The document discusses 3M's pocket projector product called the Odyssey Cinema Projector (OC-TOR), outlining its key features such as a 30 lumen image, 32GB memory, speakers, compatibility with various devices, and LED light source with a 45,000 hour lifespan; it also analyzes the competitive landscape and compares the OC-TOR's strategies to Samsung's pocket projector.
Under the guidance of 3M’s Strategic Marketing Planner, we conducted a brand perception study and competitive analysis of 3M within the pharmacy channel. Through observational research, in-depth interviews, and our own survey design and analysis we were able to analyse how the brand is perceived by pharmacists in relation to their key competitors. Additionally, we identified key purchasing drivers and barriers. We leveraged our insights to offer recommendations regarding how 3M can be more impactful in this channel and where they can fill gaps in the market.
Under the guidance of 3M’s Strategic Marketing Planner, we conducted a brand perception study and competitive analysis of 3M within the pharmacy channel. Through observational research, in-depth interviews, and our own survey design and analysis we were able to analyse how the brand is perceived by pharmacists in relation to their key competitors. Additionally, we identified key purchasing drivers and barriers. We leveraged our insights to offer recommendations regarding how 3M can be more impactful in this channel and where they can fill gaps in the market.
Understanding strategy in innovation and technology oriented businessDurgarao Gundu
It is study of 3M strategy analysis. Its mission, vision, values, swot analysis, Porter’s Five forces Model, Core-Competency, Value chain analysis, Business level strategies.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Transparent and Flexible Displays. Transparent displays provide new forms of value to users particularly in the form of better augmented reality. They also make bi-direction games and other forms of communication and entertainment possible. They can be used in tablet computers, mobile phones, and other electronic devices by tech junkies and other potential users. These slides also explain other aspects of the business model such as the method of value capture, scope of activities, and method of strategic control.
Understanding strategy in innovation and technology oriented businessDurgarao Gundu
It is study of 3M strategy analysis. Its mission, vision, values, swot analysis, Porter’s Five forces Model, Core-Competency, Value chain analysis, Business level strategies.
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Transparent and Flexible Displays. Transparent displays provide new forms of value to users particularly in the form of better augmented reality. They also make bi-direction games and other forms of communication and entertainment possible. They can be used in tablet computers, mobile phones, and other electronic devices by tech junkies and other potential users. These slides also explain other aspects of the business model such as the method of value capture, scope of activities, and method of strategic control.
This is a brief marketing plan created for my Principles of Marketing class. It's for a state of the art, smart, refrigerator, called the Digi-Fridge. I created the logo as well.
ALT Technologies company presentation d1m07y21v01 carlosBeata Linz (Kis)
ALT Technologies is your cutting-edge solutions partner for occupant safety components, custom-made labels, RFID labels, EMI shielding, as well as thermal, protective and functional parts.
Our solutions accelerate your success.
Presentation by Robin Wilson, Lead Technologist, High Value
Manufacturing, Technology Strategy Board.
This was delivered at the Advanced Manufacturin Strategy: One Year On
event held at NESTA, London on 29 October 2009.
This is the presentation we made for the course New Product Development in September 2014. It was and international online course imparted by Avraham Shtub (Technion Israel Institute of Technology) and Jaze Ebreo (Yale School of Management) Our team was Jianyu Yang and Xiaohui Zhong from Fudan University (Shanghai, China) and me from EGADE (Monterrey, Mexico)
Phase 1
CSE 171A
Authors:
Alena Fernandez
Ashwin Chidambaram
Brittany Cook
Christopher Chiang
Conrad Pereira
Shen Cheng
Sunny Chaubey
Vaughn Fisher
Professor:
Subhas DesaContents
About Theia 3
Theia’s Core Competencies 3
Problem Statement 3
Company Vision 4
Company Mission 4
Business Goals: 4
Annual Sales Revenue 4
Technology Strategy: 5
General Competitive Strategy 5
Objectives 5
Design Philosophy 5
Technical Areas of Interest 5
Technical Liability to Address 6
Proposed Technical Product 6
Related Technologies Functional Maps 7
Interest in ML technologies from 2004 to present utilizing Google Keyword Trends: Interest over time x percentage of interest 7
Product/Marketing Strategy: 8
Marketing Strategy 8
Plan of Action: 8
Target Demographic 8
Primary Target Market: B2C 8
Tech-Savvy & Lifestyle Consumers 8
Secondary Target Market: B2B 9
Industrial Applications Consumers 9
Product Planning 9
In House Development: 9
OEM: 9
Product Feature Offerings: 9
Product Packaging: 9
Sales/Advertising Channels 10
Developmental Goals: 10
Proposed Hardware 10
Proposed Software 11
Competitive Analysis: 12
Market Sizing: 14
Market Need Analysis 15
Product Benefits/Value 15
Proposed Product Features & Needs 15
Market (customer) Needs Analysis 15
About Theia
Theia is an intelligent technologies company that focuses on wearable tech oriented towards removing the distractions of daily living to live a safer, happier, and healthier life. Theia’s Core Competencies
· Marketing
· Strong Customer Service
· Rapid R&D
· Subtle & Simple Design
· Machine Learning & Dataset Analysis
· Market Awareness Problem Statement
As the needs of people and the use of technologies grow, people began to focus less on the world around them and move towards the world at their fingertips. This increase in lifestyle distractions sometimes leads to dangerous situations such as distracted driving and lowered spatial awareness in very active environments. We, at Theia, hope to develop an ergonomic product that enables users to be functional but less distracted in situations that have a higher risk of environmental dangers.
