choomogo - starting the third screen revolution

1. TV 2.0 for Business

2. 10 POINTS
• Mission • Tech
• Problem • Competitors
• Solution • Milestones
• Market Size • Team
• Revenue Model • Final Note

3. COMPANY & MISSION
• Choomogo allow business owners to use their TV screen as a
silent sales person to up-sell and encourage purchases.
• Mission
- The vision of the company is to provide its clients the most
dynamic and interactive experience that engages customers
and attracts them to their venues.

4. oblem
Pr
TV screens not being used to promote brand

5. PROBLEM
• Bars / Restaurants
• Increasingly difficult to reach target • Traditional ad’s are expensive
market.
• Does not use physical location to • No mechanism for true
market products. word-of-mouth advertising
• TV screens are one-way passive • Unaware that one can use
experience, does not make money their own equipment (TV
for business owner screens) to sell more items

6. SOLUTION
• We can make ANY screen smart by
connecting internet-enabled device
• Choomogo OS opens world of
engagement and interactive apps for
businesses
• Apps are specific to businesses
• Ex. digital signage, dynamic menu,
tweet-to-screen

7. CASE STUDY
• Owner has 5 screens in his
restaurant.
• Utilize each and every screen to
promote brand and sell more
products.
• Month-over-month increase in sales
due to utilizing screens

8. APPS USED IN BABY JACKS BBQ
• menuMoGo
• dynamic digital menu board
• digital signage
• allows owner to shoot content to screen specifically to up-sell items
• tweet-to-screen
• twitter app that allows customers to tweet to @babyjacksbbq handle and
automatically sends to screen. free word of mouth advertisement, w/
moderation of course
• checkin-to-screen
• foursquare app that allows customers to see face on screen once they checkin.
engagement creates impressions = word of mouth advertisements

9. MARKET SIZE
• Digital Signage
• 22 million digital signs by 2015
• CAGR: 15.2% (Magna Global)
• $7.56 Billion (2011 DOOH AD Revenue)
• Interactive / Social TV
• Multi-billion dollar market opportunity
• 33% of consumers regularly use mobile apps while watching TV (Nielsen)

10. Revenue Source
Venues
*$300/screen
Cost Margin: $150 (50%)
•Hardware
•Champion Apps
•menuMoGo
Features •digital signage
•tweet-to-screen
•checkin-to-screen
•App Store
* - one time cost

11. FUTURE REVENUE STREAMS
• Choomogo OS
• Choomogo SDK - allows developers to make apps for platform. connects any
smart device to any choomogo connected screen.
• App Store - 70/30 revenue split on every app sold
• Ad Network
• Community Based Advertisements - business owners can lease out ad space
on their TV screen to neighboring stores. creates passive income for biz owner.
• Market Growth
• Gyms, Clubs, Universities - venues that has screens, but those screens are not
making money for owners. huge growth opportunity.
• Choomogo Media Player
• Better Margins - partnering w/ device manuf. to bring the cost of unit below
$100. Allows us to sell unit cheaper = bringing barrier of entry down

12. TECH
Choomogo OS is a linux-based operating system created to utilize
the span of large TV screens. We integrate our OS and the linux
version of firefox browser to create an interactive TV overlay. By
doing this we can securely and remotely send information to the
hardware attached to the screen by leveraging Virtual Private
Networks, Secure Shell Tunnels and cloud computing.
Choomogo OS is a unique digital media platform. It will allow
developers to make apps that interact w/ choomogo connected
screens. This technology will open the door for the third screen
REVOLUTION. Interacting with screens outside of one’s home.

13. COMPETITORS
• choomogo • digital-out-of-home networks
• untapped market - small business • fragmented market - overly
owners do not know that they can priced, overly complicated, not
make money from screens accessible
• engaged audience - platform • disengaged audience - screens
promotes social and interactivity only display ad’s
w/ screens
• broken biz model - ad driven
• sound biz model - make money model does not support business
from each unit sold sustainability

14. MILESTONES
(0-3 months) (4-6 months) (7-12 months)
•Complete Beta • Sign on Customers • National Deployment
• Deploy, Learn, Iterate • Distribution partnership w/ beer and
liquor distributors to tap initial
customer base

15. TEAM
• Demarcus Love, CEO and Co-founder
• 3 yrs. in digital-out-of-home industry
• Abraham Villarreal, COO and Co-founder
• 3 yrs. in digital-out-of-home industry
• Michael Archibald, CTO and Co-founder
• 13 yrs. of programming awesomeness

16. FINAL NOTE
Please join us as we turn the digital-out-of-home market on its
head. Join us as we unlock hidden revenue sources that business
owners did not know they could capture. Join us as we liberate
content one screen at a time.

17. TV 2.0 for Business