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Mazda Boigermany
Thailand has become a major hub for automotive production in Asia ("Detroit of Asia"). The document outlines Thailand's automotive industry trends and opportunities. Key points include: - Thailand produces over 1.3 million vehicles annually and exports over 500,000. Major brands like Toyota, Honda, and Ford have production facilities. - The industry aims to produce 1.8 million vehicles annually with 40% exports by 2010, making Thailand a top global producer. - Thailand offers low costs, a skilled workforce, and government support to attract more investment and parts production in new areas like diesel engines and electronics. - Free trade agreements will further reduce tariffs and increase automotive trade with countries
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Mazda Boigermany
- 1. Thailand : Detroitof Asia By.. Mr.Ninnart Chaithirapinyo Vice Chairman The Federation of Thai Industries Toyota Motor Thailand
- 2. Today’s topic I. Where are we? II. Where will we go? III. How will we go? IV. Why Thailand?
- 3. I. Where arewe?
- 4. 1.1 Circumstance Changein Market Local content regulations Ban for CBU vehicle import Deregulation of Local content Tariff reduction Free competition 25% local Content requirement Increase of local content to 50% Abolishment of local content FTA Negotiation AFTA Tariff reduction to 0% Regulation Deregulation Higher competition Liberalization Vehicle Assembly Asian Car Global Car Country Competition Regional Competition Global Competition Auto Policy by Government Car Manufacturer Trend Movement of Automotive Industry ’ 70 ’90 ’00 ’05 ‘10 Topics
- 5. 1.2 PRODUCTIONCAPACITY IN 2005 115,000 - 95,000 20,000 6. GENERAL MOTOR 200,000 20,000 180,000 - 2. ISUZU 10,000 - - 10,000 12. VOLVO 135,000 - 132,300 2,700 4. AUTO ALLIANCE (Ford& Mazda) 450,000 50,000 200,000 200,000 1. TOYOTA 120,000 - - 120,000 5. HONDA 102,000 2,400 66,400 33,200 6. NISSAN 121,200 - - - 28,800 20,200 CV 28,800 - - 8. HINO 16,300 - 16,300 9. DAIMLERCHRYSLER 170,200 100,000 50,000 3. MITSUBISHI 1,369,100 773,700 474,200 TOTAL 10,000 - 10,000 11. BMW. 12,000 - 12,000 10.YMC Assembly TOTAL 1 TON P/U PC Company
- 6. P/U Ratio = 58% Local Content = 80-90% P/C Ratio = 33 % Local Content = 30-70% 1.3 Market ratio
- 7. Foreign Joint VentureLOCAL SUPPLIERS Pure Thai 354 Thai Majority 68 Foreign Majority 287 LEs SMEs Assemblers 12 Companies Tier 1 709 Companies Tier 2&3 1,000 Companies 1.4 Industry structure
- 8. GDP EMPLOYMENT AutoIndustry Auto Industry Contribution of Auto Industry to Thai Economy Manufacturing Sector
- 9. Unit 1.5 Production, Domestic sales and Exports
- 10. (Ranking compared withother products) Million US$ No .1 Compute r 9,320 No .2 Vehicles & Parts 5,681 No .4 Rubbe r 3,432 No .3 Circuit Board 4,974 No .5 Plastic 3,132 1.6 Thai Export Value
- 11. 1.7 World Productions& Sales Ranking in 2004 and will celebrate One Million Productions in December In 2005 Thailand will rank No.14 in Production and No.17 in Domestic sale 1,578,775 9 2,206,189 9 BRAZIL 2,957,200 5 1,856,057 10 UK 1,091,577 14 3,470,119 5 KOREA 1,891,383 8 3,011,010 6 SPAIN 757,092 16 820,135 16 TURKEY 3,563,860 4 5,530,129 3 GERMANY 5,061,180 3 5,056,715 4 CHINA 17,294,805 1 11,907,588 1 U.S.A. 2,473,312 7 2,756,920 7 FRANCE 1,575,590 10 2,669,961 8 CANADA 17 6 11 12 13 2 NO. 1,114,099 1,567,337 11 MEXICO 1,343,779 1,511,171 12 INDIA 1,376,273 1,392,646 13 RUSSIA 5,844,327 10,515,698 2 JAPAN 626,026 928,081 15 THAILAND 2,522,737 1,060,171 14 ITALY Sales Productions NO. Country
- 12. 1.8 Productions,Domestic Sales and Exports in 2005 EXPORT FORCAST 2005 FORCASTING, 2005 30,000 OTHERS 40,000 HONDA 100,000 MITSUBISHI 65,000 FORD & MAZDA 50,000 GENERAL MOTORS 50,000 ISUZU 500,000 TOTAL 150,000 TOYOTA 2005 (units) Company
- 13. II. Where willwe go?
