In this presentation, Supermetrics’ Edward Ford and Hanapin’s Briana Ogle team up to present the best practices that have changed their Excel lives for the better…and the tools that helped make it so.
In the last session of the day, Hanapin’s Director of Services, Carrie Albright, and Adstage’s Founder, Sahil Jain, discuss the steps you can take when your current paid efforts are tapped or proving ineffective. They’ll discuss the different reasons for when you need to pivot your advertising and give you valuable tactics on how to approach each situation.
How to Start Using Scripts [+Prebuilt Templates Included]Hanapin Marketing
Scripts can be overwhelming to start, but they are the easiest and most profitable way to automate your tasks on a predefined schedule. No computer science skills needed. If you can use Excel, you can understand a script. In this session, Hanapin’s Associate Director of Analytics, and Optmyzr’s Co-Founder, Fred Vallaeys, will give you the pro tips on how to get started with scripts and provide prebuilt examples you can use.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Automation for Marketers Who Don’t Want to Give Up ControlHanapin Marketing
When you run paid advertising campaigns, there are essential automations you should be utilizing. In this session, Hanapin’s Associate Director of Search, Matt Umbro, and Account Manager, Zach Bruner will review a few automations, like rules and bid strategies, that will help you save time, create tailored solutions, and overall, make your job easier and more efficient.
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
Use Facebook and Programmatic Ads to Drive Sales on AmazonHanapin Marketing
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
HeroConf 2015. Re-evaluating Success: The Value of PPC AuditsMegan Ginecki
Generally speaking, the word "audit" has been plagued with a negative connotation, with thoughts of time-consuming investigations, and detailed reports of failures. This session will help break that connotation, and show effective approaches to audits, which in turn would help them reduce inefficient spend, increase click through and conversion rate.
In the last session of the day, Hanapin’s Director of Services, Carrie Albright, and Adstage’s Founder, Sahil Jain, discuss the steps you can take when your current paid efforts are tapped or proving ineffective. They’ll discuss the different reasons for when you need to pivot your advertising and give you valuable tactics on how to approach each situation.
How to Start Using Scripts [+Prebuilt Templates Included]Hanapin Marketing
Scripts can be overwhelming to start, but they are the easiest and most profitable way to automate your tasks on a predefined schedule. No computer science skills needed. If you can use Excel, you can understand a script. In this session, Hanapin’s Associate Director of Analytics, and Optmyzr’s Co-Founder, Fred Vallaeys, will give you the pro tips on how to get started with scripts and provide prebuilt examples you can use.
More Traffic, More Conversions: How To Build Great Landing PagesHanapin Marketing
Landing pages are a critical part of your marketing strategies, so it’s important that you develop them with a great user experience and your conversion goals in mind. In this session, Hanapin’s Sr. CRO Manager, Samantha Kerr, and Unbounce’s Co-Founder, Oli Gardner, breakdown the components that help you build landing pages that get you more traffic and more conversions.
Automation for Marketers Who Don’t Want to Give Up ControlHanapin Marketing
When you run paid advertising campaigns, there are essential automations you should be utilizing. In this session, Hanapin’s Associate Director of Search, Matt Umbro, and Account Manager, Zach Bruner will review a few automations, like rules and bid strategies, that will help you save time, create tailored solutions, and overall, make your job easier and more efficient.
The best way to stay ahead of your competitors is to explore what their doing and see if it is applicable to your marketing plan. In this session, Hanapin’s Sr. Account Analyst, Rachael Law, and Sr. Project Manager, Lauren Rosner, discuss the best tools to conduct a comprehensive competitor analysis, as well as help you process and utilize the information found.
Use Facebook and Programmatic Ads to Drive Sales on AmazonHanapin Marketing
Interested in promoting your products on Amazon, but want to stay in a familiar platform? Try using Facebook or Programmatic ads. In this session, Hanapin’s Associate Director of Search, Cassie Oumedian, and Account Manager, Mike Matta, discuss an overview of Amazon ads and how to use out-of-the box tactics to send traffic to your landing pages and drive sales on Amazon.
