Samsung Canada faced challenges in redefining its brand as a premium consumer brand in Canada. It conducted a SWOT analysis and considered increasing its promotional budget. However, the document recommends that Samsung focus on improving its customer service by enhancing its helpline, reducing wait times, providing temporary replacement products during repairs, and informing customers about repair timelines. This focus on excellent customer satisfaction and service will help Samsung build brand loyalty and redefine itself as a premium brand through positive word-of-mouth without changing its product lines, prices, or distribution strategies.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung Electronics Group 7 Strategic Management Case Study Samuel Krushniskysleekdude
Samsung has several competitive advantages over potential Chinese competitors seeking to enter the semiconductor market, including its technological leadership, large investments in R&D, diverse product portfolio, strong brand, and efficient production processes. However, Chinese companies may achieve cost advantages from lower costs, government subsidies, and access to engineering talent. Samsung can withstand this threat by continuing to innovate, customizing products, investing in people through merit-based hiring and incentives, and considering strategies like focusing on niche markets or acquiring new entrants.
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Samsung Electronics is a South Korean electronics company and the flagship subsidiary of Samsung Group. It conducts SWOT analysis which reveals its main strengths are strong brand loyalty, market position, and supplier relationships, while weaknesses include strong competition and need for improved marketing. Opportunities include favorable economic conditions and technological advances. Main threats are frequent legislation changes and high industry innovation. The document discusses Samsung's segmentation, targeting, positioning, and marketing mix strategies. It focuses on maintaining leadership in the TV and other consumer electronics markets through continuous innovation.
Samsung Electronics has come a long way since it was founded in 1969. Through [1] increasing investments in R&D and product design, [2] globalizing its R&D network, and [3] adopting innovative strategies focused on customers, Samsung has transformed itself from an agricultural exporter to a global leader in consumer electronics. However, with stiff competition in the industry, Samsung will need to carefully manage its R&D costs and continue innovating to stay ahead.
Samsung is a South Korean multinational electronics company founded in 1938. It has grown to be a global leader in electronics, with over 285 offices in 67 countries. Samsung has a vision of inspiring the world and creating the future through new technologies, innovative products, and creative solutions. It aims to achieve $400 billion in revenue and become a top five global brand by 2020. Samsung has been successful due to its focus on innovation, quality products, and strong leadership.
This document contains a case study summary for a class on strategic management. It discusses Samsung's history and strategy, including how it moved from competing on price to developing its own capabilities in manufacturing and software. It struggled financially in 1997 when relying only on lower-priced products using others' technology. Samsung reoriented its strategy by focusing on innovation, working closely with retailers, and changing to a merit-based advancement system. The document also provides an overview of Samsung's vision, mission, business highlights, products, marketing strategies, and recommendations for developing products to meet needs in parts of Africa.
Samsung Electronics Group 7 Strategic Management Case Study Samuel Krushniskysleekdude
Samsung has several competitive advantages over potential Chinese competitors seeking to enter the semiconductor market, including its technological leadership, large investments in R&D, diverse product portfolio, strong brand, and efficient production processes. However, Chinese companies may achieve cost advantages from lower costs, government subsidies, and access to engineering talent. Samsung can withstand this threat by continuing to innovate, customizing products, investing in people through merit-based hiring and incentives, and considering strategies like focusing on niche markets or acquiring new entrants.
Samsung Electronics was founded in 1969 in South Korea and has since become a global leader in electronics manufacturing. It is the world's largest manufacturer of semiconductors, LCD displays, mobile phones, and memory chips. Samsung invests heavily in research and development, spending around $5 billion annually to develop innovative new products and technologies. This focus on innovation, along with a wide range of consumer electronics products, has made Samsung one of the most valuable brands in the world.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Samsung Electronics is a South Korean electronics company and the flagship subsidiary of Samsung Group. It conducts SWOT analysis which reveals its main strengths are strong brand loyalty, market position, and supplier relationships, while weaknesses include strong competition and need for improved marketing. Opportunities include favorable economic conditions and technological advances. Main threats are frequent legislation changes and high industry innovation. The document discusses Samsung's segmentation, targeting, positioning, and marketing mix strategies. It focuses on maintaining leadership in the TV and other consumer electronics markets through continuous innovation.
Samsung Electronics has come a long way since it was founded in 1969. Through [1] increasing investments in R&D and product design, [2] globalizing its R&D network, and [3] adopting innovative strategies focused on customers, Samsung has transformed itself from an agricultural exporter to a global leader in consumer electronics. However, with stiff competition in the industry, Samsung will need to carefully manage its R&D costs and continue innovating to stay ahead.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung is a South Korean multinational conglomerate company headquartered in Seoul. It comprises numerous subsidiaries across various industries including electronics, engineering, shipbuilding, and construction. Notable subsidiaries include Samsung Electronics, Samsung Heavy Industries, and Samsung Life Insurance. Samsung was founded in 1938 as a trading company and has since diversified and globalized, with mobile phones and semiconductors now being its most important sources of income. The company emphasizes total quality management through techniques like Six Sigma and customer satisfaction surveys to ensure high product quality.
