Nine (mostly technical) ways to ruin your search engine rankings and kill your traffic with a site redesign, relaunch or migration … and how to avoid them. This talk was originally presented at WordPress DC.
Hreflang - why and how and why not for International SEOGerry White
Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...Charly Wargnier
Time to speed-up your SEO workflows!
In this talk, I will show you how to:
+ Build simple Python Web apps to automate your tasks via the mighty Streamlit framework
+ Deploy them in one click and for free, so you can share them with your teammates (or the word!)
I'll finish the talk with some exciting use cases!
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOGerry White
Why pull data out of Google Analytics and into Google docs - creating dashboards with it and analysis of Google updates including Penguin and Panda.
Have you been hit using the SiteVisibility Penda tool
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly, search engines have to make their own assumptions about your website and what pages it thinks are important.
In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
Hreflang - why and how and why not for International SEOGerry White
Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it.
Working in a digital role and not feeling confident with code? Then this beginners guide is perfect for you.
We take a look at the most popular use cases and occasions where you are likely to face or interact with code, and teach you basics in HTML, CSS & Javascript knowledge that will enable you to complete those tasks.
You will learn the followings:
-HTML & CSS Basics for Editing & Styling Content
- Understanding & Working with a Web-Pages Source Code (Using Inspect Element)
- How to Use EMBED Codes to Display Content from Social Media Platforms & Third-Party Sites (YouTube Videos, Tweets)
- Understanding & Working with 'Tracking Tags' (Google Analytics, Retargeting Pixels via Facebook, Twitter)
- Useful Resources for Ongoing Learning
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
TFM - Using Google Tag Manager for ecom Gerry White
Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.
How to build simple web apps to automate your SEO tasks - BrightonSEO Spring ...Charly Wargnier
Time to speed-up your SEO workflows!
In this talk, I will show you how to:
+ Build simple Python Web apps to automate your tasks via the mighty Streamlit framework
+ Deploy them in one click and for free, so you can share them with your teammates (or the word!)
I'll finish the talk with some exciting use cases!
Use Google Docs to monitor SEO by pulling in Google Analytics #BrightonSEOGerry White
Why pull data out of Google Analytics and into Google docs - creating dashboards with it and analysis of Google updates including Penguin and Panda.
Have you been hit using the SiteVisibility Penda tool
Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly, search engines have to make their own assumptions about your website and what pages it thinks are important.
In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site's setup. Don’t leave anything to chance – be sure that the most important content on your site is getting the attention it deserves.
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO Best Practices: Top 10 SEO Tools for 2016Steve Weber
On August 16th 2016 we held the fourth episode of our SEO best practice webinar series. This webinar is a quick overview of our favorite SEO tools that we like to use as we optimize our clients websites. Check out the recording from the webinar here: https://youtu.be/h9csyndCdK4
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster?
Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Schema.org and the changing world of Rich Results - SEOEdinburgh MeetupGeoff Kennedy
Slide deck to accompany a talk on 'Schema.org and the changing world of Rich Results' delivered by Geoff Kennedy at the first SEOEdinburgh Meetup on 26th Feb 2020 in Akva, Edinburgh.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
Working in digital industry? Learn how to perform a website Technical Audit for SEO. Hannah Thorpe explains
What are the core elements to check for an SEO audit?
What are the warning sites your site might be struggling?
How to fix common problems flagged during a technical audit
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO Best Practices: Top 10 SEO Tools for 2016Steve Weber
On August 16th 2016 we held the fourth episode of our SEO best practice webinar series. This webinar is a quick overview of our favorite SEO tools that we like to use as we optimize our clients websites. Check out the recording from the webinar here: https://youtu.be/h9csyndCdK4
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
The Need for Speed! Accelerated mobile, beyond AMPJono Alderson
Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster?
Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
Schema.org and the changing world of Rich Results - SEOEdinburgh MeetupGeoff Kennedy
Slide deck to accompany a talk on 'Schema.org and the changing world of Rich Results' delivered by Geoff Kennedy at the first SEOEdinburgh Meetup on 26th Feb 2020 in Akva, Edinburgh.
SearchLove Boston 2018 - Tom Anthony - Hacking Google: what you can learn fro...Distilled
Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
SEO in a World of AI
Presentation Description (150 words max):
Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search.
Key Takeaways:
1. Have a plan to prepare for search generative experience (SGE)
2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha
3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
An Introduction to Successful Search Engine Optimisation (SEO). Where robots meet humans.
