SlideShare a Scribd company logo
How to find content gaps when
you don’t speak the language
Catherine ‘Pear’ Goulbourne // Oban International
SLIDESHARE.NET/OBAN-
IDForum
@copyranting | @ObanIntl
What we will cover
Why you need to know your market first
Who are you up against?
How to find the gaps
How to take your work one step further
Final Recap
@ObanIntl
What we will not cover @ObanIntl
obaninternational.com4
Why you
need to
know your
market first
@ObanIntl
Preferred search engines may
vary in each market
Understanding the
search engine split
allows you to decide
what kind of content
to create!
obaninternational.com6
Who are you
up against?
@ObanIntl
How you see your
competitors
Perceived
Competitors
@ObanIntl
How you should see your
competitors
Perceived
Competitors
(4 max)
SEO
Competitors
(4 max)
@ObanIntl
How to find your SEO
competitors
@ObanIntl
SEO competitors vary in
each market
Perceived Competitors SEO Competitors
USA JAPAN
obaninternational.com11
How to find
the gaps
First know what you already have @ObanIntl
Identify
content gaps
Produce
content
Publish
content
Add to content
inventory
Report on
content
SEMRush to see competitor
keyword equity
@ObanIntl
Tools to help you find the gaps
AHrefs to see competitor
keywords
@ObanIntl
Tools to help you find the gaps
Screaming Frog to
crawl competitor
websites
@ObanIntl
Tools to help you find the gaps
Excel to
sort and
add extras
@ObanIntl
Tools to help you find the gaps
You! Look at the content on your
site and on competitor sites.
Look at content types, where the
content is, what the content
themes are, etc.
Tools to help you find the gaps @ObanIntl
What you should have by now @ObanIntl
Market
Research
(Document or
Power Point)
Competitor
Research
(Excel)
Audit your
own content
(Excel)
Content Gap
Analysis
(Power Point)
Your content gap analysis
should have
@ObanIntl
Overview
SEO competitor section
Perceived competitor section
Other recommendations section
Next Steps
@ObanIntl
obaninternational.com20
How to take
your work
one step
further
Get yourself some LIMEs @ObanIntl
(Local in-Market Experts)
@ObanIntl
Localise, DON’T translate
US Dairy Association’s
Mexican campaign:
‘Got milk?’
‘Are you lactating?’
Localise: why bother? @ObanIntl
Client example: 125 menu items creating 650,000 extra
searches a month when localised rather than translated
Localisation implementation
and impact
@ObanIntl
Implementing localised
keywords and keyword
usage resulted in an
increase in visibility in
the German market
continued over time
obaninternational.com25
Final
Recap
What can you do? @ObanIntl
CAN’T understand the
language
Market Research
Competitor Analysis
Content Themes
Content Gap Analysis
CAN understand the
language
Produce content
Provide market insights
Localise content
QA localised content
How to find content gaps when
you don’t speak the language
Catherine ‘Pear’ Goulbourne // Oban International
SLIDESHARE.NET/OBAN-
IDForum
@copyranting | @ObanIntl

More Related Content

What's hot

How to Create and Optimize Content for Higher Google Rankings
How to Create and Optimize Content for Higher Google RankingsHow to Create and Optimize Content for Higher Google Rankings
How to Create and Optimize Content for Higher Google Rankings
Search Engine Journal
 
Mike Wojciechowski — PPC + SEO e-Commerce Tips
Mike Wojciechowski — PPC + SEO e-Commerce TipsMike Wojciechowski — PPC + SEO e-Commerce Tips
Mike Wojciechowski — PPC + SEO e-Commerce Tips
Semrush
 
State of SEO: The Top Opportunities & Risks for the Next 12 Months
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsState of SEO: The Top Opportunities & Risks for the Next 12 Months
State of SEO: The Top Opportunities & Risks for the Next 12 Months
Search Engine Journal
 
