The Human Resource Management Approaches, Soft and Hard Model. The case study of Taj Hotel Group and Empowerment

1. HRM approaches
& worker empowerment :
Applying theory
A case study of
‘Taj’s People Philosophy and Star System’
Celia & Som

2. Hard working
Just average
Relax
Nerd
What kind of students are you?
Top
Lazy
Diligent
Last minute

3. What is your motivation?
OR
Degree Personal Satisfaction

4. PAUSE FOR THOUGHTS
Imagine you are a teacher, how you will keep your student
active and motivate them to studying?
Which methods will you use?

5. What are HRM approaches?
Theories of HRM that put forward as an
approach to tackle the work force in a
company
Hard HRM & Soft HRM

6. Hard HRM
Based on Theory X
Also known as Classic
Approach, Michigan Model
People are viewed as lazy
Interest of Employee and
Company totally opposite
Working for money
Need to control & direct
No motivation

7. Soft HRM
Based on Theory Y
Also known as Harvard Model
People are viewed as human,
have feeling and motivation
Share common goal with the
company
Working for self-satisfaction
Individual can be creative and
proactive

8. Hard HRM vs. Soft HRM

9. Hard vs Soft HRM
Hard HRM Soft HRM
Company policies Empowerment
Employee Contract Rewards
Rules&Standards(SOP) Recognition
Flexibility&Adaptability

10. Hard & Soft HRM

11. Hard & Soft HRM

12. Taj’s People
Philosophy and
STARS System

13. Introducing Taj
Taj Hotel advertising campaign
By Dibyajyoti Pal and Sushant Michel
Youtube, 2009

14. Taj’s HR Policies
TPP = Taj’s People Philosophy
STARS = Special Thanks and Recognition System
TBEM = Taj Business Excellence Model
BSS = Balance Scorecard System
ESTS = Employee Satisfaction Tracking System

15. Taj’s Charter
Every employee is the member of Taj family
The Taj family would always strive to attract,
retain and reward the best talent in the industry
The Taj family would commit itself to formal
communication channels, which would foster
transparency

16. TPP Key Component
‘The Womb to Tomb Approach’ It covered all the aspects of
an employee career from joining the group until his/her
retirement
Based on TATA Business Excellence Model(TBEM)
Three major area that TPP included
-Work system and processes
-Learning and development
-Employee Welfare

17. What is a HRM Model?
A key tool driving the responsibilities of HR
function in the organization
A bridge between Strategy and other key area of
HRM; processes and organizational structure
Clearly defined strategic HR processes and areas
that show the goal and the main driver of the
company

18. Paternalist model
Production model
Hard HRM
Professional model
Soft HRM
Human Resource Model
Modern-day Taylorism Model

19. Paternalist Welfare Model
Emphasizes the need to look after the
employees as a mean to the employees,
in turn, looking after customers

20. Paternalist Welfare Model
STARS System
‘Happy Employee lead to
happy customer’

21. Production Model
Characterized by close integration with
the business thorough expertly handle,
consistent practices, ensuring a proper
supply, proper guidelines to maintain
continuity of production

22. Production Model
STARS System
The points levels (consistency)

23. Professional Model
Demonstrably high competence in four
core activities of selection, training,
pay&industrial relations and the
personnel departments

24. Professional Model
Selection (fresh graduates)
2 years intensive training
program in various
field;sales&marketing,
finance, service, front office
etc.
Clear philosophy
Center for Excellence

25. Human Resource Model
People-orientated focus throughout
organization, including respect for the
individual, full utilization of individual
abilities and sophisticated policies for
employee involvement

26. Human Resource Model
People-orientated
Talented management
Policies for employee employee
involvement(360-degree feedback)
Balanced Scorecard System (BSS)
Employee Satisfaction Tracking
System (ESTS)

27. Modern-day Taylorism
A variant of the production model,
founded in parts of service sector

28. PAUSE FOR THOUGHTS

29. Hard or Soft?
A paternalist welfare model
A production model
A professional model
A human resource model
Modern-day Taylorism

30. Hard or Soft?
A paternalist welfare model Soft
A production model
A professional model
A human resource model
Modern-day Taylorism

31. Hard or Soft?
A paternalist welfare model Soft
A production model Hard
A professional model
A human resource model
Modern-day Taylorism

32. Hard or Soft?
A paternalist welfare model Soft
A production model Hard
A professional model Hard
A human resource model
Modern-day Taylorism

33. Hard or Soft?
A paternalist welfare model Soft
A production model Hard
A professional model Hard
A human resource model Soft
Modern-day Taylorism

34. Hard or Soft?
A paternalist welfare model Soft
A production model Hard
A professional model Hard
A human resource model Soft
Modern-day Taylorism Hard

35. What is Empowerment?
The process of enhancing the capacity
of individuals or groups to make
choices and to transform those
choices into desired actions and
outcomes

36. PAUSE FOR THOUGHTS
Have you experienced the situation of empowerment?
How and why you decided to empowerment yourself or your
employees?

37. PAUSE FOR THOUGHTS
Is empowerment works well every time? Is there any
negative point of views regarding empowerment people?

38. References
Academic.2010.Hard vs Soft Model. [online] Available at http://
academics.blogspot.com [Accessed August 23, 2011]
Difference Between.2010.Difference between Hard and Soft HRM. [online]
Available at http://www.differencebetween.com [Accessed August 23, 2011]
Gabriel Scarcity’s rent.2011.Soft and Hard Human Resource
Management(Utilitarian instrumentalism versus developmental humanism).
[online] Available at http://scarcityrent.com [Accessed August 25, 2011
HR Management Guide.2010.HR Model. [online] Available at http://
www.simplehrguide.com [Accessed August 25, 2011]
Poole, M. 1999.Human Resource Management: Critical Perspectives on Business
and Management. [online books] London: Routledge. Available from http:
books.google.com [Accessed August 26, 2011]
The Indian Hotel Company Limited.2011.Taj Hotels Resorts and Palaces. [online]
Available at http://www.tajhotels.com [Accessed August 23, 2011]

39. Thank you for your attention