- 14. Detroit of Asia’sTarget Being 1 ton P/U production base of the world Being the production base of motorcycle Being the production base of OEM and REM parts Production 1.8 million units with export 40% in 2010
- 15. III. How togo?
- 16. 3.1 AHRDP (Automotive Human Resource Development Project) Objective : To enhance competitiveness in term of price, quality and delivery : To Improve the following : - Engineering capability - Mould & Die - making capability - Manufacturing capability (Plastic/ rubber, Casting, Machining,Stamping) (Joint project among Jetro, JCC,TAI, FTI)
- 17. 3.2 R&D andTraining Fund R&D TRAINING FUND Car assemblers withdraw for Oversea & Domestic training Scholarship R&D 90% 10% SMEs withdraw for Training R&D SOURCE OF FUND CAR ASSEMBLERS PART MAKERS 100% R&D and Training fund will be managed by term committee
- 18. THAILAND (Pop ~ 64.8 million) AMERICA (Pop~ 292 million) BAHRAIN (Pop 0.9 million) BIMSTEC AUSTRALIA (Pop ~ 20 million) CHINA (Pop ~ 1,300 million) PERU (Pop~ 28 million INDIA ( Pop~ 1,000 million ) JAPAN (Pop~ 127 million) NEWZEALAND (Pop ~ 4 million) AFTA (Pop ~ 500 million) To expand additional market 3.3 Free Trade Agreements
- 19. 10 % increaseIn export 30 % increase in export Tariff reduction Tariff reduction 3.3 Free Trade Agreement : Australian Tariff Reduction
- 20. The opportunities forAutomotive Industry I. Enhancing trade in vehicles The Australian and Thai vehicles are complementary. There are global platform similarities and both use the right hand drive format. Thailand is a centre for light commercial vehicles production (Detroit of Asia). Australia has a competitive advantage in large car production. The trade expansion would be expected to affluent rise as a result of the tariff reduction.
- 21. The opportunities forAutomotive Industry There will be trade exposure potential for exports and sales under TAFTA. Improving the economies of scale via production increases as well as cost reduction from cheaper raw material ex: steel, copper, aluminum etc. II. Enhancing trade in Auto components
- 22. The opportunities forAutomotive Industry Enhancing in the service in the area of training, technology transfer, Design & Engineering Alliance, Mold & Die making or plastic injection ,etc. Labor and services are able to move easier under the TAFTA. Leading to export engineering, design and technical expertise. There are motor vehicle service, repair opportunities in the aftermarket sector and also auto part reconditioning . BOI offers more privilege for the auto industry. III. Enhancing in Services and Investment
- 23. Japan-Thailand Economic PartnershipAgreement I. Automobiles 80% 75% 70% 65% Passenger car Exceed 3,000 cc. 60% 2005 2009 2007 2008 2006 Passenger car less than 3,000 cc. Renegotiation will commence on a date to be agreed upon before signing A political declaration on automobile will be issued at the time of signing JTEPA
- 24. Japan-Thailand Economic PartnershipAgreement II. Auto parts The tariff rate will be reduced to 20% and maintained before eliminate in 2011 Tariff over 20% Tariff at 20% and below The tariff rate will be maintained and eliminated in 2011 Sensitive (5 items) The tariff rate will be maintained and eliminated in 2013
- 25. Japan-Thailand Economic PartnershipAgreement III. Iron and steel products Some products will be eliminated on the effective date. The others will be abolished, at latest, by the first day of the 11 th year after the entry into effect. For some specific hot rolled coils and plates, zero tariff quota scheme will be established and their Quantity will be reviewed annually.
- 26.