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Lauren Roitman
 
Life after launch: Make your website fast, discoverable, and secure
Life after launch: Make your website fast, discoverable, and secureLife after launch: Make your website fast, discoverable, and secure
Life after launch: Make your website fast, discoverable, and secure
Skyhook Interactive
 
Competitive Keyword Intelligence for Search Marketing
Competitive Keyword Intelligence for Search MarketingCompetitive Keyword Intelligence for Search Marketing
Competitive Keyword Intelligence for Search Marketing
Internet Marketing Software - WordStream
 
2016 SEO Keyword Guide
2016 SEO Keyword Guide2016 SEO Keyword Guide
2016 SEO Keyword Guide
Kuno Creative
 
Market Your Marketing: Driving Discovery of Your Content
Market Your Marketing: Driving Discovery of Your Content Market Your Marketing: Driving Discovery of Your Content
Market Your Marketing: Driving Discovery of Your Content
prnewswire
 
How to Break Into Page 1 of the SERPs
How to Break Into Page 1 of the SERPsHow to Break Into Page 1 of the SERPs
How to Break Into Page 1 of the SERPs
Zazzle Media
 
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com
Chapter 8  : SEO Content Marketing Strategy by Pagelocus.comChapter 8  : SEO Content Marketing Strategy by Pagelocus.com
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com
Page Locus
 
The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success
Influence and Co.
 
Optimizing and distributing your content by channels
Optimizing and distributing your content by channelsOptimizing and distributing your content by channels
Optimizing and distributing your content by channels
Anton Shulke
 
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
HubSpot
 
Getting Client Buy-in
Getting Client Buy-inGetting Client Buy-in
Getting Client Buy-in
Liam Hughes
 
The Essentials For Your 2016 Mobile PPC Strategy
The Essentials For Your 2016 Mobile PPC StrategyThe Essentials For Your 2016 Mobile PPC Strategy
The Essentials For Your 2016 Mobile PPC Strategy
Hanapin Marketing
 
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of GoogleGianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
We Are Marketing
 
9 Insanely Powerful Strategies to Turn Content into Customers
9 Insanely Powerful Strategies to Turn Content into Customers9 Insanely Powerful Strategies to Turn Content into Customers
9 Insanely Powerful Strategies to Turn Content into Customers
Internet Marketing Software - WordStream
 
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOSTAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
Edd Wilson
 
International PPC campaigns - How to set up PPC campaigns for success
International PPC campaigns - How to set up PPC campaigns for success International PPC campaigns - How to set up PPC campaigns for success
International PPC campaigns - How to set up PPC campaigns for success
Anna Milburn
 
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and BeyondLarry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
Marketing Festival
 

What's hot (20)

How to Create and Optimize Content for Higher Google Rankings
How to Create and Optimize Content for Higher Google RankingsHow to Create and Optimize Content for Higher Google Rankings
How to Create and Optimize Content for Higher Google Rankings
 
Mike Wojciechowski — PPC + SEO e-Commerce Tips
Mike Wojciechowski — PPC + SEO e-Commerce TipsMike Wojciechowski — PPC + SEO e-Commerce Tips
Mike Wojciechowski — PPC + SEO e-Commerce Tips
 
State of SEO: The Top Opportunities & Risks for the Next 12 Months
State of SEO: The Top Opportunities & Risks for the Next 12 MonthsState of SEO: The Top Opportunities & Risks for the Next 12 Months
State of SEO: The Top Opportunities & Risks for the Next 12 Months
 
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
Keyword Research Tools to Make Your Life Easier // Drink Digital September 2018
 
Life after launch: Make your website fast, discoverable, and secure
Life after launch: Make your website fast, discoverable, and secureLife after launch: Make your website fast, discoverable, and secure
Life after launch: Make your website fast, discoverable, and secure
 
Competitive Keyword Intelligence for Search Marketing
Competitive Keyword Intelligence for Search MarketingCompetitive Keyword Intelligence for Search Marketing
Competitive Keyword Intelligence for Search Marketing
 