This document discusses the history and strategies of Samsung Electronics. It summarizes that Samsung started in semiconductors and wafer production, growing significantly through acquisitions and developing 8-inch wafer technology. Though it faced industry crises, Samsung survived through competency and branding. Its low-cost strategy achieved large market share in DRAM. Going forward, Samsung aims to strengthen its brand and focus on differentiated flash memory while preparing for Chinese competition through global expansion and continued R&D investment.
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
This document provides information about Samsung, including:
1. Samsung is a South Korean multinational electronics company founded in 1938 that operates in 80 countries with over 307,000 employees.
2. Samsung has a diversified product portfolio and invests heavily in research and development, with over 42,000 employees working in R&D.
3. The document outlines Samsung's current operations strategy, which focuses on R&D, procurement, manufacturing, logistics, sales, and after service. It also provides recommendations to help Samsung improve, such as focusing on quality over variety.
This document analyzes Samsung's electronics business using various frameworks like Porter's Five Forces and its value chain. It finds that Samsung has medium supplier power and buyer power but high barriers to entry due to large capital requirements. It has a competitive advantage from large investments in R&D and manufacturing facilities. However, it faces challenges from growing competition in China which provides government support to domestic companies.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
This presentation presents everything about Samsung company. Samsung history, SWOT analysis, Porter's 6 force analysis, Samsung future, Samsung performance, Samsung competitors, Apple vs Samsung, Samsung mobile market and everything about Samsung.
Samsung aims to become one of the top 10 most valuable brands globally by 2005. Currently ranked 25th with a brand value of $10.8 billion, the company recognizes it needs a formal marketing strategy to connect its vision to growth. A SWOT analysis identified strengths in vertical integration and innovation, but also weaknesses in brand image and ineffective marketing. Two alternatives were proposed: maintaining the status quo of product-driven approach, or rethinking marketing for a customer-driven approach. The recommendation is to rethink marketing through strategic initiatives to build brand equity, evaluate brand elements, and improve customer relationships. This will help elevate Samsung's brand and increase customer loyalty to reach its goal.
Samsung is a large South Korean multinational electronics company founded in 1938. It trades publicly on the Korean stock exchanges and London Stock Exchange and has its headquarters in Suwon, South Korea. Samsung started as a small trading company and has grown to be a global leader in electronics, generating over $200 billion in annual revenue from products like smartphones, memory chips, and home appliances. The company has expanded beyond electronics into areas like shipbuilding, construction, and insurance.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Lee Byung-chul founded Samsung in 1938 as a small trading company in Korea. It has since grown to be a massive, global technology conglomerate headquartered in Seoul. Samsung produces a wide range of consumer electronics, components, and other products, and is best known for its smartphones, memory chips, and displays. It has become the world's largest memory chip and smartphone manufacturer, as well as a major producer of televisions and home appliances.
Apple Inc. is a major technology company with $65.23 billion in revenue and 49,400 employees. It designs consumer electronics like the iPhone, iPad, and Mac computers. This case study evaluates Apple's strategy using Porter's 5 Forces, SWOT analysis, and examining its value chain and life cycle. It recommends Apple expand into new regions and widen its marketing to achieve its vision of being the world's most admired company.
Samsung is a South Korean multinational conglomerate company headquartered in Seoul. It has diversified business lines including electronics, trade, and financial services. In electronics, Samsung is a global leader in smartphones, TVs, displays, home appliances, and semiconductors. It has a strong focus on R&D and innovation, employing over 369,000 people worldwide. Samsung leverages its scale and vertical integration and pursues an aggressive growth strategy across its product lines to maintain its position as one of the largest technology companies globally.
Samsung was founded in 1938 in Korea and initially traded dried fish and vegetables. It has since expanded into many industries including electronics, machinery, chemicals and financial services. Samsung Electronics, established in 1969, is now a global leader in mobile phones, TVs, displays and semiconductors. Through innovation, partnerships, pricing strategies and a large R&D budget, Samsung has become one of the largest multinational conglomerates in the world.
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
Samsung is a South Korean multinational conglomerate company headquartered in Seoul. It comprises numerous subsidiaries across various industries including electronics, engineering, shipbuilding, and construction. Notable subsidiaries include Samsung Electronics, Samsung Heavy Industries, and Samsung Life Insurance. Samsung was founded in 1938 as a trading company and has since diversified and globalized, with mobile phones and semiconductors now being its most important sources of income. The company emphasizes total quality management through techniques like Six Sigma and customer satisfaction surveys to ensure high product quality.