---------
Functional Maps Needed:
· Bluetooth audio (wearable)
· Smart Watch
· Augmented Reality
· Smart Glasses
For any diagram/picture need to add an explanation of what it is.
Need to add Apple related items for comparison.
Need financials for Theia
Company Vision
At Theia, our products are built with one simple phrase in mind. Simplicity is beauty. We see a future where the lines between reality and technology blur to deliver a more interconnected global platform on which people will be able to communicate and thrive. We aspire to bring the ability to see into this fantastical world with the aid of simple, and elegant wearable technology that you won’t even realize is there. Company Mission
Theia designs the most stylish, and easiest to use wearable technology that leads the present into a future blended with Augmented Reality. We aspire to be the example of ...
2. 1
• 3M’s handheld projector, commonly known as Pocket Projector is an emerging
technology that applies the use of an image projector in a handheld device.
2
• “Marketing Strategy of 3M Pocket Projector”.
3
• describes about the marketing strategy used by 3M for the success of both product
and company
4
• A marketing strategy should be centered on the key concept that customer
satisfaction is the main goal
5
• 3M has been the leading brand for innovative products in the technology industry
6
• They face intense competition in the technology arena and strived hard to continue
to be the top leading brand
7
• This case study aims at introducing the new product of 3M, the pocket projector
which is called the OC-TOR (o-see-tor) in Malaysia.
Executive Summary
3. VISULIZE ACTIVITIES WITH TIMELINES!Company History
3M Company, formerly known as the Minnesota Mining and
Manufacturing Company, is an American multinational
conglomerate corporation based in Maplewood, Minnesota, a
suburb of St. Paul.
With over 79,000 employees, they produce over 55,000 products,
including: adhesives, abrasives, laminates, passive fire protection,
dental products, electronic materials, medical products, car care
products (such as sun films, polish, wax, car shampoo, treatment for
the exterior, interior and the under chassis rust protection), electronic
circuits and optical films.
3M has operations in more than 60 countries – 29 international
companies with manufacturing operations, and 35 with laboratories.
3M products are available for purchase through distributors and
retailers in more than 200 countries, and many 3M products are
available online directly from the company.
5. Situation Analysis
• Busy working adults tend to fond of convenient gadget
that could make their routine easier.
• Laptop vs Pocket Projector
Social culture
• Busy working adults who travel often to meet clients
would prefer lesser luggage or even devices.
• Setup of the presentation devices = time constraints
• Students showing off to their peers.
Behavior
Factors
• Both male and female.
• There are no age limit to this product, as long as the
user understands and able to operate it.
• Our main target market is working adults with
purchasing power, and students who are technological
geek.
Demographic
6. Situation Analysis
•Consumer nowadays become price sensitive.
•Targeted on buyer’s capabilitiesEconomic
•3M is a well-known company for its innovative and high
technology products.
•The LED light source in the 3M pocket projectors can be used
up to 20,000 hours and there are no replacement lamps.
Technology
•The pocket projectors are RoHS certified, which means they
do not use harmful materials such as lead or mercury.
•Environmental responsible packaging and made with
recycled materials.
•Mainly to save energy, reduces waste and saves on
materials.
Natural
Environment
7. Situation Analysis
• technological gadget trends are a never-
ending trend.
