The document discusses problems and solutions for HTC as a mobile phone company. Key problems included high R&D costs, high pricing, a lesser known brand, and focusing on the high-end "prosumer" market. Solutions proposed lowering R&D costs, introducing their own brand earlier, segmenting their market better, and increasing product lifecycles. Best practices highlighted how HTC innovated through collaboration and was first to introduce touch technology and full-color displays on pocket PCs.

4. Problems in the case
•High cost of R& D.
•High pricing.
•Late entrant as an own brand.
•Lesser known brand name.
•HTC focused on the high end “ prosumer”
market.
•Average product lifecycle were kept around 3
quarters.
•Warranty risk.
•Lack of App store.

5. Solutions for the case
•R& D cost should be reduced to at least 3% of the revenue.
•It should had introduced it’ s own brand earlier while it
entered in ODM business in early 2000.
•HTC was focusing on the “ prosumer” market, instead it
should have segmented it’ s market appropriately according to
it’ s product.
•Average product life cycle should be increased to at least five
quarter’ s and reduce warranty risk.
•HTC should develop it’ s own Apps Store.

6. Best practices
• Innovation through collaboration.
•Introduced “ touch technology” first in the
world.
•HTC chose the right strategy that transferring
itself from a successful ODM to a successful
mobile company with brand.
•1st introduced to produce pocket PC with full
color display.

7. PRESENTED BY
• DEEPAK GAUTAM
• AMOL
• ANUPAM TRIPATHI
• JEET SINGH
• RISHABH
• DIVYA PRAKASH
• DHARMIK OJHA
• ASHISH CHANDRA
• VINAY
• ABHISHEK SOMANI

8. THANK YOU