HPX讀書會之《體驗設計－整合品牌、經驗以及價值的架構》 CH 6 產品／服務的架構與工具

1. HPX
CH 6
2016-05-07
by Conrad Peng

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4. • CH7 WYSIATI
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(making informed decisions)
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7. The Wide Lens: A New Strategy for Innovation

8. The Wide Lens: A New Strategy for Innovation
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9. The Wide Lens: A New Strategy for Innovation
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10. The Wide Lens: A New Strategy for Innovation
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• Sony

11. The Wide Lens: A New Strategy for Innovation
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• Sony
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12. The Wide Lens: A New Strategy for Innovation
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• Sony
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19. (insights practice)
(qualitative)
• ( )(Ethnography)
• (In home/on-site
interview)
• (Online bulletin
board/forum)
• (Focus groups)
(quantitative)
• (Survey research)
• (Internal
stakeholders)
• (External partners)
• (Analysts) (Experts)
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(Design analysis)
• (Secondary research)

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(Needs and value propositions framework)
• P.111 6.2
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24. • P.115 6.3
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(Context and ecosystem framework)

25. • P.117 6.4
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(Context and ecosystem framework)

26. 2
(think)
(life cycles)

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28. 3
(Trend and
Implication Framework)