This document discusses the history and strategies of Samsung Electronics. It summarizes that Samsung started in semiconductors and wafer production, growing significantly through acquisitions and developing 8-inch wafer technology. Though it faced industry crises, Samsung survived through competency and branding. Its low-cost strategy achieved large market share in DRAM. Going forward, Samsung aims to strengthen its brand and focus on differentiated flash memory while preparing for Chinese competition through global expansion and continued R&D investment.
Case study: The Rise and Fall of Nokia By by Juan Alcacer, Tarun Khanna and Christine Snively.
Nokia provides telecommunications network equipment and services.
It was world’s leading manufacturer of mobile telephone handsets.
BUT Had to sale it’s assets to the Microsoft for $7.2 billion.
The sale marked as “sad ending to Nokia”.
Samsung Electronic Company underwent a corporate turnaround after 1999 led by Kim who became head of global marketing. Key strategies included heavy investment in R&D, innovation, customization, and reallocating marketing budgets. Between 1998-2003, $36 billion was invested in new chip factories and LCD panels. Samsung became the top investor in semiconductors, surpassing Intel in 2005. Marketing efforts increased through sponsorship activities and emphasizing their broad product portfolio. Under Kim's leadership, Samsung shifted from being seen as a cheap OEM to a high-value brand known for innovation.
Sales and distribution management of Samsung and LG.Vijayant Khurana
This presentation is about Sales and Distribution Management of companies, inside this presentation sales and distribution management system of Samsung and Lg is depicted briefly.
This could help in understanding Sales and Distribution Management easily with brief definitions.
Samsung was founded in 1938 and initially operated as a trading company. It has since diversified and is now a multinational conglomerate with interests in electronics, engineering, shipbuilding, and more. Samsung Electronics is the flagship subsidiary and is the world's largest information technology company, focusing on areas like digital media, semiconductors, telecommunications, and LCD appliances. The company is known for innovating new product categories like phablets and smartwatches, and for its marketing strategies that emphasize accessibility and enhancing people's lives through technology.
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
It is a descriptive presentation of Sony's marketing strategies. All you need to know about the strategies of Sony corporation is here in this small presentation.
Samsung Electronics was founded in 1938 in South Korea. It has since grown to become a global leader in consumer electronics, telecommunications, and semiconductors. Some of its major products include smartphones, televisions, home appliances, and memory chips. Samsung has transformed from a cheap OEM manufacturer to a high-value brand through innovation and new marketing strategies. It aims to continue developing innovative technologies and exploring new areas like healthcare and biotechnology to remain a trusted market leader.
This document provides information about Samsung, including:
1. Samsung is a South Korean multinational electronics company founded in 1938 that operates in 80 countries with over 307,000 employees.
2. Samsung has a diversified product portfolio and invests heavily in research and development, with over 42,000 employees working in R&D.
3. The document outlines Samsung's current operations strategy, which focuses on R&D, procurement, manufacturing, logistics, sales, and after service. It also provides recommendations to help Samsung improve, such as focusing on quality over variety.
This document analyzes Samsung's electronics business using various frameworks like Porter's Five Forces and its value chain. It finds that Samsung has medium supplier power and buyer power but high barriers to entry due to large capital requirements. It has a competitive advantage from large investments in R&D and manufacturing facilities. However, it faces challenges from growing competition in China which provides government support to domestic companies.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
This presentation presents everything about Samsung company. Samsung history, SWOT analysis, Porter's 6 force analysis, Samsung future, Samsung performance, Samsung competitors, Apple vs Samsung, Samsung mobile market and everything about Samsung.
Samsung aims to become one of the top 10 most valuable brands globally by 2005. Currently ranked 25th with a brand value of $10.8 billion, the company recognizes it needs a formal marketing strategy to connect its vision to growth. A SWOT analysis identified strengths in vertical integration and innovation, but also weaknesses in brand image and ineffective marketing. Two alternatives were proposed: maintaining the status quo of product-driven approach, or rethinking marketing for a customer-driven approach. The recommendation is to rethink marketing through strategic initiatives to build brand equity, evaluate brand elements, and improve customer relationships. This will help elevate Samsung's brand and increase customer loyalty to reach its goal.
Samsung is a large South Korean multinational electronics company founded in 1938. It trades publicly on the Korean stock exchanges and London Stock Exchange and has its headquarters in Suwon, South Korea. Samsung started as a small trading company and has grown to be a global leader in electronics, generating over $200 billion in annual revenue from products like smartphones, memory chips, and home appliances. The company has expanded beyond electronics into areas like shipbuilding, construction, and insurance.