2016 SEO Keyword Guide
2016 SEO Keyword Guide2016 SEO Keyword Guide
2016 SEO Keyword Guide
 
Market Your Marketing: Driving Discovery of Your Content
Market Your Marketing: Driving Discovery of Your Content Market Your Marketing: Driving Discovery of Your Content
Market Your Marketing: Driving Discovery of Your Content
 
How to Break Into Page 1 of the SERPs
How to Break Into Page 1 of the SERPsHow to Break Into Page 1 of the SERPs
How to Break Into Page 1 of the SERPs
 
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com
Chapter 8  : SEO Content Marketing Strategy by Pagelocus.comChapter 8  : SEO Content Marketing Strategy by Pagelocus.com
Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com
 
The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success The Secrets To Agency Content Marketing Success
The Secrets To Agency Content Marketing Success
 
Optimizing and distributing your content by channels
Optimizing and distributing your content by channelsOptimizing and distributing your content by channels
Optimizing and distributing your content by channels
 
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
Increasing Digital Revenue Through Lead Generation Campaigns for Your Adverti...
 
Getting Client Buy-in
Getting Client Buy-inGetting Client Buy-in
Getting Client Buy-in
 
The Essentials For Your 2016 Mobile PPC Strategy
The Essentials For Your 2016 Mobile PPC StrategyThe Essentials For Your 2016 Mobile PPC Strategy
The Essentials For Your 2016 Mobile PPC Strategy
 
Gianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of GoogleGianluca Fiorelli - The Alphabet of Google
Gianluca Fiorelli - The Alphabet of Google
 
9 Insanely Powerful Strategies to Turn Content into Customers
9 Insanely Powerful Strategies to Turn Content into Customers9 Insanely Powerful Strategies to Turn Content into Customers
9 Insanely Powerful Strategies to Turn Content into Customers
 
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEOSTAT City Crawl: London - Duplicate content and topic issues in modern SEO
STAT City Crawl: London - Duplicate content and topic issues in modern SEO
 
International PPC campaigns - How to set up PPC campaigns for success
International PPC campaigns - How to set up PPC campaigns for success International PPC campaigns - How to set up PPC campaigns for success
International PPC campaigns - How to set up PPC campaigns for success
 
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and BeyondLarry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
 

Similar to Brighton SEO 2019 | How to find content gaps when you don't speak the language

How to launch 'new concept' products & services in new markets | Dave Cousin ...
How to launch 'new concept' products & services in new markets | Dave Cousin ...How to launch 'new concept' products & services in new markets | Dave Cousin ...
How to launch 'new concept' products & services in new markets | Dave Cousin ...
Oban International
 
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Khoros
 
How eBay makes product content work globally
How eBay makes product content work globallyHow eBay makes product content work globally
How eBay makes product content work globally
Catharina Pawella
 
Webinar: Winning with Keyword Research
Webinar: Winning with Keyword ResearchWebinar: Winning with Keyword Research
Webinar: Winning with Keyword Research
Internet Marketing Software - WordStream
 
Content Marketing: Arming Your Sales Reps with the Right Content to Drive Sales
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesContent Marketing: Arming Your Sales Reps with the Right Content to Drive Sales
Content Marketing: Arming Your Sales Reps with the Right Content to Drive Sales
Joe Pulizzi
 
Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...
CharityComms
 
Content Marketing: The Future is Publishing
Content Marketing: The Future is PublishingContent Marketing: The Future is Publishing
Content Marketing: The Future is Publishing
Joe Pulizzi
 
Social Medai Advertising to find New Overseas Customers
Social Medai Advertising to find New Overseas CustomersSocial Medai Advertising to find New Overseas Customers
Social Medai Advertising to find New Overseas Customers
Business West
 
Relationship Marketing: How to Get Others to Talk About Your Business
Relationship Marketing: How to Get Others to Talk About Your BusinessRelationship Marketing: How to Get Others to Talk About Your Business
Relationship Marketing: How to Get Others to Talk About Your Business
Laura Kinoshita Nyström
 