- 27. 4.1 Nine Governmentpolicies in 2005 Poverty Eradication Policy Human development policy and quality of life Economic restructuring policy to create equilibrium and competitiveness Natural Resources and Environmental policy Foreign policy and international economic policy Policy on the development of the legal system and good governance Policy to promote democracy and civil society process National security policy Policy according to directive principles of fundamental state policy
- 28. 4 4.2 GlobalBrands in Thailand ANNUAL PRODUCTION CAPACITY 1.2 MILLION UNITS < JAPAN > Toyota + R&D Center Honda + R&D Center Isuzu , Mitsubishi, Mazda , Hino, Nissan, < EUROPE > Citroen, Peugeot,Volkswagen ,BMW, Volvo ,Daimler < USA > Ford + Asia Pacific HQs GM + Asia Pacific HQs Chrysler
- 29. America 2 persons / unit Japan 2 persons / unit Malaysia 5 persons / unit Singapore 6 persons / unit Thailand 10 persons / unit Philippines 30 persons / unit Indonesia 60 persons / unit Vietnam 300 persons / unit Possibility for expansion potential 4.3 Car ownership
- 30. Government Political stabilityliberalization policy Attractive government incentives Infrastructure Good & Massive infrastructure network ( Electricity ,Telecommunication , Air ports , Ports ) 4.4 Why Thailand
- 31. Market Considerable marketsize Large production base for pick up truck Gateway to 500 million people of ASEAN Supplier Rich pool of supporting industries Good access to raw materials Cheaper parts manufacturing cost 4.4 Why Thailand
- 32. People Abundant ofquality labor forces Language proficiency Hospitality and friendly attitude Amenity Delicious foods and fruits Attractive tourist places Plenty of golf courses 4.4 Why Thailand
- 33. 1. MirrorSet 2. Glass set 4.5 Low Cost & Competitive Market
- 34. 3. Stamping part4. Insulator Set 4.5 Low Cost & Competitive Market
- 35. 5. Rubber Set6. Interior Set 4.5 Low Cost & Competitive Market
- 36. DIESEL GASOLINE 7. Engine Set 4.5 Low Cost & Competitive Market
- 37. Passenger Car EnginesFuel Injection Pumps* Transmissions Differential Gears Injection Nozzles* Electronic Systems Electronic Control Units Turbo Chargers* Substrates for Catalytic Converters Anti-Lock Brake Systems Training Service Design & Engineering Mould & Die Making Plastic injection INSUFFICIENT COMPONENTS PRODUCED IN THAILAND Opportunity to invest in Thailand!! 4.6 Opportunity for Auto Industry * New investment
- 38. Engine - Diesels, Motorcycles Engine Components - Starters, Alternators, Pumps, Filters, Hosed, Gears, Flywheels Body Parts - Chassis, Bumpers, Fenders, Hoods, Door Panels Brake Systems - Master Cylinders, Drums, Disc, Pads, Linings Steering Systems - Steering Wheels, Gears, Columns, Pumps, Linkages PARTS MANUFACTURERED IN THAILAND Suspensions - Shocks, Coils, Ball Joints Transmissions - Gears, Casings, Rear Axles, Drive Shafts, Propeller Shafts Electrical / Electronic - Alternators, Starters, Speedometers, lamps, Motors, Flasher Relays Interiors / Exteriors - Seats, Mats, Weather Strips, Console Boxes Others - Windshields, Seat Belts, Radiators, Wheels, Compressors 4.6 Opportunity for Auto Industry
- 39. BRIGHT FUTURE GOVERNMENTSUPPORT EFFORT OF THE PRIVATE SECTOR POTENTIAL BUSINESS GROWTH FOR NEW/EXISTING INVESTORS PRODUCTION VOLUME INCREASE 100% LOCALIZATION + + THAILAND 4.6 Opportunity for Auto Industry
- 40.
Editor's Notes
- #2 Good morning (afternoon) all members of the ______________. It is a great pleasure for me// to be with you today // in your beautiful country of Germany // to discuss potential business opportunities for both you,// and the people of Thailand.// My presentation today is entitled, // “ Thailand: Detroit of Asia”.
- #3 My remarks will cover the following topics: Where are We. Where will we go. How will we go and Why Thailand.