Distribution channel of Samsung - Presented at XIMBSomak Ghosh
Distribution channel followed by Samsung in a major Indian city, Bhubaneswar.
The presentation has its own kick ass moments, with its funny disclaimers and ludicrous taglines.
A few concepts, like the demurrage costs, space-revenue trade offs are introduced.
The distribution channel, the second P of marketing, is a crucial factor in the delivery of the created value.
Lee Byung-chul founded Samsung in 1938 as a small trading company in Korea. It has since grown to be a massive, global technology conglomerate headquartered in Seoul. Samsung produces a wide range of consumer electronics, components, and other products, and is best known for its smartphones, memory chips, and displays. It has become the world's largest memory chip and smartphone manufacturer, as well as a major producer of televisions and home appliances.
Apple Inc. is a major technology company with $65.23 billion in revenue and 49,400 employees. It designs consumer electronics like the iPhone, iPad, and Mac computers. This case study evaluates Apple's strategy using Porter's 5 Forces, SWOT analysis, and examining its value chain and life cycle. It recommends Apple expand into new regions and widen its marketing to achieve its vision of being the world's most admired company.
Samsung is a South Korean multinational conglomerate company headquartered in Seoul. It has diversified business lines including electronics, trade, and financial services. In electronics, Samsung is a global leader in smartphones, TVs, displays, home appliances, and semiconductors. It has a strong focus on R&D and innovation, employing over 369,000 people worldwide. Samsung leverages its scale and vertical integration and pursues an aggressive growth strategy across its product lines to maintain its position as one of the largest technology companies globally.
Samsung was founded in 1938 in Korea and initially traded dried fish and vegetables. It has since expanded into many industries including electronics, machinery, chemicals and financial services. Samsung Electronics, established in 1969, is now a global leader in mobile phones, TVs, displays and semiconductors. Through innovation, partnerships, pricing strategies and a large R&D budget, Samsung has become one of the largest multinational conglomerates in the world.
Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels.
The study shows the development on the Apple Inc. mission& vision and the strategic objectives over time.
CNL Software PSIM Presentation Case Study - IBM UK - Corporate SecurityAdlan Hussain
IBM implemented a centralized physical security system across its 26 UK locations to improve visibility of threats, reduce costs, and ensure consistent security levels. It selected CNL Software's IPSecurityCenter, which integrated over 700 existing security devices into a single platform. This allowed IBM to centralize monitoring and control, generate automated reports, and schedule routine tasks, resulting in reduced risks, increased efficiency, and cost savings within 18 months.
The document discusses dcVAST's implementation of a private storage cloud and future cloud computing infrastructure with Huawei solutions. Specifically, it summarizes that (1) dcVAST chose Huawei to build a high-performance private storage solution to meet its needs for server-based cloud storage and disaster recovery, (2) Huawei's solutions met dcVAST's criteria better than other vendors due to integration and lower costs, and (3) dcVAST can now provide private storage clouds to customers and plans to further expand into cloud computing using the full Huawei cloud stack in the future.
Consolidated Contractors Company (CCC), a large global construction firm, implemented IBM Maximo asset management software to gain visibility into equipment performance and costs. This enabled CCC to better utilize resources, reduce maintenance costs, and implement predictive maintenance. As a result, CCC achieved over $15 million in annual savings through lower expenditure per asset and reduced project delays.
Intel Corporation needed a way to track information on their large sales force and customers/resellers across various regions more effectively. Their existing system was no longer sufficient. SOD Technologies developed a mobile application to automate previously manual processes, facilitate data sharing between salespeople and administrators, and provide key functionality like a point calculator to help salespeople showcase deals. The application integrated sales, marketing and customer data to provide more comprehensive management information and informed decision making for administrators. It also enabled alerts, comments, reports and admin control of marketing content to streamline communication and monitoring.
Huawei is a Chinese technology company that has grown rapidly since its founding in 1987 to become a world leader in telecommunications equipment and services. It has a presence in over 140 countries and serves over a third of the global population. However, Huawei has also faced significant controversy and has been blocked from various network infrastructure projects due to concerns about its ties to the Chinese government. While very successful, Huawei aims to challenge Samsung and Apple's dominance in the smartphone market.
Plan estrategico institucional fie 2012 2016 1juan rios vilca
Este documento presenta el Plan Estratégico 2012-2016 de la Escuela Profesional de Ingeniería Económica de la Universidad Nacional del Altiplano. El plan analiza la situación actual de la escuela e identifica sus fortalezas, debilidades, oportunidades y amenazas. Establece objetivos estratégicos a mediano plazo, líneas de investigación, estrategias, proyectos prioritarios y una propuesta académica para mejorar la formación, investigación e impacto social de la escuela.
