Bing Ads' Eric Couch dives in to beginning and advanced Excel tips and tricks for PPC marketers- including data analysis tips, Excel formulas, and incredibly handy plugins.
A supplemental PowerPoint to the Excel Basics Training.
A YouTube playlist of the accompanying videos can be found here:
https://www.youtube.com/playlist?list=PLKHQ_KpQoKYbM6MgOvURFfEYaHOoh28D6
A supplemental PowerPoint to the Excel Basics Training.
A YouTube playlist of the accompanying videos can be found here:
https://www.youtube.com/playlist?list=PLKHQ_KpQoKYbM6MgOvURFfEYaHOoh28D6
10 Excel Formulas that will help you in any JobHitesh Biyani
These are some basic and moderate excel formulas but are widely used in a corporate world be it any industry. A must read for freshers looking to seek a job with profiles in Banking, Insurance, BPO / KPO (Data support), etc
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/excel1
This lesson provides information on the basics of Excel, Microsoft’s powerful spreadsheet development tool. The topics covered include a basic review of the program’s toolbars and options, and an introduction to data entry and data formatting. The lesson teaches concepts through a combination of image-based slides and video tutorials. The objective of the lesson is for the user to be comfortable with operations such as opening and creating Excel documents, saving Excel documents, navigating the options and toolbar, entering data into the worksheet, and formatting data color and size.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Microsoft Excel
What You Can do with MS Excel
Features of MS Excel
- Graphical Features of Excel
- Database Feature of Excel
- Functional Features of Excel
How to Access MS Excel on Your System
The Excel Workbook
The Excel Ribbon
Command Overview of different tabs of Ribbon
Quick Access Toolbar
Right Click Menu
The File Tab
Saving Workbook
Saving a File in Excel
Saving New Changes in Excel
Assignment
Just some excel courses. Have fun and learn from basic to advance, to develope strong skills in operating Excel.
Microsoft Office Excel was never so easy to understand like now!
Excel – is the world’s most widely used spreadsheet calculating program
It is used in many places like hospitals, hotels, school and companies etc.
A program that allows you to use data to forecast, manage, predict, and present information
Lets Just Go For It! Wish you an Awesome Leaning Experience.
Subscribe to our YouTube channel: https://www.youtube.com/c/TimesRide?sub_confirmation=1
Our Official Website: http://timesride.com
Follow us:
Facebook: https://www.facebook.com/rs.agrawal.9026
Instagram: https://www.instagram.com/timesridenetwork/
Twitter: https://twitter.com/TimesRide
Pinterest: https://in.pinterest.com/ride0472/
Thank You
#AwesomeLearningExperience
#SmartQuickTips&Tricks #LeaningVideos #TimesRide #Keep Learning to Keep Winning!
3 Excel Tools That Help You Perform a What-If AnalysisHanapin Marketing
In this presentation, Hanapin experts will offer up tools and functions that can make your job easier and more efficient. The presenters show how different variables will impact your outcome and the tools you should be using to help you perform your analysis’.
10 Excel Formulas that will help you in any JobHitesh Biyani
These are some basic and moderate excel formulas but are widely used in a corporate world be it any industry. A must read for freshers looking to seek a job with profiles in Banking, Insurance, BPO / KPO (Data support), etc
Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/excel1
This lesson provides information on the basics of Excel, Microsoft’s powerful spreadsheet development tool. The topics covered include a basic review of the program’s toolbars and options, and an introduction to data entry and data formatting. The lesson teaches concepts through a combination of image-based slides and video tutorials. The objective of the lesson is for the user to be comfortable with operations such as opening and creating Excel documents, saving Excel documents, navigating the options and toolbar, entering data into the worksheet, and formatting data color and size.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Microsoft Excel
What You Can do with MS Excel
Features of MS Excel
- Graphical Features of Excel
- Database Feature of Excel
- Functional Features of Excel
How to Access MS Excel on Your System
The Excel Workbook
The Excel Ribbon
Command Overview of different tabs of Ribbon
Quick Access Toolbar
Right Click Menu
The File Tab
Saving Workbook
Saving a File in Excel
Saving New Changes in Excel
Assignment
Just some excel courses. Have fun and learn from basic to advance, to develope strong skills in operating Excel.
