aka, make money from baring your soul.

1. Social: @MrAsquith
Why your personality is
your entrepreneurial
secret weapon.
(aka. make money from baring your soul)
Mark Asquith
@MrAsquith

3. Social: @MrAsquith
hacksawstudio.com

7. Social: @MrAsquith
THE UK’S #1
SMALL BUSINESS
PODCAST
excellence-expected.com
HELPING PEOPLE
IN SMALL
BUSINESS EXCEL

8. Social: @MrAsquith
DEFINE.

9. Social: @MrAsquith
aka: you’re a real person, who
cares enough to justify someone
giving you their money.
Content: Your Gateway to
Peoples’ Hearts (& Wallets!)

10. Social: @MrAsquith
11th September 2015
1 email.
£27,532.00
sales generated.
180 targeted subscribers.
74% open rate.

11. Social: @MrAsquith
“LOOK AT ME”
aka outbound marketing

12. –Napoleon Hill
“You give before you get.”

13. Social: @MrAsquith
CHALLENGE.

14. Social: @MrAsquith
Get real.

15. Social: @MrAsquith
U.S.P.

16. Social: @MrAsquith
You.S.P.

17. (they trust)
“People buy from people.”

18. Social: @MrAsquith
WHAT ABOUT
REAL LIFE?

19. Social: @MrAsquith
BECOME THE
“TRUSTED GUIDE”

20. Social: @MrAsquith
CONTENT MARKETING
DOESN’T EXIST

21. Social: @MrAsquith
Inbound marketing
delivers 54% more leads
than traditional marketing
kapost.com/content-marketing-facts

22. Social: @MrAsquith
INBOUND MARKETING:
A MINDSET

23. Social: @MrAsquith
SUCCESSFUL
MARKETING = CONTENT

24. Social: @MrAsquith
MYTHS

25. Social: @MrAsquith
MISTAKES

26. Social: @MrAsquith
EXCUSES

27. Social: @MrAsquith
REAL REASONS

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SOUND FAMILIAR?

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PERSONAL BRAND
Like it or not… you already have one.

30. Social: @MrAsquith
OWN IT!

33. Social: @MrAsquith
Why?
1 email.
£27,532.00
sales generated.
180 targeted subscribers.
74% open rate.

35. Social: @MrAsquith

37. Social: @MrAsquith
CONSISTENT VALUE

38. –Maya Angelou
“I've learned that people will forget what you
said, people will forget what you did, but people
will never forget how you made them feel.”

39. Social: @MrAsquith

40. Social: @MrAsquith
CONQUER.

41. –Albert Einstein
“Try not to become a man of success, but rather
try to become a man of value.”

42. Social: @MrAsquith
CREATE CONTENT THAT
SOLVES USERS’ PROBLEMS

43. Social: @MrAsquith
The 4 “P”s of marketing.
Adios.
• Product
• Price
• Place
• Promotion
• Solution
• Value
• People
• Conversation

44. Social: @MrAsquith
Action:
find your hot dog moment
• Do things that don’t scale!
• Get to know your prospects. Treat them as friends. Really.
• Be present. Be consistent. Be you. Tell your stories.
• Find your niche.
• Create a content schedule that works for you.
• Start!

45. Social: @MrAsquith
The formula for unleashing your personality
to increase your bottom line:
Content + Personality + Consistency
= Trust
= £££

46. Social: @MrAsquith
@MrAsquith
Cheers
(this is me saying thanks, not an instruction to you…)
excellence-expected.com