This document discusses effective marketing strategies during an economic downturn. It provides evidence from various studies that companies who maintain or increase advertising spending during a recession tend to perform better in the long run. The document also discusses Dell as an example of a company that grew significantly during a recession by delivering product innovation, expanding into new markets, and heavily investing in marketing with a clear value message. Finally, it provides tips for companies such as focusing marketing efforts on existing customers, negotiating better media rates, and communicating vision to employees.
1) The document analyzes strategic changes at Rowling Energy between 2014-2016 using three frameworks: the Change Kaleidoscope, Cultural Web, and Kotter's 8 Step Change Model.
2) Under former CEO Samson Steele, Rowling Energy had an autocratic culture with top-down decision making. Steele favored former employees of Bantam Power. New CEO Jay Jameson implemented a collaborative leadership style and bottom-up structure to change the culture.
3) Using Kotter's model, Jameson created a sense of urgency, formed a guiding coalition, and created a vision of innovation and customer focus to transform Rowling Energy's culture.
This document is a catalogue from Berghoff Worldwide for their spring 2008 collection. It includes an overview of their divisions, product lines, and individual products. The catalogue covers their cookware, knives, flatware, accessories, crystal, induction, gas, electric and other small appliances. It provides details on materials, features, heat sources, and care/maintenance for each product line. Item numbers and prices are listed for easy reference.
Imperial Financial Brand Strategy Case StudyDavid Green
Imperial Independent Mortgage Services Ltd wanted to rebrand to reflect the wider services they provided beyond just mortgages. They hired Improveon to develop a new brand strategy. Improveon recommended Imperial Financial as the new name, designed a new logo, secured web domains and social media accounts, and created a marketing plan to engage customers in the new brand. The Managing Director was impressed with the new brand positioning and how it helped customers understand the full range of financial services offered.
Organization 2005 was a strategic initiative by Procter & Gamble to restructure the company and create new VRIN resources to drive growth. It aimed to accelerate innovation, decision-making and profit creation by shifting from regional to global business units focused on products. This was meant to eliminate bureaucracy, increase accountability and exploit opportunities through bolder product development and global rollouts. The initiative sought to change P&G's culture, processes and structure to encourage more risk-taking, innovation and speed in order to address losses and competitive challenges.
University of Sydney, Master Of Management Case Study - Danielle WarbyDanielle Warby
The document provides an overview and marketing plan for a new Master of Management degree program at the University of Sydney's Faculty of Economics and Business. Key points:
- The program is a 12-month full-time degree developed in consultation with large companies and European business schools, with an emphasis on small class sizes, corporate engagement, and networking.
- The marketing plan's objectives were to raise awareness of the program and generate interest among prospective students, especially Generation Y, through online and social media campaigns.
- The campaigns included search engine optimization, websites, videos, Facebook ads and events, and email marketing.
- The results included the program website ranking #1 on Google searches, nearly 10,000
Blue Water Shipping, an international transportation company, implemented IBM Connections to improve information sharing among its global employees. IBM Connections provides social networking and collaboration capabilities integrated with Blue Water Shipping's existing IBM Lotus Notes and Domino environment. This helps reduce email overload and improves version control of shared documents. Blue Water Shipping expects IBM Connections will boost productivity by encouraging new ways of collaborating across distances.
Solution of 2016 esonance business case studyIshtiaque Zaman
N2sys is a 15-year-old IT solutions provider in Bangladesh serving over 1,000 customers. It aims to expand into new technology areas like call centers and IP phones. Two investors have offered BDT 20 million to help N2sys grow its business and gain a competitive advantage. The company plans to involve students part-time to reduce costs and increase efficiency by quickly developing software and addressing hardware issues. It will also launch new apps and services to save customers approximately 10 days per year by streamlining support interactions. N2sys intends to target the growing digital education and healthcare sectors in Bangladesh.
Netcom Afrique is an ICT company in Cote d'Ivoire that sells antivirus software and queue management systems. It analyzed its internal situation and external environment to develop recommendations to boost sales. Internally, it found its organization and marketing could be improved, and some products were declining. Externally, competition was intense as the ICT sector grows, and customers had more bargaining power. A market survey also found opportunities to expand sales of the Q-Matic queue management system. The analysis informed recommendations to improve Netcom Afrique's short and medium-term strategies and sales activities.
Strategic brand management requires a long-term perspective. Building a brand takes sustained efforts over many years, not a short-term sprint. It is a marathon, not a sprint. A brand's longevity depends on factors like its ability to reinvent itself, respond to environmental changes, innovate, and have visionary leadership over many years.
It is a case analysis of a Harvard Business School Case. This ppt shows how a shift has taken place from upstream to downstream activities in the business.
