The document discusses strategies for innovation including performing insights practices to gain qualitative and quantitative insights from various sources. It describes frameworks that can be used in the innovation process including the needs and value propositions framework to understand customer jobs, pains, and gains. The context and ecosystem framework examines the context surrounding customers' lives and how products are used. It also discusses using a trend and implication framework to identify trends and their potential impacts.

1. HPX
CH 6
2016-05-07
by Conrad Peng

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7. The Wide Lens: A New Strategy for Innovation

8. The Wide Lens: A New Strategy for Innovation
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• Sony

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• Sony
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• Sony
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19. (insights practice)
(qualitative)
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interview)
• (Online bulletin
board/forum)
• (Focus groups)
(quantitative)
• (Survey research)
• (Internal
stakeholders)
• (External partners)
• (Analysts) (Experts)
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(Design analysis)
• (Secondary research)

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(Needs and value propositions framework)
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24. • P.115 6.3
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(Context and ecosystem framework)

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(Context and ecosystem framework)

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(think)
(life cycles)

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(Trend and
Implication Framework)