- #4 Let’s first look at // where we are// with respect to the Thai Automobile Industry .
- #5 This slide depicts the current changes// in the Thai automotive market. It represents// the history of automotive policy, // government support,// and local content regulations.// The Thai automotive industry // has been in continuous development from being only //a vehicle assembly business, // to a full car manufacturer. Now, we fully compete on the stage of // global car competition .
- #6 Let’s first look at Thailand ’s current production capacity for the 12 major assemblers in the industry . As you can see at the bottom right hand corner of this chart, // Thailand ’s production capacity for 2005 is expected to be around 1.369 million units . This will be expanded to more than// 1.5 million units in the near future.
- #7 Our domestic market is comprised of // both pickup trucks and passenger cars // with the majority, of 58%, being in the pickup segment. Passenger cars represent only 33%. The remaining share consists of other commercial vehicles. For local content, pick up utilizes almost 100% of local content while Passenger car utilizes local content around 30-70%.
- #8 Here is the grouping of the type of companies //that contribute to the Thai automotive industry. As you can see,// there are 12 foreign joint venture assemblers in Thailand, 709 tier 1 companies, //and approximately 1,000 tier 2&3 local supplier companies
- #9 The production of vehicles and parts has contributed to Thai economy at 16% of gross domestic product (GDP ). While the number of employed person Hiring in the auto industry is 8% from the overall employment .
- #10 This slide depicts the movement of // Production, Sales, and Exports for Thailand over past 12 years. 1997 and 1998 represented the period of our financial crisis //where we experienced a tremendous downturn in our industry // as well as most other businesses. However, //since 1999, we have enjoyed steady growth, // where today we will achieve all-time volume records for all 3 categories.
- #11 The exports of vehicles and auto parts rank # 2// among all products exported by Thailand. Only computers rank higher. Thus, //you can see the important role that // the Thai auto industry plays in the total economy of Thailand.
- #12 This slide shows the 2004 world ranking for// auto production and sales. As you might guess, // The U.S. ranks just ahead of Japan in production // with nearly 12 million units, //while their sales are far ahead of any other country in the world. Germany ranks #3 in production //and #4 in sales. Thailand is #15 in production and maintain number 17 in sales. I would like to note that //Thailand is expected to rank #14 in production in 2005 //and #17 in sales. We will celebrate //our 1-millionth production units this November// which we consider quite a milestone for the industry .
- #13 In 2005,//we expect production to grow to about 1.1 Million units, //comprise of 680,000 units for the domestic market, //and 500,000 units for exports. Toyota will top all company export manufacturers //with about 150,000 units, followed by Mitsubishi, And the combination of Ford and Mazda.
- #14 Now, let’s see where we will go from here.
- #15 We have an ambitious target as we strive to become // the “Detroit of Asia”. By 2010, // we expect to produce approximately 1.8 million units // with exports representing about 40% of the business. // We also expect to be the world’s production base for 1-ton pickup trucks // and already have a pretty good start at this. We also expect to be //a sizeable production base for both motorcycles and OEM and REM parts for the industry.
- #16 Now, turning to “How to go?”
- #17 First of all ,// we need to strengthen the competitiveness of our part s suppliers through an Automotive Human Resource Development Project , // which will be a joint effort between the Japanese government, // the Thai Governme nt, // and the private sector. // We will focus on improving engineering capability, // die &mould making capability ,// and manufacturing capability. // The project will start in the fourth quarter of this year // by training 2,000 trainers, then, each trainer will teach 100 trainees in their own companies. We expect that 200,000 trainees will be trained in this 5-year plan.
- #18 Moreover, The automotive cluster will set up the R&D and Training fund // to strengthen the human resource competitiveness.// The source of funding for this project will come exclusively from //the car manufacturers and parts makers. 90% of the money will be used by // car assemblers with the balance used by SME’s. Moreover,//Donator will benefit from tax privilege, the reduction in corporate income tax by 2 times of expense amount.
- #19 The expansion of the FTA, //or Free Trade Agreement, is another way to expand our business.// Thailand is in the process of negotiating// & implementing FTA’s with 8 countries and //two economic group, //namely BIMSTEC and ASEAN to promote free trade of its products.
- #20 We have already seen great progress with the FTA’s. For instance, with Australia, the tariff reduction has produced a significant increase in our exports .
