Mike Goldsmith, Future

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How to make a
digital edition

Mike Goldsmith
Editor-in-Chief, Digital Editions

How to make a digital edition
(that works) | @mikegoldsmith

THAT’S FINE
– BUT HOW
DO I GET
ON THE
CAROUSEL?
How to make a digital edition
(that works) | @mikegoldsmith

…AND HOW
DO YOU
STOP ALL
THOSE
COMMENTS?
How to make a digital edition
(that works) | @mikegoldsmith

EASY.
DON’T
JUST MAKE
A PRODUCT
How to make a digital edition
(that works) | @mikegoldsmith

DON’T JUST
MAKE A
GOOD
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

PUBLISH A
GOOD
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

How to make a
good digital edition

Mike Goldsmith
Editor-in-Chief, Digital Editions

How to make a
good digital edition
(that works)
Mike Goldsmith
Editor-in-Chief, Digital Editions

1. SORT
YOUR IP +
REPRO How to make a digital edition
(that works) | @mikegoldsmith

2. SUPPORT
How to make a digital edition
(that works) | @mikegoldsmith

3. KNOW
YOUR
CUSTOMERS
How to make a digital edition
(that works) | @mikegoldsmith

4. TELL
THE MANU-
FACTURERS
How to make a digital edition
(that works) | @mikegoldsmith

5.
REMEMBER
YOU’RE
SELLING A
PRODUCTHow to make a digital edition
(that works) | @mikegoldsmith

6.
MARKETING
How to make a digital edition
(that works) | @mikegoldsmith

7.
CLIENTSHow to make a digital edition
(that works) | @mikegoldsmith

8.
ANALYTICS
How to make a digital edition
(that works) | @mikegoldsmith

9.
MAKE
SOMETHING
AMAZINGHow to make a digital edition
(that works) | @mikegoldsmith

9. NOT
FLAT… How to make a digital edition
(that works) | @mikegoldsmith

9. NOT
DULL… How to make a digital edition
(that works) | @mikegoldsmith

9. AND NOT
BORING… How to make a digital edition
(that works) | @mikegoldsmith

Launched Q1-Q2 2012

How to make a digital edition
(that works) | @mikegoldsmith

FutureFolio one-shots

How to make a digital edition
(that works) | @mikegoldsmith

Launching Q4 2012

How to make a digital edition
(that works) | @mikegoldsmith

10.
SEE YOU
NEXT YEAR
How to make a digital edition
(that works) | @mikegoldsmith

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Mike Goldsmith, Future

1. How to make a digital edition Mike Goldsmith Editor-in-Chief, Digital Editions

2. How to make a digital edition (that works) | @mikegoldsmith

3. futurefolio.futureplc.com

4. How to make a digital edition (that works) | @mikegoldsmith

5. How to make a digital edition (that works) | @mikegoldsmith

6. How to make a digital edition (that works) | @mikegoldsmith

7. How to make a digital edition (that works) | @mikegoldsmith

8. How to make a digital edition (that works) | @mikegoldsmith

9. How to make a digital edition (that works) | @mikegoldsmith

10. How to make a digital edition (that works) | @mikegoldsmith

11. How to make a digital edition (that works) | @mikegoldsmith

12. How to make a digital edition (that works) | @mikegoldsmith

13. THAT’S FINE – BUT HOW DO I GET ON THE CAROUSEL? How to make a digital edition (that works) | @mikegoldsmith

14. …AND HOW DO YOU STOP ALL THOSE COMMENTS? How to make a digital edition (that works) | @mikegoldsmith

15. EASY. DON’T JUST MAKE A PRODUCT How to make a digital edition (that works) | @mikegoldsmith

16. DON’T JUST MAKE A GOOD PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

17. PUBLISH A GOOD PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

18. How to make a digital edition Mike Goldsmith Editor-in-Chief, Digital Editions

19. How to make a good digital edition Mike Goldsmith Editor-in-Chief, Digital Editions

20. How to make a good digital edition (that works) Mike Goldsmith Editor-in-Chief, Digital Editions

21. 1. SORT YOUR IP + REPRO How to make a digital edition (that works) | @mikegoldsmith

22. 1. SORT YOUR IP + REPRO How to make a digital edition (that works) | @mikegoldsmith

23. 1. SORT YOUR IP + REPRO How to make a digital edition (that works) | @mikegoldsmith

24. 2. SUPPORT How to make a digital edition (that works) | @mikegoldsmith

25. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

26. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

27. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

28. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

29. 3. KNOW YOUR CUSTOMERS How to make a digital edition (that works) | @mikegoldsmith

30. 4. TELL THE MANU- FACTURERS How to make a digital edition (that works) | @mikegoldsmith

31. 5. REMEMBER YOU’RE SELLING A PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

32. 5. REMEMBER YOU’RE SELLING A PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

33. 5. REMEMBER YOU’RE SELLING A PRODUCTHow to make a digital edition (that works) | @mikegoldsmith

34. 6. MARKETING How to make a digital edition (that works) | @mikegoldsmith

35. 6. MARKETING How to make a digital edition (that works) | @mikegoldsmith

36. 7. CLIENTSHow to make a digital edition (that works) | @mikegoldsmith

37. 8. ANALYTICS How to make a digital edition (that works) | @mikegoldsmith

38. 8. ANALYTICS How to make a digital edition (that works) | @mikegoldsmith

39. 9. MAKE SOMETHING AMAZINGHow to make a digital edition (that works) | @mikegoldsmith

40. 9. NOT FLAT… How to make a digital edition (that works) | @mikegoldsmith

41. 9. NOT DULL… How to make a digital edition (that works) | @mikegoldsmith

42. 9. AND NOT BORING… How to make a digital edition (that works) | @mikegoldsmith

43. Launched Q1-Q2 2012 How to make a digital edition (that works) | @mikegoldsmith

44. FutureFolio one-shots How to make a digital edition (that works) | @mikegoldsmith

45. Launching Q4 2012 How to make a digital edition (that works) | @mikegoldsmith

46. 10. SEE YOU NEXT YEAR How to make a digital edition (that works) | @mikegoldsmith

47. How to make a good digital edition (that works) Mike Goldsmith Editor-in-Chief, Digital Editions

Mike Goldsmith, Future

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