Nokia (Finland) has existed in this industry since time immemorial. Using its intelligence and the emerging technology from time to time, it exhibits the reputation of the leading contender that it enjoys today. Samsung (South Korea), on the other hand, rushed into the mobile phone industry like a gush of strong wind, but has been making quite an impact to consumers.
The question, who's better? This presentation that can also be seen at www.youtube.com/watch?v=G_NNE4dZngg aims to compare #CheapSamsungPhones with Nokia phones in terms of strengths and weaknesses.
The document analyzes the situation of Eastman Kodak Company in the early 1990s. It discusses Kodak's strengths, weaknesses, opportunities, and threats. It also examines problems the company faced, such as declining sales in its core film business due to competition from Fuji. To address this, Kodak diversified through acquisitions but struggled to manage its new businesses effectively. The document recommends transforming Kodak's executive team to include more marketing expertise and decentralizing decision-making authority to division managers to allow faster responses to changes in the market.
This document provides an overview of 5 types of M&A deals: overcapacity, geographic roll-up, product or market expansion, R&D, and industry convergence. It describes the strategic objective and value hypothesis for each type. It then provides examples and analyses of specific deals that fall under each category, such as Daimler-Chrysler (overcapacity), Marionnaud (geographic roll-up), and Diageo/Ketel One and Diageo/Seagrams (product expansion).
The document analyzes the situation of Eastman Kodak Company in the early 1990s. It provides an overview of the company's history and business segments. It then performs a SWOT analysis, noting strengths like its brand but also weaknesses like a lack of innovation. The financial position is still healthy but declining. The marketing analysis finds Kodak losing market share and slow to adapt. Management is seen as conservative and technically-focused. The main problem identified is how to successfully manage acquired companies to become a truly diversified conglomerate. Two recommendations are made: transform executive/management teams to be more marketing-oriented, and decentralize decision-making authority to business divisions.
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Samsung case study
1. 2012
Samsung: Redefining The Brand- Case Analysis
Lecturer Name: Sim Lim
Guan
Jujhar Singh Sidhu
Student ID: 12667282
2. I. Current Background
Samsung Electronics part of “Samsung Group” is one of the most respected Industrial
Chaebols. Samsung was founded in 1938 and has been the most important player in the
industrial alteration in early 70’s and throughout 1980’s. Now Samsung is a power house
with 175,000 employees worldwide with operations in 67 countries. With sales of 116.8
billion in 2002 it exceeded Hyundai to become the top group in South Korea. Listed as 15 th in
Asia and 59th in world by fortune magazine Samsung indeed has come a long way.
Globally, Samsung Group concentrated on four core activities: finance, electronics, and
trade services, but Samsung Electronics is the flagship and largest business of Samsung
Group. Pat Button Vice-president, sales also said that domestically, they are the largest
electronics company in South Korea, with investment of 7% of revenue in R&D which
resulted in Samsung establishing itself as a reliableperformer by providing products that
range from mobile phones, high-definition TV’s to PDAs with front-line technology. To
increase brand awareness Samsunglaunched a very powerful campaign worldwide
“SAMSUNG Digitall – everyone’s invited”.
Canada’s consumer electronics market consisted of four apparatuses: business users,
young generation, high-income familiesand hobbyists. Consumer electronics in Canada were
sold only at large specialty stores like Wal-Mart and Future Shop in addition to online
stores.While the average per capita income of Canadians was less than Americans still they
were not hesitant to spend money. Samsung in Canada faced some issues like weather to give
extra budget for advertising, distribution, pricing in order to strengthen their position in
Canada.
1
3. II. Case Issues
The challenges faced by Samsung was of suitably shifting their product line, evaluating
levels and distribution strategy, they also wanted to reposition their brand as a leading brand
for the Canadian market. The Swot analysis of Samsung Canada shows:
Strengths Weakness
• Product Innovation • Contempt certain product line due to
• Fast in making decisions regarding tremendous focus on already successful
processess product line
• Knowledge in digital electronics • Impact on revenue from sales after
• Variation in range of product giving retailers profit margain
• Powerfull marketing techniiques
• Huge R&D investments
SWOT Analyis
Opportunity Threats
• Less price penetrating • Supremacy from main competitor, Sony
• Return policies favourable • Attainment of future shop by best buy
• Request for good customer service • Opposition from
• Swift adoptation new technologies Chinese, Korea, Eurpean and Japanese
• Highly technically savvy electronics company
Figure 1. SWOT Analysis
Samsung Canada also faced problem with the promotional budget, whether to increase
the budget or not, but on the positive side SECA benefited from spill over of USA and other
global branding efforts. Another issue was SECA sold low-end products that were not going
toe to toe with companies new brand position, but these were the products that were
generating revenues and were a strong point of Samsung in Canada. J.S. Park, president of
SECA had to come up with a new emerging policy for starting Samsung as a premium
consumer brand in Canada. For a new strategy to work Park should decide whether or not to
2
4. make changes on products, price and advertising budget including distribution strategy.