Microsoft Office Excel was never so easy to understand like now!
Excel – is the world’s most widely used spreadsheet calculating program
It is used in many places like hospitals, hotels, school and companies etc.
A program that allows you to use data to forecast, manage, predict, and present information
Lets Just Go For It! Wish you an Awesome Leaning Experience.
Subscribe to our YouTube channel: https://www.youtube.com/c/TimesRide?sub_confirmation=1
Our Official Website: http://timesride.com
Follow us:
Facebook: https://www.facebook.com/rs.agrawal.9026
Instagram: https://www.instagram.com/timesridenetwork/
Twitter: https://twitter.com/TimesRide
Pinterest: https://in.pinterest.com/ride0472/
Thank You
#AwesomeLearningExperience
#SmartQuickTips&Tricks #LeaningVideos #TimesRide #Keep Learning to Keep Winning!
3 Excel Tools That Help You Perform a What-If AnalysisHanapin Marketing
In this presentation, Hanapin experts will offer up tools and functions that can make your job easier and more efficient. The presenters show how different variables will impact your outcome and the tools you should be using to help you perform your analysis’.
Mastering Excel for PPC: An Advanced Series for Better Marketing Results in 2017Hanapin Marketing
[Fix These 5 Common Excel Issues To Achieve Pro Status]
Excel, while a fabulous tool for PPC, is not without its occasional hang-ups – as PPC thought-leaders, who would we be if we didn’t address them? In this live webinar, Account Analyst Rachael Law will ease your mind with solutions to all the common Excel issues, so that you too can be a pro.
[Excel Your Search Query Reports With These Must-Have Tips]
Search query reports are a fact of life in paid search. No matter how great your keywords are, there will always be queries that, for better or worse, don’t quite match your target. Although it’s a crucial part of account success, the web interfaces leave much to be desired. Choosing queries one by one and setting them as negative or adding them as keywords is inefficient and leaves you with a poor view of the situation. Join Hanapin’s Account Manager Alaina Thompson as she teaches you techniques to not only save time, but get more out of your SQRs in the process.
[Discover More Accurate Projections With Excel Data Tables]
We’ve all been in a situation where we needed to see the results of an equation based on a range of values. Maybe it was “what if we spent X amount or Y amount” or “what are the potential impacts of another ad test?” However, calculating by hand is slow and cumbersome. Thankfully, data tables allow you to quickly compare values and run calculations multiple times. In this live webinar, Senior Account Analyst Jacob Fairclough will teach you how data tables can save you time and sanity when making projections.
In this presentation, Supermetrics’ Edward Ford and Hanapin’s Briana Ogle team up to present the best practices that have changed their Excel lives for the better…and the tools that helped make it so.
Excel is an important tool for marketers. It’s not only vital that it’s effective, but it needs to be efficient as well. The way you compile and format your data is a major factor for success, especially when the data is being analyzed.
In this webinar presentation, Hanapin’s Rachael Law and Krista Hsieh go over analysis and troubleshooting in Excel. Get the most out of your data to drive impactful results.
How to successfully predict traffic on your website with high accuracy convertedDigitalberge
This is an SEO White Paper on How to Successfully Predict Organic Traffic on Your Website with High Accuracy - compiled by DigitalBerge - SEO Company India. This white paper is beneficial for those who are really interested in predicting the traffic of their website. But not aware, from where to start? Here, We are sharing an entire approach to predict the organic traffic of your website.
ACTG Tableau intro labDownload the TableauLab file and look ov.docxnettletondevon
ACTG Tableau intro lab
Download the TableauLab file and look over the fields. These are the fields from the FoodiesNW file you’ll use for your individual dashboard project. I created this file by selecting all fields in all the files in Access, so there are duplicates. I also added some calculations fields to the file:
Ext Gross is the extension of price X quantity; Ext Net is the extension of price X quantity, net of discount
Open Tableau and connect to Excel data. Select the TableauLab file and drag the file to the location that says Drag Files Here. Select Extract in the upper right so that Tableau will make a copy of your data. Click on the tab at the bottom that says Sheet1 to begin your first visualization.
How much is your total sales for the past 3 years?
Move the ExtNet field to the center of the sheet (similar to the values area in a pivot table). Then move it to the Rows and Columns shelves to see what happens. Then click on the first icon in the show me area – it looks like a worksheet. That icon turns your graph back into a tabular format and moves the ExtNet field over to the Marks section and lables it as text.
