2. ABOUT
YAHOO is an American multinational Internet corporation
headquartered in Sunnyvale , California ,U S A.
It was founded in January 1994 by Jerry yang and David Filo, who
were Electrical Engineering graduate students when they created a
website named "Jerry and David's Guide to the World Wide
Web".
Name later changed to Yahoo, which stands for "Yet Another
Hierarchical Officious Oracle”
3. It is globally known for its Web portal, search
engine Yahoo! Search, and related services,
including Yahoo! Directory, Yahoo! Mail, Yahoo!
News, Yahoo! Finance, Yahoo! Groups, Yahoo!
Answers, advertising, online mapping, video
sharing, fantasy sports and its social media
website
In April 1994, “Jerry and David's
Guide to the World Wide Web”
was renamed "Yahoo!“.
The yahoo.com domain was
created on January 18, 1995.
4. GROWTH
Yahoo grew rapidly throughout the 1990s.
Yahoo added a web portal. By 1998, Yahoo! was the most
popular starting point for web users.
In 2000, Yahoo began using Google for search.
In response to Google's Gmail, Yahoo began to offer
unlimited email storage in 2007.
In 2011, Yahoo had a market
capitalization of US$22.24 billion.
5. On May 20,2013 the company announced the acquisition
of Tumblr officially.
On August 2, 2013, Yahoo Inc. announced the acquisition
of social Web browser concern RockMelt
During July 2013 more people in the U.S. visited Yahoo
Web sites during the month in comparison to
Google Web sites
On March 12, 2014, Yahoo officially
announced its partnership with Yelp Inc
6. Acquisitions
Yahoo's first acquisition was
the purchase of Net Controls, a
web search engine company,
in September 1997 for
US$1.4 million.
The derived yahoo product
from this acquisition was
Yahoo search.
7. Most of the companies
acquired by Yahoo are
based in the United States;
78 of the companies are
from the United States,
and 15 are based of other
foreign country.
As of July 2014, Yahoo
has acquired 106 companies
and some of them resulted into yahoo products.
Yahoo mail from xoobit(webmail application) .
9. The latest company that yahoo acquired is FLURRY
It was acquired on July 21, 2014
In February 2008, Microsoft Corporation made an
unsolicited bid to acquire Yahoo for US$44.6 billion.
Yahoo formally rejected the bid, claiming that it
"substantially undervalues" the company and was not
in the interest of its shareholders
10. HOW YAHOO MAKES MONEY
Yahoo! offers services to other
the Web site companies.
>pay Yahoo!< to post adds<
When you click on an add,
somehow the company measures this, the company pays Yahoo!
money.
More money made on the product
is relatively related to the popularity
of the host of the Ads.
11. REVENUE MODEL
About 88% of revenues came from marketing services. The largest
segment of it was from search advertising, where advertisers bid
for search terms to display their ads on the search results; on average
Yahoo makes 2.5 cents to 3 cents from each search.
Other ways of income are-
• yahoo auction which is currently offering services to only three
countries-hongkong , Japan ,Taiwan .Yahoo set up this service to compete
with eBay.
• Yahoo shopping
12. PRODUCTS AND SERVICES
communication
Yahoo mail
Yahoo messenger
Commerce
Yahoo shopping
Yahoo travel
Small business
Yahoo web hosting
Advertising
13. PARTNERSHIPS
Yahoo developed partnerships with broadband providers such
as AT&T Inc., Verizon Communications, Rogers
Communications and British Telecom, offering a range of free
and premium Yahoo content and services to subscribers.
Other some of the partners of yahoo are-
• Yelp
• AVG
• CMU(Carnegie Mellon University)-cmu partners with yahoo $10
million machine learning initiative.
15. FINANCIAL DATA
Financial data(in US$ millions)
Year 2003 2004 2005 2006 2007 2008 2009 2010 2011
SALES 1,625 3,574 5,258 6,426 6,969 7,208 6,460 6,324 4,984
EBITDA 453 1,000 1,505 1,066
NET RESULT 238 840 1,896 751 660 424 597 1,231
STAFF 5,500 7,600 9,800 11,400 13,900 13,200 14,100
In 2013 yahoo announces its earnings as:
$1.13 billion revenue and $137 million income
In 2014 yahoo Net income was $7.52 billion and the
Revenue $4.61 billion and 11000 employee
16. FUTURE STRATEGY
Marissa Mayer current CEO of yahoo outlined Yahoo's guiding strategy:
The goal is to become something users
touch every day.
Yahoo will focus more. To paraphrase: "Do more of what we're good at and
less of what we're not."
Yahoo will be partner friendly.
Yahoo will be strong in mobile by 2016.
17. Projects will only be green-lit if they can scale to 100 million users
or $100 million in revenue.
Yahoo will move faster, giving employees more deadlines,
ownership, resources, and tools.
Mayer said Yahoo will nurture talent through "the Four Cs."
They are:
• Culture
• Company goals
• Calibration
• Compensation.
18. SWOT ANALYSIS
Strengths
• Social media interconnectivity
• Products and services
• Portal website
• Yahoo has a strong Brand Name
Weakness
• Weak search technology
• Most of the services provided by yahoo are unknown in the internet space
19. Opportunities
• Increment in mobile users
• Yahoo purchased flicker
• Partnership with MLB and VISA
Threats
• Google
• Increment in competitors
• Facebook and my space is more used for advertisement
