There has been a seismic shift in how people discover content online. Desktop searches are surpassed by mobile searches, and voice search is seeing double-digit growth every month. How can businesses prepare their websites for the future of online search? This talk will explore changes in search behaviour and provide actionable tips for businesses. Which technologies are driving screenless searches through voice search and automatic notifications? How can you prepare your website to integrate with the future of SEO?
Voice Search Trends
• “50% of all searches will be voice searches by
2020” – comscore
• “There will be 21.4 million smart speakers in the
US by 2020” – Activate
• “60% of people using voice search have started in
the last year” - MindMeld
Voice Search vs …?
Accelerated Mobile Pages
• Alternative versions of your web pages;
➢ Built specifically for speed & mobile
• Mobile first;
➢ Mobile only!
• New standard;
➢ Severely restrictive
• All or nothing;
➢ It either validates or it doesn’t
Top 1000 mobile apps vs Top 1000 mobile web
Be Searchable in the Future:
Integrate, integrate, integrate!
• Machine-Readable Content;
➢Use Structured Data markup for all your content
• Provide Answers;
➢Understand what your audience is searching for
• Deep Indexing;
➢Don’t hide content & functionality behind inaccessible tech
• Websites as Data Sources;
➢Your site’s biggest audience is machines