Paul Raybould
paul.raybould@planonsoftware.com
www.planonsoftware.com
04 December 2013
How to perform a technical SEO audit and ramp up your content strategy in 10 ...Waqar Ahmad
How to perform a technical SEO audit and
ramp up your content strategy in 10 steps
[with audit presentation template]:
We often assume that search engines are far more precise and knowledgeable than they are in reality. As a result, we often unwittingly develop poor practices that prevent our sites from reaching our search goals. Catching and correcting SEO mistakes like these are what audits are for.
In our time as growth-minded technical SEO consultants, we’ve run audits on a wide range of client sites in a diverse array of industries. We’ll walk you through the process in the following ten steps, elaborate on our checklist, and provide a presentation template. The tools you’ll need to run a technical SEO audit
Let’s help you get ready for the work by sharpening your tools first. Technical SEO audits don’t require a prohibitively large and bleeding-edge tech stack. They require a few simple tools, some of which you likely already have (while the others aren’t likely to break the bank).
Crawling
For web crawling, we’re big fans of Screaming Frog. It’s ideal for raw data analysis. Other workable alternatives like DeepCrawl and the brand-new Sitebulb, offer superior visualization tools. All-purpose You’ll need a more general-purpose SEO platform as well. Semrush and Ahrefs are solid, and offer a range of automated audits and other functions to cut down on the workload.
Content optimization
Optionally, for a better process in page-level optimization, we’ve used and enjoyed MarketMuse, Clearscope, or Surfer.
Analysis and testing You’ll also need platforms for evaluating content performance. Google Analytics in combination with
Google Search Console will suffice as we focus on analytics for SEO purposes.
SEOTesting.com will be your favorite for systematic testing of the growth you achieve by implementing the improvements recommended by the audit.
The 10 steps of our tech SEO audit process
We recommend using the steps below as your checklist. Sometimes you’ll find that a website has more issues in one area than another, and you’ll need to add steps there. But by following the below, you’ll always make sure that you cover all the important aspects of how well search engines can understand your website’s content thanks to clean structure, ease of crawling, thorough optimization, and speed.
SEO directly affects your business. According to research, 95% of the people visit only the first page of google result. In fact, the top three links have the highest CTR (click-through rate). In this presentation I have covered a few top guidelines for SEO, In each slide, I have added read more link to get a better understanding of concepts. And also most of the slide has links to tools which will help you to analyse your webpage.
List of Tools used
- Google search console
- Domain and page rating checker
- Keywords Finder
- Structured data testing tool
- Inbound link checker
- Online sitemap generator
- Security header checker
- Mobile testing tool
Didn't get to go to SMX Advanced? Lucky for you, I've put together the major highlights from all the organic track sessions. Enjoy!
Credit to all the amazing presenters: Jenny Halasz, Jessica Bowman, Rand Fishkin, Marcus Tober, Eric Enge, Maile Ohye, and Christine Smith.
http://www.slideshare.net/SearchMarketingExpo/technical-seo-signals-you-need-to-send-to-google
http://www.slideshare.net/SearchMarketingExpo/what-happened-by-jessica-bowman
http://www.slideshare.net/SearchMarketingExpo/periodic-table-of-seo-ranking-factors-2015-edition-by-marcus-tober
http://www.slideshare.net/SearchMarketingExpo/googles-rich-answers-in-search-how-to-make-them-work-for-you-by-ericenge
http://www.slideshare.net/SearchMarketingExpo/ranking-signals-of-the-future-where-engines-might-be-heading-by-rand-fishkin
http://www.slideshare.net/SearchMarketingExpo/tales-of-an-seo-detective-by-christine-smith
Grow your Magento store: going multilingual and setting up a marketplacePromodo
Deadly sins of multilingual Magento SEO
Structure and on-site factors that influence rankings
Best practices to ensure fast and smooth indexation
Overview of online marketplaces, their types and specific features
Analysis of most popular marketplaces: vendor access, payments, order fulfillment
Solutions for building a Magento-based marketplace, pros and cons
The effect of duplicate content on search engine optimizationThomas Krause
One of the main goal of Google, besides innovation, is to ensure that its users continue to choose Google as the best, most reliable search engine out there.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this introduction to SEO, we cover a few basic SEO concepts while giving very practical examples and tools.
Covered topics are:
- robots / spiders, PageRank and TrustRank ;
- keyword planification: how to choose good keywords for your SEO strategy ;
- On-site optimisation: how you should optimise your website, from a technical and content point of view to improve your ranking in the SERPs.