SHEET 1: In which time period did you sell most?
Move the Order Date field to the Rows shelf and then to the Columns shelf. Click on various graph types on the right hand side to see what happens, and then return to a tabular format.
**To create a vertical bar chart, you may need to use the Swap Rows and Columns icon in the toolbar – it has a curved arrow.
**You can sort the fields in a graph from high to low, low to high, and back to the starting position, by clicking on the icon right next to the Ext Net label on your graph
In which quarter did you sell most? Month?
Click on the drop down menu on the Order Date field in the Columns shelf and select Quarter and then Month. View this data in charts and tabular format. Change it to a line graph.
** To zoom in and out on a part of the graph, double-click, or hold Shift and double-click. Or, click the table Icon, and then
Now move a second copy of the Order Date field to the Columns shelf, so that you have years first, and then quarters or months. Return to a bar graph. Does this change your perspective on yearly sales?
** Now filter out dates so that your range ends at the end of the last quarter, on 3/31/18 by moving a copy of the Order Date field to the Filters area and selecting Range of dates.
Double click on Sheet 1 and change its name to Sales by Quarter. Notice that the title above the graph changes too.
SHEET 2: Which product categories and products have you sold most of?
Click on the symbol next to the Sheet 1 tab to add another sheet. Move the Ext Net field to the Label icon in the Marks section. Then move Category Name to the Rows Shelf. Which is the most popular category?
How has that changed over the quarters? Filter the Order Dates so they end at 3/31/18. Move Order Date to the Columns shelf and select Quarter. Select the .
1
ACC ACF 2400 – Semester 2, 2017
Individual Assignment 1:
Building a Business Dashboard
Overview
A business dashboard is ‘a style of reporting that depicts KPIs, operational or strategic information with
intuitive and interactive displays’ (Turban et al., 2015 p. 380). It is a single screen snapshot of how a
business, department, or process is performing. The design varies considerably from one application
to another, and even between businesses, but a common feature of a dashboard is that it uses graphs,
coloured text, and symbols to show the viewer, at a glance, the current status. A dashboard should
only contain information that actually influences performance. Many dashboards are interactive
because it can be difficult to show every important detail at once.
You are an employee at Australian Electronics Pty Ltd. You have been assigned the task of designing
a report that will be used by managers involved in purchasing, sales, and inventory management.
Your boss, Mary Smith, suggest including at least four (4) ratios. Regarding the ratios, Mary thinks
that Inventory Turnover and Sales Growth are a must.
This is an individual assignment. There is no fixed answer, so be creative!! The spreadsheet must
perform ratio analysis to show the current status of the inventory holdings and sales. Marks are
awarded according to how well the dashboard meets the requirements specified in the rubric.
A data set is supplied with this guide in Moodle (ACC ACF 2400_s2 2017_Inventory Statistics.xlsx). The
Inventory Statistics data set contains four sheets: sales value, sales quantity, the quantity of inventory
on hand, and the quantity purchased. You should use all sheets in your calculations, but may need to
restructure some data on a separate calculation sheet to ensure data is in the format you need.
Instructions on how to build a complex interactive scorecard have been published in different journals
such as the Journal of Accountancy
(http://www.journalofaccountancy.com/issues/2011/feb/20092427.html), but you do not have to
build such a complex system if your spreadsheeting skills are not well developed.
The table below contrasts two different approaches. The example on the left shows 7 ratios in a non-
interactive dashboard, with three graphs and one table of numbers. It is clearly not an inventory
management dashboard, but if the design features included were tailored to the inventory
management context, it would likely earn a pass (providing instructions, the input sheet, and the
calculations sheet are acceptable).
The example on the right, however, is from the Dashboard your Scorecard article. It is also not an
inventory management dashboard and does not show ratios, and so is not acceptable, but illustrates
elements that will earn higher marks:
• It is interactive (note the drop-down box in the bottom right graph to select the person shown);
• It uses conditional for ...
The five essential steps to building a data productBirst
Building a data-driven product is scary business. You need to get the right platform both for today’s needs and for tomorrow’s possibilities – and then, you need to go beyond the technical to build a go-to-market plan that will set you up for success. Learn the five keys to building a great analytical product from someone who has done it before — and failed! Hear Kevin Smith speak about the mistakes he’s made building data products and how you can benefit from his lessons learned.
