMWAnalytics

3. Head of Products of PeerIndex
@simoncast
#SMWAnalytics

4. Head of Products of PeerIndex
Ex-rocket scientist
@simoncast
#SMWAnalytics

5. Head of Products of PeerIndex
Ex-rocket scientist
Grew up in the Middle East
@simoncast
#SMWAnalytics

6. Head of Products of PeerIndex
Ex-rocket scientist
Grew up in the Middle East
@simoncast on twitter
@simoncast
#SMWAnalytics

7. @simoncast
#SMWAnalytics

8. Influence is an outcome of trust in the
messenger
@simoncast
#SMWAnalytics

9. is
@simoncast
#SMWAnalytics

10. is
Built up over time
@simoncast
#SMWAnalytics

11. is
Built up over time
Does not guarantee future behaviour...
@simoncast
#SMWAnalytics

12. is
Built up over time
Does not guarantee future behaviour...
Instead is a probability of achieving
desired behaviour
@simoncast
#SMWAnalytics

13. @simoncast
#SMWAnalytics

14. Cannot be divorced from the topic
@simoncast
#SMWAnalytics

15. Cannot be divorced from the topic
No one is influential in everything
@simoncast
#SMWAnalytics

16. Not even...
@simoncast
#SMWAnalytics

17. Not even...
@simoncast
#SMWAnalytics

18. Jeff Jarvis & Dell Hell
@simoncast
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19. 50% of advertising is wasted,
I just don’t know which 50%
- John Wanamaker
@simoncast
#SMWAnalytics

20. Will become better over
time
@simoncast
#SMWAnalytics

21. We are human, not machines
@simoncast
#SMWAnalytics