SEO for website migrations - 53 SEO factors for a successful website relaunchEoghan Henn
When making changes to your website or launching a completely new website, there are lots of potential risks to your website's SEO performance. Use this presentation to learn about what you need to take care of in order to save your SEO traffic when you relaunch your website.
This slideshow helps non-technical marketers diagnose SEO related structural issues and convey the findings to their developers and programmers. This content is good for marketers who understand the basics of SEO (on-page) but want to take it a step further.
To optimize website architecture for SEO:
Understand website architecture: Arrange and connect pages, including hierarchical structure, content grouping, and internal linking.
Improve crawlability and indexability: Make it easy for search engine spiders to access and understand your content by creating a logical information architecture and internal link structure.
Distribute link equity: Establish internal links that pass link equity, improving page authority and rankings.
Establish topical authority: Group-related content to showcase expertise and authority, benefiting rankings for relevant keywords.
Generate site links: Create a well-structured architecture for Google to generate organic site links, providing direct access to different sections.
Enhance user experience: Create a coherent structure for search engines and users, enabling easy navigation and minimizing friction.
Best practices for optimizing website architecture:
Map out website taxonomy: Plan and categorize pages, utilizing topic clusters for effective organization.
Create intuitive navigation: Design a user-friendly top-level menu using faceted navigation or mega menus for larger sites.
Use simple URL structure: Ensure URLs are consistent, readable, and reflect the site's hierarchy.
Embrace internal links: Strategically use navigational and contextual internal links, varying anchor text when linking to the same page.
Implement breadcrumbs: Include breadcrumbs to aid user navigation and provide search engines with a clearer understanding of site hierarchy.
Create sitemaps: Generate XML sitemaps for search engine crawling and indexing, and consider HTML sitemaps for user accessibility.
Eliminate keyword cannibalization: Avoid targeting the same keyword on multiple pages; resolve through content merging, redirects, or canonical tags.
Implementing these practices improves organic visibility and SEO performance.
To gain deeper understanding of technical SEO optimization, a valuable resource worth exploring is available at: https://mmrahmanbappi.wordpress.com.
Paul Ngoie - iGB Affiliate London 2020
Before you can execute a killer SEO strategy, you need to understand where you’re starting from. Expect top tips to better understand why you’re ranking as you are, and actionable takeaways for how you can improve!
The aim of this session is to provide a holistic and comprehensive approach to auditing your website from an SEO perspective. Paul will reveal trial and tested methodology that has helped some of the top online gaming operators over the years, tools, tips and tactics that you can integrate as part of your audit to help sustain a successful SEO strategy moving forward.
Here are some of the topics that will be covered:
- SEO campaign onboarding and baseline assessment
- Keywords Analysis and research
- Website Quality Audit
- Competitive Gap Analysis
- Technical SEO Audit
- Content Audit
Similar to Common SEO Mistakes During Site Relaunches, Redesigns, Migrations (2018) (20)
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
2. @melaniephung
A few fun facts to set the stage:
● 40-60 billion searches are conducted on Google in the U.S. per month
● 51% of all web traffic comes from organic search
● More than 40% of online revenue is captured by organic traffic
● Nearly 25% of all search volume happens outside the top 100 million
keywords (that’s a long tail!)
● As of 2016, Google has indexed 130 trillion web pages
● Organic traffic still gets ~20x more click traffic than PPC
Sources: Jumpshot/Moz.com/BrightEdge/Search Engine Journal
7. @melaniephung
Mistake 1: Failing to redirect properly
The result:
80% drop in traffic.
Similar Fail:
Setting rel=canonical for every
page to the homepage
The British royal website was migrated to a new domain name. Rather than
doing 1:1 redirects, the site 301’d EVERY URL from the old site to the new
homepage.
Example and Image from: OmiSido
8. @melaniephung
Have a redirection plan to avoid losing traffic
Failing to redirect, or doing it badly, can cost you most of your traffic.
● Bring in a content strategist or SEO to conduct a
comprehensive content audit well in advance of site launch.
● Have a migration plan that includes a full redirect mapping.
● Document and communicate requirements clearly with your dev team.
QA the heck out of your migration (as per your content migration plan).
Related: Be hyper vigilant about canonicals. If you don’t know how to manage them, it’s better to
avoid touching them at all. It’s one of the most powerful ways to deindex pages.
9. @melaniephung
Mistake 2: Not using SSL/TSL/HTTPS
Why Use HTTPS?
● HTTPS has been a Google ranking factor since 2014.
● Starting this July, Chrome will show a strong warning
on non-secure pages.
● Migrating from HTTP to HTTPS after a site has been
live for a while is a messy PITA!