Therefore, problem here is to achieve redefining Samsung as a premium consumer brand
while not to have loss.
III. Analysis
The SWOT analysis shows that SECA wanted to increase the brand image in Canada
and also are careful that in doing so that they do not harm the company’s image.Opportunity
lies infavorable return policies, technology savvy and less price penetrating. In return,
maintaining strengths enable them to do product innovation and huge R&D investments.The
weaknesses needs to be short-lived and, SECA can do this by increasing the revenue by
increase in prices or generating new product line.
Porter Five Forces analysis shows that, SECA needs to be conscious on threat arising
frombuyers and suppliers. SECA needs to provide supplementary value on product and
service toprogress their value chain activity with this they also need to protect negotiating
power from supplier and buyer. Separating and continuingorigination and high quality
product will help company to survive in the market.
New Entrance – High Power of Buyer - Medium
• Company with strong financial support • Hard to satisfy customer
can enter. • Low cost switching to other brand
• Specialist knowledge
Industry Competitiveness –
High
More competitor in premium
range of electronics industry
High quality differentiation
Power of Supplier – Medium Substitute Product - High
• Samsung has own distributon channels • Not a unique product
• Lot depends upon Wal-Mart, Zellers & • More innovations but equally strong
Future Shops competition
• High performance in subtitute product
3
5. Channel distribution have two ways through which they can distribute the products: direct
channel, IE: selling though wholly owned showrooms to customer, the other channel is
Indirect channel: selling through third-party arbitrators (Keller, 2008) like Future Shop, Best
Buy and Wal-Mart. Currently SECA is using both direct channel as well as indirect channel
to sell the products . SECA used to sell all the major products through retailers and SECA
also sold most of its products to high end chains. SECA also sold products through Wal-Mart,
Best Buy, and Future Shop. The main strategy used by SECA was to involve these big chains
in the partner like relationship and involve them in product development stage.
On the other hand, Samsung promotion was driven by Samsung activities in United
States, these things had both negative and positive effect, on positive side SECA was able to
access the promotional material and use it in the Canada market, but on negative side it
lowered the SECA ability to tailor the promotion in such a way that it is suitable for Canadian
market. SECA knew that if they are not careful in redefining their brand then they could have
increase in promotional expenses and decrease in revenues if product lines are
forewent.Aaker, in 1991 identifiedsome workings of brand equity that are brand loyalty,
brand awareness, perceived quality, brand association and some other brand assets. Brand
equity is a set of brand assets withaccountabilities that are linked to brand that can add value
from the product. This shows that it is important for Samsung and SECA to maintain their
brand equity so that they can create brand loyalty and they could add more value as their
competitive advantage (EURIB, 2009)
4
6. Brand Equity Model-Aaker
Two pillars marketing strategy can be adopted by SECA.For SECA and Samsung
Group to be a premium brand, brand and its elements must play an important role. Samsung
has a very unique logo and one of the most recognised logo. The logo which is blue in colour
represents “trustworthiness, reliability and commitment in service.These brand elements
facilitate customersthinking patterns and it means a lot to the consumers what exactly does a
brand represent. SECA haseminent their product in term of quality and invention from its
competition in Canada. They are first in many things. To redefine their brand SECA needs to
retain the core value and come up with unique products and fresh ways to deliver products
and service so that they can they keep their policy of redefying their brand on track.
To sum, SECA, due to its enormous capital, needs to be careful on their expenditure
on promotional activities and maintain their core image and redefine the image at the same
go. Increase in sales volume without any good brand equity,and without any after sale
5
7. service, the image of the SECA and Samsung would decline. On the other side, focusing their
brand equity will delaythe profits they are making now.
6
8. IV. Formulation & Evaluation of Alternatives
Reject to increase the Budget Partially Accept (increase of budget
for redefine the image of and abolish of some high revenue
Full increase in Budget Samsung in Canada products)
Advantage Disadvantage Advantage Disadvantage Advantage Disadvantage
Will not be
Maintain the Concentrate more
Able to be Will lose able to touch Affect the overall
loyalty to on new products;
appealing and premium masses and revenue, popular
customer who develop the new
more recognized positioning and may not products will have
found the brand products into best
Brand in Canada uniqueness complete their a setback
unique. sellers.
