This document discusses a case study on consumer behavior and the factors that influence women's buying decisions in Nagaland, India. It analyzes how cultural, social, personal, and psychological factors affect consumption. Research was conducted through random sampling of 300 women from 3 districts, examining how women influence purchases of refrigerators, TVs, washing machines, and cars. The results found that needs, comfort, convenience, social status, and time savings were the most influential factors. To better market to these consumers, the document recommends establishing new retail outlets, providing installment payment plans, and ensuring comfort, convenience, and reliable information from retailers.

1. CONSUMER BEHAVIOUR-
CASE STUDY
SATYA,SUBH
AM

2. BUYING BEHAVIOUR EFFECTED BY-
 CULTURAL FACTORS
 SOCIAL FACTORS
 PERSONAL FACTORS
 PSYCHOLOGICAL FACTORS

3. NAGALAND SCENERIO IN CASE OF WOMENS
 AGAINST TRADITIONAL PERCEPTION IT GIVES SPECIAL CARE TO WOMEN
 LITERACY RATE INCREASED
 INCREASED SEX RATIO
 ENTERPRENEURSHIP
 HEALTH CARE IS ALSO INCREASED

4. OBJECTIVE
 HOW BUYING DECISION EFFECTED BY WOMEN
 WHAT ARE THE FACTORS
 WHAT MARKETING MIX REQUIRED TO SELL THE PRODUCT

5. RESEARCH
 RANDOM SAMPLING IS DONE(300)
 CONSUMER FROM 3 DISTRICTS TAKEN OUT OF 14
 THE SAMPLING INCLUDE MARRIED WOMEN BETWEEN 15-60 AGE
 DIFFERENT SOCIO-ECONOMICAL PEOPLE HAS TAKEN
 STUDY FOR THE 4 PRODUCTS SUCH AS REFRIGERATOR ,TELIVISION,WASHING MACHINE AND 4
WHEELER IS DONE.
 PURCHASE FOR ALL THESE THING WOMEN INFLUENCE IS CONSIDERED.

6. RESULTS FOR THE RESESARCH ON
CONSUMER DURABLES
 NEED-76%
 COMFORT & CONVINIENCE-43%
 SOCIAL STATUS-33.33%
 TIME SAVING-32%
 MAINTANACE FOR AUTONOMY-28%
 INCREASING ASSETS-27%
 GAINING KNOWLEDGE-26%
 AVOIDING UNNECCESARY EXPENDITURE-26%

7. RESEARCH DATA

8. SOLUTION
 ESTABLISHMENT OF NEW OUTLETS WITH GIANT DISTRIBUTION AND MARKETING CHANNEL
 COMFORT AND CONVINIENCE SHOULD BE THERE.
 FACILITATE WITH INSTALLAMENT SYSTEM.
 RETAILER MAY ASSIST CONSUMERS HONESTLY AND GIVE RELIABLE INFORMATION.

9. CONCLUSION
 FOR EXPENSIVE AND COMPLEX PURCHASES COMPARATIVELY BUYING DECISION OF CONSUMER
VARIES.INVOELMENT IS ALWAYS MATTER ALSO THE ADVERTISEMENT, PREVIOUS KNOWLED
,RECOMONDATION ETC.

10. THANK YOU