In this presentation, Hanapin’s Stephanie White and Acquisio’s Nessa Plotkin team up to talk all things bidding, and to share their experience – both powers and struggles – with bidding. You’ll leave with many action items to implement in your PPC accounts.
HeroConf 2015. Re-evaluating Success: The Value of PPC AuditsMegan Ginecki
Generally speaking, the word "audit" has been plagued with a negative connotation, with thoughts of time-consuming investigations, and detailed reports of failures. This session will help break that connotation, and show effective approaches to audits, which in turn would help them reduce inefficient spend, increase click through and conversion rate.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Marketing Scorecard with KPIs, Marketing Funnel, and Strategy MapAleksey Savkin
Only 38% say that they can measure marketing profitability, 23% measure internal marketing metrics only. Learn how to build your marketing scorecard with key metrics and performance indicators, take into account marketing funnel, and prepare a strategy map.
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change.
In this presentation, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM campaigns.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
We show you how to use Sellics to automate your Amazon Sponsored Products campaigns and PPC bids. Decrease your work hours and automate your keyword bids with Sellics! You can learn more about our PPC automation software here: https://sellics.com/major-update-ppc-automation-now-available-sellics
Real Life PPC: Marketing Tools that Make Life EasierHanapin Marketing
The first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share their secret sauce with you.
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout Tinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
Advancing Your PPC Strategy with Competitive IntelligenceBonnie Mailey
In this webinar, BrandVudu’s Jamie Smith and Hanapin’s Emma Franks will show you how you can use AdWords auction insights, ad monitoring and other free tools to watch competitors and develop strategies to keep you in front of your ideal audience.
Marketing Scorecard with KPIs, Marketing Funnel, and Strategy MapAleksey Savkin
Only 38% say that they can measure marketing profitability, 23% measure internal marketing metrics only. Learn how to build your marketing scorecard with key metrics and performance indicators, take into account marketing funnel, and prepare a strategy map.
From Coaching To KPIs: How Metric-Driven Sales Teams Create Winning CulturesSales Hacker
What You'll Learn:
- Tips for using real-time data to increase the effectiveness of 1:1s
- Techniques for training new team members to increase time to value
- The best contests to ignite the competitive spirit on sales floor
- KPIs that every sales leader should be tracking to repeatedly hit and exceed revenue targets
Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change.
In this presentation, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.
Smart Ways to Get More Marketing Budget and Better ToolsHanapin Marketing
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM campaigns.
How to Outpace Your PPC Rivals with Competitor InsightsHanapin Marketing
So how do you do this? SEMRush’s Paul Klebanov and Hanapin’s Rachael Law will show you how to use competitor insights to reverse engineer your market and potentially lower your CPCs while remaining competitive.
Sold on marketing automation, but having trouble getting the C-suite on board? Sometimes all you need is a well-planned strategy — and this presentation template can help you show upper management that you've thought ahead. Check out our blog post to download the editable template: prd.to/1kVo1pF
We show you how to use Sellics to automate your Amazon Sponsored Products campaigns and PPC bids. Decrease your work hours and automate your keyword bids with Sellics! You can learn more about our PPC automation software here: https://sellics.com/major-update-ppc-automation-now-available-sellics
Real Life PPC: Marketing Tools that Make Life EasierHanapin Marketing
The first installment of a high-energy, conversational webinar series that will highlight real PPC situations from real marketing experts. In this episode, Lauren and Rachael discuss their favorite PPC problems tackled over the years and share their secret sauce with you.
The 2019 Amazon Prime Day Expert Approach Series Jungle Scout Tinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Shape.io offers a cross-channel PPC budget management software suite. Monitor your PPC spend and performance across 8 ad platforms, automate time-consuming, low-value tasks, and eliminate budget pacing issues and overspends for good. Shape also now offers an Advertising Data Infrastructure product. Shape's ADI combines a two-way API that normalizes data across all major PPC ad networks, a warehouse to house all your data, and public connectors to your favorite software tools.
In this webinar, Hanapin’s Alaina Thompson and Briana Ogle will show you the similarities and differences between Sheets and Excel, and the benefits to using a more collaborative approach.