7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success
Heather Lloyd-Martin
 
Local SEO
Local SEOLocal SEO
Local SEO
jwvocus
 
How to generate high quality B2B leads with international digital marketing
How to generate high quality B2B leads with international digital marketingHow to generate high quality B2B leads with international digital marketing
How to generate high quality B2B leads with international digital marketing
Oban International
 
Margo schlossberg content marketing presentation translation and localization...
Margo schlossberg content marketing presentation translation and localization...Margo schlossberg content marketing presentation translation and localization...
Margo schlossberg content marketing presentation translation and localization...
Margo Schlossberg
 
New product strategies for apple sm
New product strategies for apple smNew product strategies for apple sm
New product strategies for apple sm
Richa Chatterjee
 
Landing pages: The Good, the Bad, and the Ugly
Landing pages: The Good, the Bad, and the UglyLanding pages: The Good, the Bad, and the Ugly
Landing pages: The Good, the Bad, and the Ugly
NapierPR
 
Margo Schlossberg
Margo Schlossberg Margo Schlossberg
Margo Schlossberg
Hira Zahan
 
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey
SmartBug Media
 
Keyword research in global SEO or Targeting international audience
Keyword research in global SEO or Targeting international audienceKeyword research in global SEO or Targeting international audience
Keyword research in global SEO or Targeting international audience
Carmelon Digital Marketing
 
The Future of Marketing is Publishing - 8 Step Content Strategy
The Future of Marketing is Publishing - 8 Step Content StrategyThe Future of Marketing is Publishing - 8 Step Content Strategy
The Future of Marketing is Publishing - 8 Step Content Strategy
Joe Pulizzi
 
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The  New  MarketingPomp Forum Joe Pulizzi Publishing Is The  New  Marketing
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
PM, poslovni mediji
 

Similar to Brighton SEO 2019 | How to find content gaps when you don't speak the language (20)

How to launch 'new concept' products & services in new markets | Dave Cousin ...
How to launch 'new concept' products & services in new markets | Dave Cousin ...How to launch 'new concept' products & services in new markets | Dave Cousin ...
How to launch 'new concept' products & services in new markets | Dave Cousin ...
 
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
Stephanie Söhnchen [ShareNOW], Give Them What They're Asking For: Using Data ...
 
How eBay makes product content work globally
How eBay makes product content work globallyHow eBay makes product content work globally
How eBay makes product content work globally
 
Webinar: Winning with Keyword Research
Webinar: Winning with Keyword ResearchWebinar: Winning with Keyword Research
Webinar: Winning with Keyword Research
 
Content Marketing: Arming Your Sales Reps with the Right Content to Drive Sales
Content Marketing: Arming Your Sales Reps with the Right Content to Drive SalesContent Marketing: Arming Your Sales Reps with the Right Content to Drive Sales
Content Marketing: Arming Your Sales Reps with the Right Content to Drive Sales
 
Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...Effective search and social in 2016 | Online advertising | South West Network...
Effective search and social in 2016 | Online advertising | South West Network...
 
Content Marketing: The Future is Publishing
Content Marketing: The Future is PublishingContent Marketing: The Future is Publishing
Content Marketing: The Future is Publishing
 
Social Medai Advertising to find New Overseas Customers
Social Medai Advertising to find New Overseas CustomersSocial Medai Advertising to find New Overseas Customers
Social Medai Advertising to find New Overseas Customers
 
Relationship Marketing: How to Get Others to Talk About Your Business
Relationship Marketing: How to Get Others to Talk About Your BusinessRelationship Marketing: How to Get Others to Talk About Your Business
Relationship Marketing: How to Get Others to Talk About Your Business
 
7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success7 Steps To SEO Copywriting Success
7 Steps To SEO Copywriting Success
 
Local SEO
Local SEOLocal SEO
Local SEO
 
How to generate high quality B2B leads with international digital marketing
How to generate high quality B2B leads with international digital marketingHow to generate high quality B2B leads with international digital marketing
How to generate high quality B2B leads with international digital marketing
 
Margo schlossberg content marketing presentation translation and localization...
Margo schlossberg content marketing presentation translation and localization...Margo schlossberg content marketing presentation translation and localization...
Margo schlossberg content marketing presentation translation and localization...
 