OL 325 Milestone Three Guidelines and Rubric SectionMoseStaton39
OL 325 Milestone Three Guidelines and Rubric
Section 2: External Competitiveness
Section 2 shifts your focus outside the company to compare pay rates of positions inside the firm with similar positions in the external market place. The shift to
outside the company will move you away from the previous focus on e-sonic’s internal consistency to external competitiveness. Conducting an analysis of
external market data will support your decisions about appropriate pay-policy mixes for job structures in the company.
In section 2 of Milestone Three, you will be introduced to tools compensation professionals use to allocate total compensation within job structures. Total
compensation includes base pay, benefits, and varied incentives used to attract and retain employees. During the simulation you will use some of these tools to
develop pay policies for each e-sonic job structure.
In order to conduct your external market survey you will use web-based salary sites developed by the US Bureau of Labor Statistics and Glassdoor.com. These
websites develop salary information based off of actual pay data from professionals working in specific jobs and potentially represent the most current pay for
the job titles at e-sonic. Follow the steps outlined below:
Section 2 Outline:
Executive Summary Findings
1. Determine Appropriate Pay-Policy Levels for E-sonic Jobs
2. External Market Review
a) Research market competitiveness using the free salary websites listed above, which provide salary data by title and region.
b) Research trends about cost of living adjustments in e-sonic locations. Apply some discussion around leading, lagging or matching the market to
the salary data you found in your market salary research. Assume that the salary research you are using is similar to benchmark jobs. Also,
discuss whether jobs you researched would match the benchmark jobs or require more or less experience and talent than the benchmark job.
c) Update salary data for inflation using CPI-U.
3. Implement Salary Survey Results
a) Create pay grades and ranges by integrating external market data with internal pay grades.
b) Evaluate and summarize decisions made for each job structure.
The External Competitiveness section is fully described in the MyManagementLab Building Strategic Compensation Systems casebook for faculty and students,
linked in the course menu. Follow the explanations and outline to complete this milestone. Section 2: External Marketplace is due at the end of Module Six.
Rubric
Requirements of submission: Each section of the final project must follow these formatting guidelines: 5–7 pages, double spacing, 12-point Times New Roman
font, one-inch margins, and discipline-appropriate citations.
https://www.bls.gov/bls/blswage.htm
https://www.glassdoor.com/Salaries/index.htm
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Section 2: External
Compet ...
1. (TCO 1) Which of the following sets of SQL clauses represent the minimum combination of clauses to make a working SQL statement? (Points : 5)
SELECT, WHERE
FROM, WHERE
SELECT, FROM
FROM, ORDER BY
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
3. I Excel, therefore I rock
Learn formatting tricks to make your data easy to read.
Meet your new best friend, the Pivot Table.
Turbocharge the Bing Ads Interface.
4. I Excel, therefore I rock
Use Power Map to discover the power of predictive marketing.
Combine your formulas to get things done.
Use plugins that go beyond basic Excel functions.
5. Want to follow along?
Go to this URL and download the file:
http://aka.ms/ISIMPLYEXCEL
7. The answer:
It’s an Excel function that allows you to format things.
Conditionally.
The question:
What is conditional formatting?
8. The real answer:
Conditional formatting is a function that
allows you to automatically change the
format of a cell based on values and
parameters that you dictate.
9. What can it change?
Text color and format.
Cell colors.
Bar graph overlays.
Inserting graphics.
11. What are our options?
Highlight cells according to values you set.
12. What are our options?
Highlight cells according to predefined rules.
13. What are our options?
Layer data bars over your spreadsheet.
14. What are our options?
Layer color gradients over your spreadsheet.
15. What are our options?
Insert icon sets in-line with your data.
16. Create a dayparting heat map
Create an account
report from the
Report Center,
making sure that
the unit of time is
Hour of Day.
Download the
report to Excel.
Make the unit of
time Hour of Day.
17. Create a dayparting heat map
To use conditional
formatting
properly, you must
highlight each
column
individually-
otherwise the scale
is thrown off…
18. Create a dayparting heat map
Like this.