Attribute mission
Increase in
Can maintain Will not be They can People associated
chance to get
Can lose loyal good consumer able to maintain quality with brand before
advertise more,
customer who relations, and strengthen the control, more hold redefine can
and will be able
wanted unique can maintain brand and over distribution possibly divert
Brand to have brand
their uniqueness redefine it of products from brand
Association identity
Brand Image will People who
Samsung can
Will help This will not be uplifted and thought that
Weaken because provide
redefine the help in people around Samsung is not for
customer emotional value
brand and expanding the will come to masses and
percieved are not and mental
increase brand brand in know more about specially for them
unique anymore image in
Brand knowledge Canada Samsung and they will wither
consumers mind
Image their mission away
Will Maintain
Can sell
It is will be Brand positioning
worldwide, help
distinctive and it around the globe
to achieve
will deliver and will
organizational
constant quality strengthen their
goal, boost up
Brand to customer footprints in
profit
Positioning Canada
Consumers will
Will be be able to relate Old consumers will
strengthen as more to the Loyalty will be leave and they wll
people will be brand and will increases many think that they are
able to relate stay loyal if it is people will join no longer
more to the able to project SECA important as it is
Brand brand itself in a good for the masses
Loyalty light
Help to
strengthen the
Samsung will
image of the
have higher brand
Redefining the brand and with
equity due to
brand will give launch of new
refining the brand
higher return to projects it is
and they will be
shareholders better for
able to sustain in
company to
a long run
Brand leave footprints
Equity in sand
Redefining the Well-known
Will be able to brand is a hard brand and with Problem would be
reach more work and require redefine of the Will be able to to sustain a long
consumers and loads of brand it will reach to more term commitment
Future company will be financing, this stay in hearts of customers and as new
Growth more immune to will have an people and target a large organizations are
and threats, higher impact on the SECA would be customer base coming up with
Potential sales volume finances of able to manage better prices
Problem Samsung it.
7
9. V. Recommendation
The best alternative for SECA is to capitalize on its customer service rather than changing their
product line. They should also focus on customer satisfaction rather than bring changes in their price,
distribution and product line. Firstly the main challenge is to eliminate some products line because
though they are profitable products but still they are low-end line of stuffs which is inconsistentwith
Samsung’s strategy to reposition them. I can recommend that Samsung should not kill any of their
product line which is making money and generating revenue for the company so that they can rebuild
the brand name; there are other ways to do the same.
Another serious issue was pertaining to price of the products, which were already priced at a
low range and the pricing of these products might damage company’s determination to refurnish the
brand image. Contrariwise, raising prices for these products of Samsung might have negative impact
and consumers can be choosing other brands over Samsung as Canadian market is very price
sensitive. Raising price itself does not necessarily mean that the brand is the best or premium.
The features or the positive point that Samsung products different from other brands are the
after sale service and quality of the product is of high standard. Another high is that most of
Samsung’s products are sold in retail shops like Best buy, Future Shop, in addition to the products are
also sold by large merchants like Wal-Mart and Staples and they are all big organizations and with
good brand name.To remove these product ranges from Wal-Mart, Best Buy and other stores because
of their less pricing will weaken the company image and reduce sales volume and it is for sure that
nobody in the management would want the sales volumes to dip.
Lack of direct relationship between how the products are circulated with that image of Samsung is a
hindrance, because if customers are well-informed about the product range and about the brand they
will buy the products no matter where they are sold. To add more I believe that most of the consumers
are looking for suitability of finding products anywhere.
For the reasons shown above, I suggest SECA not to make any changes in these three areas. Instead,
SECA should invest in its customer service and focus on customer satisfaction because even though
the brand is premium, electronic products might still cause a problem. If the company immediately
solves any problems and satisfies customers’ wants and needs, they will become loyal to the brand
and make Samsung a premium brand.
8
10. VI. Implementation
SECA can improve on few things so that its customer service is world class
Helpline URL menu should be made consumer friendlyso that it would be easy to reach the
specific department if that is their whole purpose. Step should be taken to reduce the wait
time on phone for people trying to reach technical support when customers have questions
about products, defective products should be replaced with temporary products till the time it
is being repaired and customers will not feel left out or their daily work is stopped.
Informing customers about the repairing process and letting them how long it will
take. Customers will be satisfied by implementing all of the above; they will know that
Samsung is taking care of their problems. This willeventually lead to a word of mouth and
will eventually help bring in more customers and will make Samsung the best brand in the
electronics consumer market and SECA would be very happy with all the transitions
happening. It is also a fact that when it comes to electronic market word of mouth travels
faster and people buy the products if recommended by friends or relatives.
9
11. References
Samsung Logo. (2008, december 12). Retrieved from http://www.famouslogos.us/samsung-logo/
Mosley, R..(2008). The Employer Brand: Bringing the Best of Brand Management UK: John Wiley &
Sons
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