New product strategies for apple sm
New product strategies for apple smNew product strategies for apple sm
New product strategies for apple sm
 
Landing pages: The Good, the Bad, and the Ugly
Landing pages: The Good, the Bad, and the UglyLanding pages: The Good, the Bad, and the Ugly
Landing pages: The Good, the Bad, and the Ugly
 
Margo Schlossberg
Margo Schlossberg Margo Schlossberg
Margo Schlossberg
 
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey
Keywords Are People Too: Aligning SEO with Personas & the Buyer's Journey
 
Keyword research in global SEO or Targeting international audience
Keyword research in global SEO or Targeting international audienceKeyword research in global SEO or Targeting international audience
Keyword research in global SEO or Targeting international audience
 
The Future of Marketing is Publishing - 8 Step Content Strategy
The Future of Marketing is Publishing - 8 Step Content StrategyThe Future of Marketing is Publishing - 8 Step Content Strategy
The Future of Marketing is Publishing - 8 Step Content Strategy
 
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
Pomp Forum Joe Pulizzi Publishing Is The  New  MarketingPomp Forum Joe Pulizzi Publishing Is The  New  Marketing
Pomp Forum Joe Pulizzi Publishing Is The New Marketing
 

More from Oban International

TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO Deck
TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO DeckTW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO Deck
TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO Deck
Oban International
 
The 8 Things to check if Google are ignoring your hreflang - Final.pptx
The 8 Things to check if Google are ignoring your hreflang - Final.pptxThe 8 Things to check if Google are ignoring your hreflang - Final.pptx
The 8 Things to check if Google are ignoring your hreflang - Final.pptx
Oban International
 
How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...
Oban International
 
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UXBrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX
Oban International
 
UK market overview
UK market overviewUK market overview
UK market overview
Oban International
 
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...
Oban International
 
France: Market overview
France: Market overview France: Market overview
France: Market overview
Oban International
 
China: Market overview
China: Market overview China: Market overview
China: Market overview
Oban International
 
Six tips for cross-cultural UX
Six tips for cross-cultural UXSix tips for cross-cultural UX
Six tips for cross-cultural UX
Oban International
 
Why Chinese people don't speak or write Chinese
Why Chinese people don't speak or write ChineseWhy Chinese people don't speak or write Chinese
Why Chinese people don't speak or write Chinese
Oban International
 
How to tell if there's demand to launch your business overseas - BrightonSEO ...
How to tell if there's demand to launch your business overseas - BrightonSEO ...How to tell if there's demand to launch your business overseas - BrightonSEO ...
How to tell if there's demand to launch your business overseas - BrightonSEO ...
Oban International
 
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...
Oban International
 
What can you learn from the brands you have never heard of?
What can you learn from the brands you have never heard of?What can you learn from the brands you have never heard of?
What can you learn from the brands you have never heard of?
Oban International
 
Hreflang Tags - Brighton SEO April 2018 - Emily Mace
Hreflang Tags - Brighton SEO April 2018 - Emily MaceHreflang Tags - Brighton SEO April 2018 - Emily Mace
Hreflang Tags - Brighton SEO April 2018 - Emily Mace
Oban International
 
Emily Mace BrightonSEO Talk September 2017
Emily Mace BrightonSEO Talk September 2017Emily Mace BrightonSEO Talk September 2017
Emily Mace BrightonSEO Talk September 2017
Oban International
 
International websites and SEO: How to get it wrong in 5 easy steps
International websites and SEO: How to get it wrong in 5 easy stepsInternational websites and SEO: How to get it wrong in 5 easy steps
International websites and SEO: How to get it wrong in 5 easy steps
Oban International
 
