The document provides an overview of the Indian tyre industry. Some key points:
- The Indian tyre industry had a turnover of Rs. 25,000 crores in 2009-2010, producing 13.5 lakh metric tons of tyres. The top 10 companies account for over 95% of production.
- Raw materials like natural rubber, butyl rubber, and nylon account for 63% of industry costs. India imports some raw materials due to insufficient domestic production.
- Growth in the automobile industry, driven by rising incomes, GDP growth, and infrastructure spending, is driving demand for tyres. Major automobile companies are expanding production.
- Leading tyre manufacturers include MRF,
SUMMER INTERNSHIP PROJECT by me at Apollo Tyres....... Some data has been hidden due to confidentiality................................................................................................................................................................................................................................
JK Tyre & Industries Ltd is an Automotive Tyre, Tubes and flaps manufacturing company based in Delhi, India. The name JK is derived from the initials of Kamlapatji (1884–1937) and his father Seth Juggilal (1857–1922). The company is the market leader in Truck/Bus Radial tire in India and is the only tyre manufacturer
SECTOR INFORMATION
PORTER FIVE FORCES MODEL
COMPANY INFORMATION
PRODUCTS/ SERVICES OF MRF
SWOT ANALYSIS
COMPETITORS, STP
MARKETING MIX
DISTRIBUTION CHANNELS
DIGITAL MARKETING CAMPAIGN
MRF Tyres Strategy Analysis
The company, MRF Ltd., originally started as a small manufacturing unit of balloons, latex cast squeaking toys and industrial gloves.
A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
The company established its first office in 1949 at Chennai
It began the manufacturing of tyres in 1961.
SUMMER INTERNSHIP PROJECT by me at Apollo Tyres....... Some data has been hidden due to confidentiality................................................................................................................................................................................................................................
JK Tyre & Industries Ltd is an Automotive Tyre, Tubes and flaps manufacturing company based in Delhi, India. The name JK is derived from the initials of Kamlapatji (1884–1937) and his father Seth Juggilal (1857–1922). The company is the market leader in Truck/Bus Radial tire in India and is the only tyre manufacturer
SECTOR INFORMATION
PORTER FIVE FORCES MODEL
COMPANY INFORMATION
PRODUCTS/ SERVICES OF MRF
SWOT ANALYSIS
COMPETITORS, STP
MARKETING MIX
DISTRIBUTION CHANNELS
DIGITAL MARKETING CAMPAIGN
MRF Tyres Strategy Analysis
The company, MRF Ltd., originally started as a small manufacturing unit of balloons, latex cast squeaking toys and industrial gloves.
A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon manufacturing unit in a shed at Tiruvottiyur, Madras (now Chennai).
The company established its first office in 1949 at Chennai
It began the manufacturing of tyres in 1961.
Asia-Pacific countries have contributed to growth of the global automobile sector. Developing Asia Pacific region will contribute 62.2% of auto and auto components sector growth for the period 2015-19. The quantitative growth in this region is expected to reach 101mn units in 2017 at a CAGR of 5%. India is a significant contributor from this region with a potential to become the 4th largest automobile producer by 2020. Automobile sector contributes 7.1% to the Indian GDP and was more than 45% of manufacturing GDP in FY14. Karnataka is the 4th largest state in automotive production with output of USD 2.8 bn, contributing 8.5% to national sector output. The automotive industry provides employment to more than 55,000 workers in the state of Karnataka.
An Analysis of Automobile Industry of India as a Market StructureMuhammad Anowar
Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers to emerging developing economies.
Asia has become the major consumer as well as supplier of automobiles. India is concentrating on Middle East and south Asia beside traditional developed country destinations. With the gradual opening up of the component sector, now the challenge is for individual governments to support the development of domestic critical component and sub-system suppliers through, improvement in the investment environment, stronger patent regimes and incentives for R&D.
Presently India’s economy continues to grow at a rapid pace, the automobile industry is be
a key beneficiary. This is true in whole automotive markets—from those serving customers
with two-wheelers and four-wheelers to those offering commercial vehicles. The major
determinants behind such growth are the increasing affluence of the average consumer,
overall growth in GDP, the arrival of ultra-low-cost cars, and the increasing maturity of
Indian original equipment manufacturers (OEMs).Automotive Industry in India is
presently working in terms of the dynamics of an open market. In India, automobile sector
is one of the largest growing industries. Many joint ventures have been set up in India with
foreign collaboration. India also has one of the fastest growing economies, and many U.S.
companies view India as a potentially lucrative market. This paper gives an overview of
Indian Automobile Industry.
2. Economic growth drivers…. GDP growth as per RBI is 8.5% . Robust industrial growth backed by improvement in consumption demand Increase in infrastructure spending. Substantial improvement in domestic demand. Increased thrust of the government on infrastructure projects. All time high sales growth of few major automobile companies eg: Maruti Suzuki India Limited sold a total of 10,18,365 vehicles in 2009-10.