4 Ways Reports Suck (And How To Fix Them) - Alex Cohen - SMX Advanced London ...Alex Cohen
Search marketing is 1% data and 99% action. But, we all spend a lot of time on reporting. This presentation shows you 4 ways PPC reports suck and how you can fix them.
Do you know the real story your data is telling you?4Ps Marketing
Do you know the real story your data is telling you, or are you still stuck reading a fairytale? Insights Consultant Emma Haslam spoke about the subject at Brighton SEO 2014.
10 excel applications that improve business efficiencyRussell Kommer
Client Proposal Generator for High-End Insurance Provider
Pricing Tool for Event Management
Automated Data Validation for Tax Form Processing
Automated Reports for Manufacturers Reps
Billing and Payment Reports to Supplement EMR for Health Care Providers
Meter Readings for Hydro Electric Plant
Sales Data Validator
Media Client Proposal Generator
Investment Advisor Analysis Tool
Nursing Home Staffing Tool
Join the experts at BAASS to explore the endless possibilities and client success stories associated with our BAASS Development Tools. We’ll introduce you to various add on-tools we’ve developed in-house to meet your tailored business needs in every line of work. From ERP add-ons to CRM customizations for your business, our team at BAASS will share it all.
Content marketing analytics: what you should really be doingDaniel Smulevich
My presentation from Digital Marketing Show 2014. #DMSLDN
A journey through web analytics processes, from setting up KPIs to integrating data sources and automating reports.
Marketers and analysts not only want to know which channels & campaigns drive sales and what is their ROI.
They want to know how to optimize digital marketing performance starting from strategy and up to keywords bids adjustment.
As advertising tools evolve, campaign optimization inside a particular ad service is being constantly improved.
The main decision for a marketing professional to make is how to choose the perfect budget allocation across the channels and how to know in advance what results one can expect from each channel in the future.
Pour cette prochaine release, nous vous proposant un évènement extraordinaire, de part ses participants mais également par sa durée de 1h30.
Les différents Salesforce User Group de France ce réunissent pour vous présenter les nouveautés de la prochaine release.
The TapAnalytics digital marketing platform helps digital agencies, their clients, and enterprises, track, analyze and optimize digital marketing campaigns...Learn more!
10 Most Underused Features of Google Analytics 360 According to ExpertsTatvic Analytics
Are you sure you are making the best use of your Google Analytics and Google Analytics 360, whichever one you’re using? Do you ever look at a set of features and realize that you don’t exactly leverage them the way you should? Sometimes, when features are really advanced, you might not even be aware of they can help you in your everyday data analysis and the insights that they can help you uncover.
It is amazing what Google Analytics can help you achieve and how easy it can make your work if you know how to get the most out of it! In this webinar, we are going to help you do just that. Two of our GAIQ certified consultants are going to talk about 10 most underutilized Google Analytics & Google Analytics 360 features that will make you fall in love with the analytics tool all over again.
Similar to Excel Tips for the Time-Crunched Marketer (20)
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
2. Presenters
Edward Ford
– Marketing Director at Supermetrics
– @NordicEdward
Briana Ogle
– Account Manager at Hanapin Marketing
– PPC Hero Blogger
– @BrianaOgle2
3. Who is Hanapin?
The digital marketing experts
who create unique solutions to
empower you to be the hero
at your business.
Hanapin also produces PPC Hero and Hero Conf
18. Triggers & Auto-updates
• Schedule refreshes for reports and send emails
with Supermetrics for Excel
• Available for daily, weekly, and monthly cycles
• Refresh just reports
• Refresh reports and send emails
20. Optimization Tools: Manual Bids
Manual bid adjustments… but WHY?
Automated algorithms require of certain level of volume and data
before they can run optimally, based on clicks and conversions.