(You should still do it though!)
Stats:
● By last year, 50% of the results on the first page of
Google’s SERPS were encrypted.
● In the U.S., HTTPS usage in Chrome is at 82%.
Source: Moz.com
Source: transparencyreport.google.com
12. @melaniephung
How to avoid a bad HTTPS migration
● Create a sitewide 301 redirect rule for all URLs
● Ensure all media files are served over HTTPS also (no “mixed content” warnings)
● Avoid redirect chains -- Keep everything to one hop if possible
○ Yes:
http://www.domain.com → https://www.domain.com
and
http://domain.com → https://www.domain.com
and
http://www.domain.com/index.php → https://www.domain.com
○ No:
http://domain.com/index.php → http://www.domain.com/index.php → http://www.domain.com →
https://www.domain.com
● Do not let both versions continue to resolve (return a 200 code)
● Do not let URLs on the old version return an error (404 code)
● Work with a professional who has experience with HTTPS migrations!
13. @melaniephung
Mistake 3: Blocking critical URLs in robots.txt
Very common mistake: Blocking any crawling of the entire site at launch
More insidious mistake:
● Blocking directories instead of specific pages
● Blocking JS and CSS
Consequences:
● Chunks of your site can’t be found in
search results
● Google can’t render your site Example provided by CognitiveSEO
15. @melaniephung
How to prevent robots.txt errors
1. Learn, live, love RegEx
2. Test a LOT of URLs against robots.txt in Search Console
3. Make updating robots.txt part of every launch checklist
16. @melaniephung
Mistake 4: NOT blocking dev environments
Definitely do have one or more development
environments!
But don’t let them get indexed.
Once Google starts crawling and indexing your testing
sites, getting those links out of the index takes a bit of
work.
17. @melaniephung
Why You Don’t Want Dev Environments Indexed
Consequences:
● Duplicate content
● Dev/staging site can outrank your
production site
● Customers will see your WIP site/broken
experience/old site
● Customers will try to
engage/transact/convert on a
not-fully-functional site
● Analytics will break
37 versions
of the same
page in
Google
Details redacted to protect the
guilty. Trust me, the same page
showed up across 37 subdomains
18. @melaniephung
How to prevent dev domains from getting indexed
Ahead of deploying:
1. Password-protect the dev environment(s)
2. Block non-internal IPs
3. Put robots “noindex” meta tag on every page
-or-
4. Block entire subdomain from being crawled in robots.txt
Be aware that robots.txt and the robots meta tag do different things!
19. @melaniephung
How to prevent dev domains from being indexed
But remember: don’t transfer the block to your LIVE site!
20. @melaniephung
Mistake 5: Generating duplicate content
Allowing multiple URLs to load the same page content creates a “duplicate
content” issue.
Duplicate content can impact rankings, but also create a messy analytics
challenge.
Common examples:
● Dev environments (See Mistake #3)
● http AND https
● domain.com/index.php AND domain.com/
● /directory/page-name/ AND /node/2345/
● /results/ AND /results/?sort=default
Will the canonical Slim Shady please stand up?
21. @melaniephung
How to prevent and identify duplicate pages
Prevention:
● Understand how your CMS handles
slugs and URIs
● Avoid letting internal site search
results get crawled
● Have a strategy for handling query
parameters
○ Search Console
○ Robots.txt
○ Rel=canonical
Research & Mitigation:
● Use the “site:” search operator to
find on-site dupes
● Audit Google Analytics & Search
Console data
● Crawl site with tools like Screaming
Frog
● 301 redirect duplicates to the
strongest version of the page (if
possible)
● Use rel=canonical (correctly!)
22. @melaniephung
Mistake 6: Picking a bad theme and plugins
Your code and plugins need to be:
● Crawlable by search engines
● Not riddled with malware
● Mobile-friendly (preferably also compliant with accessibility standards)
● Written in clean, semantic code
● Fast to load
● Patched and updated if standards change
25. @melaniephung
Mistake 7: Not Paying Attention to Analytics
You can use various analytics tools to tell you, among other things:
● Which landing pages are generating the most traffic.
These are your top priority for migrating and redirecting
● Which keyword rankings you have.
Tells you which URLs & content you need to protect. (Use Search Console or paid tools, not GA)
● Where your referral traffic is originating.
These could be important sites to reach out to about your relaunch or for future link-building
● Which pages have high bounce rates.
These are pages you may need to improve
● What your traffic and performance trends are over time.
Key Performance Indicators and dashboards can help you identify problems … and progress!