3. Indian tyre Industry Indian tyre industry Passenger vehicles Commercial vehicles Others MHCV HCV LCV Farm Vehicle OTR Industrial vehicle Cars Motor Cycles scooters
4. AN OVERVIEW OFINDIAN TYRE INDUSTRY Financial Year 2009-2010 Turnover of Indian Tyre Industry Rs. 25,000Crores Tyre Production (Tonnage) 13.50 lakh M.T. Tyre Production – All Categories (Nos.) 971 Lakh Tyre Export from India (Value) :Rs. 3000 crores Number of tyre companies: 36 Industry Concentration 10 Large tyre companies account for over 95% of total tyre production.
5. Raw Materials of Tyre Industry - Overview Tyre Industry is highly raw-material intensive. Raw materials cost accounts for approx. 63% of tyre industry turnover and 72% of production cost. 62% of total Natural Rubber consumption is by the Tyre Sector, balance by rubber based non-tyre industries. Total weight of raw-materials consumed by tyre industry – 15.50 Lakh M.T. Total Cost of Raw Materials consumed by tyre industry – Rs.16,000 Crores Raw Material Availability No domestic Production of Butyl Rubber and Styrene Butadiene Rubber of tyre grades, i.e., 1502 and 1712. Production of Nylon Tyre Cord Fabric, Polybutadiene Rubber, Rubber Chemicals, Steal Tyre Cord, Polyester Tyre Cord insufficient to meet domestic demand. Tyre industry imports raw materials on account of the following factors:
30. Growth Drivers of Indian Automobile Market Rising industrial and agricultural output Rising per capita income Favourable demographic distribution with rising working population and middle classUrbanisation Increasing disposable incomes in rural agri-sector Availability of a variety of vehicle models meeting diverse needs and preferences Greater affordability of vehicles Easy finance schemes Favourable government policies Robust production
31. Socio Cultural Environment Explosion in the number of nuclear families As the joint-family system crumbles and the number of nuclear families explode, more small families seem to be demanding a two/four wheeler for themselves. This has directly resulted in higher sales of tyres in the past decade. Higher car density per family The number of upper-class and upper-middle class families with more than one car per family seems to be increasing exponentially. This is especially true in cities where Brand Strategy Analysis working couples find it difficult to survive without more than one car for transportation. With higher disposable incomes, these families are finally able to afford this need. Shifting away from Savings, to EMI culture Another notable trend that seems to be fuelling car sales (and therefore tryre sales) is the shift in the middle-class consumers saving habits. The Indian middle-class family has long been known for its savings frenzy. But with a younger workforce, higher disposable incomes, lower unemployment and the influence of globalization, the average Indian middle-class family is slowly warming up to the idea of EMI and buying on credit. This has helped in furthering the sales of passenger cars significantly. Enviorment Analysis
33. MRF Market leader among tyre manufacturers in India, with a 24% share in terms of revenues. Its leadership position, coupled with its strong brand recall and high quality, MRF commands the price-maker status. MRF has a strong presence in the T&B segment, the largest segment of the tyre industry, and commands around 19% market share in the segment. The Company has a distribution network of 2,500 outlets within India and exports to over 65 countries worldwide. Apollo Tyres (ATL) Apollo Tyres is the second largest player in the Indian tyre industry, with a market share of 22%, in terms of revenues, and the largest player in the T&B segment, with around 22% market share and 82% of its product mix coming from this segment. It also enjoys a strong brand recall. ATL derives 80% of its revenues from the replacement market, where the EBITDA margins are higher; hence, at operating levels, Apollo Tyres has better JK Industries JK Industries has a 17% market share, in terms of revenue, making it the third largest player in the industry. The Company ranks first in the MHCV and Passenger Car tyre segments, with 79% and 7% of its product mix coming from these segments, respectively. Exports account for approximately 17% of its gross sales. CEAT CEAT has a 14% market share, in terms of revenues, and is an average player across categories. 68% of its product mix comes from the MHCV segment. In terms of profitability, CEAT has lower margins compared to its peers, in spite of deriving 60% of its revenues from the replacement market Leading Market Players
Two wheelers - Majority of exports are to Bangladesh, Sri Lanka, Bhutan and Nepal• PV - Exports are made to South America, Africa, Europe, Latin America and the Middle East.CV - Major portion of the exports are to Sri Lanka, Gulf countries and Africa 3 Wheelers Auto exports to Sri Lanka, Egypt, Nepal, Bangladesh among other countries
Tyre industry set for structural shift: Currently, manufacturing radial tyres is farmore capital intensive than cross-plys. Investment per tonnes per day (tpd) is3.2x of cross-ply at Rs6.1cr/tpd. On the other hand, the selling price of radialtyres is around 20% higher than the cross-ply tyres. Taking into account thedifference in capital requirements and consequent impact on asset turnover,interest cost and depreciation, to generate similar RoCE and RoE, the tyrecompanies would need to earn EBITDA margins of around 21% compared toaround 9% being earned on cross-ply tyres. Thus, higher capital requirementswill help protect margins from upward bound input costs, as the businessmodel evolves bearing in mind final RoEs rather than margins. With the sectorset for a structural shift and apparent pricing flexibility, it will result in animprovement in RoCE and RoE of the tyre manufacturers going forward.