1. Samsung
Sherman Tan (094614Z)
Soh Xiu Yin (093857U)
Yasmin Jasni (091220D)
Xu Yuan (090968Y)

2. Agenda
 Target
 Campaign Objectives
 Market Overview
 Samsung Navibot
 What’s New
 Build-a-Bot Campaign
 Introduction
 Metrics

3. Target
People who live alone
Teenagers
Working adults with
families
Housewives

4. Campaign Objectives
 Create brand awareness
 Increase sales revenue
 Engage customers
 More visits to Samsung website and Facebook page
 Consumers to be part of our making of product
 Make consumers feels we are listening to them

5. Market Overview
 Most people are doing their house chores manually
 Many working couples
 Lack of time
 Competitors



6. Samsung Navibot
A smarter way to clean
 Samsung Navibot
Samsung Navibot is a hi-tech
housekeeper that was engineered
to give your home the cleaning of
a lifetime, any day you choose.

7. Samsung Navibot

8. Features
 Visionary Mapping™ System
 Safety sensors and Virtual Guard™
 Can be scheduled to clean while you’re out
 Returns to the charging station automatically
 Won’t fall down the stairs

9. What’s New?
 Navibot S with android
 Remote Control Application
 Allow people to control their Navibot via their smart phone
 Camera keep a lookout to your home
 Deliver item to others in the house.

10. Build-A-Bot Campaign
 Engage with consumers
 A designing competition
 Design an interface for robotic vacuum cleaner
 In any form of shapes eg; crab, ladybug
 Campaign held for 1 month

11. Build-A-Bot Campaign
 Consumer will vote for the best design
 Design with most likes wins
 Design that wins will be implemented in the next product
 Winner will walk away with prizes
 A robotic vacuum cleaner of their design
 Vouchers for Samsung products

12. Build-A-Bot Campaign
 Social media channel
 Facebook
 Why Facebook?
 People are engaged in the use of Facebook
 Engage with consumers
 Consumers can share ideas with each other

13. Build-A-Bot Campaign
 Quantitative Metrics
 No. of design submitted
 Consumers willing to participate in the making of product
 No. of video views
 Consumers wants to know about Navibot
 No. of Facebook Likes
 Get themselves involve in the campaign

14. Build-A-Bot Campaign
 Qualitative Metrics
 Facebook Influence
 Consumers share their design with their friends
 Consumers share about the campaign
 YouTube Influence
 Spread the news to allow people around them to know more
about the product

15. Q&A