26. @melaniephung
Tip: Set up and use Google Search Console
Common issues:
● Duplicate metadata
● More URLs indexed than should exist
● Fewer URLs indexed than were submitted
● Server response errors
● Pages blocked in robots.txt
● Spam links warning
● Hacked site warning
Search Console is where to learn if there are major problem with the site.
27. @melaniephung
Mistake 8: Not having a helpful 404 Error Page
Most site owners assume users hitting
error pages are an extreme edge case.
404s are almost guaranteed to happen
with redesigns and site migrations.
A poorly thought out Error Page is a lost
opportunity.
29. @melaniephung
… But are they helpful?
Useful 404 pages should:
● Make it easy to get to the
page the visitor wanted
● Provide helpful suggestions
for other content that may
be of interest
● Keep the visitor on the site
A very high bounce rate is a lost opportunity.
Oh my, that’s high!
30. @melaniephung
How to avoid unhelpful 404 pages
Prioritize the user’s needs.
Simple ideas for being helpful:
● Include a search box
● Include a high-level sitemap
● Showcase popular content
● Show relevant or recent content
● Be easy to use on mobile!
Bonus points for:
● Customizing the error depending on what the user was looking for
● Being on-brand, funny, beautiful and delightful (but be careful about being too clever)
31. @melaniephung
Mistake 9: Thinking a plugin does SEO for you
Things plugins can’t do:
● Advise you on what keyword phrases to target and why
● Tell you the user intent of a search engine user
● Create GOOD content that meets users’ needs
● Identify weak experiences causing users to bounce or abandon
● Create the optimal internal linking strategy for your site
● Benchmark what competitors are doing and what it’ll take to beat them
● Show you how to avoid any of the mistakes we’ve covered so far...
32. @melaniephung
Recap: 9 terrible, horrible, no good ways to tank
your search traffic
1. Failing to redirect properly
2. Not using HTTPS to start
3. Blocking critical URLs in robots.txt
4. Not blocking dev environments
5. Generating duplicate content
6. Picking a bad theme
7. Not paying attention to analytics
8. Not having a helpful 404 page
9. Thinking a plugin does SEO for you
33. @melaniephung
If web traffic is important to your business ...
● Educate yourself on what SEO is and isn’t --
there are good FREE resources available… but also a lot of nonsense
● Use the free tools that Google makes available to site owners, especially
Google Analytics, Search Console, and its educational resources!
● Invest in the SEO channel just as you do your other marketing channels
● Track meaningful metrics and performance indicators
● Hire or partner with a reputable SEO specialist if it makes sense for your
business or organization
34. @melaniephung
What kinds of specializations are there?
● Technical - Enterprise? Ecommerce? JavaScript? Will they tell you why they want
to fix things like schema, spider traps, duplicate content, sitemaps, redirect chains,
page speed, etc?
● Editorial - How do they do keyword research? Are they “spinning” content? What
do they say the goal of content is? Can they explain what the Panda algorithm is?
● Link-building - What’s their outreach approach? How do they evaluate link
opportunities? Are they transparent about where they are getting links? Are they
using shady PBNs?
● Local - How do they build citations? What tools do they use for managing NAPs?
Schema? City pages?
● International - What can they tell you about subdomains vs subdirectories vs
separate domains? Content localization, translation, hreflang, canonicalization?
35. @melaniephung
When working with an SEO consultant
They should:
● Understand your business goals
● Set proper expectations
● Clearly communicate what their speciality is and isn’t
● Be upfront about what work they outsource
● Be transparent about what they are working on
● Provide regular reporting
● NOT deliver a “one size fits all” approach
36. @melaniephung
When working with an SEO consultant
You should:
● Do your due diligence -- don’t just pick the cheapest option
● Clearly communicate your needs and your constraints
● Have realistic expectations
● Implement the things that are your responsibility to implement
● Not look for shortcuts
● Pay attention to what your consultant is sharing and reporting
● ASK QUESTIONS
37. @melaniephung
A Couple of Resources
SEO success factors: https://zyppy.com/seo-success-factors/critical/
Google Webmaster Help videos: https://www.youtube.com/user/GoogleWebmasterHelp/
Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
Google Lighthouse: https://developers.google.com/web/tools/lighthouse/
Pingdom (Site Speed Test): https://tools.pingdom.com/
Structured Data Tool: https://search.google.com/structured-data/testing-tool/
Robots.txt Tester: https://technicalseo.com/seo-tools/robots-txt/
Fetch & Render: https://technicalseo.com/seo-tools/fetch-render/