Cases for manual bid adjustments
● Newly launched campaigns
● Low volume campaigns
● Tested automated bids and it just didn’t work as well
● Need a higher-level of control
21. Optimization Tools: Manual Bids
How Hanapin takes the work out of manual bid adjustments:
ROAS/CPL + Position Share Index Match
22. Optimization Tools: Manual Bids
Position share = ((Avg pos*Impr)+(10*Impr lost due to rank))/(Impr lost due to rank +
Impr)
23. Optimization Tools: Manual Bids
Selecting the right amount of data
Pull in a custom timeframe based on the size of the account
(account spend) utilizing a vlookup for outlined criteria
24. Optimization Tools: Manual Bids
Accomodating a dynamic date range
Supermetrics can pull the data you need when the date range
changes by adding a formula into the date range field on the
queries tab
25. Optimization Tools: Quality Score
Reviewing quality score (QS) on multiple levels regularly is an
important part of understanding account health
Review QS at the keyword, ad group, and campaign levels
Evaluate
● Ad Relevance QS
● Landing Page Experience QS
● Expected CTR QS
30. Optimization Tools: Quality Score
Take the core areas and break them down to the campaign and ad
group level
● Overall QS by campaign/ad group
● Ad Relevance QS by campaign/ad group
● Landing Page QS by campaign/ad group
● Expected CTR by campaign/ad group
31. Optimization Tools: Quality Score
Updating the data
I don’t pull any reports when running our QS
dashboard, which is 8 tabs of information
Add ins → Supermetrics → Refresh all →
Tada!
The old data is replaced by new, up-to-date
data
32. Optimization Tools: Budgeting
Every account manager needs a budgeting tool that they
understand and can rely on
Ideally this is a template that can be used across all accounts in an
agency setting
This can be a little trickier than other tools due to the difference in
how individual clients set up their budgets
34. Setting up Supermetrics queries to “split
by” breaks out the data however you
need it
In the future, when the data is refreshed it
will keep the same segmented structure
Using this feature with sumifs functions
allows for splitting of the budgets
Optimization Tools: Budgeting
35. Optimization Tools: Budgeting
Data auto-refresh
Set a trigger to refresh daily, weekly, or
monthly
Emailing
Receive an email of the file when the
data is refreshed or send it to a client
36. Optimization Tools: Scrutineer
What is it?
The Scrutineer is a tool our analysts built to show why a particular
metric has changed over time by looking at causal factors
How is it used?
It’s used as a starting point of where to look when troubleshooting
account performance changes
38. Optimization Tools: Scrutineer
Custom date range field options are incorporated into the template
settings page
Custom dates are often necessary when looking into specific
performance changes
39. Optimization Tools: Scrutineer
Custom date ranges are pulled into the Supermetrics queries tab
by setting the date cells equal to the date fields on the settings
page
40. Optimization Tools: Templating
Tool templates that can apply to
any account ensures your team
will get value out of it
Hanapin uses data validation
drop downs coupled with
formulas in the Supermetrics
queries tab to easily switch
accounts
51. The typical audit client has complex accounts across multiple
brands which leads to a lot of data
Excel vs. Google Sheets Maximum Limits
● 1,048,576 vs. 40,000 rows
● 16,384 vs. 18,278 columns
Regardless of which tool you choose, the closer to the max you get
the slower your file will perform
Account Audits: Data, Data, Data
52. Account Audits: Dynamic Charts
Insert charts into Powerpoint from Excel
that update when changes are made in
the workbook
● Copy the chart in Excel
● Select the paste options in
Powerpoint
● Choose link data
53. Account Audits
Real life example
You put together a dashboard of varying information but then the
client asks, “what if…” and we need to make adjustments or toggle
certain data pieces, such as which goals are used in the analysis
54. Account Audits
Solution
You set your data up using Supermetrics so all you have to do is
update the filter for the new goals and refresh all data
The data and charts in Excel will automatically update AND your
charts in Powerpoint will update too
*If you want to use the new data as a comparison make a copy of
your Excel book or Powerpoint before refreshing
55.
56. Offers!
A. I’d like 10% off Supermetrics for Excel annual
plan (available only until 3/15)
B. I’d like to receive emails keeping me updated on
Hero Conf.
C. I’d like both.
D. No, thanks.
57. Thank you for attending our webinar!
#thinkppc
Contact Hanapin directly: marketing@hanapinmarketing.com
Contact Supermetrics directly: edward.ford@supermetrics.com
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero and Hero Conf