This document discusses traditional marketing versus modern marketing and provides recommendations for target customer segments. It identifies two main target segments - B2B and Marketer Mary. B2B customers have greater value, long-term relationships, and the lowest churn rates. Within B2B, Owner Ollies accounts for 73% of total customers and 56% have less than 25 employees, requiring only basic tools. Owner Ollies also have lower churn rates. The document recommends focusing on B2B and Owner Ollies segments as they provide higher lifetime value and lower customer acquisition costs.

2. Subham Kumar Ghosh

7. SEO,
Social Media,
Viral Video,
Blogging,
Freemium Trails
Telemarketing,
Direct Mail,
Email Blasts,
Print/ Radio Ads
Paid Search
Modern-Attractive
Traditional-Calling
Traditional Marketing Vs Modern Marketing

8. Products of
Hubspot

9. Marketer
Mary
B2BB2C
Owner
Ollie
• Owners Ollie-68%
1-25 Employees
• Objective: Generate
More leads (SEO)
• Marketer Mary-31%
• 25-100 employees
• Web consultants
• Analytics and
reports
The Target Segments

10. B2B SEGMENT
• B2B greater value
• Long Term
Relationship
• B2B least churn rate
• 68% of the current
customer
OWNER OLLIES
• 73 percent of the
total customers
• 56% -B<25 category
where only basic
tools required
• Lesser churn rates -
CMS
• Acquisition cost is
1/5th of MM
MARKETER MARY
• Have lesser churn
rates
• Increased lifetime
value
• Wide range of
Hubspot products.
Recommendations on Target Segments