• was upgraded by 3M a few times for
improvements and better user friendly
• A new product and a new idea to
Malaysian market.
• businessmen and businesswomen save
hassles by carrying a smaller device.
• Believed to grow moderately fast in the
market, because Malaysian are curious lot.
• Predicted will successfully grab attentions
Market
for new
product
8. Competitive Analysis
1
• Scope and nature of the industry : Defining the industry that the products are in
2
• Strengths and weaknesses: How the product stacks up against the competition and
in what areas they have an edge over your product and in what areas the product is
superior.
3
• Opportunities and Threats : How the product becomes potential against the
competition
4
• Identify the competition: Verify who the primary and secondary competitors are.
5
• Improvements: How and in what areas the product, processes, and practices must be
improved to meet market demands or to stay ahead of the competition.
6
• Marketing: What improvements needed to make in the marketing approach and to
highlight why the product is ahead of the competition or the unique features that
consumers desire.
Can help to determine the following:
9. • Easy to be competed
• Technology obsolesce
• Complains from the
fragileness
• Fast decreased price
• More users
• Wider market
• Becomes essential
•Becomes a-must-have gadget
• Fragile
• Limited working hours
• More maintenances needed
• Hard to be repaired
• High technology
• Modern
• Stylish
• Useful
• Portable
Strengths Weaknesses
ThreatsOpportunities
General Pocket Projector SWOT Analysis
Scope and nature of the industry High technology and modern gadget
10. Five Forces Analysis
Barriers to entry High To manufacture pocket projectors will need very high cost
of capital and also high technology which will make the
new entrants hard to enter the industry and compete
Power of Suppliers High Specific materials and components needed to produce
pocket projectors will make the numbers of suppliers
limited
Power of Buyers Medium The necessities of this product are limited and not
essential for everyone, so the people have their own
choice to buy or not to
The Threat of Substitutes Low Specific modern technology and function limit the
substitute
Rivalry among Existing
Competitors
High Most of the existing competitors come from strong and
famous brand manufacturers background which makes
the competition higher
General Pocket Projector Five Forces Analysis
11. 3M Odyssey Cinema Projector (OC-TOR) Product Features
Brilliant full color, 30 lumen SGVA
Image
32 GB built in memory.
Two integrated, three-quarter watt
stereo speakers with audio out
Compatible with virtually any device
with video output, including digital
cameras, laptops, DVD and MP3
players and game consoles and hand
phones, supports Bluetooth and has
a touch screen.
Can be connected to any USB device.
Projects up to 160” images
LED light source with 45,000 hour life
means the unit is environmentally
friendly and there is no need for a
replacement bulb
1280 x 800 pixels
High durability rechargeable lithium-
ion Battery
Dimensions:
2.2”x 3.5”x 0.9” (LxWxH)
Weight: 75 Grams
Available in 7 different colors
Life time warranty for any
manufacture mistake.
Built in Tripod which helps in making
a stronger stability for the projector
and also projecting a bigger and
clearer picture
Accessories (separate) :
Remote control
Laser pointer
21” folding portable screen
Headset
Leather case
Silicon case
Car charger
Branches cable
Sophisticated OC-Case
13. General Pocket Projector Five Forces Analysis
No Competitors Strengths Weaknesses
1 3M Odyssey Cinema
Projector (OC-TOR)
Widest projected picture
with size 160”
Environment friendly
Sensitive
2 Mitsubishi PK20 Pocket
Projector:
Light in weight
Longer working time
Big in size compared to
others
3 Optoma PK301 Pico Pocket
Projector
Very big memory
Very high connectivity
Heavy weight
Not wide picture
4 Samsung P410ME LED-
Based DLP Pocket Projector
(2 lbs)
Very good compressor
High durability battery
Aspect ratio is small
Weak warranty
5 LG HS102G Multimedia
Pocket Projector
Lightest weight
Widest picture
Short working time per
day
6 Toshiba unveils Lumileo
P100 pocket projector
Longest expected life time
warranty
Not good picture in bright
room
14. Product strategies comparison, 3M (OC-TOR) vs Samsung P410ME
No Criteria 3M (OC-TOR) Samsung P410ME
1 Product Claims Best Picture Pocket Projector Highest durability Pocket
Projector
2 Product strengths Brilliant projected picture with
size 160”
Different colors of the product
Life time warranty for any
manufacture mistakes
Can be connected to any device
easily
Big memory
High resolution
High durability battery
Built in tripod
Attractive accessories availability
Famous brand
Very good compressor
High durability battery
3 Target Market 13+ people Businesspersons
4 Positioning A-must-have Gadget Business necessities
5 Sales promotions Showing new designs and different
colors of the product
Well known brand
6 Distribution Starting from USA to All over the
world
All over Asia
15. 3M Odyssey Cinema Projector (OC-TOR) SWOT Analysis
SWOT analysis
Strengths Brilliant projected picture with size 160”
Different colors of the product
Life time warranty for any manufacture mistakes
Can be connected to any device easily
Big memory
High resolution
High durability battery
Built in tripod
Attractive accessories availability
Weaknesses Sensitive
very modern so needs professional maintenance
Opportunities More users
Wider market
Becomes essential
Becomes a-must-have gadget
Threats Hand phone with all the given features will be a threat
Complains from the sensitivity
Fast decreased price
Technology obsolescence
16. The Fundamental Competitive Strategies
The fundamental
competitive strategies
Product Differentiation
Market-Orientated.