Instead, if we
highlight each
column individually
and apply the
appropriate color
scale…
19. Create a dayparting heat map
We see a more
accurate picture of
account
performance by
time of day,
visualized in heat
map form.
20. Create a dayparting heat map
And adding
gradient bars to
your quantitative
metrics provides
even more insight.
So, what should
we do here?
26. A hypothetical situation
Let’s say you need to pull the following report:
Reporting Needs
Keyword Performance Report
6-Month performance broken out by:
• Month
• Match type
• Devices
• Conversions
27. Typical interface reports
• Too much data
• Same metrics
repeated
• Hard to simplify
The takeaway: this report isn’t actionable.
28. Enter the Pivot Table
A pivot table is a program tool that allows
you to aggregate and compare data from
selected columns and rows.
You can manipulate to obtain a desired
report.
30. How awesome, you ask?
• Raw output
• No actionable or obvious
insights
• Requires adjustments
and filters to use as a
report
• Summarizes data in easy-
to-digest formats
• Quickly compares subsets
of data
• Reveals patterns and
relations in the data
• Allows for fast analysis
31. Consider our problem
Rows Values Columns Filters
What am I
trying to
measure?
How am I
measuring it?
How is it
broken out?
Anything to
focus on
specifically?
Which keywords get the most clicks broken out by match type on computers?
32. In visual form, please?
Which keywords get the most clicks broken out by match type on computers?
These four elements…
Build and
define a
PivotTable
33. Steps to performing a perfect pivot:
1. Determine what the table should display.
2. Select all the data you want to pivot.
3. Navigate to ‘Insert’ > Pivot Table.
4. Choose the location for your table and create it.
5. Drag and drop Field List elements in to place.
34. 1. Determine what the table displays
FILTER COLUMNS
(Empty) (Empty)
ROWS VALUES
Keyword Clicks
Which keywords get the most clicks?
ROWS VALUES
35. 1. Determine what the table displays
FILTER COLUMNS
(Empty) Match type
ROWS VALUES
Keyword Clicks
COLUMNS
ROWS VALUES
Which keywords get the most clicks broken out by match type?
36. 1. Determine what the table displays
FILTER COLUMNS
Device Match type
ROWS VALUES
Keyword Clicks
Which keywords get the most clicks broken out by match type on computers?
FILTER COLUMNS
ROWS VALUES
37. 2. Select your data
Tip: Grab all the data.
You never know which
fields you might want to
incorporate.
38. 3. Navigate to ‘Insert’>Pivot Table
This will prompt you to choose a location for the new table.
39. 4. Choose table location and create
Typically it’s best to create a
new worksheet for this table.
Hint:
40. 5. Drag & drop Field List elements
These fields are physically moved
into the proper quadrant.
FILTERS Device
COLUMNS Match type
ROWS Keyword
VALUES Clicks
41. Putting it into practice
Which keywords get the most clicks broken out by match type on computers?
42. Seems pretty basic, right?
Fine. Then I'll show you my very favorite
application for Pivot Tables.
Normalized Quality Score.
43. What’s the big deal about that?
The problem with a normal pivot table
looking at Quality Score is that it uses
averages.
Averages lie.
44. Not your average liar
We have five keywords in an Ad Group.
KEYWORD QUALITY SCORE
Keyword 1 10
Keyword 2 10
Keyword 3 3
Keyword 4 10
Keyword 5 10
45. Not your average liar
Technically, this Ad Group has an average
Quality Score of 8.6…
KEYWORD QUALITY SCORE
Keyword 1 10
Keyword 2 10
Keyword 3 3
Keyword 4 10
Keyword 5 10
46. Not your average liar
But clearly there’s a problem here, right?
KEYWORD QUALITY SCORE
Keyword 1 10
Keyword 2 10
Keyword 3 3
Keyword 4 10
Keyword 5 10
47. Not your average liar
Especially if we have a situation like this.
KEYWORD QUALITY SCORE IMPRESSIONS
Keyword 1 10 100
Keyword 2 10 2,225
Keyword 3 3 10,432
Keyword 4 10 5
Keyword 5 10 62
48. Okay, we see your point
Luckily, we can tweak our Pivot Table to
identify this issue in our account.
We just need to add some columns to our
data sheet, use a calculated field, and
then sort/filter the result.
