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HUBSPOT
HUBSPOT
HUBSPOT
MARKETING
MARKETING
MARKETING
WHAT IS HUBSPOT
MARKETING?
HubSpot Marketing is
Inbound Marketing, Sales,
and Customer Service
Software that helps
businesses attract visitors,
convert leads, and close
customers.
HUBSPOT
METHODOLOGY
Hubspot Methodology seeks to
solve consumer problems by
creating valuable content and
tailored experiences.
It meets specific needs and wants
through
relevant resources, such as blogs,
social media, ebooks, guides,
emails, and more.
ENGAGE
DELIGHT
ATTRACT
Grab the attention of the right people by
deploying content and conversations that frame
you as a trusted advisor worthy of engagement.
Align insights and solutions with customer pain
points, with the ultimate goal of getting them to
buy from you.
Maintain a connection through helpful support,
empowering customers to remain satisfied with
their purchase.
3 MAIN OBJECTIVES OF
HUBSPOT MARKETING
Creation of
Content
Seo Strategy
Inbound Sales
Calls
Solution
Selling
Chatbots and
Surveys
HUBSPOT MARKETING
STRATEGY
CREATION OF
CONTENT
Content creation is the process of generating topic ideas that appeal to your buyer persona,
creating written or visual content around those ideas, and making that information accessible
to your audience as a blog, video, infographic, or other content formats
SEO STRATEGY
An SEO strategy is a process of organizing a website’s
content by topic to improve the likelihood of appearing
in search results. Essentially, it is the process you follow
in order to maximize the opportunity to gain organic
traffic from search engines.
INBOUND CALLS
Inbound calls are phone calls made
to a company's customer service or
support team and are initiated by
the customer.
These calls are typically fielded by
the organization's call center or
help desk which then handles the
consumer's complaint or request.
SOLUTION
SELLING
Company Statement
Key Products and Services
Company History
Key People
Market Analysis
Customer Profile
Future Plans
Solution selling is a sales methodology
where a salesperson holistically considers
a prospect's needs, so they can
recommend specific products or services
that will best accommodate their
individual problems and concerns.
CHATBOTS &
SURVEYS
A chatbot can be
defined as an AI-
based computer
program that
simulates human
conversations.
Chatbots and
surveys can get
customer feedback
and glean
invaluable insights
to help you improve
processes
BENEFITS OF
HUBSPOT
MARKETING
It's an All-in-One platform to
upgrade your busines
It's got an integrated CRM
It boosts lead tracking and
conversions
It makes SEO easy
It helps you keep up your content
creation
CONTACT US
+91 9611361147
www.nidmindia.com

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HUBSPOT MARKETING (1).pdf

  • 2. WHAT IS HUBSPOT MARKETING? HubSpot Marketing is Inbound Marketing, Sales, and Customer Service Software that helps businesses attract visitors, convert leads, and close customers.
  • 3. HUBSPOT METHODOLOGY Hubspot Methodology seeks to solve consumer problems by creating valuable content and tailored experiences. It meets specific needs and wants through relevant resources, such as blogs, social media, ebooks, guides, emails, and more.
  • 4. ENGAGE DELIGHT ATTRACT Grab the attention of the right people by deploying content and conversations that frame you as a trusted advisor worthy of engagement. Align insights and solutions with customer pain points, with the ultimate goal of getting them to buy from you. Maintain a connection through helpful support, empowering customers to remain satisfied with their purchase. 3 MAIN OBJECTIVES OF HUBSPOT MARKETING
  • 5. Creation of Content Seo Strategy Inbound Sales Calls Solution Selling Chatbots and Surveys HUBSPOT MARKETING STRATEGY
  • 6. CREATION OF CONTENT Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other content formats
  • 7. SEO STRATEGY An SEO strategy is a process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.
  • 8. INBOUND CALLS Inbound calls are phone calls made to a company's customer service or support team and are initiated by the customer. These calls are typically fielded by the organization's call center or help desk which then handles the consumer's complaint or request.
  • 9. SOLUTION SELLING Company Statement Key Products and Services Company History Key People Market Analysis Customer Profile Future Plans Solution selling is a sales methodology where a salesperson holistically considers a prospect's needs, so they can recommend specific products or services that will best accommodate their individual problems and concerns.
  • 10. CHATBOTS & SURVEYS A chatbot can be defined as an AI- based computer program that simulates human conversations. Chatbots and surveys can get customer feedback and glean invaluable insights to help you improve processes
  • 11. BENEFITS OF HUBSPOT MARKETING It's an All-in-One platform to upgrade your busines It's got an integrated CRM It boosts lead tracking and conversions It makes SEO easy It helps you keep up your content creation