The objectives of the innovations are to differentiate the product, to widen the
market and to fulfill market expectations of the product.
Checking all the available specifications of the competitors of the product and
then developing them to be modernized and acceptable by all types of
customers makes it Market Orientated.
17. Product development
Brainstorming
• Make group
discussions to
generate new
ideas and listening
to all comments
without ignoring
any to get more
ideas and
encourage the wild
ones.
Problem
Analysis
• Review from
competitors’
specifications and
analyzing the
strengths and
weaknesses from
other products.
Gap Analysis
• Focus on product
qualities and
match with market
demand and
identify the
opportunities.
Scenario
Analysis
• Construct a role
play where some
of the group
members act like
the sales persons
and others as the
potential
customers.
Idea Generation
New product Ideas Identification : Idea Generating Techniques
18. Product development
Screening ideas
By using Screening Maps to ignore and remove the not applicable ideas then
adding and applying the essential ones to the product
Potential
market size
• Widen the
potential market
by adapting the
ideas which can
be used by all
customers from
different
demographic
backgrounds.
Avoiding
large
competitors
• Differentiate the
products lower
the competition.
Fit with
technical
know-how
• Make sure that all
of the ideas can
be applied,
engineered and
the products can
be produced with
all of the
specifications
from the idea
generations.
Estimated
development
costs
• Make sure that
the products will
be affordable.
19. Concept Development and Testing
Finding all
market
competitors
Getting the
details about
the
specifications
of each
market
competitor
Knowing how
to develop
each and
every
specification.
Applying all
the new
strengths to
the product
Improving all
the
specifications
from the
existing
products.
Product development
20. Product development
Concept Development and Testing
Suitable Concepts Selection
Gathering all the specifications and developing it
to make improvements then adding them to the
product to make it preferable on all the other
competitors.
Finding and gathering the information about the
designs of the competitors and other existing
gadgets then getting a different and attractive
design compared to the competitors.
Reviewing back and analyzing all of the concepts.
21. Ideas Inspirations
No Criteria Concept Inspiration
1 Name OC-Tor Odyssey: describes the portability of the product
Cinema: describes the wideness and clearness of the projected image
Tor: futuristic short form of projector instead of using “Pro”.
2 Memory 32GB Developing of the existing standard memory gadgets.
3 Resolution 1028x800 pixels Standard resolution of the PC monitor
4 Compatibility Compatible to all devices Adapting the idea of being connected easily to any device like a
computer in order to make it easy to use and have more connections.
5 Projected
image size
160” Improving the existing pocket projectors concept and doubling from
the previous product.
6 Life time 45,000 hours life Improving from previous products
7 Dimensions 2.2”x 3.5”x 0.9” Adapting the idea of the size from Hand phone and MP3 player
8 Weight 75 grams Lighter than the previous products
9 Color 7 different colors Adapting the ideas from famous existing gadgets and adding the
attractiveness for the product.
10 Warranty Life time warranty Improving the trust from supplier to user
11 Stability Built in Tripod Sustain the stability of the product and making sure unwanted
movements will not occur.
12 Accessories Remote control
Laser pointer
21” folding portable screen
Headset
Leather case
Silicon case
Car charger
Branches cable
Sophisticated OC-Case
Adapting the concepts of existing headphones and gadgets and
raising the psychological necessities of the OC-Tor as a-must-have
gadget