50. Normalized Quality Score
Download a
keyword report
from the Report
center.
Make sure it
includes Spend,
Impressions, and
Quality Score.
Make the
date range
Last 30
Days.
51. Pivot Table Protip #1
Your Excel spreadsheet was not carved in
stone.
You can change it, or add to it. It’s okay!
52. Normalized Quality Score
Add a column to
the end and title it
QS*Impressions.
For each keyword,
you’ll multiply your
Impressions by
your Quality Score.
53. Then Pivot Table it.
(Pivot Table Protip #2: CTRL + Shift + arrow keys make selecting Pivot Table data way easier.)
54. Normalized Quality Score
Put your Ad Groups
in the Row field.
Put Average of
Quality Score, Sum
of Impressions, and
Sum of Spend in
the Values field.
55. Pivot Table Protip #3
Use calculated fields when you’re working
with aggregate derived metrics in a Pivot
Table.
Or for when you want to calculate
something very interesting.
56. Normalized Quality Score
Insert a calculated
field in to your Pivot
Table. You can find
it under “Fields,
Items & Sets” in
the Pivot Table Tools
“Analyze” tab.
57. Normalized Quality Score
For your calculated
field, name it
Normalized
Quality Score. For
the formula, make it:
‘QS*Impressions’
Impressions
58. Why does this work?
Because we’re looking at this at the Ad Group
level, not just the keyword level.
By weighting for Impressions, we’re able to
quickly identify Ad Groups that have poor
Quality Score keywords driving all the traffic.
59. Remember this?
This ad group has an average QS of 8.6.
KEYWORD QUALITY SCORE IMPRESSIONS
Keyword 1 10 100
Keyword 2 10 2,225
Keyword 3 3 10,432
Keyword 4 10 5
Keyword 5 10 62
61. Normalized Quality Score
Now you can
analyze your ad
groups by their true
Quality Score, and
quickly determine
where you should
break out your
keywords.
62. Pivot Table Protip #4
You can actually sort and filter a Pivot
Table by more than just the Row values.
How? Use Sort & Filter on the cell right
next to the top row in your Pivot Table.
64. Look for the following
A Normalized Quality Score of 4 or below.
Sort descending by Spend.
A large difference between Average QS and
Normalized QS.
65. Satisfied?
I hope so.
Because otherwise I’ll come back and talk for
another hour about how to Pivot Table 100,000
lines of Salesforce lead data with monthly
campaign performance reports.
68. Campaign planner
Check performance data
Identify search traffic trends
View insights by vertical,
product or keywords
Plan campaigns with
better insights.
Monitor marketplace
changes across your
industry.
Discover new
campaign, ad group,
and keyword ideas.
69. Campaign planner
View performance and
traffic data.
Get vertical and product
insights.
Gain competitive insights
by keyword & industry.
Pin and save favorite terms
and verticals for later use.
70. Trends by keyword and over time
View keyword/vertical trends and performance data over time by
looking at the Summary tab.
71. Competitive breakdown
Build a competitive view of the marketplace before you even start
advertising by using the Competition tab.
80. Bing Ads Auction Insights
Gain actionable insights about your competition
See how your ads compare
to other advertisers.
Monitor the competition
over time.
Discover opportunities by
using 5 key metrics.
81. 5 key Auction Insights metrics
1. Impression share
• Of the available impressions out there, how many did you get?
2. Average position
• Where did your ad show up on the results page?
3. Overlap rate
• How often did you compete against other advertisers?
82. 5 key Auction Insights metrics
4. Position above rate
• How often did other advertisers show up above you?
5. Top of page rate
• How often did either you or your competitors show up in
mainline positions?
83. Chart your competitive landscape
Troubleshoot and compare your account versus your competition.
104. When does the
first day of school
really start?
July 29th, 2015
All 180,000 of Hawaii’s
K-12 Public School students
went back to school.
105. When does the
first day of school
really start?
August 24th, 2015
All 5,000,000 of Texas’s
K-12 Public School students
went back to school.
106. When does the
first day of school
really start?
September 8th, 2015
Chicago public schools had
400,000 students go back in
the classroom.
107. When does the
first day of school
really start?
September 9th, 2015
New York City, the largest
school district in the United
States, had 1,000,000
students back in school.