BrightonSEO 2016 - Domain Strategies for International Success
BrightonSEO 2016 - Domain Strategies for International SuccessBrightonSEO 2016 - Domain Strategies for International Success
BrightonSEO 2016 - Domain Strategies for International Success
Oban International
 
BrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang TagsBrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang Tags
Oban International
 
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOBrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
Oban International
 
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...TFM&A 2015: When cultures collide, International SEO – the secret of real ins...
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...
Oban International
 

More from Oban International (20)

TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO Deck
TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO DeckTW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO Deck
TW-BERT: Good for Users, Good for SEOs | Dave Cousin, Brighton SEO Deck
 
The 8 Things to check if Google are ignoring your hreflang - Final.pptx
The 8 Things to check if Google are ignoring your hreflang - Final.pptxThe 8 Things to check if Google are ignoring your hreflang - Final.pptx
The 8 Things to check if Google are ignoring your hreflang - Final.pptx
 
How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...How to produce great multilingual content, even when you can't read it | Laur...
How to produce great multilingual content, even when you can't read it | Laur...
 
BrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UXBrightonSEO - Apr 2022 - No excuses for doing UX
BrightonSEO - Apr 2022 - No excuses for doing UX
 
UK market overview
UK market overviewUK market overview
UK market overview
 
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...
Brighton SEO 2021 | The Mother of all Updates - What Google's MUM update will...
 
France: Market overview
France: Market overview France: Market overview
France: Market overview
 
China: Market overview
China: Market overview China: Market overview
China: Market overview
 
Six tips for cross-cultural UX
Six tips for cross-cultural UXSix tips for cross-cultural UX
Six tips for cross-cultural UX
 
Why Chinese people don't speak or write Chinese
Why Chinese people don't speak or write ChineseWhy Chinese people don't speak or write Chinese
Why Chinese people don't speak or write Chinese
 
How to tell if there's demand to launch your business overseas - BrightonSEO ...
How to tell if there's demand to launch your business overseas - BrightonSEO ...How to tell if there's demand to launch your business overseas - BrightonSEO ...
How to tell if there's demand to launch your business overseas - BrightonSEO ...
 
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...
6 site migration fails and how to avoid them - BrightonSEO September 2018 - J...
 
What can you learn from the brands you have never heard of?
What can you learn from the brands you have never heard of?What can you learn from the brands you have never heard of?
What can you learn from the brands you have never heard of?
 
Hreflang Tags - Brighton SEO April 2018 - Emily Mace
Hreflang Tags - Brighton SEO April 2018 - Emily MaceHreflang Tags - Brighton SEO April 2018 - Emily Mace
Hreflang Tags - Brighton SEO April 2018 - Emily Mace
 
Emily Mace BrightonSEO Talk September 2017
Emily Mace BrightonSEO Talk September 2017Emily Mace BrightonSEO Talk September 2017
Emily Mace BrightonSEO Talk September 2017
 
International websites and SEO: How to get it wrong in 5 easy steps
International websites and SEO: How to get it wrong in 5 easy stepsInternational websites and SEO: How to get it wrong in 5 easy steps
International websites and SEO: How to get it wrong in 5 easy steps
 
BrightonSEO 2016 - Domain Strategies for International Success
BrightonSEO 2016 - Domain Strategies for International SuccessBrightonSEO 2016 - Domain Strategies for International Success
BrightonSEO 2016 - Domain Strategies for International Success
 
BrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang TagsBrightonSEO - International Targeting with Hreflang Tags
BrightonSEO - International Targeting with Hreflang Tags
 
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEOBrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
BrightonSEO Keynote: The Good, The Bad and The Ugly of International SEO
 
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...TFM&A 2015: When cultures collide, International SEO – the secret of real ins...
TFM&A 2015: When cultures collide, International SEO – the secret of real ins...
 

Recently uploaded

Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Demandbase
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Veronika Höller
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaAI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
 
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
 
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
 
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisEmail Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris Ferris
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 

Brighton SEO 2019 | How to find content gaps when you don't speak the language