E-Commerce B2B Strategies and Approaches

1. E-Commerce
B2B Strategies

2. 1. CRM Tools

3. What is HubSpot?
• HubSpot is a Customer Relationship Management (CRM) platform.
• It provides tools for marketing, sales, customer service, and
operations.
• Helps businesses attract, engage, and delight customers.

4. Key Features of HubSpot
• CRM: Centralized system for managing customer data and
interactions.
• Marketing Hub: Tools for email marketing, social media, SEO, content
management, and marketing automation.
• Sales Hub: Email tracking, meeting scheduling, and pipeline
management.
• Service Hub: Customer support tools, including ticketing, live chat,
and knowledge base.
• Operations Hub: Data integration, synchronization, and automation.

5. Why Businesses Use HubSpot
• Centralized Data Management: All customer information in one place
for easy access.
• Automation and Efficiency: Automates repetitive tasks like follow-ups
and lead nurturing.
• Data-Driven Decisions: Analytics and reporting for tracking
performance and understanding customer behavior.
• Scalability: Grows with the business, offering advanced tools for
larger teams.

6. HubSpot and Inbound Marketing
• What is Inbound Marketing?
• Strategy focused on attracting customers through valuable content.
• Opposite of outbound marketing (direct advertising).
• HubSpot as an Inbound Marketing Tool:
• Helps create and promote content to attract the right audience.
• Tools for SEO, blogging, social media, and content promotion.

7. Real-World Examples of HubSpot in Action
• Marketing Example: Create a blog, optimize it for SEO, and automate
email campaigns.
• Sales Example: Tracks every interaction with potential customers,
from website visits to purchase.
• Service Example: Uses live chat to handle customer questions and
manage support tickets in a central system.