108. What does this look like in Excel?
California Wisconsin
109. What does this look like in Excel?
Number of students going back to school by 1st day
Wisconsin
112. Example action plan
Tools Power Map, Power BI, Tableau
Ad Copy Back to School
Bids Incremental bids by geo during peaks
Structure Separate for major school districts: TX, NYC, LA
115. Using Excel PPC formulas
Excel is an incredibly versatile tool,
and almost every formula can have
unique PPC applications.
Formulas like…
116. Using Excel PPC formulas
=IF
For making conditional if/then statements, like:
“If my conversions are greater than 1, then
increase my bid by 10%, otherwise make it 5%.”
117.
118. Using Excel PPC formulas
=IF
You can also make use of nested if/then
statements for more power, like:
“IF my conversions are greater than 1, AND it’s
below position 3, AND it’s exact, THEN…”
121. Using new Excel PPC formulas
=IFS
Use IFS if you’re not comfortable with multiple
IF statements in a row.
Like IF you want to increase bids 10% for
multiple conversions, but only 5% for poor
average position.
122.
123. =LEN
For counting the number of
characters used in a cell…
Like for your ad copy, in this case.
Using Excel PPC formulas
124.
125. =CORREL (or PEARSON)
Analyzes the positive or negative correlation
in a data set. Use CORREL to determine how
fluctuating campaign spend is impacting your
overall business.
Using Excel PPC formulas
126. =STDEV
Provides the standard deviation (variance) in a
data set. Useful in comparing your bids vs.
the competition.
Using Excel PPC formulas
127. =LINEST
Calculates the statistics for a line by using the
"least squares" method. You can use this to
project future performance based on past
metrics.
Using Excel PPC formulas
130. =CONCATENATE
For combining the contents of one cell with
another… or combining the contents of that
cell with any text string contained in
quotation marks.
Using Excel PPC formulas
133. =TEXTJOIN
A more powerful form of CONCATENATE.
Allows you to automatically add delimiters,
ignore empty cells, and join arrays of cells
together.
Using new Excel PPC formulas
134.
135. =SUBSTITUTE
For substituting one character
for another - also useful for creating
modified broad match keywords.
Using Excel PPC formulas
136.
137. While each individual formula is useful on its
own, by combining them in nested formulas
you can achieve more, faster.
For instance…
Combining Excel PPC formulas
139. And you can also combine IF, CONCATENATE, and SUBSTITUTE.
140. The problem
Let’s say you need to generate 349,372
keyword-level destination URLs.
They have unique location, ad group, and
product Identifiers.
Do you think you could do that manually?
142. VLOOKUP = Vertical LOOKUP
If you need to cross-reference a lot of data, this is how you do it.
Note: Or, you know, use INDEX MATCH too.
What’s that?
147. CONCATENATE = Combines cells.
If you need to combine multiple cells…
(Hint: cells that you might have populated with VLOOKUP.)
This is how you do it.
A small reminder
151. Combining Excel formulas
We can cross-
reference our ad
groups with our
Master List using
VLOOKUP to get
our URLs in to the
new sheet…
152. Combining Excel formulas
Then use the SUBSTITUTE formula to prepare our campaign and
keyword columns for use with our tracking tags…
153. Combining Excel formulas
And then CONCATENATE these cells together (in order) to create six
unique destination URLs.
154. Wait, I thought you said combining
Don’t want to take five steps to accomplish one task?
Do it in one formula.
155. Combining Excel formulas
You can also just CONCATENATE these formulas together, doing this
entire process in one step rather than five.
=CONCATENATE(VLOOKUP,”TEXT”,SUBSTITUTE,”TEXT”,SUBSTITUTE)
180. Specific keyword performance
numbers, demographic information,
positional analysis once keywords
have been chosen
Keyword research options and initial
keyword relationships created here
Bulksheet options for easy importing
Log-in and navigation
Sign-in details
Ability to select specific
accounts for further
research
181. Use your existing Bing Ads
username or Microsoft account
Sign in to your Bing Ads account.
182. Keyword Suggestions: Generate a list of suggested keywords based on a term you’ve selected
1. Choose starter term 2. Select ‘Keyword Suggestions’ 3. Review results
186. Traffic numbers are available for researched terms for a range of dates and device types
Keyword performance details offer insight into how particular terms ought to perform at different
positions, for particular match types, across certain devices.