- #21 This FTA made perfect sense as our automotive industry’s can gain much from one another. This can be the case with many other countries in the future.
- #22 We expect great opportunities to exist between both partners as it will improve economies of scale due to production increases.
- #23 These pluses are also apparent in the non-production end of our business, such as service training and various technology transfers. The aftermarket business benefits as well, and additional privileges are earned from BOI.
- #24 Besides, TAFTA on 1 September this year,// Prime Minister Koizumi and Prime Minister Taksin // announced the agreement in principle Of Japan and Thailand Economic Partnership Agreement. The commitment of both sides on the industrial sector// will be undertaken //to promote competitiveness of the auto and part industry. For passenger car over 3,000 cc.,// the tariff will reduced 5% each year // until it reaches 60% in 2009// and will then maintained at 60%. While passenger car under 3,000 cc.// both sides will renegotiate on market access// on a date to be agreed//before signing JTEPA.
- #25 On the date of entry into force of the JTEPA// auto parts with tariff rate over 20% // will be gone down to 20% // and maintained until elimination in 2011. For items with tariff rates 20% and below// will keep continue before elimination in 2011// while sensitive items will be 0% in 2013. The Auto parts subjects to be eliminated according to the AFTA scheme in 2010, which is not affect the European and American Auto industry// because tariff on auto part reduces gradually. The conclusion on auto part represent // the compromise point of JTEPA
- #26 Both sides will eliminate tariff on almost items// from the effective date// while the others will be Eliminated, at latest, by the first day of the 11 th year. Zero tariff quota scheme will be established For hot-rolled coils and plates.
- #27 So why consider Thailand to expand your businesses?
- #28 There are many reasons that Thailand offers you great opportunity and Here are just a few. I would like to highlight numbers 3, 5, and 6 For instance, promote adding value to goods, Develop industrial system to increase capability And conduct a proactive foreign policy. however, as they deal with economic and political issues, and I know that these are major concerns for any foreign investors. In short, Thailand offers economic and political stability and welcomes those who participate in the automobile business.
- #29 Most Global brands have already established their Production base in Thailand, including Toyota, Honda, Isuzu, GM and Ford. Some companies, like Toyota, Honda & Isuzu Have also established R&D centers in Thailand .
- #30 Not only government policy endorsement and establishment of global brand in Thailand, But also the potential to expand the domestic Market. As you can notice from the slide, The potential car buyers in Thailand still represent a high portion of the population at 10 persons per unit . It is clear that consumer demand for// personalized transportation will drive sales as the ability to buy rises to match aspirations . In contrast, the US,and Japan have a low index level , reflecting higher levels of existing ownership and reduced potential for further growth.
- #31 Other reasons for investing in Thailand include: Political stability—Liberalization policy— Attractive government incentives. Also, Thailand offers a good, // massive infrastructure network with regard including //ample electricity, // telecommunications,// sea ports, and a new airport.
- #32 In addition,// we offer a large market, and, as mentioned before,// the largest Production base for pickup trucks, as well as the gateway to 500 million Asian people. We also have a rich supply of supporting industries, good access to raw materials, and inexpensive manufacturing costs.
- #33 We have an abundant supply of quality labor who possess language proficiency and who are friendly and hospitable. Let’s not also forget some of the other amenities such as delicious food, attractive tourist locations, and plenty of golf courses.
- #34 Here are some of the competitive parts components we currently manufacture.
- #35 Here are some more .
- #37 We also produce a variety of engines in Thailand.
- #38 Here is a list of parts components which we will have insufficient production capacity in Thailand. These include passenger car engines and transmissions, mould & die making, plastic injection mould. Hence, there are good opportunities to invest in Thailand.
- #39 This slide represents some of the parts that are currently produced in Thailand. For instance; Diesel engines, steering wheels, drum and disc brakes, suspension systems, transmissions, Electrical and electronic systems and so on.
- #40 With the effort of the private sector, along with favorable government support, we can see a very bright future for the auto industry in Thailand.
- #41 Again,// I wish to thank you all for your kind attention, and look forward to talking to you later// about the business opportunities that exist in// our great country of Thailand. Vielen vielen Dank Thank you very much.