187. Get relevant keywords based on a specific webpage
Create a list of additional keywords to expand your list
Generate a list of phrases containing your keyword
Make a list of keywords other advertisers are bidding on
Find search terms that are similar to your keywords
188. Generate a list of business categories that apply to each keyword
Find locations that had the most searches on specified keywords
Age and gender percentages for keywords over the last 30 days
Keyword bid estimates for mainline and sidebar positions
190. Create bulksheet: Creates a .CSV file
containing keywords suggested by
Bing Ads Intelligence which you
can then import into your Bing Ads
account.
191.
192. Get keyword
suggestions
What keywords should
I choose?
How much should I bid? Who is searching for
my keywords?
Does search traffic vary
by location?
218. Is there a way to use Excel to
intelligently determine how to
best spend our advertising budgets?
Can we do this across multiple accounts?
Another question
222. What does it solve?
Equations like “what is my most efficient budget
allocation to maximize conversion volume”.
Specifically, it solves equations that you give it
according to parameters that you set.
223. Where do you find it?
It’s not included by default, but you can find it
by going to your Excel Options menu, and
then going to Add-Ins.
227. Excel solved budgets
A mix of Bing and
Google campaigns.
Average daily spend
across all campaigns.
Optimal budget as
found by Excel Solver.
228. Excel solved budgets
Download a
campaign report
from the Report
center.
Make sure it
includes Avg. CPC,
Cost, Conversions,
and Conv. Rate.
Make the
date range
Last 30
Days.
Include Impression share
lost to budget (%).
229. Excel solved budgets
You can also include the same
metrics from other accounts
for cross-account
optimization.
Just make sure your
Impression share lost to
budget metrics are all in the
same column.
230. Excel solved budgets
Find your Average
Daily Spend for each
campaign.
The formula in this
case is:
“Cost/30 Days”
231. Excel solved budgets
Then, find your Maximum
Possible Daily Spend for
each campaign.
That formula is:
= Average Daily Spend
(1 – Lost Imp. Share)
232. Excel solved budgets
We’ve found several
campaigns that are
very limited by
budget.
We have an
opportunity to grow
here, but would it be
profitable to do so?
233. Excel solved budgets
Enter Excel Solver.
Add in three Solver
columns:
• Solved Budget
• Solved Clicks
• Solved Conversions
234. How it works
Solved Budget is left
totally to Excel Solver, so
leave it blank.
235. How it works
Solver will take our budgets, and using
our campaign Average CPC, will find
the new click total for each campaign.
That will be your Solved Clicks column.
= (Solved Budget / Average CPC)
236. How it works
Once you have Solved Clicks, you then
use your Conversion Rate to find the
new Conversion total for each campaign.
That will be your Solved Conversions column.
= (Solved Clicks * Conversion Rate)
237.
238. Where you say “give me as
many conversions as possible.”
Where you say “do this by
changing my budget.”
Where you say “but make sure
my campaign can actually
spend that.”
239. Excel solved budgets
Basically, we’ve told
solver to give us as
many conversions as
possible.
Solver fills in the
budget field, which
then populates your
new click and
conversion totals.
The highlighted campaigns
are getting paused.
240. Excel solved budgets
We can then use those
new budget totals to
effectively reallocate
our spend across all
our PPC campaigns
based on our
conversion metrics.
While others are getting a
budget boost.
241. Using both Solver and LINEST, you can chart out the potential
gains from increased spend, and even see the point of
diminishing returns.
Plus one more thing
You’re not limited to calculating your
existing budget, either.
242.
243. That projects to 36 more conversions a month.
That’s a 17.6% increase with no change except budgets.
The takeaway
Just by reallocating our budget, we can gain
1.2 more conversions per day.
245. You Excel, therefore you rock
Conditional formatting makes your data easy to read.
Use Pivot Tables to get insights you can’t find any other way.
Make the most of features like the Campaign Planner and
Auction Insights with Excel.
246. You Excel, therefore you rock
Gain awesome insights with Power Map to predict your
marketing future.
Combine VLOOKUP with other formulas to get things done.
Use plug-ins like Bing Ads Intelligence and Solver to go
beyond basic Excel functions.